市场调查报告书
商品编码
1271353
在线家居装饰市场 - 增长、未来展望、竞争分析,2023 年至 2031 年Online Home Decor Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在线家居装饰市场在过去几年经历了显着增长,预计未来将继续以显着速度增长。 在 2023 年至 2031 年的预测期内,全球在线家居装饰市场收入预计将以 17% 的复合年增长率增长。 在线家居装饰市场的增长可能是由于各种因素造成的,例如在线购物的日益普及、可支配收入的增加以及家居装修和室内设计的上升趋势。 此外,网上购物的便利性和便利性,以及广泛的选择和有吸引力的交易和折扣,也有助于市场的增长。 可支配收入增加、消费者生活方式改变、家居装修和室内设计趋势等因素正在推动市场。 此外,网上购物的便利性和便利性、广泛的选择以及有吸引力的交易和折扣也有助于市场的增长。 该市场为该行业的参与者提供了巨大的增长机会,家具领域预计将占据最大的市场份额。
在线家居装饰市场的主要驱动力之一是改变消费者的生活方式。 近年来,消费者的品味发生了显着变化,转向更现代、更实用的家居装饰品。 越来越多的消费者正在寻找既能提升家居美感,又能带来实际好处的产品。 例如,对多用途家具的需求不断增加,例如可折迭沙发和多功能床。 同样,近年来对节能照明和家庭自动化系统的需求也在增加。 国家厨房和浴室协会报告说,超过 80% 的美国房主正在选择开放式概念厨房和更大的岛台,反映了向更实用和实用的家居设计发展的趋势。
在线家居装饰市场的另一个驱动因素是消费者可支配收入的增加。 随着收入的增加,消费者现在能够购买更高质量和更昂贵的室内产品。 此外,消费者也更愿意在家居装修和室内设计上花钱。 美国经济分析局报告显示,2021年美国个人可支配收入将比2020年增长5.9%,显示出消费者可支配收入增加的趋势。
在线购物的兴起也是在线家居装饰市场的主要驱动因素之一。 由于在线购物的便利性和便利性,消费者越来越多地转向在线平台来满足他们的家居装饰需求。 此外,在线平台对消费者的吸引力越来越大,因为它们提供范围广泛的产品以及有吸引力的交易和折扣。 美国零售协会报告称,与 2020 年相比,2021 年美国在线销售额将增长 20.6%,这表明消费者越来越多地转向在线平台来满足他们的购物需求。
在线家居装饰市场的主要製约因素之一是缺乏有形性,即无法在购买前体验产品。 对于希望在做出购买决定之前查看和触摸产品的消费者来说,这可能是一个主要障碍。 当消费者在质量、颜色和设计方面的期望未得到满足时,在线购买家居用品往往会导致失望。 根据 PWC 进行的一项调查,65% 的消费者表示他们更喜欢在商店而不是网上购买家具和家居装饰品。 这凸显了在做出购买决定之前能够体验产品的重要性。 另外,消费者因为无法体验,所以很难准确判断产品的规格大小。
该细分市场可进一步细分为家具、家用纺织品、地板覆盖物、灯饰和墙饰。 到 2022 年,家具领域将以最高的收入份额主导市场。 家庭装修和室内设计的增长趋势增加了对家具的需求。 向环保和可持续家具产品的转变也推动了这一细分市场的增长。 消费者已经意识到他们购买的产品对环境的影响,并愿意为环保和可持续的产品支付高价。 总体而言,由于对家具产品的需求不断增长以及环保和可持续产品的增长趋势,预计家具行业仍将是在线家居装饰行业的主要市场。 在豪华床上用品和浴巾需求增加的推动下,预计家用纺织品行业也将强劲增长。 在地板领域,由于对地毯和地毯的需求增加,预计将稳定增长。 从 2023 年到 2031 年,家具行业预计将以 14.5% 的复合年增长率增长。 家纺板块预计同期復合年增长率为 15.5%。
在预测期内,在线家居装饰市场的电子商务领域预计将出现显着增长。 由于消费者越来越多地采用电子商务平台,预计在 2023 年至 2031 年的预测期内,电子商务行业的复合年增长率将超过 13.5%。 公司网站是在线家居装饰市场的重要分销渠道。 企业通常有一个网站来展示他们的产品,并允许消费者直接从该网站购买。 这样的分销渠道让公司有机会完全控制从产品介绍到结账的客户体验。 它还允许您与客户建立直接关係,使您能够收集有关他们的偏好和购买行为的有价值的数据和见解。 另一方面,电子商务平台是允许多个商家向消费者提供商品的第三方平台。 电子商务平台让消费者可以在家购物的同时,从种类繁多的家居装饰产品中进行选择。 流行的家居装饰电子商务平台包括亚马逊、Wayfair 和 Overstock。
由于北美的可支配收入高以及强劲的家居装修和室内设计趋势,预计北美将占据最大的市场份额。 从 2023 年到 2031 年,北美预计将以 14.5% 的复合年增长率增长。 北美和欧洲由于可支配收入高、生活水平高,历来是家居装饰产品的主要市场。 然而,在亚太地区和其他新兴地区,由于住宅装修和室内设计的增长趋势,该市场正在经历显着增长。 由于越来越多地采用电子商务平台以及家居装修和室内设计的上升趋势,预计欧洲的在线家居装饰市场也将出现显着增长。 在 2023 年至 2031 年的预测期内,亚太地区预计将以 16.7% 的复合年增长率增长。 由于城市化进程加快和可支配收入增加,预计亚太地区的在线家居装饰市场将实现最高增长。 家居装修和室内设计的上升趋势也推动了该地区对家居装饰产品的需求。
在线家居装饰市场竞争激烈,多家玩家进入该市场。 市场的特点是参与者之间的激烈竞争,每个人都在努力获得相对于其他人的竞争优势。 在线家居装饰市场的主要参与者包括 IKEA、Home Depot、Wayfair, Inc.、Lowe's Companies, Inc.、Bed Bath &Beyond Inc.、Amazon.com、Alibaba Group Holding Ltd.等公司。 为了获得竞争优势,在线家居装饰市场参与者正专注于产品创新、客户服务和营销。 消费者总是在寻找新的和创新的家居装饰产品,使产品创新成为玩家关注的重点领域。 我们大力投资于研发,以开发满足不断变化的消费者需求和偏好的创新产品。 客户服务也成为在线家居装饰市场参与者关注的重点领域。 随着越来越多地采用电子商务平台,玩家努力为其客户提供无缝且无忧的在线购物体验。 这包括提供快速高效的运输服务、便捷的退货和退款,以及基于客户偏好的个性化产品推荐。 总体而言,在线家居装饰市场在玩家之间竞争激烈,每个玩家都在努力获得相对于其他玩家的竞争优势。 为了在这个市场上取得成功,参与者专注于产品创新、客户服务和营销以获取和留住客户。
The online home decor market has experienced significant growth over the past few years and is expected to continue to grow at a considerable rate in the coming years. The global online home decor market revenue is expected to grow at a CAGR of 17% during the forecast period of 2023 to 2031. The growth of the online home decor market can be attributed to various factors, including the increasing popularity of online shopping, rising disposable incomes, and the growing trend of home renovation and interior design. Moreover, the convenience and ease of shopping online, coupled with the availability of a wide range of products and attractive deals and discounts, have also contributed to the market's growth. The market is driven by factors such as increasing disposable income, changing consumer lifestyles, and the growing trend of home renovation and interior design. Moreover, the convenience and ease of shopping online, coupled with the availability of a wide range of products and attractive deals and discounts, have also contributed to the market's growth. The market presents significant growth opportunities for players in the space, with the furniture segment expected to account for the largest market share.
One of the key drivers of the online home decor market is the changing consumer lifestyles. In recent years, there has been a significant shift in consumer preferences toward more modern and functional home decor items. Consumers are increasingly looking for products that not only enhance the aesthetics of their homes but also provide practical benefits. For example, the demand for furniture items such as convertible sofas and multifunctional beds that can serve multiple purposes has been on the rise. Similarly, the demand for energy-efficient lighting and home automation systems has also increased in recent years. According to a report by the National Kitchen and Bath Association, over 80% of homeowners in the US are now choosing open-concept kitchens and larger islands, reflecting a trend towards more functional and practical home designs.
Another driver of the online home decor market is the rising disposable income of consumers. With an increase in income, consumers can afford higher-quality and more expensive home decor products. Additionally, consumers are also more willing to spend on home renovation and interior designing. According to a report by the US Bureau of Economic Analysis, disposable personal income in the US increased by 5.9% in 2021 compared to 2020, indicating a growing trend of rising disposable income among consumers.
The growing trend of online shopping is another key driver of the online home decor market. Consumers are increasingly turning to online platforms for their home decor needs due to the convenience and ease of shopping online. Additionally, online platforms offer a wide range of products and attractive deals and discounts, making them more appealing to consumers. According to a report by the National Retail Federation, online sales in the US increased by 20.6% in 2021 compared to 2020, indicating a growing trend of consumers turning to online platforms for their shopping needs.
One of the major restraints for the online home decor market is the lack of tangibility and the inability to experience products before making a purchase. This can be a significant barrier for consumers who prefer to physically see and feel the products before making a purchase decision. Online shopping for home decor items can often lead to disappointment, as the product may not meet the consumer's expectations in terms of quality, color, or design. According to a survey conducted by PWC, 65% of consumers reported that they prefer to shop for furniture and home decor items in-store rather than online. This highlights the importance of being able to experience the products before making a purchase decision. Furthermore, the lack of tangibility can also make it difficult for consumers to accurately judge the size and scale of the products.
This can lead to issues such as products being too big or too small for the intended space, resulting in the need for returns or exchanges. Overall, the inability to experience products before making a purchase can be a significant barrier for the online home decor market. Retailers need to provide accurate and detailed product descriptions and images, as well as offer flexible return and exchange policies, to mitigate this restraint and provide consumers with a satisfactory online shopping experience.
This segment can be further divided into furniture, home textiles, floor coverings, lighting, and wall decor. The furniture segment dominated the market in 2022, with the highest revenue share. The demand for furniture is increasing due to the rising trend of home renovation and interior design. The shift towards eco-friendly and sustainable furniture products is also driving the growth of this segment. Consumers are increasingly becoming conscious of the environmental impact of their purchases and are willing to pay a premium for products that are eco-friendly and sustainable. Overall, the furniture segment is expected to remain the major market in the online home decor industry due to the increasing demand for furniture products and the rising trend of eco-friendly and sustainable products. The home textiles segment is also expected to witness significant growth, driven by the increasing demand for premium quality bedding and bath linens. The floor coverings segment is expected to grow at a steady pace due to the rising demand for carpets and rugs. The furniture segment is expected to grow at a CAGR of 14.5% from 2023 to 2031. The home textiles segment is expected to grow at a CAGR of 15.5% during the same period.
The e-commerce segment is expected to witness significant growth in the online home decor market during the forecast period. The e-commerce segment is expected to grow at a CAGR of over 13.5% during the forecast period of 2023 to 2031, driven by the increasing adoption of e-commerce platforms among consumers. Company websites are an important distribution channel for the online home decor market. Companies typically have websites where they showcase their products and offer consumers the ability to purchase directly from their sites. This distribution channel offers companies the opportunity to have complete control over the customer experience, from the presentation of their products to the checkout process. This also enables companies to establish a direct relationship with their customers, allowing them to gather valuable data and insights into their customers' preferences and shopping behaviors. E-commerce platforms, on the other hand, are third-party platforms that allow multiple sellers to offer their products to consumers. E-commerce platforms offer consumers a wide range of home decor products to choose from, along with the convenience of shopping from their homes. Some popular e-commerce platforms for home decor products include Amazon, Wayfair, and Overstock, among others.
North America is expected to hold the largest market share due to the high disposable income and the increasing trend of home renovation and interior design in the region. North America is expected to grow at a CAGR of 14.5% from 2023 to 2031. North America and Europe have traditionally been the major markets for home decor products due to the high disposable incomes and high living standards in these regions. However, the market has been witnessing significant growth in Asia-Pacific and other emerging regions due to the increasing trend of home renovation and interior design. Europe is also expected to witness significant growth in the online home decor market due to the increasing adoption of e-commerce platforms and the rising trend of home renovation and interior design. The Asia Pacific region is expected to grow at a CAGR of 16.7% during the forecast period of 2023 to 2031. The Asia-Pacific region is expected to witness the highest growth in the online home decor market due to the increasing urbanization and rising disposable incomes in the region. The increasing trend of home renovation and interior designing is also driving the demand for home decor products in the region.
The online home decor market is a highly competitive market, with several players operating in the market. The market is characterized by intense competition among the players, with each player striving to gain a competitive advantage over the others. The key players in the online home decor market include IKEA, Home Depot, Wayfair, Inc., Lowe's Companies, Inc., Bed Bath & Beyond Inc., Amazon.com, Inc., and Alibaba Group Holding Limited, among others. To gain a competitive advantage, players in the online home decor market are focusing on product innovation, customer service, and marketing. Product innovation is a key focus area for players, as consumers are constantly seeking new and innovative home decor products. Players are investing heavily in research and development to come up with new and innovative products that meet the changing needs and preferences of consumers. Customer service is also a key focus area for players in the online home decor market. With the increasing adoption of e-commerce platforms, players are striving to provide a seamless and hassle-free online shopping experience to their customers. This includes providing fast and efficient delivery services, easy returns and refunds, and personalized recommendations based on customer preferences. Overall, the online home decor market is witnessing intense competition among players, with each player striving to gain a competitive advantage over the others. To succeed in the market, players are focusing on product innovation, customer service, and marketing to attract and retain customers.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Online Home Decor market are as follows:
Micro and macro environment factors that are currently influencing the Online Home Decor market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.