全球产后产品市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势与预测

全球产后用品市场需求预计将从 2023 年的 37 亿美元增至 2032 年的近 69.8 亿美元，2024-2032 年研究期间CAGR为 7.3%。

产后产品是指一系列旨在为女性产后时期（通常称为产后或产后时期）提供支援的物品。这个阶段通常跨越产后的前六週，在此期间，女性的身体在恢復到怀孕前的状态时会经历各种身体和荷尔蒙的变化。

市场动态

在多种因素的推动下，产后产品市场正在经历显着成长。人们对产后护理的认识和开放程度不断提高，促进了对满足妇女恢復期独特需求的专业产品的需求。全球生育率的上升极大地推动了市场的成长，创造了对各种产后产品来支持新手妈妈的需求。消费者对天然和有机产品的偏好起着至关重要的作用，许多女性寻求不含有害化学物质的产后产品。这种对环保和有机选择的偏好影响了市场上的产品供应。透过线上零售和电子商务平台获得产后产品扩大了市场范围。网上购物的便利性使新手妈妈可以在舒适的家中购买各种产品，从而有助于市场扩张。此外，市场受益于对产后自我照护和心理健康意识的日益重视。解决产后忧郁症等心理健康问题的产品变得越来越重要，这与人们对产后整体健康的日益关注相一致。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具也对全球产后产品市场的各个细分市场进行了包容性评估。产后产品产业的成长和趋势为本研究提供了整体方法。

市场区隔

产后产品市场报告的这一部分提供了国家和区域层面细分市场的详细资料，从而帮助策略师确定相应产品或服务的目标人群以及即将到来的机会。

按产品分类

• 母乳哺育配件（乳垫、乳头护理产品、胸罩、母乳准备和清洁产品、母乳储存和餵食、其他配件）
• 会阴降温垫
• 其他的

按销售管道

• 医院药局（住院）
• 零售店
• 电子商务
• 批发商/分销商
• 直接购买

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲产后产品市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。产后用品市场的主要参与者包括 Koninklijke Philips NV、Medela LLC、Newell Brands、AMEDA、NUBY、May Born Group Limited、Edge well Personal Care、Handi-Craft Company (Dr. Brown's)、Artsana SPA、Medline。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何客製化要求，请写信给我们。我们的研究团队可以根据您的需求提供客製化报告。

目录

第一章：前言

• 报告说明
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 和产品
• 研究范围
• 研究方法论
  • 市场研究过程
  • 市场研究方法论

第 2 章：执行摘要

• 市集亮点
• 全球市场概况

第 3 章：产后产品 - 产业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 产业动态
• 波特五力分析
• 市场吸引力分析
  • 按产品分類的市场吸引力分析
  • 按销售管道分類的市场吸引力分析
  • 市场吸引力分析：按地区

第 4 章：价值链分析

• 价值链分析
• 原料分析
  • 原料清单
  • 原料厂商清单
  • 主要原物料价格走势
• 潜在买家名单
• 行销管道
  • 直效行销
  • 间接行销
  • 行销通路发展趋势

第 5 章：全球产后产品市场分析：依产品分类

• 按产品概述
• 历史和预测数据
• 按产品分析
• 母乳哺育配件（乳垫、乳头护理产品、胸罩、母乳准备和清洁产品、母乳储存和餵食、其他配件）
• 会阴降温垫
• 其他的

第 6 章：全球产后产品市场分析：按销售管道

• 销售通路概览
• 历史和预测数据
• 按销售管道分析
• 医院药局（住院）
• 零售店
• 电子商务
• 批发商/分销商
• 直接购买

第 7 章：全球产后产品市场分析：依地理位置

• 区域展望
• 介绍
• 北美销售分析
  • 概览、历史与预测资料销售分析
  • 北美按细分市场销售分析
  • 北美按国家销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概览、历史与预测资料销售分析
  • 欧洲按细分市场销售分析
  • 欧洲按国家销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 义大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概览、历史与预测资料销售分析
  • 亚太地区按细分市场销售分析
  • 亚太地区国家/地区销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳洲销售分析
  • 东南亚销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概览、历史与预测资料销售分析
  • 拉丁美洲按细分市场销售分析
  • 拉丁美洲按国家销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东和非洲销售分析
  • 概览、历史与预测资料销售分析
  • 中东和非洲按细分市场销售分析
  • 中东和非洲国家销售分析
  • 沙乌地阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东其他地区和非洲销售分析

第 8 章：产后用品公司的竞争格局

• 产后用品市场竞争
• 伙伴关係/协作/协议
• 併购
• 新产品发布
• 其他发展

第 9 章：公司简介

• 顶级公司市占率分析
• 市场集中度
• Koninklijke Philips NV
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Medela LLC
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Newell Brands
• 公司简介
• 公司收入
• 产品
• 最近的发展
• AMEDA
• 公司简介
• 公司收入
• 产品
• 最近的发展
• NUBY
• 公司简介
• 公司收入
• 产品
• 最近的发展
• May born Group Limited
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Edge well Personal Care
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Handi-Craft Company (Dr. Brown's)
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Artsana SPA
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Medline.
• 公司简介
• 公司收入
• 产品
• 最近的发展

注意 - 在公司概况中，财务详细资讯和近期发展视情况而定，或者如果是私人公司，则可能不包括在内

The global demand for Postpartum Products Market is presumed to reach the market size of nearly USD 6.98 BN by 2032 from USD 3.7 BN in 2023 with a CAGR of 7.3% under the study period 2024 - 2032.

Postpartum products refer to a range of items designed to support women in the period following childbirth, commonly known as the postpartum or postnatal period. This phase typically spans the first six weeks after giving birth, during which a woman's body undergoes various physical and hormonal changes as it returns to its pre-pregnancy state.

MARKET DYNAMICS

The Postpartum products market is experiencing significant growth driven by various factors. Increasing awareness and openness about postpartum care contribute to the demand for specialized products catering to the unique needs of women during the recovery period. The global rise in childbirth rates significantly fuels market growth, creating a demand for a diverse range of postpartum products to support new mothers. Consumer preferences for natural and organic options play a crucial role, with many women seeking postpartum products free from harmful chemicals. This preference for eco-friendly and organic choices influences product offerings in the market. The accessibility of postpartum products through online retail and e-commerce platforms enhances market reach. The convenience of online shopping allows new mothers to access a variety of products from the comfort of their homes, contributing to market expansion. Furthermore, the market benefits from an increased emphasis on postpartum self-care and mental health awareness. Products addressing mental health concerns, such as postpartum depression, gain significance, aligning with the growing focus on holistic well-being during the postpartum period.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of postpartum products. The growth and trends of postpartum products industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the postpartum products market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

• Breastfeeding Accessories (Breast Pads, Nipple Care Products, Breast Shells, Breast Milk Preparation & Cleaning Products, Breast Milk Storage & Feeding, Other Accessories)
• Perineal Cooling Pads
• Others

By Sales Channel

• Hospital Pharmacy (Inpatient)
• Retail Store
• E-Commerce
• Wholesaler/Distributor
• Direct Purchase

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Postpartum Products market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Postpartum Products market include Koninklijke Philips N.V., Medela LLC, Newell Brands, AMEDA, NUBY, May born Group Limited, Edge well Personal Care, Handi-Craft Company (Dr. Brown's), Artsana S.P.A, Medline. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . POSTPARTUM PRODUCTS - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Product
  • 3.7.2 Market Attractiveness Analysis By Sales Channel
  • 3.7.3 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . GLOBAL POSTPARTUM PRODUCTS MARKET ANALYSIS BY PRODUCT

• 5.1 Overview by Product
• 5.2 Historical and Forecast Data
• 5.3 Analysis by Product
• 5.4 Breastfeeding Accessories (Breast Pads, Nipple Care Products, Breast Shells, Breast milk Preparation & Cleaning Products, Breast Milk Storage & Feeding, Other Accessories) Historic and Forecast Sales by Regions
• 5.5 Perineal Cooling Pads Historic and Forecast Sales by Regions
• 5.6 Others Historic and Forecast Sales by Regions

6 . GLOBAL POSTPARTUM PRODUCTS MARKET ANALYSIS BY SALES CHANNEL

• 6.1 Overview by Sales Channel
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Sales Channel
• 6.4 Hospital Pharmacy (Inpatient) Historic and Forecast Sales by Regions
• 6.5 Retail Store Historic and Forecast Sales by Regions
• 6.6 E-Commerce Historic and Forecast Sales by Regions
• 6.7 Wholesaler/Distributor Historic and Forecast Sales by Regions
• 6.8 Direct Purchase Historic and Forecast Sales by Regions

7 . GLOBAL POSTPARTUM PRODUCTS MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2. North America By Segment Sales Analysis
  • 7.3.3. North America By Country Sales Analysis
  • 7.3.4. United State Sales Analysis
  • 7.3.5. Canada Sales Analysis
  • 7.3.6. Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2. Europe by Segment Sales Analysis
  • 7.4.3. Europe by Country Sales Analysis
  • 7.4.4. United Kingdom Sales Analysis
  • 7.4.5. France Sales Analysis
  • 7.4.6. Germany Sales Analysis
  • 7.4.7. Italy Sales Analysis
  • 7.4.8. Russia Sales Analysis
  • 7.4.9. Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2. Asia Pacific by Segment Sales Analysis
  • 7.5.3. Asia Pacific by Country Sales Analysis
  • 7.5.4. China Sales Analysis
  • 7.5.5. India Sales Analysis
  • 7.5.6. Japan Sales Analysis
  • 7.5.7. South Korea Sales Analysis
  • 7.5.8. Australia Sales Analysis
  • 7.5.9. South East Asia Sales Analysis
  • 7.5.10. Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2. Latin America by Segment Sales Analysis
  • 7.6.3. Latin America by Country Sales Analysis
  • 7.6.4. Brazil Sales Analysis
  • 7.6.5. Argentina Sales Analysis
  • 7.6.6. Peru Sales Analysis
  • 7.6.7. Chile Sales Analysis
  • 7.6.8. Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2. Middle East & Africa by Segment Sales Analysis
  • 7.7.3. Middle East & Africa by Country Sales Analysis
  • 7.7.4. Saudi Arabia Sales Analysis
  • 7.7.5. UAE Sales Analysis
  • 7.7.6. Israel Sales Analysis
  • 7.7.7. South Africa Sales Analysis
  • 7.7.8. Rest Of Middle East And Africa Sales Analysis

8 . COMPETITIVE LANDSCAPE OF THE POSTPARTUM PRODUCTS COMPANIES

• 8.1. Postpartum Products Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9 . COMPANY PROFILES OF POSTPARTUM PRODUCTS INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Koninklijke Philips N.V.
  • 9.3.1. Company Overview
  • 9.3.2. Company Revenue
  • 9.3.3. Products
  • 9.3.4. Recent Developments
• 9.4. Medela LLC
  • 9.4.1. Company Overview
  • 9.4.2. Company Revenue
  • 9.4.3. Products
  • 9.4.4. Recent Developments
• 9.5. Newell Brands
  • 9.5.1. Company Overview
  • 9.5.2. Company Revenue
  • 9.5.3. Products
  • 9.5.4. Recent Developments
• 9.6. AMEDA
  • 9.6.1. Company Overview
  • 9.6.2. Company Revenue
  • 9.6.3. Products
  • 9.6.4. Recent Developments
• 9.7. NUBY
  • 9.7.1. Company Overview
  • 9.7.2. Company Revenue
  • 9.7.3. Products
  • 9.7.4. Recent Developments
• 9.8. May born Group Limited
  • 9.8.1. Company Overview
  • 9.8.2. Company Revenue
  • 9.8.3. Products
  • 9.8.4. Recent Developments
• 9.9. Edge well Personal Care
  • 9.9.1. Company Overview
  • 9.9.2. Company Revenue
  • 9.9.3. Products
  • 9.9.4. Recent Developments
• 9.10. Handi-Craft Company (Dr. Brown's)
  • 9.10.1. Company Overview
  • 9.10.2. Company Revenue
  • 9.10.3. Products
  • 9.10.4. Recent Developments
• 9.11. Artsana S.P.A
  • 9.11.1. Company Overview
  • 9.11.2. Company Revenue
  • 9.11.3. Products
  • 9.11.4. Recent Developments
• 9.12. Medline.
  • 9.12.1. Company Overview
  • 9.12.2. Company Revenue
  • 9.12.3. Products
  • 9.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• Analysis by Product (USD MN)
• Breastfeeding Accessories (Breast Pads, Nipple Care Products, Breast Shells, Breast milk Preparation & Cleaning Products, Breast Milk Storage & Feeding, Other Accessories) Market Sales by Geography (USD MN)
• Perineal Cooling Pads Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Analysis Market by Sales Channel (USD MN)
• Hospital Pharmacy (Inpatient) Market Sales by Geography (USD MN)
• Retail Store Market Sales by Geography (USD MN)
• E-Commerce Market Sales by Geography (USD MN)
• Wholesaler/Distributor Market Sales by Geography (USD MN)
• Direct Purchase Market Sales by Geography (USD MN)
• Global Postpartum Products Market Sales by Geography (USD MN)
• North America Market Analysis (USD MN)
• United State Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate by Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Postpartum Products Report
• Market Research Process
• Market Research Methodology
• Global Postpartum Products Market Size, by Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Product
• Market Attractiveness Analysis by Sales Channel
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Product (USD MN)
• Breastfeeding Accessories (Breast Pads, Nipple Care Products, Breast Shells, Breast milk Preparation & Cleaning Products, Breast Milk Storage & Feeding, Other Accessories) Market Sales by Geography (USD MN)
• Perineal Cooling Pads Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Market Analysis by Sales Channel (USD MN)
• Hospital Pharmacy (Inpatient) Market Sales by Geography (USD MN)
• Retail Store Market Sales by Geography (USD MN)
• E-Commerce Market Sales by Geography (USD MN)
• Wholesaler/Distributor Market Sales by Geography (USD MN)
• Direct Purchase Market Sales by Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Companies Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.