快照：欧洲车载支付市场与各种趋势（2024）

“欧洲汽车製造商正在与支付公司和非传统实体合作，将车载支付整合到驾驶体验中。”

欧洲汽车工业正进入一个重大变革时期。

随着车主越来越多地采用车载支付来获取各种服务，欧洲汽车产业正在经历重大转型。製造商正在整合语音助理技术，以便更轻鬆地订购和支付得来速和其他服务。通行费支付随着欧洲电子通行费服务(European Electronic Toll Service)的发展而不断发展，非接触式停车支付服务也透过 Apcoa 在 13 个欧洲国家提供的措施而变得流行。

欧洲汽车製造商正在与支付公司和停车场和加油站等非传统实体合作，无缝整合车内支付。Mercedes Benz Group和 Visa 推出了 MercedesPay，可在 14 个欧洲国家的 80,000 个停车位实现车内支付。在德国，一些用户正在采用生物辨识身分验证以增加便利性。

德国对使用车载显示器进行车载支付表现出浓厚的兴趣，尤其是停车和加油方面。

德国最近进行的一项研究表明，人们对使用车载显示器进行车内支付非常感兴趣，尤其是在停车（74%）和加油（72%）方面。然而，受访者对支付安全和资料隐私表示担忧。儘管有这些担忧，汽车製造商仍致力于提供安全且使用者友好的解决方案，以彻底改变驾驶体验和移动性。

本报告审视了欧洲车载支付市场，总结了欧洲和主要国家的全球趋势、驾驶员偏好、想法、需求、担忧以及相关立法。

目录

第一章 管理概要

第2章 世界

• 车载支付解决方案概述及趋势
• 连网汽车用例创造的总价值
• 营运中的连网汽车数量
• 未来两年投资或计划投资连网汽车服务的 OEM 百分比
• 各国连网汽车普及率
• 重视综合车载停车服务以及将车载支付作为解决停车资讯不准确问题的解决方案的驾驶比例
• 重视集中式车内支付并希望跨提供者进行单一登入存取的受访者百分比
• 受访者希望在机上付费的热门活动
• 将车内启动和充电付费视为重要独立功能的电动车驾驶员的百分比以及更喜欢具有停车和充电功能的车辆的电动车驾驶员的百分比
• 的人表示车内支付是连网汽车的重要特征
• 认为车载支付是製造商关键竞争优势的潜在用户的百分比

第3章欧洲

• 按地区
  • 车载支付解决方案概述及趋势
  • 车载支付监管环境概览
• 英国
  • 连网汽车的好处（受访者的百分比）
• 德国
  • 受访者对连网汽车的主要好处和担忧（占受访者的百分比）
  • 能够想像直接透过车内显示器购物付款的驾驶人百分比
  • 最喜欢使用车载支付支付的汽车相关服务（%）
  • 拒绝车载商务的受访者的主要担忧（占受访者的百分比）
  • 消费者对关键连网汽车功能的兴趣程度（占受访者的百分比）

“European car manufacturers are partnering with payment firms and non-traditional players to embed in-car payments into the driving experience:” new yStats.com report.

Europe's automotive industry is undergoing a significant transformation as car owners increasingly adopt in-car payments for services

Europe's automotive industry is undergoing a significant transformation as car owners increasingly adopt in-car payments for services. Manufacturers are integrating voice assistant technology to facilitate ordering and payment for drive-through and other services. Toll payments are evolving with the European Electronic Toll Service, while contactless parking payment services are becoming widespread through initiatives like Apcoa's offerings in 13 European countries.

European car manufacturers are teaming up with payment firms and unconventional entities like parking lots and gas stations to integrate in-car payments seamlessly. Mercedes Benz Group and Visa launched MercedesPay, enabling in-car parking payments across 14 European countries and 80,000 lots. In Germany, some users are even employing biometric authentication for added convenience.

Germany shows high interest in using car displays for in-car payments, especially for parking and refueling

A recent survey in Germany indicates strong interest in utilizing car displays for in-car payments, particularly for parking (74%) and refueling (72%). However, respondents express concerns about payment security and data privacy. Despite these worries, car manufacturers are dedicated to offering secure and user-friendly solutions, revolutionizing the driving experience and mobility.

Table of Contents

1. Management Summary

2. Global

• Overview of In-Car Payment Solutions and Trends, June 2023 (1 of 4)
• Overview of In-Car Payment Solutions and Trends, June 2023 (2 of 4)
• Overview of In-Car Payment Solutions and Trends, June 2023 (3 of 4)
• Overview of In-Car Payment Solutions and Trends, June 2023 (4 of 4)
• Total Value Created By Connected Car Use Cases, in USD billion, 2020 & 2030f
• Number of Connected Cars in Service, in millions, 2023e & 2027f
• Share of OEMs Investing or Planning to Invest in Connected Car Services in the Next 2 Years, in %, May 2022
• Connected Car Penetration Rate, by Countries, in %, Q4 2022
• Connected Car Penetration Rate, in %, Q4 2022
• Share of Motorists Who Value In-Car Integrated Parking Services & Those Who Cite In-Car Payments as a Solution to Inaccurate Parking Information, in %, May 2023
• Share of Respondents Who Value Vehicle Centric In-Car Payments vs Those Who Want Single Sign-on Access Across Providers, in %, May 2023
• Top Activities For Which Respondents Lean Towards In-Car Payments, in % of Respondents, May 2023
• Share of EV Drivers Who Regarded In-Car Activations and Payments for Charging as Important Standalone Features & Share of EV Respondents Preferring Vehicles With Park and Charge Enabling Them to Locate and Pay From the Car in %, May 2023
• Share of Respondents For Whom In-Car Payments is an Important Feature of Connected Cars, in %, Q4 2022
• Share of Potential Users Who Believe In-Car Payment to Be Key Competitive Advantage of Manufacturers, by Selected Countries, in %, February 202

3. Europe

• 3.1. Regional
  • Overview of In-Car Payment Solutions and Trends, May 2023 (1 of 3)
  • Overview of In-Car Payment Solutions and Trends, May 2023 (2 of 3)
  • Overview of In-Car Payment Solutions and Trends, May 2023 (3 of 3)
  • Overview of In-Car Payment Regulatory Environment, July 2023
• 3.2. UK
  • Benefits of Connected Cars, in % of Respondents, March 2022
• 3.3. Germany
  • Top Benefits and Concerns of Connected Cars Among Respondents, in % of Respondents, March 2022
  • Share of Drivers Who Can Imagine Shopping and Paying Directly via Display in the Vehicle, in %, September 2022
  • Preferred Car Related Services For Which Drivers Are Willing to Pay Using In-Car Payments, in %, September 2022
  • Top Concerns That Respondents Who Rejected In-Car Commerce Have, in % of Respondents, September 2022
  • Level of Consumer Interest in Select Connected Car Features, in % of Respondents, 2022