欧洲数位游戏市场：2023 年

全球游戏市场收入规模呈上升趋势，2022年将接近1800亿欧元。 预计在 2022 年至 2025 年期间，其复合年增长率将达到 5% 左右，达到数十亿欧元。

欧洲是仅次于亚太和北美的第三大市场份额，2022年收入规模接近300亿欧元。 在游戏玩家数量上，欧洲也将在2022年拥有超过十分之一的份额。

本报告考察了欧洲数位游戏市场，包括全球、欧洲和主要国家/地区的主要趋势、收入趋势和预测、玩家数量趋势和预测、设备和平台偏好以及计费趋势等。

内容

内容：

第一章管理总结

第二章世界

• 数位游戏市场趋势概述
• 游戏市场收入的变化和预测
• 视频游戏总收入的趋势和预测
• 各部门的游戏市场收入
• 按细分细分的博彩收入
• 各地区的游戏市场收入
• 按地区划分的博彩收入明细
• 按国家/地区划分的移动游戏收入份额
• 游戏玩家总数的趋势和预测
• 按地区细分的玩家总数
• 各细分市场的游戏玩家数量
• 玩家最常使用的视频游戏设备
• 最喜欢的游戏平台：按代
• 按渠道划分的移动游戏收入份额
• iOS 移动游戏年收入
• Google Play 移动游戏年收入
• 应用内视频游戏广告的总收入
• 与传统替代方案相比，沉浸式游戏中最受欢迎的前 5 项活动
• 玩家希望积极参与的与游戏相关的关键方面
• 愿意花钱进行游戏内购的玩家所占百分比
• 玩家进行的最多游戏内购买
• 在 Metaverse 上购买的 3 大理由
• 前 10 名在线游戏销售额
• Apple App Store 上最畅销的在线游戏前 10 名
• Google Play 商店中最畅销的在线游戏前 10 名

第 3 章：欧洲

• 按地区
  • 数位游戏市场趋势：概述
• 英国
• 德国
• 法国
• 西班牙
• 意大利
• 俄罗斯

"The gaming market revenue is predicted to maintain continuous growth between 2022 and 2025, backed by government initiatives, especially in Europe, to boost growth further": new yStats.com report.

The growth of digital gaming globally and especially in Europe soars in the backdrop of initiatives taken by the European Union

The gaming market revenue worldwide is seen to be rising and reached a value close to EUR 180 billion as of 2022. Furthermore, the gaming market revenue is forecasted to grow at a CAGR of nearly +5% between 2022 and 2025, reaching a value in the billions of euros, as revealed by the new yStats.com report. The boom of the overall gaming market shaped consumer expectations, and brands and gaming companies invested in better gaming processors, improved graphics, advanced games, and gaming hardware, among others, leading to more satisfaction for gamers. The European digital gaming market is no exception to these changes within the digital gaming market and is also booming in terms of revenue and viewership, making it one of the fast-growing regions when it comes to gaming. Moreover, Europe accounted for the third-largest share of total gaming revenue after Asia-Pacific and North America, generating estimated revenue of close to EUR 30 billion as of 2022. In terms of the number of gaming players too, Europe constituted a share of more than one-tenth of the total gaming players as of 2022. To further boost the digital gaming market, the European Union has laid down some initiatives in which it aims to invest more than EUR 15 million, as per a source cited in the new yStats.com report. Apart from this, the European Video Game Society project was introduced in January 2022 to evaluate policies and approaches supporting the gaming industry in Europe.

Mobile gaming is yet another emerging trend transforming the digital gaming market in Europe

The mobile gaming market has accelerated following the shift of several digital gamers towards mobile gaming and the rising use of mobile devices as preferred gaming platforms across nations in Europe. The popularity of mobile gaming has gained traction among various companies such as Netflix, Google, and Amazon, among others, with Netflix introducing Netflix Gaming as an initiative to set its foot in the digital gaming market in Europe, as revealed by the new yStats.com report. Western Europe is emerging as a hub of mobile gaming, with the region ranking 3rd in terms of mobile gaming revenue after Eastern Asia and North America. Furthermore, gamers in countries such as the UK, Germany, and France are leaning towards using smartphones and mobile devices as their most preferred gaming platforms. While more than half of surveyed gamers in Germany used smartphones for playing games, nearly half of them indicated they were using consoles such as Nintendo, Xbox, and PlayStation as of 2022. However, in terms of age groups, smartphones, laptops, and tablets were the top three most preferred gaming platforms among gamers in the age range of 16-29 years, while gamers belonging to the age group of 65+ were seen to be using desktop and consoles the most as of July 2022. With more than two-thirds of surveyed internet users in France claiming to play games at least occasionally as of September 2022, smartphones and consoles were the most preferred gaming platforms for gamers during the same period, according to the new yStats.com report.

Table of Contents

1. Management Summary

2. Global

• Overview of Digital Gaming Market Trends, April 2023 (1 of 2)
• Overview of Digital Gaming Market Trends, April 2023 (2 of 2)
• Gaming Market Revenue, in USD billion, 2020-2022 & 2025f
• Total Video Game Revenue, by Segment, in USD billion, 2022e-2026f
• Gaming Market Revenue, by Segment, in USD billion, 2022e
• Breakdown of Gaming Revenues, by Segment, in %, 2022e
• Gaming Market Revenue, by Region, in USD billion, 2022e
• Breakdown of Gaming Revenue, by Regions, in % of Total Gaming Revenue, 2022e
• Share of Mobile Game Revenue, by Countries, in %, 2022
• Total Number of Gaming Players, in billions, 2020-2022e & 2025f
• Breakdown of Total Number of Players, by Regions, in % of Total Gaming Players, 2022e
• Total Number of Gaming Players, by Segment, in billions, 2022e
• Most Preferred Devices Used Among Gamers to Play Video Games, in % of Gamers, 2022
• Top Preferred Gaming Platforms, by Generation, in % of Gamers, 2022
• Share of Mobile Game Revenue, by Channel, in %, 2022
• Annual iOS Mobile Game Revenue, in USD billion, 2020-2022
• Annual Google Play Mobile Game Revenue, in USD billion, 2020-2022
• Total In-App Video Game Advertising Revenue, in USD billion, 2022e-2026f
• Top 5 Most Preferred Activities in an Immersive World Compared to Traditional Alternatives, in % of Respondents, April 2022
• Top Gaming-Related Dimensions That Gamers Are Willing to Engage in, by Generation, in % of Gamers, 2022
• Share of Gamers Who Prefer to Spend Money on In-Game Purchases, by Generation, in %, 2022
• Top In-Game Purchases That Gamers Make, by Generation, in % of Gamers, 2022
• Top 3 Reasons for Making Purchases in the Metaverse, in % of Respondents, April 2022
• Top 10 Grossing Online Games, by Revenue, in USD billion, 2022
• Top 10 Grossing Online Games on Apple App Store, by Revenue, in USD million, 2022
• Top 10 Grossing Online Games on Google Play Store, by Revenue, in USD million, 2022

3. Europe

• 3.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023
• 3.2. UK
  • Total Video Game Sales, by Segment, in USD billion, 2022
  • Ranking of Devices Used for Gaming, in % of Adults, January 2022
  • Top Activities for Which Users Use the Metaverse, incl. "Gaming", in % of Metaverse Users, October 2022
  • Top Barriers to Adoption of the Metaverse, in % of Gamers, March 2022
  • Share of Gamers Who Consider By-Passing Purchase of Gaming Hardware in Favor of the Cloud, in %, March 2022
  • Share of Gamers Who Used or Plan to Use Popular Cloud Gaming Services Such as Xbox Game Pass, in %, March 2022
• 3.3. Germany
  • Breakdown of Computer and Video Games Sales, by Segment, in EUR billion, H1 2021 & H1 2022
  • Share of Respondents Playing Video Games, by Age, in %, 2022e
  • Preferred Device Used for Playing Video Games, by Age, in % of Gamers, July 2022
  • Share of Gamers Who Believe Mobile Gaming is Getting Technically Closer to PC and Console, in %, August 2022
  • Share of Gamers Who Spent Money on Video or Computer Games in the Last 12 Months, in %, July 2022
  • Top Activities On Which Gamers Spent Their Money, in % of Gamers, July 2022
• 3.4. France
  • Share of Internet Users Who Claim to Play Video Games At least Occasionally, in %, September 2022
  • Preferred Devices Used for Gaming, in % of Gamers, September 2022
  • Share of Solo Players Who Prefer to Play Video Games Either Online or Locally, in %, September 2022
• 3.5. Spain
  • Top Engagements of Game Enthusiasts with Games, in % of Game Enthusiasts, 2022e
• 3.6. Italy
  • Total Number of Video Game Players, in millions, 2021 & 2022e
• 3.7. Russia
  • Breakdown of Preferred Payment Method Used to Buy Gaming Goods, in % of Gamers, January-October 2022