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市场调查报告书
商品编码
1547772
全球串流媒体设备市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测Global Streaming Devices Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球串流媒体设备市场需求预计将从 2023 年的 132.9 亿美元达到近 291.6 亿美元的市场规模,2024-2032 年研究期间复合年增长率为 9.12%。
串流媒体设备是多媒体小工具,使用户能够将数位内容(包括电影、电视节目、音乐和游戏)从网路直接串流到电视或音讯系统。这些装置透过 Wi-Fi 或乙太网路连接到网路后,可以存取各种串流平台和服务,例如 Netflix、Hulu、Amazon Prime Video 和 Spotify。它们有不同的格式,例如机上盒、串流媒体棒和具有整合串流媒体功能的智慧电视。串流媒体设备提供了一种方便且经济高效的替代方案,允许用户按需享受各种娱乐内容,而无需订阅传统的有线或卫星电视。
对点播内容的需求激增以及向数位娱乐的转变极大地推动了串流媒体设备的普及。与传统的有线或卫星电视相比,消费者越来越喜欢串流媒体服务,寻求观看体验的便利性、多样性和灵活性。这些设备的技术进步,例如增强的解析度、更快的处理速度和用户友好的介面,也吸引了更多的受众。高速互联网的普及和宽频基础设施的扩展实现了无缝的串流媒体体验,进一步推动了串流媒体设备的采用。此外,主要串流媒体平台不断增长的内容库,包括独家节目、电影和体育直播,吸引观众投资先进的串流媒体设备,以增强他们的观看体验。智慧家庭整合化趋势是推动产业成长的另一个因素。此类现代设备通常配备语音控制和智慧家庭相容性,使其成为互联家庭生态系统的核心组成部分。
此外,由于封锁和社交距离措施导致串流消费增加,COVID-19 大流行加速了向家庭娱乐的转变。这种转变产生了持久的影响,即使限制放鬆,许多消费者仍然青睐串流媒体。串流媒体设备具有竞争力的价格,加上频繁的更新和新功能,确保了消费者的持续兴趣和重复购买。此外,串流媒体服务提供者和设备製造商之间的合作伙伴关係促进了捆绑产品,使消费者更容易、更有吸引力地存取串流内容。随着技术的发展和消费者偏好倾向于数位媒体,在创新和不断扩大的内容格局的推动下,串流媒体设备产业将持续成长。然而,市场饱和和技术进步可能会阻碍未来几年串流媒体设备市场的成长。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具也对全球串流媒体设备市场的各个细分市场进行了包容性评估。串流媒体设备产业的成长和趋势为本研究提供了整体方法。
串流媒体设备市场报告的这一部分提供了有关国家和地区级别细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲串流媒体设备市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。串流媒体设备市场的主要参与者包括 Amazon.Com、Roku Inc.、Google Inc.、Humax、Apple Inc.、小米公司、Nvidia 公司、Now TV (Sky Group)、Skystream Technologies、Tivo Corporation 和 Motorola Mobility LLC。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Streaming Devices Market is presumed to reach the market size of nearly USD 29.16 Billion by 2032 from USD 13.29 Billion in 2023 with a CAGR of 9.12% under the study period 2024-2032.
Streaming devices are multimedia gadgets that enable users to stream digital content, including movies, TV shows, music, and games, from the internet directly to a television or audio system. These devices when connected to the internet via Wi-Fi or Ethernet and grant access to various streaming platforms and services like Netflix, Hulu, Amazon Prime Video, and Spotify. They come in different formats, such as set-top boxes, streaming sticks, and smart TVs with integrated streaming capabilities. Offering a convenient and cost-effective alternative, streaming devices allow users to enjoy a broad array of entertainment content on-demand without the need for traditional cable or satellite TV subscriptions.
The surge in demand for on-demand content and the shift towards digital entertainment have significantly boosted the popularity of streaming devices. Consumers increasingly prefer streaming services over traditional cable or satellite TV, seeking convenience, variety, and flexibility in their viewing experiences. Technological advancements in these devices, such as enhanced resolution, faster processing speeds, and user-friendly interfaces, have also attracted a larger audience. The spread of high-speed internet and the expansion of broadband infrastructure enable seamless streaming experiences, further driving the adoption of streaming devices. Moreover, the growing content libraries of major streaming platforms, including exclusive shows, movies, and live sports, entice viewers to invest in advanced streaming devices to enhance their viewing experience. The trend of smart home integration is another factor contributing to the industry's growth. Such modern devices often come equipped with voice control and smart home compatibility, making them a central component of connected home ecosystems.
Additionally, the COVID-19 pandemic has accelerated the shift towards home entertainment, as lockdowns and social distancing measures led to increased streaming consumption. This shift has created a lasting impact, with many consumers continuing to favor streaming even as restrictions ease. The competitive pricing of streaming devices, coupled with frequent updates and new features, ensures ongoing consumer interest and repeat purchases. Furthermore, partnerships between streaming service providers and device manufacturers facilitate bundled offerings, making it easier and more attractive for consumers to access streaming content. As technology evolves and consumer preferences lean towards digital media, the streaming devices industry is set for sustained growth, driven by innovation and an ever-expanding content landscape. However, market saturation and technological advancements may hinder the growth of the streaming devices market in the next few years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Streaming Devices. The growth and trends of Streaming Devices industry provide a holistic approach to this study.
This section of the Streaming Devices market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Streaming Devices market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Streaming Devices market include Amazon.Com, Roku Inc., Google Inc., Humax, Apple Inc., Xiaomi Corporation, Nvidia Corporation, Now TV (Sky Group), Skystream Technologies, Tivo Corporation, Motorola Mobility LLC. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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