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市场调查报告书

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1846075

2024 年至 2031 年演示软体市场（按部署、平台、定价模式、组织规模和地区划分）

Presentation Software Market By Deployment (Cloud-Based, On-Premise), Platform (Desktop, Mobile), Pricing Model (One-Time License, Subscription-Based), Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), & Region for 2024-2031

出版日期: 2025年09月02日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

演示软体市场评估 - 2024-2031

由于多种因素的影响，演示软体的需求不断增长。其中最大的因素是数位时代，它改变了资讯传播和展示的方式。企业、教育机构和个人越来越依赖视觉辅助工具来有效传达复杂的概念和讯息。简报软体是一种灵活有效的工具，可用于进行专业且有趣的简报。预计到2024年，其市场规模将超过66.902亿美元，到2031年将达到约162.661亿美元。

在当今的国际商业世界中，有效的沟通和团队合作至关重要。演示软体允许用户在多个平台和地点之间流畅地共用演示文稿，从而促进团队合作和资讯交流。数据视觉化和解释的重要性日益增加，这推动了对包含图表、图形和多媒体功能的简报软体的需求，这些功能可以提高受众的理解和参与度。对经济高效的简报软体的需求不断增长，推动市场在2024年至2031年间以13.1%的复合年增长率成长。

简报软体市场定义/概述

简报软体是一种用于创建和显示视觉简报的电脑应用程序，通常以幻灯片的形式呈现。使用者可以透过组合文字、照片、图形、动画、影片和声音等多媒体元素来有效地传达讯息。简报软体广泛应用于商业、学术和专业领域，使用户能够以清晰有序的方式设计、组织和呈现他们的想法。例如 Microsoft PowerPoint、Google Slides 和 Apple Keynote。这些软体程式包含各种功能，例如投影片范本、过渡效果和格式化工具，以提升简报的视觉吸引力和影响。

简报软体是一种电脑应用程序，用于生成和显示视觉演示文稿，通常以幻灯片的形式呈现。它透过整合文字、照片、图形、动画、影片和声音等多媒体元素，帮助用户有效地传达讯息。简报软体广泛应用于商业、教育和专业领域，帮助使用者以清晰有序的方式设计、建构和呈现他们的想法。 Microsoft PowerPoint、Google Slides 和 Apple Keynote 就是其中的一些例子。这些软体程式提供幻灯片范本、过渡和格式化功能，以增强简报的视觉效果。

远距工作和虚拟演示的日益普及将如何推动演示软体市场的成长？

远端办公和虚拟演示的兴起正在推动演示软体市场的扩张。根据 Gartner 2021 年的一项调查，82% 的企业领导者计划允许至少部分员工远距办公，这催生了对高阶简报工具的需求。这些工具对于支援高效的虚拟会议和分散式团队之间的协作至关重要。远端办公趋势需要强大的云端基础软体，以实现即时协作、与其他数位平台的无缝连接以及互动等增强功能，所有这些都推动了演示软体市场的成长。

随着数据视觉化日益受到关注，演示软体市场正在不断扩张。根据数据素养计画的一项调查，93% 的商业决策者认为数据素养至关重要，这凸显了对能够正确呈现和视觉化数据的工具的需求。对更强大的视觉化功能的渴望推动着简报软体的不断发展，这些软体的功能使用户能够建立引人入胜的数据主导。随着企业优先考虑数据主导决策，并努力清晰地解释复杂讯息，对能够提升数据可视化水平的高级演示工具的需求正在推动市场成长。

激烈的竞争将如何影响简报软体市场的成长？

日益激烈的竞争可能会影响简报软体市场的成长。由于众多供应商提供相同的功能和解决方案，企业必须不断开发和差异化其销售的产品才能获得市场优势。这种激烈的竞争可能导致价格战和利润率下降，从而限制对新产品和创新的投资。此外，当企业寻求差异化时，他们可能会专注于专门的功能和专门的工具，这可能会分割市场，使用户决策复杂化，并降低整体采用率。因此，竞争在促进创新的同时，也带来了阻碍市场扩张的挑战。

整合问题可能会影响简报软体市场的成长。难以与其他应用程式和系统实现顺畅的互通性，可能会为使用者带来障碍，尤其是在复杂的IT环境中。当简报软体无法与现有工具和平台互通时，会造成效率低下和摩擦，打击潜在客户并阻碍使用者采用。解决整合问题所需的进一步补救和支援可能会增加成本并延迟采用，从而影响整体市场成长，并可能限制该软体对寻求简化、互通性解决方案的企业的吸引力。

The need for presentation software has constantly increased due to a variety of factors. Foremost, the digital age has altered the way information is transmitted and displayed. Businesses, educational institutions, and individuals are increasingly reliant on visual aids to effectively communicate complex concepts and information. Presentation software is a flexible and effective tool for making professional and entertaining presentations. The market size surpass USD 6690.2 Million valued in 2024 to reach a valuation of around USD 16266.1 Million by 2031.

Effective communication and teamwork are vital in today's international business landscape. Presentation software allows for the smooth sharing of presentations across several platforms and locations, boosting teamwork and information exchange. The growing relevance of data visualization and narrative has increased the demand for presentation software that includes charts, graphs, and multimedia features to improve audience comprehension and engagement. The rising demand for cost-effective and efficient presentation software is enabling the market grow at a CAGR of 13.1% from 2024 to 2031.

Presentation Software Market: Definition/Overview

Presentation software is a type of computer application that creates and displays visual presentations, usually in the form of slides. Users can efficiently communicate information by combining text, photos, graphics, animations, and multimedia elements such as video and sound. Presentation software is widely used in business, school, and professional contexts, allowing users to design, structure, and present their ideas in a clear and organized manner. Microsoft PowerPoint, Google Slides, and Apple Keynote are among the most popular examples. The software includes a variety of features including slide templates, transitions, and formatting tools to improve the visual appeal and impact of presentations.

Presentation software is a sort of computer application that generates and displays visual presentations, typically in the form of slides. Users can effectively transmit information by integrating text, photographs, graphics, animations, and multimedia elements like video and sound. Presentation software is widely used in business, education, and the professional world, enabling users to design, structure, and present their ideas in a clear and orderly manner. Microsoft PowerPoint, Google Slides, and Apple Keynote are some of the most popular examples. The software offers slide templates, transitions, and formatting capabilities to enhance the visual impact of presentations.

How will the Increasing Adoption of Remote Work and Virtual Presentations Drive the Growth of the Presentation Software Market?

The growing popularity of remote work and virtual presentations is fueling the expansion of the presentation software market. According to a 2021 Gartner study, 82% of company leaders intend to allow workers to work remotely at least part of the time, creating a greater demand for advanced presentation tools. These tools are essential for supporting productive virtual meetings and cooperation among distributed teams. The trend to remote work necessitates strong, cloud-based software that can enable real-time collaboration, seamless connection with other digital platforms, and expanded features such as interactive aspects, all of which are driving the growth of the presentation software market.

The presentation software market is expanding due to an increased focus on data visualization. According to the Data Literacy Project survey, 93% of business decision-makers believe data literacy is crucial, emphasizing the need for tools that can properly present and visualize data. The desire for improved visualization capabilities is driving presentation software evolution, with features that allow users to construct attractive, data-driven presentations. As businesses prioritize data-driven decision-making and strive to clearly explain complicated information, the demand for advanced presentation tools that improve data visualization is driving market growth.

How Do the High Competition Impact the Growth of the Presentation Software Market?

High competition will have an impact on the growth of the presentation software market. With so many vendors offering identical features and solutions, businesses must constantly develop and distinguish what they sell to gain market dominance. This fierce rivalry might result in price wars, lower profit margins, and potentially limited investment in new products or advancements. Furthermore, when organizations attempt to differentiate themselves, a concentration on specialty capabilities or specialist tools may split the market, complicate user decision-making, and decrease overall adoption rates. Thus, while competition promotes innovation, it also creates challenges that can impede market expansion.

Integration issues will have an impact on the growth of the presentation software market. Difficulty in establishing smooth interoperability with other applications and systems can create hurdles for users, especially in complex IT settings. When presentation software fails to interact with existing tools or platforms, it can cause inefficiencies and annoyance, discouraging potential customers or impeding user adoption. The necessity for further modification or support to fix integration issues can raise costs and cause implementation delays, impacting overall market growth and perhaps restricting the software's appeal to enterprises looking for simplified and interoperable solutions.

Category-Wise Acumens

Will Accessibility Raise the Cloud-Based Segment for the Presentation Software Market?

Cloud-based presentation software is the dominant segment in the market. Accessibility will propel the cloud-based portion of the presentation software market. Cloud-based solutions have major accessibility benefits, allowing users to create, access, and collaborate on presentations from any place and device with an internet connection. This adaptability is especially appealing in today's remote and hybrid workplaces, where smooth communication and real-time updates are critical. Cloud-based platforms often enable automatic updates and easy interaction with other cloud services, which increases their appeal and acceptance. As enterprises and people seek more accessible, scalable, and collaborative tools, demand for cloud-based presentation software is likely to increase.

Cost-effectiveness will be the driving force behind the cloud-based presentation software market. Cloud-based solutions frequently have lower upfront costs than traditional on-premises software due to are typically delivered via a subscription model with a reduced initial commitment. This pricing structure enables enterprises to scale their usage based on their demands without experiencing substantial capital expenses. Furthermore, cloud-based platforms cut costs associated with maintenance, updates, and IT infrastructure because the service provider handles these duties. This price, along with the benefits of remote access and collaboration, makes cloud-based presentation software appealing to a wide spectrum of customers, boosting market growth.

Will the Regular Updates and New Features Accelerate the Subscription-Based Segment of the Presentation Software Market?

Subscription-based solutions is emerging as the leading segment in the presentation software market. Regular upgrades and new features will propel the subscription-based part of the presentation software market. Subscription-based models frequently incorporate ongoing upgrades and feature enhancements as part of the service, allowing users to access the most recent tools and functions without incurring additional expenditures. This guarantees that customers benefit from the most recent innovations and security enhancements, which can boost productivity and improve user experience. The continual value supplied by these upgrades contributes to justifying the regular subscription payments, making the concept appealing to both individuals and organizations. The promise of ongoing updates and new features encourages adoption and growth in the market's subscription segment.

Flexible pricing choices will drive the subscription-based part of the presentation software market. These options, such as tiered plans and pay-as-you-go models, enable users to select the optimal plan for their needs and budget, making the software more accessible to a wider spectrum of clients. This adaptability appeals to both small and large businesses by accommodating a variety of consumption levels and financial constraints, increasing the attraction and acceptance of subscription-based services.

Country/Region-wise Acumens

Will the Technological Infrastructure Enhanced the Presentation Software Market in North America?

North America, particularly the dominant region in the presentation software market, technical infrastructure. The region's complex technological infrastructure, which includes high internet penetration (93% as of 2023), enables extensive adoption of cloud-based presentation tools. The rise of tech-savvy individuals, with computer and IT vocations expected to expand by 15% between 2021 and 2031, fuels demand for sophisticated presentation software in corporate settings. With 95% of U.S. homes with children having internet access for educational purposes, there is a solid foundation for the usage of presenting tools in schools. This strong infrastructure, together with rising digital literacy and upcoming developments such as virtual desktop infrastructure, is driving market expansion in North America.

Large businesses and organizations will drive the North American Presentation Software Market. The region's high concentration of large businesses-around 20,000 with 500 or more employees, according to the US Census Bureau in 2022-creates a significant demand for sophisticated presentation tools to enable internal and external interactions. Additionally, approximately 4,000 degree-granting postsecondary institutions use presentation software for teaching purposes. The expected 8% growth in management vocations by 2031, combined with the expansion of the digital education content industry, will amplify this demand. As enterprises and educational institutions prioritize better communication and knowledge dissemination, the demand for advanced presentation software will drive market expansion in North America.

Will the Rapid Economic Growth in the Asia Pacific Drive the Presentation Software Market?

The Asia Pacific region is experiencing the most rapid expansion in the presentation software market. Rapid economic expansion will fuel the Asia Pacific presentation software market. The Asian Development Bank predicts that the region's economy will develop significantly, by 4.8% in 2023 and 4.9% in 2024. This economic boom is boosting commercial activity and corporate communications, resulting in increased demand for innovative presenting tools. The digital economy in Asia and the Pacific is expanding 1.5 times faster than overall GDP and is predicted to reach USD 4.7 Trillion by 2025, accelerating the adoption of digital tools such as presentation software. The increase in internet penetration-from 37.1% in 2015 to 64.1% in 2022-extends the market for cloud-based solutions.

Technological advances will drive the Asia Pacific presentation software market. The region's substantial improvement in internet connectivity-from 37.1% in 2015 to 64.1% in 2022-is increasing access to cloud-based presentation software. The predicted increase in 5G connectivity, to 1.6 billion by 2025, would improve the interactive capabilities of presentation software. The cloud computing industry is expected to rise from USD 133.84 Billion in 2022 to USD 397.81 billion in 2027, boosting the adoption of cloud-based solutions. Significant investment in ICT infrastructure, estimated at USD 1.1 Trillion by 2025, will help to strengthen digital capabilities. These technical breakthroughs are fostering a strong atmosphere for rising demand and the use of advanced presenting tools throughout the region.

Competitive Landscape

The presentation software market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the presentation software market include:

Microsoft
Apple
Google
Prezi
Canva
SlideDog
FlowVella
Niftio
Powtoon
Visme
Adobe
Zoho
Beautiful.ai
Pitch
Emaze
Haiku Deck
Slidebean
Swipe
Keynote

Latest Developments

In October 2022, Kdan Mobile offers mobile solutions such as e-signature and document creation apps to boost creativity and productivity. purchased Slideshop (offers its users a wide selection of PowerPoint presentation templates.) to strengthen its inventory of presentation items such as slides.
In August 2022, Visme will create professional presentations, interactive infographics, attractive designs, and engaging films in one spot). teamed with Wondershare (features the basic cutting, transitions, and overlays, along with effects we've come to expect in enthusiast-level video editing software.) to offer additional creative capabilities to users for developing presentations.
In June 2021, Prezi (presentation software that employs motion, zoom, and spatial linkages to bring your ideas to life and make you a brilliant presenter). bought Infogram, a web-based data visualization and infographics platform founded in Riga, Latvia. It enables users to create and share digital charts, infographics, and maps.) to enhance its data visualization skills for presentations and other visual material.

1. Introduction

Market Definition
Market Segmentation
Research Methodology

2. Executive Summary

Key Findings
Market Overview
Market Highlights

3. Market Overview

Market Size and Growth Potential
Market Trends
Market Drivers
Market Restraints
Market Opportunities
Porter's Five Forces Analysis

4. Presentation Software Market, By Deployment

Cloud-based
On-premise
Hybrid

5. Presentation Software Market, By Pricing Model

One-time license
Subscription-based
Freemium

6. Presentation Software Market, By Organization Size

Small and Medium Enterprises (SMEs)
Large Enterprises

7. Regional Analysis

North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Asia-Pacific
China
Japan
India
Australia
Latin America
Brazil
Argentina
Chile
Middle East and Africa
South Africa
Saudi Arabia
UAE

8. Market Dynamics

Market Drivers
Market Restraints
Market Opportunities
Impact of COVID-19 on the Market

9. Competitive Landscape

Key Players
Market Share Analysis

10. Company Profiles

Prezi
Canva
Powtoon
Visme
Beautiful.ai
Zoho Show

11. Market Outlook and Opportunities

Emerging Technologies
Future Market Trends
Investment Opportunities

12. Appendix

List of Abbreviations
Sources and References

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License/价格

2024 年至 2031 年演示软体市场（按部署、平台、定价模式、组织规模和地区划分）

Presentation Software Market By Deployment (Cloud-Based, On-Premise), Platform (Desktop, Mobile), Pricing Model (One-Time License, Subscription-Based), Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), & Region for 2024-2031

演示软体市场评估 - 2024-2031

远距工作和虚拟演示的日益普及将如何推动演示软体市场的成长？

激烈的竞争将如何影响简报软体市场的成长？

目录

第一章 引言

第二章执行摘要

第三章 市场概况

第四章 示范软体市场（按部署）

第五章演示软体市场按定价模式

第六章 演示软体市场（依组织规模）

第七章区域分析

第八章市场动态

第九章 竞争态势

第十章：公司简介

第十一章 市场展望与机会

第十二章 附录

Presentation Software Market Valuation - 2024-2031