全球在线住宿预订市场：2022 年

Booking.com、Airbnb.com 和 Expedia.com 主导着全球在线酒店预订市场。 2021 年，全球市场已经復苏，但尚未达到大流行前的水平。根据调查，截至 2022 年，近一半的受访者更愿意通过一个网站来预订他们旅行所需的一切，包括酒店、航班、汽车租赁和其他安排。此外，在美国，超过一半的受访者通过酒店网站预订住宿，而在法国，他们更倾向于在 2021 年通过网站预订度假住宅。

本报告通过研究和分析全球在线酒店预订，提供有关全球趋势、按地区和国家划分的主要趋势等的最新信息。

内容

第一章管理总结

第 2 章全球趋势

• 在线住宿预订市场概况和趋势，2022 年 8 月
• 2017-2022 年酒店和度假村预订收入
• 2017-2021 年在线预订应用用户
• 2021 年和 2022 年度假租赁预订细分（按 OTA 和直接预订）百分比
• 2021 年旅游和酒店业与所有行业互联网流量来源细分（按设备、百分比）
• 2022 年更愿意通过一个网站预订旅行需求的受访者比例，百分比
• 排名前 5 位的住宿/酒店网站，按网站排名、类别、网站访问量、平均访问时间、跳出率，包括百分比，前 5 个国家/地区，按访问份额，百分比，20226 月
• 2021 年在线旅行社预订应用市场份额，百分比
• 2022 年 1 小时前 10 名下载量最大的 OTA 应用程序

第 3 章北美

• 美国
• 加拿大

第 4 章亚太地区

• 整个地区
• 中国
• 日本
• 澳大利亚
• 印度
• 新西兰
• 泰国
• 新加坡
• 印度尼西亚
• 马来西亚
• 菲律宾

第 5 章欧洲

• 整个地区
• 英国
• 德国
• 法国
• 西班牙
• 意大利
• 荷兰
• 瑞士
• 俄罗斯
• 土耳其
• 波兰

第 6 章拉丁美洲

• 巴西
• 阿根廷
• 墨西哥

第 7 章中东和非洲

• 整个地区
• 阿拉伯联合酋长国
• 南非

"As travel demand among consumers globally increases, the online accommodation market sees recovery: new yStats.com report."

Booking.com, Airbnb.com, and Expedia.com dominate the global online accommodation booking market.

In 2021, the global online accommodation booking market is in the process of recovering on a global scale, and while it has improved, it is yet to reach its pre-pandemic levels. Nevertheless, consumers are eager to travel, and certain players are leading the market. As of June 2022, Booking.com, Airbnb.com, Expedia.com, Hotels.com, and Agoda.com were the top 5 accommodation and hotel booking websites worldwide, as revealed in the new yStats.com publication. In the U.S., Airbnb dominated with its market share of online booking applications, followed by Booking.com, in 2021. The top 3 accommodation websites in Canada, as of June 2022, were Expedia.ca, Booking.com, and Airbnb.ca. In addition, Booking.com was a leader in Asia-Pacific, Europe, and the Middle East, ranking among the top 3 hotel booking channels and websites in several countries in the regions, respectively.

Accommodation booking via website gains popularity

According to a survey cited in the yStats.com report, nearly one-half of respondents preferred to book their travel needs, including hotels, flights, car hire, and extras, via one website as of 2022. Furthermore, in the U.S., more than one-half of respondents made accommodation bookings via hotel websites, and, in France, holiday residences were preferably booked via websites in 2021. When asked how French respondents booked their last holiday accommodation, more than one-half revealed they conducted their booking via website from computer or tablet.

Table of Contents

1. Management Summary

2. Global Developments

• Online Accommodation Booking Market Overview & Trends, August 2022
• Hotel and Resort Booking Revenues, in USD trillion, 2017-2022f
• Online Booking App Users, in billions, 2017-2021
• Breakdown of Vacation Rental Bookings by OTA and Direct Booking, in %, 2021 & 2022f
• Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
• Share of Respondents Who Prefer to Book Their Travel Needs via One Website, in %, 2022
• Top 5 Accommodation and Hotel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022
• Market Share of Online Travel Agency Booking Applications, in %, 2021
• Top 10 Most Downloaded OTA Apps, H1 2022

3. North America

• 3.1. USA
  • Breakdown of Online Hotel Bookings by Direct Bookings and OTAs, in %, 2021 & 2023f
  • Breakdown of Online Travel Gross Bookings by Segment, incl. Hotel, in %, 2021e
  • Share of Individuals Planning to Purchase Travel Products (incl. Accommodation), in % of Population, September 2021 vs September 2020
  • Channels Used to Make Accommodation Bookings, in % of Respondents, 2021
  • Market Share of Online Booking Applications, in %, 2021
  • Online Booking Apps, by Downloads, in millions, 2019-2021
  • Top 10 Most Downloaded OTA Apps, H1 2022
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, USA's Share of Total Visits, in %, USA's Number of Visits, in millions, June 2022
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Canada's Share of Total Visits, in %, Canada's Number of Visits, in millions, June 2022
• 3.2. Canada
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Canada's Share of Total Visits, in %, Canada's Number of Visits, in millions, June 2022

4. Asia-Pacific

• 4.1. Regional
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• 4.2. China
  • Online Accommodation Gross Merchandise Value, in CNY billion, in % Y-O-Y Change, 2019-2022f
• 4.3. Japan
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Japan's Share of Total Visits, in %, Japan's Number of Visits, in millions, June 2022
• 4.4. Australia
  • Top 10 Hotel Booking Channels, incl. "OTA" and "Direct Booking", 2021
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Australia's Share of Total Visits, in %, Australia's Number of Visits, in millions, June 2022
• 4.5. India
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• 4.6. New Zealand
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 &Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, New Zealand's Share of Total Visits, in %, New Zealand's Number of Visits, in millions, June 2022 2021
• 4.7. Thailand
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• 4.8. Singapore
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• 4.9. Indonesia
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• 4.10. Malaysia
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• 4.11. Philippines
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021

5. Europe

• 5.1. Regional
  • Number of Guests in Short-Stay Accommodation Booked via Online Platforms, in millions, 2019-2021
  • Top 5 Accommodation and Hotel Booking Websites, by EU-5 Countries, June 2022
• 5.2. UK
  • Travel Website Reach, by Category, in %, and Top Player in Each Category, Q1 2022
  • Number of Visits to Travel Websites, by Category, in thousands, and in % Change, January 2022 & April 2022
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
• 5.3. Germany
  • Travel Information Researched Online, by Category, in million Trips, 2020 & 2021
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• 5.4. France
  • Breakdown of Preferred Booking Channels, by Category, in % Travelers, 2021
  • Breakdown of Preferred Booking Channels Used When Booking a Holiday Accommodation, in % of Travelers
• 5.5. Spain
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• 5.6. Italy
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• 5.7. Netherlands
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
• 5.8. Switzerland
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Switzerland's Share of Total Visits, in %, Switzerland's Number of Visits, in millions, June 2022
• 5.9. Russia
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Russia's Share of Total Visits, in %, Russia's Number of Visits, in millions, June 2022
• 5.10. Turkey
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Turkey's Share of Total Visits, in %, Turkey's Number of Visits, in millions, June 2022
• 5.11. Poland
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Turkey's Share of Total Visits, in %, Turkey's Number of Visits, in millions, June 2022

6. Latin America

• 6.1. Brazil
  • Top 5 Accommodation Booking Websites, by Website Rank, July 2022
• 6.2. Argentina
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Argentina's Share of Total Visits, in %, Argentina's Number of Visits, in millions, July 2022
• 6.3. Mexico
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021

7. Middle East and Africa

• 7.1. Regional
  • Top 10 Hotel Booking Channels, incl. "OTA" and "Direct Booking", 2021
• 7.2. UAE
  • Breakdown of Channels Used to Make Hotel Reservations, in %, 2021
  • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, UAE's Share of Total Visits, in %, UAE's Number of Visits, in millions, June 2022
• 7.3. South Africa
  • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021