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市场调查报告书
商品编码
1340125
记号笔市场 - 成长、未来前景、竞争分析,2023-2031 年Marker Pen Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
由于其在教育、艺术、办公等各行业的广泛应用,近年来记号笔市场出现了显着成长。记号笔提供便利、多功能性和鲜艳的颜色选择,使其成为消费者的热门选择。预计该市场将继续成长,预计 2023 年至 2031 年复合年增长率为 4%。几个关键驱动因素正在推动市场成长,包括对创意和艺术表达的需求不断增长、企业部门越来越多地采用演示和集思广益,以及环保和可再填充记号笔的可用性。然而,市场面临一个限制因素:来自数位替代品的竞争加剧。
个人、学生和业余爱好者对创意和艺术表达的需求不断增长,推动了记号笔市场的发展。记号笔提供多种颜色,包括鲜艳的色调和各种笔尖尺寸,使用户能够创作出细緻且具有视觉吸引力的艺术品。它因其易于使用、墨水快干以及能够处理包括纸张、画布和塑料在内的各种表面而受到艺术家和插画家的喜爱。此外,成人着色书的日益普及和DIY工艺品的流行,进一步推动了工艺品行业对记号笔的需求。
在企业界,记号笔已成为展示、脑力激盪和专案规划的重要工具。它非常适合协作工作环境,因为它允许您在白板和活动挂图上做粗的、易于阅读的标记。由于记号笔使用非永久性墨水,因此可以轻鬆擦除或修改想法,从而鼓励动态讨论和创造性解决问题。记号笔的便利性使其广泛应用于会议室、教室、公司办公室等。
环保意识的增强导致消费者需要环保和永续的产品,包括记号笔。製造商透过提供由可回收材料製成的可再填充记号笔来满足这一需求。可重复填充的记号笔有助于减少塑胶废物,对于具有环保意识的消费者来说是一种环保选择。可再填充墨水还可以降低使用者的成本,使可再填充记号笔成为市场上有吸引力的选择。
记号笔市场面临数位替代品的激烈竞争,尤其是在教育和专业领域。随着数位白板、手写笔和触控萤幕设备的出现,一些用户已转向数位平台进行笔记、草图和演示。数位工具透过即时协作、云端储存和数位共享内容的能力等附加功能对传统记号笔市场产生了一些影响。
记号笔市场依类型分为永久性记号笔和非永久性记号笔。2022 年,非永久性记号笔的收入主导了市场。非永久性记号笔又称为干擦记号笔,广泛应用于教育机构、办公室、会议室等。这些记号笔的墨水可轻鬆擦拭白板、玻璃和层压板等光滑表面。非永久性标记(例如临时标记、备忘录书写和演示)的便利性创造了市场的高需求和收入。永久性记号笔在 2023 年至 2031 年的预测期内显示出最高的复合年增长率。永久性记号笔旨在纸张、塑胶、金属和木材等各种表面上留下持久、不可磨灭的标记。其墨水防褪色、防污,适合标籤、包装上书写及户外使用。虽然非永久性记号笔在收入方面占据市场主导地位,但永久性记号笔预计在预测期内复合年增长率最高。永久性标记的工业和商业应用预计将在未来几年推动成长。
市场进一步按类别细分为可再填充记号笔和一次性记号笔。2022年,可填入记号笔的收入占比最高。可填充记号笔可让您在墨水匣磨损时更换墨水匣,进而延长记号笔的使用寿命。这些笔被认为比一次性笔更具成本效益和可持续性,因为它们减少了塑胶浪费和频繁重新购买的需要。可再过滤记号笔的成本节省和环保吸引力使其受到环保消费者和成本意识企业的欢迎。一次性记号笔在 2023 年至 2031 年的预测期内显示出最高的复合年增长率。一次性记号笔是一次性使用的,一旦墨水用完就会被丢弃。这些笔适用于一次性或短期使用,例如事件或临时标记,或快速记笔记。预计一次性记号笔细分市场在预测期内将呈现最高的复合年增长率。这是因为它广泛可用且价格实惠,使其成为快速和临时写作需求的首选。
由于记号笔在教育、企业和艺术应用中的广泛采用,北美在 2022 年占据了记号笔市场销售的主导地位。此外,在北美,COVID-19 大流行期间远距学习和虚拟会议的趋势进一步促进了记号笔需求的增加。预计 2023 年至 2031 年预测期内,亚太地区的复合年增长率最高。教育产业的成长、对互动教学方法的日益关注以及快速城市化等因素正在推动亚太地区记号笔市场的成长。
记号笔市场竞争激烈,多家主要厂商争取市场占有率。市场上的主要参与者包括 Newell Brands(自动铅笔)、Faber-Castell AG、Staedtler Mars GmbH &Co.KG、Pilot Corporation 和 Zebra Pen Corporation。为了保持竞争力,这些公司专注于产品创新、具有市场竞争力的产品线扩展和策略行销。此外,我们也投资于研发,以提高记号笔的性能和耐用性。截至 2022 年,记号笔市场正在经历显着成长,这些主要参与者正在利用市场机会。展望2023年至2031年的预测期,这些参与者预计将继续主导市场,并透过持续的技术创新和策略措施推动市场成长。
The marker pen market has experienced significant growth in recent years, driven by its wide-ranging applications across various industries, including education, art, and office work. Marker pens offer convenience, versatility, and vibrant color options, making them a popular choice among consumers. The market is projected to witness continued growth, with a forecasted CAGR of 4% during the period from 2023 to 2031. Several key drivers have contributed to the market's expansion, including the growing demand for creative and artistic expression, increasing adoption in the corporate sector for presentations and brainstorming, and the availability of eco-friendly and refillable marker pens. However, the market faces a restraint in the form of increasing competition from digital alternatives.
The marker pen market has been fueled by the rising demand for creative and artistic expression among individuals, students, and hobbyists. Marker pens offer a wide spectrum of colors, including vibrant shades and various tip sizes, enabling users to create detailed and visually appealing artwork. The markers' ease of use, quick-drying ink, and ability to work on different surfaces, such as paper, canvas, and plastic, have made them a preferred choice for artists and illustrators. Moreover, the increasing popularity of adult coloring books and the trend of DIY crafts have further boosted the demand for marker pens in the art and craft segment.
In the corporate sector, marker pens have become indispensable tools for presentations, brainstorming sessions, and project planning. Their versatility in creating bold and visible marks on whiteboards and flip charts makes them ideal for collaborative work environments. The markers' non-permanent ink allows for easy erasing and modification of ideas, fostering dynamic discussions and creative problem-solving. The convenience of marker pens has led to their widespread adoption in conference rooms, classrooms, and corporate offices.
With growing environmental consciousness, consumers are increasingly seeking eco-friendly and sustainable products, including marker pens. Manufacturers have responded to this demand by offering refillable marker pens made from recyclable materials. Refillable markers help reduce plastic waste, making them an eco-conscious choice for environmentally aware consumers. The availability of ink refills also translates to cost savings for users, making refillable marker pens an attractive option in the market.
The marker pen market faces stiff competition from digital alternatives, particularly in the educational and professional sectors. With the advent of digital whiteboards, stylus pens, and touchscreen devices, some users have shifted towards digital platforms for note-taking, sketching, and presentations. Digital tools offer added functionalities, such as real-time collaboration, cloud storage, and the ability to share content digitally, which has impacted the traditional marker pen market to some extent.
The marker pen market is segmented by type into permanent and non-permanent marker pens. In 2022, the revenue generated from non-permanent marker pens dominated the market. Non-permanent marker pens, also known as dry-erase markers, are widely used in educational institutions, offices, and conference rooms. These markers feature ink that can be easily wiped off from smooth surfaces, such as whiteboards, glass, and laminated sheets. The convenience of non-permanent markers for temporary markings, note-taking, and presentations has driven their high demand and revenue generation in the market. Permanent marker pens exhibited the highest CAGR during the forecast period of 2023 to 2031. Permanent marker pens are designed to create long-lasting and indelible markings on various surfaces, including paper, plastic, metal, and wood. Their ink is resistant to fading and smudging, making them suitable for labeling, writing on packaging materials, and outdoor use. While non-permanent marker pens dominate the market in terms of revenue, permanent marker pens are expected to witness the highest CAGR during the forecast period. The applications of permanent markers in industrial and commercial settings are anticipated to drive their growth in the coming years.
The market is further segmented by category into refillable and disposable marker pens. In 2022, refillable marker pens accounted for the highest revenue. Refillable marker pens allow users to replace the ink cartridge once it is depleted, extending the marker's lifespan. These pens are considered more cost-effective and sustainable than disposable options, as they reduce plastic waste and the need for frequent repurchasing. The cost-saving aspect and eco-friendly appeal of refillable marker pens have made them popular among environmentally-conscious consumers and cost-conscious businesses. Disposable marker pens exhibited the highest CAGR during the forecast period of 2023 to 2031. Disposable marker pens are designed for single use, and once their ink is depleted, they are discarded. These pens are convenient for one-time or short-term use, such as in events, temporary labeling, and quick note-taking. The disposable marker pens segment is expected to exhibit the highest CAGR during the forecast period, driven by their wide availability and affordable pricing, making them a preferred choice for quick and temporary writing needs.
North America dominated the marker pen market in terms of revenue in 2022, owing to the region's extensive adoption of marker pens in education, corporate, and artistic applications. Moreover, the trend of remote learning and virtual meetings during the COVID-19 pandemic further contributed to the increased demand for marker pens in North America. The Asia-Pacific region is expected to experience the highest CAGR during the forecast period of 2023 to 2031. Factors such as the growing education sector, increasing focus on interactive teaching methods, and rapid urbanization drive the marker pen market's growth in the Asia-Pacific region.
The marker pen market is highly competitive, with several key players competing for market share. Some of the top players in the market include Newell Brands (Sharpie), Faber-Castell AG, Staedtler Mars GmbH & Co. KG, Pilot Corporation, and Zebra Pen Corporation. To maintain their competitive edge, these players focus on product innovation, expanding their marker pen product lines, and strategic marketing initiatives. Additionally, they invest in research and development to improve marker pen performance and durability. As of 2022, the marker pen market has witnessed substantial growth, and these top players have capitalized on market opportunities. Looking ahead to the forecast period from 2023 to 2031, it is expected that these players will continue to dominate the market and drive its growth through continued innovation and strategic initiatives.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofMarker Pen market are as follows:
Micro and macro environment factors that are currently influencing the Marker Pen market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
TABLE 8 Global Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 10 Global Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 11 North America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 18 North America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 20 North America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 21 U.S. Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 28 U.S. Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 30 U.S. Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 31 Canada Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 38 Canada Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 40 Canada Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 41 Rest of North America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 48 Rest of North America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 50 Rest of North America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 51 UK and European Union Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 58 UK and European Union Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 60 UK and European Union Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 61 UK Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 68 UK Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 70 UK Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 71 Germany Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 78 Germany Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 80 Germany Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 81 Spain Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 88 Spain Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 90 Spain Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 91 Italy Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 98 Italy Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 100 Italy Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 101 France Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 108 France Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 110 France Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 111 Rest of Europe Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 118 Rest of Europe Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 120 Rest of Europe Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 121 Asia Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 128 Asia Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 130 Asia Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 131 China Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 138 China Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 140 China Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 141 Japan Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 148 Japan Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 150 Japan Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 151 India Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 158 India Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 160 India Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 161 Australia Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 168 Australia Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 170 Australia Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 171 South Korea Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 178 South Korea Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 180 South Korea Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 181 Latin America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 188 Latin America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 190 Latin America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 191 Brazil Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 198 Brazil Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 200 Brazil Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 201 Mexico Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 208 Mexico Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 210 Mexico Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 211 Rest of Latin America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 218 Rest of Latin America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 220 Rest of Latin America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 221 Middle East and Africa Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 228 Middle East and Africa Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 230 Middle East and Africa Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 231 GCC Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 238 GCC Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 240 GCC Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 241 Africa Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 248 Africa Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 250 Africa Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 251 Rest of Middle East and Africa Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 258 Rest of Middle East and Africa Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 260 Rest of Middle East and Africa Marker Pen Market By Offline, 2021-2031, USD (Million)
FIG. 14Market Positioning of Key Marker Pen Market Players, 2022
FIG. 15Global Marker Pen Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031