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全球独木舟和皮划艇市场规模（按类型、材料、设计和用途）、区域范围和预测）

Global Canoe & Kayak Market Size By Type (Recreational Canoes, Recreational Kayaks), By Material (Plastic, Composite), By Design and Purpose (Flatwater/Recreational, Touring/Sea Kayaks), By Geographic Scope And Forecast

出版日期: 2025年09月06日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

独木舟和皮划艇市场规模和预测

预计 2024 年独木舟和皮划艇市场规模将达到 7.4779 亿美元，到 2031 年将达到 9.3266 亿美元，2024 年至 2031 年的复合年增长率为 2.8%。

独木舟和皮划艇是小型、狭窄的水上交通工具，专为在河流和湖泊等水域中划行而设计。独木舟通常顶部敞开，配有长凳或座椅，使用单叶桨划行；而皮划艇则采用封闭式驾驶座，使用双叶桨划行。这两种水上交通工具都用于休閒娱乐、体育运动和交通运输。

独木舟和皮划艇用途广泛，包括休閒、竞技运动和荒野探险。独木舟因其稳定性和强大的载具能力，在家庭出游、钓鱼和露营中广受欢迎。皮划艇因其机动性和速度，在激流漂流、海上皮划艇和远距旅行中广受欢迎。由于它们能够灵活地进入偏远和浅水区域，因此也被用于环境监测和救援行动。

此外，GPS追踪和智慧导航系统等技术的整合有望进一步拓展其用途。随着户外休閒日益普及，环保设计和更便利的多元化使用者群体使用体验，或将引领这些个人水上摩托车的发展。

全球独木舟与皮划艇市场动态

影响全球独木舟和皮划艇市场的关键市场动态是：

关键市场驱动因素

户外休閒兴起：户外休閒和探险活动日益流行，越来越多的个人和家庭寻求引人入胜的水上体验和探索大自然，这推动了独木舟和皮划艇的需求。根据美国经济分析局的数据，到2023年，户外休閒将占GDP的2.2%，比前一年成长5.1%。独木舟和皮划艇等水上休閒是这一增长的主要贡献者。

健康与健身趋势：人们越来越意识到划桨运动对健康和健身的益处，这推动了人们对独木舟和皮划艇的兴趣，因为它们可以进行全身锻炼，促进身体健康。例如，领先的皮划艇製造商Hobie于2024年1月推出了一系列全新的脚踏皮划艇，旨在吸引註重健身的消费者，并为其设计了旨在提升锻炼体验的功能。

技术进步：轻质复合复合材料和增强的稳定性等材料和设计创新，使独木舟和皮划艇更具吸引力，并被更广泛的用户所接受。 2024年4月，Pelican International推出了一系列全新的热成型皮划艇，其先进的船体设计提高了稳定性和性能。

环保意识：日益增强的环保意识鼓励人们使用非机动船隻，例如独木舟和皮划艇，因为与动力船相比，这些船隻的生态足迹极小。例如，Perception Kayaks 于 2024 年 2 月宣布与海洋保护非营利组织 Oceana 建立合作伙伴关係，并承诺捐赠部分销售额用于支持海洋生态系统的保护。

旅游与探险运动：随着旅游目的地不断向游客和寻求刺激的游客推广水上活动和体验，旅游业的扩张和探险运动的兴起推动了对独木舟和皮划艇的需求。美国旅游协会报告称，包括水上活动在内的探险旅游到2023年将成长16%，超过整体旅游业的成长速度。

主要挑战

季节性需求：独木舟和皮划艇市场可能受到季节性波动的影响，在寒冷的月份或冬季天气严酷的地区，销售量会下降，从而影响全年的整体需求。

初始成本高：优质独木舟或皮划艇的初始成本和所需配件可能会对一些消费者造成阻碍，限制了注重预算的买家购买。

维护和储存：独木舟和皮划艇需要定期维护和充足的储存空间，这可能会阻止那些没有财力或承诺妥善保养牠们的潜在买家。

安全问题：人们认为水上活动存在安全风险，例如倾覆和溺水，可能会阻止潜在用户参与独木舟和皮划艇运动，影响市场成长。

认知度和可及性有限：在某些地区，人们对独木舟和皮划艇的好处认识不足，租赁和购买选择有限，可能会限制市场扩张和消费者的接受度。

主要趋势

环保材料：在独木舟和皮划艇製造中，使用永续的环保材料（例如再生塑胶和生物复合材料）的趋势日益增长，这不仅减少了对环境的影响，也吸引了具有环保意识的消费者。美国环保署 (EPA) 在 2024 年 1 月报告称，2023 年，包括独木舟和皮划艇在内的户外休閒产品中再生材料的使用量比上一年增加了 28%。

技术整合：GPS 追踪、整合渔具和改进的导航系统等先进技术的引入，增强了独木舟和皮划艇的功能性和吸引力，以满足精通科技、热爱冒险的用户的需求。美国海岸警卫队防卫队报告称，2023 年皮划艇相关事故减少了 15%，这项改善部分归功于休閒船隻越来越多地采用 GPS 追踪和导航系统。

客製化和个人化：个人化体验需求的日益增长，推动了独木舟和皮划艇的客製化选项不断增加，用户可以根据自己的具体需求和喜好自订船隻，从颜色选择到附加功能和配件。 Wilderness Systems 于 2024 年 4 月推出了线上「皮划艇配置器」工具，让客户在购买前可以设计自己的皮划艇，并自订其功能、颜色和配件。

Canoes and kayaks are small, narrow watercraft designed for paddling on rivers, lakes, and other bodies of water. Canoes are typically open-top with a bench or seat and are paddled with a single-bladed paddle, while kayaks have a closed cockpit and are paddled with a double-bladed paddle. Both types of watercraft are used for recreational activities, sport, and transportation.

Canoes and kayaks serve various applications, including recreational paddling, competitive sports, and wilderness exploration. Canoes are often used for family outings, fishing, and camping trips due to their stability and capacity for carrying gear. Kayaks, with their maneuverability and speed, are popular for whitewater rafting, sea kayaking, and long-distance touring. Both are also employed in environmental monitoring and rescue operations due to their versatility in accessing remote or shallow areas.

Additionally, the integration of technology, such as GPS tracking and smart navigation systems, may further expand their applications. As outdoor recreation continues to grow in popularity, eco-friendly designs and increased accessibility for diverse user groups will likely shape the development of these watercraft.

Global Canoe & Kayak Market Dynamics

The key market dynamics that are shaping the global Canoe & Kayak market include:

Key Market Drivers

Increased Outdoor Recreation: The rising popularity of outdoor and adventure activities drives demand for canoes and kayaks, as more individuals and families seek engaging water-based experiences and nature exploration. The U.S. Bureau of Economic Analysis reported that outdoor recreation accounted for 2.2% of GDP in 2023, growing by 5.1% from the previous year. Water-based activities, including canoeing and kayaking, contributed significantly to this growth.

Health and Fitness Trends: Growing awareness of health and fitness benefits associated with paddling boosts interest in canoes and kayaks, which offer a full-body workout and promote physical well-being. For instance, Hobie, a major kayak manufacturer, launched a new line of pedal-driven kayaks in January 2024, targeting the fitness-conscious consumer with features designed to enhance the workout experience.

Technological Advancements: Innovations in materials and design, such as lightweight composites and enhanced stability features, are making canoes and kayaks more appealing and accessible to a broader range of users. Pelican International introduced a new line of thermoformed kayaks in April 2024, featuring advanced hull designs for improved stability and performance.

Environmental Awareness: Increased environmental consciousness encourages the use of non-motorized watercraft like canoes and kayaks, which have a minimal ecological footprint compared to powered boats. For instance, in February 2024, Perception Kayaks announced a partnership with ocean conservation nonprofit Oceana, pledging to donate a portion of sales to support marine ecosystem protection.

Tourism and Adventure Sports: The expanding tourism industry and the rise of adventure sports are driving demand for canoes and kayaks, as destinations promote water-based activities and experiences for tourists and thrill-seekers. The U.S. Travel Association reported that adventure tourism, including water-based activities, grew by 16% in 2023, outpacing overall tourism growth.

Key Challenges:

Seasonal Demand: The market for canoes and kayaks can be affected by seasonal variations, with lower sales during colder months or in regions with harsh winter climates, impacting overall year-round demand.

High Initial Costs: The upfront cost of high-quality canoes and kayaks, along with necessary accessories, can be a barrier for some consumers, limiting accessibility for budget-conscious buyers.

Maintenance and Storage: Canoes and kayaks require regular maintenance and adequate storage space, which can deter potential buyers who lack the resources or commitment to properly care for the equipment.

Safety Concerns: Perceived safety risks associated with water activities, such as capsizing or drowning, may discourage potential users from participating in canoeing or kayaking, impacting market growth.

Limited Awareness and Accessibility: In some regions, a lack of awareness about the benefits of canoes and kayaks, combined with limited access to rental or purchase options, can restrict market expansion and consumer adoption.

Key Trends

Eco-Friendly Materials: There is a growing trend towards using sustainable and environmentally friendly materials in the production of canoes and kayaks, such as recycled plastics and bio-composites, to reduce ecological impact and appeal to eco-conscious consumers. The Environmental Protection Agency (EPA) reported in January 2024 that the use of recycled materials in outdoor recreation products, including canoes and kayaks, increased by 28% in 2023 compared to the previous year.

Technological Integration: The incorporation of advanced technology, including GPS tracking, integrated fishing gear, and improved navigation systems, is enhancing the functionality and appeal of canoes and kayaks, catering to tech-savvy and adventure-seeking users. The U.S. Coast Guard reported a 15% decrease in kayaking-related incidents in 2023, partially attributing this improvement to the increased adoption of GPS tracking and navigation systems in recreational watercraft.

Customization and Personalization: Increasing demand for personalized experiences is leading to a rise in customizable options for canoes and kayaks, allowing users to tailor their watercraft to specific needs and preferences, from color choices to additional features and accessories. Wilderness Systems launched an online "Kayak Configurator" tool in April 2024, allowing customers to design their own kayaks with customizable features, colors, and accessories before purchase.

Global Canoe & Kayak Market Regional Analysis

Here is a more detailed regional analysis of the global Canoe & Kayak market:

North America

North America is a dominating in the canoe and kayak market, driven by its robust outdoor recreational culture and extensive waterway networks. The region's diverse landscapes, from lakes and rivers to coastal areas, provide ample opportunities for paddling activities, making it a prominent market for these watercraft.

Several factors contribute to North America's dominance in the canoe and kayak market. The strong emphasis on outdoor recreation and adventure sports, coupled with a high level of consumer disposable income, supports robust demand for canoes and kayaks. Additionally, an established network of retailers and rental services, along with an active community of enthusiasts and sports clubs, further fuels market growth in the region.

Key trends in North America's canoe and kayak market include the growing emphasis on eco-friendly and innovative materials, such as recycled plastics and lightweight composites, which appeal to environmentally conscious consumers. Technological advancements, like integrated GPS systems and smart accessories, are also enhancing user experience. Furthermore, the trend towards personalized and customizable watercraft is gaining traction, allowing enthusiasts to tailor their equipment to individual preferences and needs.

Asia Pacific

The Asia-Pacific region is experiencing rapid growth in the Canoe and Kayak market, fueled by its expanding outdoor recreation sector and increasing interest in water sports. With a diverse range of waterways and a growing middle class eager to explore recreational activities, Asia-Pacific is becoming a significant player in the global market for these watercraft.

Several factors are driving the swift expansion of the canoe and kayak market in Asia-Pacific. The rising popularity of adventure tourism and outdoor activities, coupled with increasing disposable incomes, is encouraging more consumers to invest in water sports equipment. Additionally, government initiatives promoting healthy lifestyles and investments in infrastructure for recreational activities are further boosting market growth in the region.

Key trends in Asia-Pacific's canoe and kayak market include a growing focus on affordable and entry-level watercraft, catering to the rising number of first-time buyers. Innovations in design, such as improved stability and ease of use, are making these activities more accessible. Additionally, there is a notable increase in local manufacturing and distribution, which is driving down costs and making canoes and kayaks more widely available throughout the region.

Global Canoe & Kayak Market: Segmentation Analysis

The Global Canoe And Kayak Market is Segmented on the basis of Type, Material, Design and Purpose, and Geography.

Canoe & Kayak Market, By Type

Canoe

Recreational Canoes

Touring Canoes

Whitewater Canoes

Kayak

Recreational Kayaks

Touring Kayaks

Sit-on-Top Kayaks

Whitewater Kayaks

Based on Type, the Global Canoe & Kayak Market is bifurcated into Canoe (Recreational Canoes, Touring Canoes, Whitewater Canoes), Kayak (Recreational Kayaks, Touring Kayaks, Sit-on-Top Kayaks, Whitewater Kayaks). Recreational Kayaks are currently the dominant segment in the canoe and kayak market due to their widespread appeal, ease of use, and versatility for casual paddling and family outings. However, Sit-on-Top Kayaks are the fastest-growing segment, driven by their user-friendly design, stability, and suitability for various water conditions, including warm-weather environments. The convenience of entry and exit, along with their increasing popularity for activities like fishing and recreational paddling, is propelling the rapid growth of this segment.

Canoe & Kayak Market, By Material

Plastic

Composite

Inflatable

Based on Material, the Global Canoe & Kayak Market is bifurcated into Plastic, Composite, and Inflatable. Plastic is currently the dominant material in the canoe and kayak market due to its durability, affordability, and ease of manufacturing, making it a popular choice for both recreational and entry-level watercraft. However, Inflatable canoes and kayaks are the fastest-growing segment, driven by their portability, ease of storage, and advancements in materials that enhance durability and performance. The growing appeal of inflatable designs is fueling their rapid expansion, particularly among consumers seeking convenient and space-saving options for various water activities.

Canoe & Kayak Market, By Design and Purpose

Flatwater/Recreational

Touring/Sea Kayaks

Whitewater

Fishing Kayaks

Tandem (Double) Canoes/Kayaks

Solo Canoes/Kayaks

Based on Design and Purpose, the Global Canoe & Kayak Market is bifurcated into Design and Purpose, Flatwater/Recreational, Touring/Sea Kayaks, Whitewater, Fishing Kayaks, Tandem (Double) Canoes/Kayaks, Solo Canoes/Kayaks. Flatwater/Recreational kayaks and canoes are currently the dominant segment in the market due to their versatility and appeal for casual paddling, family outings, and ease of use on lakes and calm rivers. However, Fishing Kayaks are the fastest-growing segment, driven by the increasing popularity of recreational fishing and the demand for specialized equipment that enhances the fishing experience. The growth in this segment is fueled by innovations such as integrated rod holders, storage solutions, and improved stability features designed specifically for anglers.

Canoe & Kayak Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Canoe & Kayak Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is currently the dominant segment in the Canoe and Kayak market due to its strong outdoor recreational culture, extensive waterway networks, and high consumer spending on leisure activities. However, Asia-Pacific is the fastest-growing segment, driven by increasing interest in water sports, rising disposable incomes, and expanding recreational infrastructure. The region's rapid growth is fueled by a burgeoning middle class and a heightened focus on outdoor and adventure tourism.

Key Players

The "Global Canoe & Kayak Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Perception Kayaks, Dagger Kayaks, Lifetime Products, Old Town Canoes, Mad River Canoes, Advanced Elements, Sea Eagle, Oru Kayak, AIRE, Jackson Kayaks, Werner Paddles, NRS.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Canoe & Kayak Market Key Developments

In March 2023, Wilderness Systems unveiled a new line of high-performance kayaks designed for both recreational and professional use. The new models feature enhanced stability and durability, incorporating advanced composite materials for better performance on water.
In June 2023, Old Town Canoes and Kayaks introduced an innovative canoe made with eco-friendly materials. The new design focuses on reducing environmental impact while providing superior strength and lightweight properties.
In August 2023, Pelican International launched a new range of inflatable kayaks aimed at beginners and casual paddlers. The new models offer easy setup and transport, with improved durability and stability for a better on-water experience.
In November 2023, Perception Kayaks announced a partnership with a major outdoor retailer to expand their distribution network. This collaboration aims to increase market reach and provide more accessible options for consumers interested in high-quality kayaks.

1. Introduction

Market Definition
Market Segmentation
Research Methodology

2. Executive Summary

Key Findings
Market Overview
Market Highlights

3. Market Overview

Market Size and Growth Potential
Market Trends
Market Drivers
Market Restraints
Market Opportunities
Porter's Five Forces Analysis

4. Canoe And Kayak Market, By Type

Canoe
Kayak

5. Canoe And Kayak Market, By Material

Plastic
Composite
Inflatable

6. Canoe And Kayak Market, By Design and Purpose

Flatwater/Recreational
Touring/Sea Kayaks
Whitewater
Fishing Kayaks
Tandem (Double) Canoes/Kayaks
Solo Canoes/Kayaks

7. Regional Analysis

North America
United States
Canada
Mexico
Europe
United Kingdom
Germany
France
Italy
Asia-Pacific
China
Japan
India
Australia
Latin America
Brazil
Argentina
Chile
Middle East and Africa
South Africa
Saudi Arabia
UAE

8. Market Dynamics

Market Drivers
Market Restraints
Market Opportunities
Impact of COVID-19 on the Market

9. Competitive Landscape

Key Players
Market Share Analysis

10. Company Profiles

Perception Kayaks
Dagger Kayaks
Lifetime Products
Old Town Canoes
Mad River Canoes
Advanced Elements
Sea Eagle
Oru Kayak
AIRE
Jackson Kayaks
Werner Paddles
NRS

11. Market Outlook and Opportunities

Emerging Technologies
Future Market Trends
Investment Opportunities

12. Appendix

List of Abbreviations
Sources and References

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License/价格

全球独木舟和皮划艇市场规模（按类型、材料、设计和用途）、区域范围和预测）

Global Canoe & Kayak Market Size By Type (Recreational Canoes, Recreational Kayaks), By Material (Plastic, Composite), By Design and Purpose (Flatwater/Recreational, Touring/Sea Kayaks), By Geographic Scope And Forecast

独木舟和皮划艇市场规模和预测

全球独木舟与皮划艇市场动态

关键市场驱动因素

目录

第一章 引言

第二章执行摘要

第三章市场概况

第四章 独木舟和皮划艇市场（按类型）

第五章 独木舟和皮划艇市场（依材质）

第六章 独木舟和皮划艇市场的设计和用途

第七章区域分析

第八章市场动态

第九章 竞争态势

第十章：公司简介

第十一章 市场展望与机会

第十二章 附录

Canoe & Kayak Market Size And Forecast