KlinePULSE：美国美容市场

计画亮点

• 奢侈美容产品和个人护理市场信息
• 以严格的初级和二级研究为后盾
• 19大美容品类深度覆盖
• 访问所有渠道和零售商报告
• 精选话题
• 订阅者专享权益
• 每月发布的最新内容
• 以折扣价提供所有报告

内容

市场报告

• 今年的信息提供了大局、重要考虑因素、增长因素、市场动态、产品趋势和行业方向。

分类报告

• 19 个分类报告包括：
  • 品类规模和增长
  • 趋势和产品发布
  • 主要品牌的销售额和市场份额
  • 崭露头角的市场进入者快照
  • 通过传统媒体和社交平台开展营销活动
  • 展望

计画报告

• 6 个通道报告提供了每个通道性能的详细分析。
  • 趋势与发展
  • 新的商店格式
  • 销售和门数量的增加
  • 子渠道的销售额和增长率
  • 未来发展

专题报告

• 每年，我们都会深入研究影响行业的重要话题，例如清洁美容和 CBD。

仅限订阅者的好处

• 由经验丰富的行业专家组成的团队将提供定制的演示文稿，以深入瞭解内容并帮助您为明年做好准备。包括每年一天的专属服务。

调查范围

类别

• 香氛
  • 男士香水
  • 女士香水
• 护髮
  • 多元文化
  • 头髮颜色
  • 髮型设计
  • 洗髮水和护髮素
• 化妆
  • 眼妆
  • 面部化妆
  • 口红/唇彩
• 护肤
  • 婴儿护理
  • 面部护肤
  • 手部润肤露
  • 润唇膏和护理
  • 男士护肤
  • 防晒
• 洗漱用品
  • 除臭止汗剂
  • 个人清洁
  • 刮鬍子

计画

• 百货公司
  • 低价
  • 专卖店
  • 传统
• 直销
  • 电子商务/移动商务
  • 家庭购物网络
  • 电视广告
  • 社交销售
• 药店
  • 连锁店和独立药店
• 杂货店
  • 健康/天然食品商店
  • 超市
• 大众零售商
  • 大型零售店
  • 1元商店
  • 仓库俱乐部
• 专卖店
  • 服装
  • 美容产品
  • 化妆品专卖店
  • 垂直整合型

配信

所有内容均通过 MyKline 提供，这是一个易于使用的在线报告交付系统。灵活的访问可以节省时间并提高性价比。

MyKline 省时功能

• 投资组合搜索功能： 您可以快速而强大地搜索所有报告的全文。
• 适合演示的表格和图形： 选择表格和图形并将它们直接拖到您的文檔中
• 提取您自己的报告： 使用关键字搜索仅选择与您的项目相关的报告部分
• 支持9种语言： 可显示法语、德语、意大利语、葡萄牙语、西班牙语、中文、日语、韩语、俄语翻译

订阅权益

您可以继续接收优质的市场信息内容

• 内部数据验证
• 瞭解市场趋势和趋势
• 市场和竞争对手评估
• 识别市场机会和威胁
• 支持新产品开发
• 评估渠道多元化的机会
• 战略规划
• 接触行业专家

Program Highlights

• Premium beauty and personal care market intelligence
• Backed by rigorous primary and secondary research
• Unlimited in-depth coverage of 19 key beauty categories
• Full access to all channel and retailer reports
• Hot-topic briefs
• Exclusive subscriber benefits
• Fresh content published every month
• Access to full library of reports at discounted prices

Regional Coverage: United States.

Deliverables

Market Reports

• These reports look at the big picture, delivering key insights, growth drivers, market dynamics, product trends, and where the industry is headed

Category Reports

• Each of the 19 category reports contain:
  • Category size and growth
  • Trends and product launches
  • Sales and market share for leading brands
  • Snapshots of up-and-coming market movers
  • Marketing activity through traditional media and social platforms
  • Outlook

Channel Reports

• The six channel reports take a close look at each channel's performance, covering:
  • Trends and developments
  • New store formats
  • Sales and door count growth
  • Sales and growth by sub-channel
  • What's next?

Hot-Topic Reports

• Each year, we take a deep dive into important topics impacting the industry such as clean beauty and CBD.

Exclusive Subscriber Benefits

• Our seasoned team of industry experts is at your disposal to deliver a customized presentation, help you dive deeper into our content, and prep for the coming year. One day of dedicated service time is included per year.

Scope

Category

• Fragrances
  • Men's fragrances
  • Women's fragrances

• Hair Care
  • Multicultural
  • Hair coloring
  • Hair styling
  • Shampoos and conditioners

• Makeup
  • Eye makeup
  • Face makeup
  • Lipsticks and lip glosses

• Skin Care
  • Baby care
  • Facial skin care
  • Hand and body lotions
  • Lip balms and treatments
  • Men's skin care
  • Sun care

• Toiletries
  • Deodorants and antiperspirants
  • Personal cleansing
  • Shaving

Channel

• Department stores
  • Low-end
  • Specialty
  • Traditional

• Direct sales
  • E-commerce/mobile commerce
  • Home shopping networks
  • Infomercials
  • Social selling

• Drug outlets
  • Chain and independent drug stores

• Food outlets
  • Health/natural food stores
  • Supermarkets

• Mass merchandisers
  • Big-box retailers
  • Dollar stores
  • Warehouse clubs

• Specialty stores
  • Apparel
  • Beauty supply
  • Cosmetic specialty
  • Vertically integrated

Delivery

All content is delivered via MyKline, our easy-to-use online report delivery system that lets you access and use our incisive research much more flexibly, saving time and getting better value for the money.

Time-saving functionalities of MyKline

• Full portfolio search ability: Fast and powerful search across the full text of all reports

• Presentation-ready tables and graphics: Just select and drag the tables and graphics directly into your own documents

• Cut your own report: Use a keyword search to select only the report sections that are relevant to your project

• Translation for nine languages: View any report with a side-by-side translation in French, German, Italian, Portuguese, Spanish, Chinese, Japanese, Korean, or Russian

Subscription Benefits

Subscribers receive a continuous flow of our premium market intelligence content.

• Validate internal data
• Stay abreast of market developments and trends
• Assess the market and competition
• Identify opportunities and threats
• Assist in new product development
• Evaluate channel diversification opportunities
• Strategic planning
• Access to industry experts