独立美妆：美国知名品牌分析

Beauty Indies: U.S. Analysis of Brands to Watch

出版日期: 2025年09月01日 | 出版商:

Kline & Company, Inc. | 英文 162 Pages | 商品交期: 最快1-2个工作天内

价格

如有价格方面的疑问请按下「询问」键来信查询

简介目录

独立美妆品牌涵盖所有类别，定位、定价和分销管道各不相同，但它们都拥有共同的优势：创新、真实和灵活。这些私人公司凭藉着独特的产品和成分故事以及有效的数位行销，持续超越整体美妆市场的成长速度，充分利用TikTok的病毒式传播和社群媒体热度。它们吸引大量消费者的能力，使它们成为寻求成长和文化影响力的全球美妆公司极具吸引力的收购目标。

本报告深入分析了美国美妆市场，并对20个美妆品牌进行了分析和概况介绍。

Indie beauty brands span every category and differ in positioning, pricing, and distribution, but share common strengths: innovation, authenticity, and agility. These privately owned players continue to outpace total beauty market growth by leveraging unique product and ingredient stories alongside compelling digital marketing that thrives on TikTok virality and social buzz. Their ability to capture consumer attention at scale makes them attractive acquisition targets for global beauty companies seeking growth and cultural relevance

Scope

Industry disruptors that are not owned by a large cosmetics company or corporate giant, have a unique selling proposition, and are experiencing dramatic growth
All key beauty and personal care product classes- fragrances, hair care, makeup, skin care, and toiletries
All consumer channels where beauty products are sold-e-commerce, department stores, mass outlets, professional outlets, and specialty stores

Regional Coverage: United States.

Introduction

Key Takeaways

An analysis of 20 brands, including information such as:

Key trends and developments
Historical industry acquisition timelines and recent buyouts
Most likely acquisition targets
Summary scorecard for each brand based on key attributes (e.g., social media, innovation, cult of personality)