全球非酒精即饮饮料市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势与预测

全球非酒精即饮饮料市场需求预计将从 2023 年的 9,428.9 亿美元达到近 1,7,363.8 亿美元的市场规模，2024-2032 年研究期间复合年增长率为 7.02%。

非酒精即饮 (RTD) 饮料是预包装饮料，无需任何额外准备即可饮用。这些饮料不含酒精，可包括多种选择，例如苏打水、调味水、能量饮料、果汁以及运动茶或花草茶等功能性饮料。这些饮料为在旅途或休閒活动中寻求清爽可口饮料选择的消费者提供了便利和多样性。它们迎合广泛的口味和偏好，为寻求无酒精或低酒精选择的个人提供酒精饮料的替代品。

市场动态

消费者生活方式和偏好的变化，加上健康意识的增强和对酒精消费的担忧，推动了对非酒精即饮饮料的需求，将其作为传统酒精饮料的方便、健康的替代品。随着消费者在各种场合寻求清爽可口的饮料选择，消费非酒精即饮饮料的趋势日益增长，这些饮料提供多种口味、成分和功能优势，如补水、补充能量和营养强化。此外，行动消费和便利驱动的生活方式的日益普及，刺激了对便携式和单份非酒精即饮饮料形式的需求，以满足忙碌的城市消费者和千禧世代的需求。此外，透过超市、便利商店和电子商务平台等各种分销管道，非酒精即饮饮料的供应和可及性不断增加，扩大了市场覆盖范围和渗透率。此外，创新的产品开发和行销策略，例如产品多元化、高端化和品牌合作，可以提高消费者的参与和忠诚度，刺激市场成长和竞争。然而，消费者偏好转向更健康的饮料选择或监管变化可能会挑战未来几年的市场成长。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具还对全球非酒精即饮饮料市场的每个细分市场进行了包容性评估。非酒精即饮饮料产业的成长和趋势为本研究提供了整体方法。

市场区隔

非酒精即饮饮料市场报告的这一部分提供了国家和地区层面细分市场的详细资料，从而帮助策略师确定相应产品或服务的目标人群以及即将到来的机会。

按产品分类

• 碳酸软性饮料
• 即饮茶和咖啡
• 功能性饮料
• 果汁
• 乳製品饮料
• 其他的

按配销通路

• 餐饮服务
• 零售（大卖场和超市、便利商店、百货公司、网路商店、其他）

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲非酒精即饮饮料市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。非酒精即饮饮料市场的主要参与者包括百事可乐公司、雀巢公司、Keurig Dr. Pepper Inc.、可口可乐公司、达能公司、三得利饮料食品有限公司、朝日集团控股有限公司、红牛GmbH、Monster BevCorp.、联合利华PLC。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

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目录

第一章：前言

• 报告说明
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 和产品
• 研究范围
• 研究方法论
  • 市场研究过程
  • 市场研究方法论

第 2 章：执行摘要

• 市集亮点
• 全球市场概况

第 3 章：非酒精即饮饮料 - 产业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 产业动态
• 波特五力分析
• 市场吸引力分析
  • 按产品分類的市场吸引力分析
  • 按配销通路分類的市场吸引力分析
  • 市场吸引力分析：按地区

第 4 章：价值链分析

• 价值链分析
• 原料分析
  • 原料清单
  • 原料厂商清单
  • 主要原物料价格走势
• 潜在买家名单
• 行销管道
  • 直效行销
  • 间接行销
  • 行销通路发展趋势

第 5 章：全球非酒精即饮饮料市场分析：按产品

• 概述（按产品）
• 历史和预测数据
• 按产品分析
• 碳酸软性饮料
• 即饮茶和咖啡
• 功能性饮料
• 果汁
• 乳製品饮料
• 其他的

第 6 章：全球非酒精即饮饮料市场分析：按分销管道

• 配销通路概述
• 历史和预测数据
• 按配销通路分析
• 餐饮服务
• 零售（大卖场和超市、便利商店、百货公司、网路商店、其他）

第 7 章：全球非酒精即饮饮料市场分析：依地理位置

• 区域展望
• 介绍
• 北美销售分析
  • 概览、历史与预测资料销售分析
  • 北美按细分市场销售分析
  • 北美按国家销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概览、历史与预测资料销售分析
  • 欧洲按细分市场销售分析
  • 欧洲按国家销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 义大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概览、历史与预测资料销售分析
  • 亚太地区按细分市场销售分析
  • 亚太地区按国家销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳洲销售分析
  • 东南亚销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概览、历史与预测资料销售分析
  • 拉丁美洲按细分市场销售分析
  • 拉丁美洲按国家销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东和非洲销售分析
  • 概览、历史与预测资料销售分析
  • 中东和非洲按细分市场销售分析
  • 中东和非洲按国家销售分析
  • 沙乌地阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东其他地区和非洲销售分析

第 8 章：非酒精即饮饮料公司的竞争格局

• 非酒精即饮饮料市场竞争
• 伙伴关係/协作/协议
• 併购
• 新产品发布
• 其他发展

第 9 章：公司简介

• 顶级公司市占率分析
• 市场集中度
• PepsiCo Inc.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Nestle SA
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Keurig Dr. Pepper Inc.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• The Coca-Cola Company
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Danone SA
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Suntory Beverage & Food Ltd.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Asahi Group Holdings Ltd.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Red Bull GmbH
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Monster BevCorp.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Unilever PLC
• 公司简介
• 公司收入
• 产品
• 最近的发展

註 - 在公司概况中，财务详细资讯和最新发展视情况而定，或对私人公司而言可能不包括在内

The global demand for Non-alcoholic RTD Beverages Market is presumed to reach the market size of nearly USD 1736.38 Billion by 2032 from USD 942.89 Billion in 2023 with a CAGR of 7.02% under the study period 2024-2032.

Non-alcoholic ready-to-drink (RTD) beverages are pre-packaged drinks that are ready for consumption without the need for any additional preparation. These beverages are formulated without alcohol and can include various options such as sodas, flavored waters, energy drinks, fruit juices, and functional beverages like sports or herbal teas. These beverages offer convenience and variety to consumers seeking refreshing and flavorful drink options for on-the-go or leisure activities. They cater to a broad range of tastes & preferences, providing alternatives to alcoholic beverages for individuals looking for non-alcoholic or low-alcohol options.

MARKET DYNAMICS

Changing consumer lifestyles and preferences, coupled with growing health consciousness and concerns about alcohol consumption, drive the demand for non-alcoholic RTD beverages as convenient and healthier alternatives to traditional alcoholic beverages. As consumers seek refreshing and flavorful beverage options for various occasions, there is a growing trend towards consuming non-alcoholic RTD beverages that offer a wide range of flavors, ingredients, and functional benefits, such as hydration, energy boost, and nutritional fortification. Moreover, the rising popularity of on-the-go consumption and convenience-driven lifestyles fuels the demand for portable and single-serve non-alcoholic RTD beverage formats catering to busy urban consumers and millennials. Additionally, the increasing availability and accessibility of non-alcoholic RTD beverages through various distribution channels, including supermarkets, convenience stores, and e-commerce platforms, expand market reach and penetration. Furthermore, innovative product development and marketing strategies, such as product diversification, premiumization, and brand collaborations, drive consumer engagement and loyalty, stimulating market growth and competition. However, shifts in consumer preferences towards healthier beverage options or regulatory changes may challenge the market growth in the coming years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Non-alcoholic RTD Beverages. The growth and trends of Non-alcoholic RTD Beverages industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Non-alcoholic RTD Beverages market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

• Carbonated Soft Drinks
• RTD Tea & Coffee
• Functional Beverages
• Juices
• Dairy-based Beverages
• Others

By Distribution Channel

• Food Service
• Retail (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Online, Others)

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Non-alcoholic RTD Beverages market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Non-alcoholic RTD Beverages market include PepsiCo Inc., Nestle S.A., Keurig Dr. Pepper Inc., The Coca-Cola Company, Danone S.A., Suntory Beverage & Food Ltd., Asahi Group Holdings Ltd., Red Bull GmbH, Monster BevCorp., Unilever PLC. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. NON-ALCOHOLIC RTD BEVERAGES - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Product
  • 3.7.2 Market Attractiveness Analysis By Distribution Channel
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL NON-ALCOHOLIC RTD BEVERAGES MARKET ANALYSIS BY PRODUCT

• 5.1. Overview By Product
• 5.2. Historical and Forecast Data
• 5.3. Analysis By Product
• 5.4. Carbonated Soft Drinks Historic and Forecast Sales By Regions
• 5.5. RTD Tea & Coffee Historic and Forecast Sales By Regions
• 5.6. Functional Beverages Historic and Forecast Sales By Regions
• 5.7. Juices Historic and Forecast Sales By Regions
• 5.8. Dairy-based Beverages Historic and Forecast Sales By Regions
• 5.9. Others Historic and Forecast Sales By Regions

6. GLOBAL NON-ALCOHOLIC RTD BEVERAGES MARKET ANALYSIS BY DISTRIBUTION CHANNEL

• 6.1. Overview By Distribution Channel
• 6.2. Historical and Forecast Data
• 6.3. Analysis By Distribution Channel
• 6.4. Food Service Historic and Forecast Sales By Regions
• 6.5. Retail (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Online, Others) Historic and Forecast Sales By Regions

7. GLOBAL NON-ALCOHOLIC RTD BEVERAGES MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East & Africa By Segment Sales Analysis
  • 7.7.3 Middle East & Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE NON-ALCOHOLIC RTD BEVERAGES COMPANIES

• 8.1. Non-alcoholic RTD Beverages Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF NON-ALCOHOLIC RTD BEVERAGES INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. PepsiCo Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. Nestle S.A.
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. Keurig Dr. Pepper Inc.
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. The Coca-Cola Company
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. Danone S.A.
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. Suntory Beverage & Food Ltd.
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Asahi Group Holdings Ltd.
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments
• 9.10. Red Bull GmbH
  • 9.10.1 Company Overview
  • 9.10.2 Company Revenue
  • 9.10.3 Products
  • 9.10.4 Recent Developments
• 9.11. Monster BevCorp.
  • 9.11.1 Company Overview
  • 9.11.2 Company Revenue
  • 9.11.3 Products
  • 9.11.4 Recent Developments
• 9.12. Unilever PLC
  • 9.12.1 Company Overview
  • 9.12.2 Company Revenue
  • 9.12.3 Products
  • 9.12.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers: Impact Analysis
• Restraints: Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• Analysis By Product (USD MN)
• Carbonated Soft Drinks Market Sales By Geography (USD MN)
• RTD Tea & Coffee Market Sales By Geography (USD MN)
• Functional Beverages Market Sales By Geography (USD MN)
• Juices Market Sales By Geography (USD MN)
• Dairy-based Beverages Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Analysis By Distribution Channel (USD MN)
• Food Service Market Sales By Geography (USD MN)
• Retail (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Online, Others) Market Sales By Geography (USD MN)
• Global Non-alcoholic RTD Beverages Market Sales By Geography (USD MN)
• North America Market Analysis (USD MN)
• United States Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate By Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Non-alcoholic RTD Beverages Report
• Market Research Process
• Market Research Methodology
• Global Non-alcoholic RTD Beverages Market Size, By Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis By Product
• Market Attractiveness Analysis By Distribution Channel
• Market Attractiveness Analysis By Region
• Value Chain Analysis
• Global Market Analysis By Product (USD MN)
• Carbonated Soft Drinks Market Sales By Geography (USD MN)
• RTD Tea & Coffee Market Sales By Geography (USD MN)
• Functional Beverages Market Sales By Geography (USD MN)
• Juices Market Sales By Geography (USD MN)
• Dairy-based Beverages Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Global Market Analysis By Distribution Channel (USD MN)
• Food Service Market Sales By Geography (USD MN)
• Retail (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Online, Others) Market Sales By Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.