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市场调查报告书
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1876748

清洁美容及天然化妆品市场预测至2032年：按产品、成分类型、消费者群体、分销管道和地区分類的全球分析

Clean Beauty & Natural Cosmetics Market Forecasts to 2032 - Global Analysis By Product (Skincare, Haircare, Makeup, Fragrance and Other Products), Ingredient Type, Consumer Demographics, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球清洁美容和天然化妆品市场价值将达到 141 亿美元，到 2032 年将达到 419 亿美元，在预测期内的复合年增长率为 16.8%。

清洁美容和天然化妆品指的是采用安全、无毒且对环境友善的成分製成的护肤、护髮和彩妆产品。这些产品避免使用对羟基苯甲酸酯、硫酸盐、邻苯二甲酸酯和合成香料等有害化学物质，而是专注于植物来源、天然来源和永续来源的成分。清洁美容强调透明度、符合道德规范的采购和零残忍生产，而天然化妆品则以使用加工最少的天然成分为特征。这两个趋势共同鼓励消费者做出更健康的选择，减少对环境的影响，并促使品牌在美容产业中采用负责任的产品配方、包装和永续性措施。

消费者对天然成分的偏好日益增长

消费者越来越倾向于选择不含合成化学物质、防腐剂和人工香料的产品。各大品牌正在重新调整护肤和彩妆产品线，强调植物来源、有机和无动物实验成分。社群媒体和网红行销正在提升消费者对成分透明度的认知。零售商正在扩大清洁美妆产品的货架空间，以满足不断增长的需求。这项因素将消费者对健康的关注与天然成分配方结合，持续推动着清洁美妆产品的成长。

天然原料采购成本不断上涨

与合成替代品相比，有机耕作和永续采购方式需要大量投资。某些植物成分的稀缺性加剧了製造商的采购难题。价格敏感的消费者往往不愿意为天然化妆品支付溢价。成本压力意味着小规模品牌难以与老牌企业竞争。儘管消费者对天然化妆品的需求旺盛，但这种限制仍然限制其价格的可负担性。

对永续和环保包装的需求

各大品牌正加速转型为可回收、可生物降解和可重复填充的包装形式。包装创新正成为影响消费者购买决策的关键因素。零售商正将环保包装作为更广泛的永续性倡议的一部分进行推广。QR码等数位化溯源工具正在提高包装供应链的透明度。这一机会开闢了新的收入来源，并强化了永续性在美妆产业中的作用。

有机产品的保存期限限制

天然配方通常不含合成防腐剂，导致产品保存期限较短。零售商在库存管理和减少废弃物方面面临挑战。消费者可能不愿意购买保质期短的产品。製造商正在投资天然防腐技术以降低风险。儘管有机化妆品的需求不断增长，但这项挑战仍然阻碍因素着企业的扩张。

新冠疫情的感染疾病：

新冠疫情改变了消费者的行为，并加速了对清洁美容产品的需求。封锁措施提高了人们对自我护理的关注度，推动了护肤和健康类化妆品的销售。供应链感染疾病为天然成分和包装材料的采购带来了挑战。疫情期间，电商平台成为清洁美容产品的主要购买管道。在疫情后的復苏阶段，线上线下结合的混合零售模式蓬勃发展。

预计在预测期内，护肤领域将占据最大的市场份额。

由于消费者对天然成分产品的强劲需求，预计在预测期内，护肤领域将占据最大的市场份额。消费者优先选择以植物来源和有机成分製成的保湿霜、精华液和洗面乳。人们意识提升正在加速这些产品的普及。零售商正在扩大其清洁护肤品系列，以满足不断增长的需求。数位行销宣传活动正在强化其关于透明度和成分的讯息。

预计在预测期内，纯素细分市场将呈现最高的复合年增长率。

由于消费者对未经动物测试的符合道德规范的产品需求不断增长，预计在预测期内，纯素市场将实现最高增长率。消费者越来越倾向选择植物来源替代品，而非动物性成分。纯素化妆品在护肤、护髮和彩妆领域正日益受到青睐。零售商正在推广纯素认证的品牌，以迎合消费者的道德偏好。社群媒体的宣传和网红行销宣传活动正在加速提升人们对纯素美妆的认知。由于符合道德和永续的消费趋势，预计该细分市场将超越其他细分市场。

占比最大的地区：

由于北美拥有先进的基础设施和强大的消费者意识，预计在预测期内，北美将占据最大的市场份额。美国和加拿大在天然和有机化妆品的高需求驱动下，引领清洁美容产品的普及。零售商和美妆品牌正在投资生态标籤和透明度倡议。创业投资正在加速清洁美容Start-Ups的创新。监管政策的明确和强有力的行销宣传活动正在增强消费者的信任。与电子商务的融合正在强化清洁美容产品在零售通路中的地位。

复合年增长率最高的地区：

由于快速的都市化和可支配收入的成长，预计亚太地区在预测期内将实现最高的复合年增长率。中国、印度、日本和韩国等国家在清洁美容产品的普及方面处于领先地位。政府主导的促进永续消费的倡议正在帮助建立天然化妆品的基础设施。本土Start-Ups和全球公司正在拓展其以行动端为先的解决方案，以满足区域需求。对纯素和无动物实验产品的需求不断增长，正在推动都市区的成长。东南亚电子商务的蓬勃发展也为清洁美容产品的整合创造了新的机会。

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    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业SWOT分析（最多3家公司）
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    • 根据主要企业的产品系列、地理覆盖范围和策略联盟基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球清洁美容及天然化妆品市场（依产品划分）

  • 介绍
  • 护肤
  • 护髮
  • 化妆品
  • 香味
  • 身体保养
  • 口腔清洁用品
  • 其他产品

6. 全球清洁美容及天然化妆品市场（依成分类型划分）

  • 介绍
  • 自然
  • 有机的
  • 纯素
  • 无动物实验
  • 对微生物群友好
  • 其他成分类型

7. 全球清洁美容及天然化妆品市场（按消费者细分）

  • 介绍
  • Z世代
  • 千禧世代
  • X世代
  • 婴儿潮世代
  • 其他消费族群

8. 全球清洁美容及天然化妆品市场（依分销管道划分）

  • 介绍
  • 在线的
  • 专业美容店
  • 药房和药品商店
  • 超级市场和大卖场
  • 其他分销管道

9. 全球清洁美容及天然化妆品市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • L'Oreal Group
  • Estee Lauder Companies Inc.
  • Unilever plc
  • Shiseido Company Ltd.
  • Beiersdorf AG
  • Tata Harper Skincare
  • Drunk Elephant
  • The Ordinary（DECIEM Beauty Group Inc.）
  • The Inkey List
  • Burt's Bees（Clorox Company）
  • Weleda AG
  • Kora Organics
  • Juice Beauty Inc.
  • Herbivore Botanicals
  • 100% Pure
Product Code: SMRC32404

According to Stratistics MRC, the Global Clean Beauty & Natural Cosmetics Market is accounted for $14.1 billion in 2025 and is expected to reach $41.9 billion by 2032 growing at a CAGR of 16.8% during the forecast period. Clean Beauty & Natural Cosmetics refers to skincare, haircare, and makeup products formulated with ingredients that are considered safe, non-toxic, and environmentally responsible. These products avoid harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances, focusing instead on plant-based, naturally derived, and sustainably sourced components. Clean beauty emphasizes transparency, ethical sourcing, and cruelty-free practices, while natural cosmetics highlight the use of ingredients that are minimally processed and derived from nature. Together, they promote health-conscious choices for consumers, reduce environmental impact, and encourage brands to adopt responsible formulation, packaging, and sustainability practices in the beauty industry.

Market Dynamics:

Driver:

Rising consumer preference for natural ingredients

Shoppers are increasingly seeking products free from synthetic chemicals, parabens, and artificial fragrances. Brands are reformulating skincare and makeup lines to highlight plant-based, organic, and cruelty-free ingredients. Social media and influencer marketing are amplifying awareness of ingredient transparency. Retailers are expanding shelf space for clean beauty products to meet rising demand. This driver continues to anchor growth by aligning consumer health priorities with natural formulations.

Restraint:

Higher costs of natural ingredient sourcing

Organic farming and sustainable sourcing practices require significant investment compared to synthetic alternatives. Limited availability of certain botanicals increases procurement challenges for manufacturers. Price-sensitive consumers often hesitate to pay premiums for natural cosmetics. Smaller brands face difficulties in competing with established players due to cost pressures. This restraint continues to limit affordability despite strong consumer interest.

Opportunity:

Demand for sustainable and eco-friendly packaging

Brands are increasingly shifting to recyclable, biodegradable, and refillable packaging formats. Packaging innovation is becoming a key differentiator in consumer purchasing decisions. Retailers are promoting eco-friendly packaging as part of broader sustainability initiatives. Digital traceability tools such as QR codes are enhancing transparency in packaging supply chains. This opportunity is unlocking new revenue streams and reinforcing the role of sustainability in beauty.

Threat:

Limited shelf life of organic products

Natural formulations often lack synthetic preservatives, reducing product longevity. Retailers face challenges in managing inventory and minimizing waste. Consumers may hesitate to purchase products with shorter expiration dates. Manufacturers are investing in natural preservation technologies to mitigate risks. This threat continues to constrain scalability despite rising demand for organic cosmetics.

Covid-19 Impact:

Covid-19 reshaped consumer behavior and accelerated demand for clean beauty products. Lockdowns boosted interest in self-care routines, driving sales of skincare and wellness-focused cosmetics. Supply chain disruptions created challenges in sourcing natural ingredients and packaging materials. E-commerce platforms became the primary channel for clean beauty purchases during the pandemic. Post-pandemic recovery is fostering hybrid retail models that combine online and offline engagement.

The skincare segment is expected to be the largest during the forecast period

The skincare segment is expected to account for the largest market share during the forecast period due to strong demand for natural formulations. Consumers are prioritizing moisturizers, serums, and cleansers made with plant-based and organic ingredients. Rising awareness of skin health and anti-aging solutions is accelerating adoption. Retailers are expanding offerings in clean skincare to meet growing demand. Digital marketing campaigns are reinforcing transparency and ingredient-focused messaging.

The vegan segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the vegan segment is predicted to witness the highest growth rate owing to rising demand for cruelty-free and ethical products. Consumers are increasingly rejecting animal-derived ingredients in favor of plant-based alternatives. Vegan cosmetics are gaining traction across skincare, haircare, and makeup categories. Retailers are promoting vegan-certified brands to align with ethical consumer preferences. Social media advocacy and influencer campaigns are accelerating awareness of vegan beauty. This segment is expected to outpace others due to its alignment with ethical and sustainable consumption trends.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to advanced infrastructure and strong consumer awareness. The U.S. and Canada are leading adoption through high demand for natural and organic cosmetics. Retailers and beauty brands are investing in eco-labeling and transparency initiatives. Venture capital funding is accelerating innovation in clean beauty startups. Regulatory clarity and strong marketing campaigns are fostering consumer confidence. E-commerce integration is strengthening the role of clean beauty in retail channels.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising disposable incomes. Countries like China, India, Japan, and South Korea are driving adoption of clean beauty products. Government-led initiatives promoting sustainable consumption are fostering infrastructure development for natural cosmetics. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising demand for vegan and cruelty-free products is accelerating growth across urban populations. E-commerce growth in Southeast Asia is creating new opportunities for clean beauty integration.

Key players in the market

Some of the key players in Clean Beauty & Natural Cosmetics Market include L'Oreal Group, Estee Lauder Companies Inc., Unilever plc, Shiseido Company Ltd., Beiersdorf AG, Tata Harper Skincare, Drunk Elephant, The Ordinary (DECIEM Beauty Group Inc.), The Inkey List, Burt's Bees (Clorox Company), Weleda AG, Kora Organics, Juice Beauty Inc., Herbivore Botanicals and 100% Pure.

Key Developments:

In November 2025, Shiseido unveiled its 2030 Medium-Term Strategy, emphasizing collaborations with biotech firms and sustainable ingredient suppliers. These partnerships aim to maximize brand value by embedding clean formulations and eco-conscious practices into its global portfolio.

In October 2025, L'Oreal announced a strategic partnership with Kering in luxury beauty and wellness. This collaboration emphasizes sustainable sourcing and clean formulations, embedding eco-conscious practices into premium cosmetics.

Products Covered:

  • Skincare
  • Haircare
  • Makeup
  • Fragrance
  • Body Care
  • Oral Care
  • Other Products

Ingredient Types Covered:

  • Natural
  • Organic
  • Vegan
  • Cruelty-Free
  • Microbiome-Friendly
  • Other Ingredient Types

Consumer Demographics Covered:

  • Gen Z
  • Millennials
  • Gen X
  • Baby Boomers
  • Other Consumer Demographics

Distribution Channels Covered:

  • Online
  • Specialty Beauty Stores
  • Pharmacies & Drugstores
  • Supermarkets & Hypermarkets
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Clean Beauty & Natural Cosmetics Market, By Product

  • 5.1 Introduction
  • 5.2 Skincare
  • 5.3 Haircare
  • 5.4 Makeup
  • 5.5 Fragrance
  • 5.6 Body Care
  • 5.7 Oral Care
  • 5.8 Other Products

6 Global Clean Beauty & Natural Cosmetics Market, By Ingredient Type

  • 6.1 Introduction
  • 6.2 Natural
  • 6.3 Organic
  • 6.4 Vegan
  • 6.5 Cruelty-Free
  • 6.6 Microbiome-Friendly
  • 6.7 Other Ingredient Types

7 Global Clean Beauty & Natural Cosmetics Market, By Consumer Demographics

  • 7.1 Introduction
  • 7.2 Gen Z
  • 7.3 Millennials
  • 7.4 Gen X
  • 7.5 Baby Boomers
  • 7.6 Other Consumer Demographics

8 Global Clean Beauty & Natural Cosmetics Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online
  • 8.3 Specialty Beauty Stores
  • 8.4 Pharmacies & Drugstores
  • 8.5 Supermarkets & Hypermarkets
  • 8.6 Other Distribution Channels

9 Global Clean Beauty & Natural Cosmetics Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 L'Oreal Group
  • 11.2 Estee Lauder Companies Inc.
  • 11.3 Unilever plc
  • 11.4 Shiseido Company Ltd.
  • 11.5 Beiersdorf AG
  • 11.6 Tata Harper Skincare
  • 11.7 Drunk Elephant
  • 11.8 The Ordinary (DECIEM Beauty Group Inc.)
  • 11.9 The Inkey List
  • 11.10 Burt's Bees (Clorox Company)
  • 11.11 Weleda AG
  • 11.12 Kora Organics
  • 11.13 Juice Beauty Inc.
  • 11.14 Herbivore Botanicals
  • 11.15 100% Pure

List of Tables

  • Table 1 Global Clean Beauty & Natural Cosmetics Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Clean Beauty & Natural Cosmetics Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Clean Beauty & Natural Cosmetics Market Outlook, By Skincare (2024-2032) ($MN)
  • Table 4 Global Clean Beauty & Natural Cosmetics Market Outlook, By Haircare (2024-2032) ($MN)
  • Table 5 Global Clean Beauty & Natural Cosmetics Market Outlook, By Makeup (2024-2032) ($MN)
  • Table 6 Global Clean Beauty & Natural Cosmetics Market Outlook, By Fragrance (2024-2032) ($MN)
  • Table 7 Global Clean Beauty & Natural Cosmetics Market Outlook, By Body Care (2024-2032) ($MN)
  • Table 8 Global Clean Beauty & Natural Cosmetics Market Outlook, By Oral Care (2024-2032) ($MN)
  • Table 9 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 10 Global Clean Beauty & Natural Cosmetics Market Outlook, By Ingredient Type (2024-2032) ($MN)
  • Table 11 Global Clean Beauty & Natural Cosmetics Market Outlook, By Natural (2024-2032) ($MN)
  • Table 12 Global Clean Beauty & Natural Cosmetics Market Outlook, By Organic (2024-2032) ($MN)
  • Table 13 Global Clean Beauty & Natural Cosmetics Market Outlook, By Vegan (2024-2032) ($MN)
  • Table 14 Global Clean Beauty & Natural Cosmetics Market Outlook, By Cruelty-Free (2024-2032) ($MN)
  • Table 15 Global Clean Beauty & Natural Cosmetics Market Outlook, By Microbiome-Friendly (2024-2032) ($MN)
  • Table 16 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Ingredient Types (2024-2032) ($MN)
  • Table 17 Global Clean Beauty & Natural Cosmetics Market Outlook, By Consumer Demographics (2024-2032) ($MN)
  • Table 18 Global Clean Beauty & Natural Cosmetics Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 19 Global Clean Beauty & Natural Cosmetics Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 20 Global Clean Beauty & Natural Cosmetics Market Outlook, By Gen X (2024-2032) ($MN)
  • Table 21 Global Clean Beauty & Natural Cosmetics Market Outlook, By Baby Boomers (2024-2032) ($MN)
  • Table 22 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Consumer Demographics (2024-2032) ($MN)
  • Table 23 Global Clean Beauty & Natural Cosmetics Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 24 Global Clean Beauty & Natural Cosmetics Market Outlook, By Online (2024-2032) ($MN)
  • Table 25 Global Clean Beauty & Natural Cosmetics Market Outlook, By Specialty Beauty Stores (2024-2032) ($MN)
  • Table 26 Global Clean Beauty & Natural Cosmetics Market Outlook, By Pharmacies & Drugstores (2024-2032) ($MN)
  • Table 27 Global Clean Beauty & Natural Cosmetics Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 28 Global Clean Beauty & Natural Cosmetics Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.