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全球普拉提和瑜伽工作室市场规模（按服务类型、目标受众、课程形式、区域覆盖范围和预测）

Global Pilates And Yoga Studios Market Size By Service Type (Pilates Studios, Yoga Studios), By Target Audience (General Population, Specialized Studio), By Class Format (Group Classes, Private Sessions), By Geographic Scope And Forecast

出版日期: 2025年08月10日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

普拉提和瑜伽工作室市场规模和预测

预计 2024 年普拉提和瑜珈馆市场规模将达到 1,782.6 亿美元，到 2031 年将达到 3,922.8 亿美元，2024 年至 2031 年的复合年增长率为 11.43%。

普拉提和瑜珈馆是提供这些学科课程和指导的健身中心，专注于增强身体躯干肌肉、改善姿势和提高灵活性，同时促进整体健康、灵活性和精神放鬆。

普拉提和瑜珈馆迎合了寻求改善身体健康、心理健康和整体健康的不同客户群。

普拉提通常用于復健、预防伤害和运动训练，提供运动来提高力量和稳定性，而瑜伽则具有更广泛的用途，包括缓解压力、增强灵活性和专注力。

这两种练习都适用于各个年龄层和各个健身水平的人们，从初学者到高级人士，并被纳入治疗和健康计划中。

普拉提和瑜珈工作室的未来前景光明，整体健康和保健的趋势日益增长，推动了工作室的扩张。虚拟课程和基于应用程式的教学等技术进步有望扩大课程的覆盖范围，并提高参与度。

全球普拉提和瑜珈工作室市场动态

影响全球普拉提和瑜珈馆市场的关键市场动态是：

关键市场驱动因素

健康意识日益增强：人们越来越意识到健身和心理健康的益处，这推动了美国和瑜珈馆的需求。根据美国疾病管制与预防中心 (CDC) 的数据，到 2023 年，符合有氧运动指引的成年人比例将从 2018 年的 50.9% 上升到 53.3%。

整体健康理念日益流行：整体化、综合性的健康理念正在推动普拉提和瑜伽的流行，因为这些练习能够提供全面的益处，包括身体调理、正念冥想和放鬆身心。根据全球健康研究所 (Global Wellness Institute) 的报告，到 2023 年，全球健康经济规模将达到 4.9 兆美元，而瑜珈和普拉提等身心健身将对这一增长做出重大贡献。

都市化与生活方式的转变：随着都市区扩张，生活节奏加快的人们寻求便捷有效的健身方式，这增加了人们对普拉提和瑜珈馆的需求。联合国的一份报告预测，到2023年，全球56.2%的人口将居住在都市区，到2030年将达到60%。

技术进步：数位平台和虚拟课程的蓬勃发展，使普拉提和瑜伽工作室能够扩大覆盖范围并提供线上课程，从而吸引更多寻求灵活锻炼方式的受众。根据国际健康、网球和运动俱乐部协会 (IHRSA) 2023 年的报告，72% 的健身工作室提供某种形式的虚拟或混合课程，高于 2019 年的 25%。

更重视预防性照护：人们越来越倾向于采取预防性健康措施，而非被动治疗，这鼓励人们定期进行普拉提和瑜伽等运动，以预防健康问题并保持整体健康。美国劳工统计局在2023年预测，从2022年到2032年，健身教练和指导员（包括瑜珈和普拉提教练）的就业人数将成长19%，远高于所有职业的平均成长速度。

主要挑战

竞争激烈，市场饱和：普拉提和瑜珈工作室的激增导致竞争加剧，新进业者难以脱颖而出，难以建立稳定的客户群。老牌工作室通常拥有强大的品牌忠诚度和庞大的基本客群，这使得新进业者难以获得市场吸引力。

景气衰退和财务不确定性：经济波动会影响可自由支配的支出，进而影响会员资格和课程出席率。在经济困难时期，潜在客户可能会优先考虑必要的开支，而不是健康服务，从而导致您的工作室收益减少。

招募并留住合格教练：合格教练的需求往往超过供应，这使得招募和留住教练成为一项重大挑战。工作室必须提供有竞争力的薪资和积极的职场环境，以确保高品质的教学和客户满意度。

高昂的开销：经营普拉提或瑜珈工作室需要大量的开支，包括租金、设备维护、水电费等。在保持会员费可承受的同时管理这些成本可能会对财务资源造成压力，特别是对于收入较低的小型工作室。

满足不断变化的消费者偏好：健身产业不断发展，消费者对新趋势和新技术的偏好也随之改变。健身工作室必须提供创新课程，融入新技术，并跟上健康趋势，才能满足不断变化的客户期望并保持竞争力。

主要趋势

技术整合：数位平台在虚拟课程和随选节目的应用日益广泛，扩大了普拉提和瑜伽工作室的覆盖范围，为顾客提供了更大的灵活性，让他们能够随时随地上课。大型瑜珈工作室连锁店 YogaWorks 报告称，截至 2024 年 1 月，其数位平台销售额占总销售额的 40%，高于 2020 年的 15%。

专注于整体健康：工作室正在整合营养咨询和正念训练等更多健康服务，以提供更全面的健康方案，并吸引追求整体生活方式的客户。整体健康的趋势正在稳步增长。全球健康研究所 (Global Wellness Institute) 在 2023 年发布的报告显示，全球健康经济规模将在 2022 年达到 4.9 兆美元，到 2025 年将达到 7 兆美元。

个人化和专业课程：提供根据个人需求客製化的课程和专案（例如物理治疗课程或小众健身趋势）以提升客户参与和满意度的趋势日益增长。高端健身公司Equinox于2024年3月扩展了其普拉提课程，推出了一项新的「Pilates Rx」课程，专为有特定健康状况或康復需求的个人量身定制。

Increasing Health Awareness: Growing awareness of the benefits of physical fitness and mental well-being drives demand for Pilates and yoga studios, as people seek practices that enhance overall health and stress management. According to the U.S. Centers for Disease Control and Prevention (CDC), the percentage of adults meeting the Physical Activity Guidelines for aerobic activity increased from 50.9% in 2018 to 53.3% in 2023.

Rising Popularity of Holistic Wellness: The trend towards holistic and integrated approaches to health promotes the popularity of Pilates and yoga, as these practices offer comprehensive benefits including physical conditioning, mindfulness, and relaxation. The Global Wellness Institute reported that the global wellness economy reached $4.9 trillion in 2023, with mind-body fitness practices like yoga and Pilates contributing significantly to this growth.

Urbanization and Lifestyle Changes: As urban areas expand, busy lifestyles lead individuals to seek convenient and effective ways to maintain fitness and wellness, boosting the demand for accessible Pilates and yoga studios. The United Nations reported that 56.2% of the global population lived in urban areas in 2023, projected to reach 60% by 2030.

Technological Advancements: The growth of digital platforms and virtual classes has expanded the reach of Pilates and yoga studios, allowing them to offer online sessions and attract a broader audience seeking flexible workout options. According to a 2023 report by the International Health, Racquet & Sportsclub Association (IHRSA), 72% of fitness studios now offer some form of virtual or hybrid classes, up from 25% in 2019.

Increasing Focus on Preventive Health: A shift towards preventive health measures, rather than reactive treatments, encourages individuals to engage in regular exercise practices like Pilates and yoga to prevent health issues and maintain overall well-being. The U.S. Bureau of Labor Statistics reported in 2023 that employment of fitness trainers and instructors, including yoga and Pilates teachers, is projected to grow 19% from 2022 to 2032, much faster than the average for all occupations.

Key Challenges:

High Competition and Market Saturation: The proliferation of Pilates and yoga studios has led to intense competition, making it challenging for new entrants to differentiate themselves and attract a steady stream of clients. Established studios often have strong brand loyalty and a solid client base, increasing the difficulty for newcomers to gain market traction.

Economic Downturns and Financial Instability: Economic fluctuations can impact discretionary spending, affecting memberships and class attendance. During financial hardships, potential clients may prioritize essential expenses over wellness services, leading to decreased revenue for studios.

Retention of Qualified Instructors: Attracting and retaining skilled instructors is a significant challenge, as the demand for qualified professionals often exceeds supply. Studios must offer competitive salaries and a positive work environment to ensure high-quality instruction and client satisfaction.

High Overhead Costs: Operating a Pilates or yoga studio involves substantial costs, including rent, equipment maintenance, and utilities. Managing these expenses while keeping membership fees affordable can strain financial resources, especially for smaller studios with limited income.

Adapting to Evolving Consumer Preferences: The fitness industry is continually evolving, with shifting consumer preferences towards new trends and technologies. Studios must adapt by offering innovative classes, integrating new technologies, and staying current with wellness trends to meet changing client expectations and remain competitive.

Key Trends:

Integration of Technology: Increasing use of digital platforms for virtual classes and on-demand content is expanding the reach of Pilates and yoga studios, offering clients greater flexibility and access to classes from anywhere. YogaWorks, a leading yoga studio chain, reported in January 2024 that its digital platform now accounts for 40% of its total revenue, up from 15% in 2020.

Focus on Holistic Wellness: Studios are integrating additional wellness services, such as nutrition counseling and mindfulness training, to provide a more comprehensive approach to health and appeal to clients seeking a holistic lifestyle. The trend towards holistic wellness has been growing steadily. The Global Wellness Institute reported in 2023 that, the global wellness economy was valued at $4.9 trillion in 2022 and is forecast to reach $7.0 trillion by 2025.

Personalization and Specialized Programs: There is a growing trend towards offering customized classes and programs tailored to individual needs, including therapeutic sessions and niche fitness trends, to enhance client engagement and satisfaction. Equinox, a luxury fitness company, expanded its Pilates offerings in March 2024 with a new "Pilates Rx" program, tailored for individuals with specific health conditions or rehabilitation needs.

Global Pilates And Yoga Studios Market Regional Analysis

Here is a more detailed regional analysis of the global pilates and yoga studios market:

North America:

North America, particularly the United States and Canada, leads the market due to the high adoption of fitness trends and the growing awareness of mental and physical health benefits associated with Pilates and yoga. For instance, CorePower Yoga, one of the largest yoga studio chains in the U.S., announced in March 2024 the launch of a new hybrid membership model, combining in-studio classes with enhanced digital offerings.

The presence of numerous fitness centers, a well-established wellness culture, and a high disposable income contribute to the market's growth. For instance, In April 2024, Lululemon, a major athletic apparel company, announced the acquisition of a leading digital fitness platform specializing in yoga and Pilate's content, aiming to strengthen its position in the at-home fitness market.

Additionally, the increasing popularity of boutique fitness studios and personalized fitness programs are driving market demand. Boutique fitness studios, including those specializing in yoga and Pilates, grew by 121% between 2013 and 2023.

Asia Pacific:

The Asia Pacific region is witnessing rapid growth in the pilates and yoga studios market, driven by countries such as China, India, Japan, and Australia. According to the Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy), as of 2023, there were over 300,000 registered yoga practitioners in India.

Rising health consciousness, increasing urbanization, and a growing middle-class population are key factors contributing to this growth. International Yoga Day, established in 2015, has significantly boosted yoga's popularity. In 2023, over 180 countries participated in the event. In particular, India's strong cultural ties to yoga and government promotions through initiatives like International Yoga Day are significantly boosting the market.

Furthermore, the influence of Western fitness trends and the expansion of international fitness brands into the region are enhancing market dynamics. YogaBar, an Indian yoga studio chain, secured USD 50 Million in funding in March 2024 to fuel its expansion across Southeast Asia.

Global Pilates And Yoga Studios Market: Segmentation Analysis

The Global Pilates And Yoga Studios Market is Segmented on the basis of Service Type, Target Audience, Class Format, and Geography.

Pilates And Yoga Studios Market, By Service Type

Pilates Studios

Yoga Studios

Combined Studios

Based on Service Type, the Global Pilates And Yoga Studios Market is bifurcated into Pilates Studios, Yoga Studios, Combined Studios. In the pilates and yoga studios market, yoga studios are currently the dominating segment, benefiting from the widespread popularity of yoga and its diverse range of styles and practices that attract a broad clientele. However, Combined Studios are the rapidly growing segment, driven by the increasing demand for versatile fitness solutions that offer both Pilates and yoga in a single location. This trend reflects a consumer preference for integrated wellness options that provide varied exercise routines and a more comprehensive approach to fitness and well-being.

Pilates And Yoga Studios Market, By Target Audience

General Population

Specialized Studio

Based on Target Audience, the Global Pilates And Yoga Studios Market is bifurcated into General Population, and Specialized Studio. In the pilates and yoga studios market, the general population segment is currently dominating, as these studios cater to a broad audience seeking general fitness, stress relief, and overall wellness. However, the Specialized Studio segment is rapidly growing, driven by increasing demand for targeted programs that address specific needs such as rehabilitation, prenatal care, and advanced fitness training. This growth reflects a trend towards more personalized and specialized fitness solutions that offer tailored benefits and address the unique requirements of various demographic groups.

Pilates And Yoga Studios Market, By Class Format

Group Classes

Private Sessions

Online Classes

Based on Class Format, the Global Pilates And Yoga Studios Market is bifurcated into Group Classes, Private Sessions, and Online Classes. In the pilates and yoga studios market, group classes are the dominating segment, as they offer cost-effective and community-oriented fitness experiences that attract a wide range of participants. However, Online Classes are the rapidly growing segment, driven by the increasing demand for flexible, remote workout options that allow individuals to participate from the comfort of their homes. The expansion of digital platforms and the convenience of virtual participation are fueling this growth, making online classes an attractive alternative for many clients.

Pilates And Yoga Studios Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Pilates And Yoga Studios Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the pilates and yoga studios market, North America is the dominating region, owing to its well-established fitness culture, high levels of health consciousness, and a robust network of studios offering diverse Pilates and yoga options. Conversely, the Asia Pacific region is the rapidly growing segment, driven by increasing urbanization, rising disposable incomes, and a burgeoning interest in wellness practices. Countries like China, India, and Australia are seeing a surge in demand for Pilates and yoga, fueled by expanding middle classes and growing awareness of health and fitness benefits.

Key Players

The "Global Pilates And Yoga Studios Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Club Pilates, CorePower Yoga, YogaSix, LAVA, Hotpod Yoga, Fitness First, The Yoga Room, Fanyu International Yoga, LINE Friends Yoga, YogaWorks.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Pilates And Yoga Studios Market Key Developments

In October 2023, CorePower Yoga announced the opening of its flagship studio featuring advanced technology for virtual and in-studio classes. The studio integrates interactive screens and digital tools to enhance the overall class experience and engagement.
In February 2024, Peloton launched a series of new on-demand Pilates and yoga classes as part of its expanded fitness offerings. This addition aims to provide a broader range of options for users and strengthen Peloton's position in the home fitness market.
In April 2024, YogaWorks introduced a new membership model that includes access to both in-studio and virtual classes, reflecting the growing trend towards hybrid fitness solutions. This model is designed to offer greater flexibility and convenience for members.

1. Introduction

Market Definition
Market Segmentation
Research Methodology

2. Executive Summary

Key Findings
Market Overview
Market Highlights

3. Market Overview

Market Size and Growth Potential
Market Trends
Market Drivers
Market Restraints
Market Opportunities
Porter's Five Forces Analysis

4. Pilates And Yoga Studios Market, By Service Type

Pilates Studios
Yoga Studios
Combined Studios

5. Pilates And Yoga Studios Market, By Target Audience

General Population
Specialized Studios

6. Pilates And Yoga Studios Market, By Class Format

Group Classes
Private Sessions
Online Classes

7. Regional Analysis

North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Asia-Pacific
China
Japan
India
Australia
Latin America
Brazil
Argentina
Chile
Middle East and Africa
South Africa
Saudi Arabia
UAE

8. Market Dynamics

Market Drivers
Market Restraints
Market Opportunities
Impact of COVID-19 on the Market

9. Competitive Landscape

Key Players
Market Share Analysis

10. Company Profiles

Club Pilates
CorePower Yoga
YogaSix
LAVA
Hotpod Yoga
David Lloyd Leisure
Fitness First
The Yoga Room
Fanyu International Yoga
LINE Friends Yoga
Pure Yoga
YogaWorks

11. Market Outlook and Opportunities

Emerging Technologies
Future Market Trends
Investment Opportunities

12. Appendix

List of Abbreviations
Sources and References

02-2729-4219

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License/价格

全球普拉提和瑜伽工作室市场规模（按服务类型、目标受众、课程形式、区域覆盖范围和预测）

Global Pilates And Yoga Studios Market Size By Service Type (Pilates Studios, Yoga Studios), By Target Audience (General Population, Specialized Studio), By Class Format (Group Classes, Private Sessions), By Geographic Scope And Forecast

普拉提和瑜伽工作室市场规模和预测

全球普拉提和瑜珈工作室市场动态

关键市场驱动因素

目录

第一章 引言

第二章执行摘要

第三章 市场概况

4. 普拉提和瑜珈工作室市集（按服务类型）

第五章普拉提和瑜珈工作室市集（按目标细分）

6. 普拉提和瑜珈工作室市集（以课程形式）

第七章区域分析

第八章市场动态

第九章 竞争态势

第十章：公司简介

第十一章 市场展望与机会

第十二章 附录

Pilates And Yoga Studios Market Size And Forecast

Global Pilates And Yoga Studios Market Dynamics

Key Market Drivers