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市场调查报告书

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1733009

全球品类管理软体市场研究报告 - 产业分析、规模、份额、成长、趋势及预测（2025 年至 2033 年）

Global Category Management Software Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 to 2033

出版日期: 2025年05月01日 | 出版商:

Value Market Research | 英文 154 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

全球品类管理软体市场规模预计将从 2024 年的 20.1 亿美元成长到 2033 年的 67.7 亿美元，在 2026 年至 2033 年的预测期内，年复合成长率(CAGR) 将达到 14.44%。

随着企业越来越意识到数据驱动决策在采购和库存管理中的策略重要性，品类管理软体市场即将发生重大变化。随着企业努力优化其供应链，将高阶分析和人工智慧整合到品类管理软体中将变得至关重要。这项技术进步将使组织能够更深入地了解消费者行为、市场趋势和供应商绩效，从而做出更明智的采购决策。未来的格局可能会转向基于云端的解决方案，允许跨部门的即时资料存取和协作，这对于灵活应对市场波动至关重要。

此外，电子商务和全通路零售的兴起正在重塑品类管理的动态。公司现在需要管理跨多个平台的多种产品，这需要能够处理复杂库存情况的复杂软体解决方案。机器学习演算法的结合将增强预测分析能力，使企业能够更准确地预测需求并相应地优化库存水准。随着永续性成为消费者关注的焦点，品类管理软体也将持续发展，包括评估产品采购和供应链实践对环境的影响的功能，以符合企业社会责任目标。

此外，对以客户为中心的策略的日益重视将推动对能够促进个人化行销和客製化产品分类的品类管理软体的需求。随着组织寻求提高客户参与度和忠诚度，分析购买模式和偏好的能力将至关重要。品类管理软体市场的未来不仅仅关乎效率；它是关于利用技术来创建一个更具响应能力和责任感的供应链，以满足消费者不断变化的需求，同时提高盈利能力。

我们的报告经过精心製作，为客户提供有关各个行业和市场的全面且可行的见解。每份报告都包含几个关键部分，以确保彻底了解市场格局：

市场概览：市场的详细介绍，包括定义、分类和行业现状概述。

市场动态：深入分析影响市场成长的关键驱动因素、限制因素、机会与挑战。本节探讨技术进步、监管变化和新兴趋势等因素。

細項分析：根据产品类型、应用、最终用户和地理位置等标准将市场细分为不同的细分市场。该分析强调了每个部分的表现和潜力。

竞争格局：对主要市场参与者的全面评估，包括其市场份额、产品组合、策略倡议和财务表现。本节深入分析了领先公司的竞争动态和采用的关键策略。

市场预测：根据历史资料和当前市场状况，对特定时期内的市场规模和成长趋势进行预测。这包括定量分析和图形表示，以说明未来的市场轨迹。

区域分析：评估不同地理区域的市场表现，确定关键市场和区域趋势。这有助于了解区域市场动态和机会。

新兴趋势与机会：识别当前和新兴的市场趋势、技术创新和潜在投资领域。本节提供了对未来市场发展和成长前景的见解。

简介 - 市场动态
市场驱动因素
市场限制
机会
产业趋势
波特五力分析
市场吸引力分析
- 各组成部分的市场吸引力分析
- 按部署进行市场吸引力分析
- 依组织规模进行市场吸引力分析
- 市场吸引力分析：按应用
- 市场吸引力分析：按地区

第四章：价值链分析

价值链分析
原料分析
- 原料清单
- 原料製造商清单
- 主要原物料价格走势
潜在买家名单
行销管道
- 直效行销
- 间接行销
- 行销通路发展趋势

第五章：全球类别管理软体市场分析：按组件

按组件概览
按组件进行的历史和预测资料分析
解决方案
服务

第六章：全球类别管理软体市场分析：依部署

按部署概览
按部署进行历史和预测资料分析
本地
基于云端

第七章：全球类别管理软体市场分析：依组织规模

按组织规模概览
按组织规模进行历史与预测资料分析
中小企业
大型企业

第 8 章：全球类别管理软体市场分析：按应用

概述：按应用
历史和预测数据分析：按应用
零售
分配
消费包装商品

第九章：全球类别管理软体市场分析：按地区

区域展望
介绍
北美销售分析
- 概述、历史和预测数据销售分析
- 北美各细分市场销售分析
- 北美各国销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概述、历史和预测数据销售分析
- 欧洲各细分市场销售分析
- 欧洲各国销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 义大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
亚太地区销售分析
- 概述、历史和预测数据销售分析
- 亚太地区分部销售分析
- 亚太地区国家销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳洲销售分析
- 东南亚销售分析
- 亚太地区其他地区销售分析
拉丁美洲销售分析
- 概述、历史和预测数据销售分析
- 拉丁美洲各细分市场销售分析
- 拉丁美洲各国销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
中东和非洲销售分析
- 概述、历史和预测数据销售分析
- 中东和非洲分部销售分析
- 中东和非洲国家销售分析
- 沙乌地阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东和非洲其他地区销售分析

第 10 章：类别管理软体公司的竞争格局

品类管理软体市场竞争
伙伴关係/合作/协议
併购
新产品发布
其他发展

第 11 章：公司简介

顶级公司市占率分析
市场集中度
Oracle Corporation

公司概况
公司收入
产品
最新动态

SAP SE

公司概况
公司收入
产品
最新动态

Cognizant

公司概况
公司收入
产品
最新动态

Teradata Corporation

公司概况
公司收入
产品
最新动态

MicroStrategy Incorporated

公司概况
公司收入
产品
最新动态

Epicor Software Corporation

公司概况
公司收入
产品
最新动态

Manhattan Associates Inc.

公司概况
公司收入
产品
最新动态

Qlik Technologies Inc.

公司概况
公司收入
产品
最新动态

SAS Institute Inc.

公司概况
公司收入
产品
最新动态

Capgemini SE

公司概况
公司收入
产品
最新动态

Zebra Technologies Corporation

公司概况
公司收入
产品
最新动态

Nielsen Holdings Plc

公司概况
公司收入
产品
最新动态

ID Logistics Group

公司概况
公司收入
产品
最新动态

PTC Inc.

公司概况
公司收入
产品
最新动态

Anaplan Inc

公司概况
公司收入
产品
最新动态

注意 - 在公司简介中，财务细节和最新发展取决于可用性，对于私人公司，可能不予涵盖

简介目录图表

Product Code: VMR11219350

Global Category Management Software Market size is anticipated to grow from USD 2.01 Billion in 2024 to USD 6.77 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 14.44% during the forecast period of 2026 to 2033.

The Category Management Software Market is poised for significant evolution as organizations increasingly recognize the strategic importance of data-driven decision-making in procurement and inventory management. As businesses strive to optimize their supply chains, the integration of advanced analytics and artificial intelligence into category management software will become paramount. This technological advancement will enable organizations to gain deeper insights into consumer behavior, market trends, and supplier performance, thereby facilitating more informed purchasing decisions. The future landscape will likely see a shift towards cloud-based solutions, allowing for real-time data access and collaboration across departments, which is essential for agile responses to market fluctuations.

Moreover, the rise of e-commerce and omnichannel retailing is reshaping the dynamics of category management. Companies are now required to manage a diverse array of products across multiple platforms, necessitating sophisticated software solutions that can handle complex inventory scenarios. The incorporation of machine learning algorithms will enhance predictive analytics capabilities, enabling businesses to forecast demand more accurately and optimize stock levels accordingly. As sustainability becomes a focal point for consumers, category management software will also evolve to include features that assess the environmental impact of product sourcing and supply chain practices, aligning with corporate social responsibility goals.

In addition, the growing emphasis on customer-centric strategies will drive the demand for category management software that can facilitate personalized marketing and tailored product assortments. As organizations seek to enhance customer engagement and loyalty, the ability to analyze purchasing patterns and preferences will be crucial. The future of the Category Management Software Market is not just about efficiency; it is about leveraging technology to create a more responsive and responsible supply chain that meets the evolving needs of consumers while driving profitability.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Component

Solution
Service

By Deployment

On-Premises
Cloud-Based

By Organization Size

Small and Medium Enterprises
Large Enterprises

By Application

Retail
Distribution
Consumer Packaged Goods
COMPANIES PROFILED
Oracle Corporation
SAP SE
Cognizant
Teradata Corporation
MicroStrategy Incorporated
Epicor Software Corporation
Manhattan Associates Inc.
Qlik Technologies Inc.
SAS Institute Inc.
Capgemini SE
Zebra Technologies Corporation
Nielsen Holdings plc
ID Logistics Group
PTC Inc.
Anaplan Inc.
The above list can be customized.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. CATEGORY MANAGEMENT SOFTWARE INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Poerter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Deployment
- 3.7.3 Market Attractiveness Analysis By Organization Size
- 3.7.4 Market Attractiveness Analysis By Application
- 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL CATEGORY MANAGEMENT SOFTWARE MARKET ANALYSIS BY COMPONENT

5.1. Overview By Component
5.2. Historical and Forecast Data Analysis By Component
5.3. Solution Historic and Forecast Sales By Regions
5.4. Service Historic and Forecast Sales By Regions

6. GLOBAL CATEGORY MANAGEMENT SOFTWARE MARKET ANALYSIS BY DEPLOYMENT

6.1. Overview By Deployment
6.2. Historical and Forecast Data Analysis By Deployment
6.3. On-Premises Historic and Forecast Sales By Regions
6.4. Cloud-Based Historic and Forecast Sales By Regions

7. GLOBAL CATEGORY MANAGEMENT SOFTWARE MARKET ANALYSIS BY ORGANIZATION SIZE

7.1. Overview By Organization Size
7.2. Historical and Forecast Data Analysis By Organization Size
7.3. Small and Medium Enterprises Historic and Forecast Sales By Regions
7.4. Large Enterprises Historic and Forecast Sales By Regions

8. GLOBAL CATEGORY MANAGEMENT SOFTWARE MARKET ANALYSIS BY APPLICATION

8.1. Overview By Application
8.2. Historical and Forecast Data Analysis By Application
8.3. Retail Historic and Forecast Sales By Regions
8.4. Distribution Historic and Forecast Sales By Regions
8.5. Consumer Packaged Goods Historic and Forecast Sales By Regions

9. GLOBAL CATEGORY MANAGEMENT SOFTWARE MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1 Overview, Historic and Forecast Data Sales Analysis
- 9.3.2 North America By Segment Sales Analysis
- 9.3.3 North America By Country Sales Analysis
- 9.3.4 United States Sales Analysis
- 9.3.5 Canada Sales Analysis
- 9.3.6 Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1 Overview, Historic and Forecast Data Sales Analysis
- 9.4.2 Europe By Segment Sales Analysis
- 9.4.3 Europe By Country Sales Analysis
- 9.4.4 United Kingdom Sales Analysis
- 9.4.5 France Sales Analysis
- 9.4.6 Germany Sales Analysis
- 9.4.7 Italy Sales Analysis
- 9.4.8 Russia Sales Analysis
- 9.4.9 Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1 Overview, Historic and Forecast Data Sales Analysis
- 9.5.2 Asia Pacific By Segment Sales Analysis
- 9.5.3 Asia Pacific By Country Sales Analysis
- 9.5.4 China Sales Analysis
- 9.5.5 India Sales Analysis
- 9.5.6 Japan Sales Analysis
- 9.5.7 South Korea Sales Analysis
- 9.5.8 Australia Sales Analysis
- 9.5.9 South East Asia Sales Analysis
- 9.5.10 Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1 Overview, Historic and Forecast Data Sales Analysis
- 9.6.2 Latin America By Segment Sales Analysis
- 9.6.3 Latin America By Country Sales Analysis
- 9.6.4 Brazil Sales Analysis
- 9.6.5 Argentina Sales Analysis
- 9.6.6 Peru Sales Analysis
- 9.6.7 Chile Sales Analysis
- 9.6.8 Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1 Overview, Historic and Forecast Data Sales Analysis
- 9.7.2 Middle East & Africa By Segment Sales Analysis
- 9.7.3 Middle East & Africa By Country Sales Analysis
- 9.7.4 Saudi Arabia Sales Analysis
- 9.7.5 UAE Sales Analysis
- 9.7.6 Israel Sales Analysis
- 9.7.7 South Africa Sales Analysis
- 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE CATEGORY MANAGEMENT SOFTWARE COMPANIES

10.1. Category Management Software Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11. COMPANY PROFILES OF CATEGORY MANAGEMENT SOFTWARE INDUSTRY

11.1. Top Companies Market Share Analysis
11.2. Market Concentration Rate
11.3. Oracle Corporation
- 11.3.1 Company Overview
- 11.3.2 Company Revenue
- 11.3.3 Products
- 11.3.4 Recent Developments
11.4. SAP SE
- 11.4.1 Company Overview
- 11.4.2 Company Revenue
- 11.4.3 Products
- 11.4.4 Recent Developments
11.5. Cognizant
- 11.5.1 Company Overview
- 11.5.2 Company Revenue
- 11.5.3 Products
- 11.5.4 Recent Developments
11.6. Teradata Corporation
- 11.6.1 Company Overview
- 11.6.2 Company Revenue
- 11.6.3 Products
- 11.6.4 Recent Developments
11.7. MicroStrategy Incorporated
- 11.7.1 Company Overview
- 11.7.2 Company Revenue
- 11.7.3 Products
- 11.7.4 Recent Developments
11.8. Epicor Software Corporation
- 11.8.1 Company Overview
- 11.8.2 Company Revenue
- 11.8.3 Products
- 11.8.4 Recent Developments
11.9. Manhattan Associates Inc.
- 11.9.1 Company Overview
- 11.9.2 Company Revenue
- 11.9.3 Products
- 11.9.4 Recent Developments
11.10. Qlik Technologies Inc.
- 11.10.1 Company Overview
- 11.10.2 Company Revenue
- 11.10.3 Products
- 11.10.4 Recent Developments
11.11. SAS Institute Inc.
- 11.11.1 Company Overview
- 11.11.2 Company Revenue
- 11.11.3 Products
- 11.11.4 Recent Developments
11.12. Capgemini SE
- 11.12.1 Company Overview
- 11.12.2 Company Revenue
- 11.12.3 Products
- 11.12.4 Recent Developments
11.13. Zebra Technologies Corporation
- 11.13.1 Company Overview
- 11.13.2 Company Revenue
- 11.13.3 Products
- 11.13.4 Recent Developments
11.14. Nielsen Holdings Plc
- 11.14.1 Company Overview
- 11.14.2 Company Revenue
- 11.14.3 Products
- 11.14.4 Recent Developments
11.15. ID Logistics Group
- 11.15.1 Company Overview
- 11.15.2 Company Revenue
- 11.15.3 Products
- 11.15.4 Recent Developments
11.16. PTC Inc.
- 11.16.1 Company Overview
- 11.16.2 Company Revenue
- 11.16.3 Products
- 11.16.4 Recent Developments
11.17. Anaplan Inc
- 11.17.1 Company Overview
- 11.17.2 Company Revenue
- 11.17.3 Products
- 11.17.4 Recent Developments