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市场调查报告书
商品编码
1383542
按摩油市场:成长、未来前景、竞争分析(2023-2031)Massage Oil Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在多种因素的推动下,按摩油市场在2023 年至2031 年的预测期内将以复合年增长率10.7 增长,这些因素包括人们对按摩治疗效果的认识不断提高、可支配收入增加以及对自我保健和自我保健的日益重视。鬆弛。预计将记录%。 由于人们对健康和保健意识的不断提高、城市化和压力生活方式以及电子商务管道的扩张,按摩油市场正在见证成长。 然而,高价格敏感度仍然是一个拖累。 该市场提供多样化的产品,杏仁油预计将在 2022 年引领收入,椰子油在预测期内复合年增长率最高。 预计 2022 年成人销售额最高,2023 年至 2031 年复合年增长率预计最高为婴儿销售额。 从地理趋势来看,北美地区预计在收入方面具有优势,而亚太地区预计将实现最高的复合年增长率。 领先公司正在采取产品创新、合作伙伴关係和全球扩张等策略来维持其市场地位。
由于消费者对健康和保健的意识不断增强,按摩油市场正在显着增长。 人们越来越注重健康,并寻求整体方法来管理压力、焦虑和身体疾病。 按摩疗法通常辅以高品质的按摩油,正逐渐被认为是实现放鬆和舒缓的有效手段。 这种认识导致水疗和家庭按摩行业对按摩油的需求激增。 此外,全球健康产业正在迅速扩张,涵盖各种与健康相关的实践,包括按摩疗法。 人们越来越重视自己的健康,并愿意投资优质按摩油来增强整体按摩体验。 健康旅游的日益普及也促进了旅馆业对按摩油的需求。 2022 年,各零售通路的按摩油销售量显着成长,反映出人们对按摩疗法和健康的兴趣日益浓厚。 按摩油产生的收入将在 2022 年大幅增加,显示健康和保健趋势的正面影响。
按摩油市场的另一个主要驱动因素是都市化趋势和随之而来的压力生活方式。 随着越来越多的人搬到城市地区寻找更好的机会,他们往往会遇到与工作相关的压力和快节奏城市生活的挑战。 结果,与压力相关的健康问题,如焦虑、失眠和肌肉紧张,急剧增加。 按摩疗法通常与镇静按摩油相结合,是缓解这些城市压力的首选方法。 由于日程繁忙和工作要求高,人们开始将按摩作为放鬆和恢復活力的一种方式。 家庭按摩的便利性进一步推动了对高品质按摩油的需求。 2022 年的数据显示,在个人压力水平较高的城市地区,按摩油的使用率显着增加。 预计这一趋势将在预测期内(2023-2031)持续下去。
电子商务的兴起使世界各地的客户更容易获得产品,从而改变了按摩油市场。 电子商务平台为消费者和製造商开闢了新的途径,使他们能够探索和提供各种按摩油产品。 这种数位化转变创造了一个竞争激烈的市场,消费者可以轻鬆比较不同的品牌并做出明智的选择。 电子商务也使较小的利基品牌能够进入市场,从而带来更大的产品多样性。 随着能够在线上阅读评论和收集信息,消费者变得越来越挑剔,对高品质按摩油的要求也越来越高。 2022年,电子商务作为按摩油销售管道的渗透将尤其引人注目。 网上购物选择的便利性和多样性促进了该行业收入的显着增长。
按摩油市场的一个重要限制因素是消费者对价格的高度敏感。 儘管市场是由对优质产品的需求所驱动的,但很大一部分消费者对价格敏感。 消费者通常认为按摩油不是必需品,并且在面对高价标籤时会产生抵制。 这种价格敏感度给製造商和零售商带来了挑战,特别是在销售优质按摩油时。 因此,消费者可能会选择价格较低的替代品或本土解决方案,这可能会阻碍收入成长。 2022 年,消费者对价格的敏感度将持续明显,某些产品领域的收入成长速度将慢于其他产品领域。 製造商必须应对这项挑战,才能在预测期内(2023-2031 年)保持竞争力。
按摩油市场分为不同的产品类别,每个类别都迎合特定的消费者偏好。 市场区隔主要产品如下:
橄榄以橄榄为基础的按摩油以其保湿和滋养特性而闻名。 它以其对皮肤的自然舒缓效果而闻名。
成人成人按摩油可满足各种治疗和放鬆需求。 这些产品既可用于专业按摩环境,也可用于个人自我照顾。
按摩油市场的地理趋势受到文化偏好、经济条件和健康习惯的影响。 地理细分的两个重要面向是复合年增长率最高的区域和销售比率最高的区域。 2022年,北美主导按摩油市场,销售量占比最高。 该地区对健康的热爱、优质按摩治疗服务的可用性以及消费者意识促成了其市场领先地位。 同时,亚太地区预计在预测期内(2023-2031 年)的复合年增长率最高。 印度和中国等国家越来越多地采用按摩疗法和自我保健,推动了这一增长,这些国家的消费者的健康意识日益增强。
按摩油市场的特点是主要参与者之间争夺市场份额和成长的激烈竞争。 产业内的竞争趋势集中在产品创新、分销策略和全球扩张。 市场的顶级公司包括 Bioton、Bon Vital、Aura Cacia、Nature's Alchemy、Majestic Pure、Fabulous Frannie、The Body Shop、Bath &Body Works、Natural Bath 和 Body Products、The Himalaya Drug Company、Master Massage、Raven Moonlight Botanicals 和更多的。 产品创新仍然是按摩油市场竞争优势的关键驱动力。 领先公司不断投资于研发,以配製新的和改进的按摩油混合物。 这些创新响应了不断变化的消费者偏好,包括有机和天然成分、独特的香味以及针对特定治疗效果的特殊配方。 对于希望维持或扩大市场占有率的公司来说,创造独特、高品质产品的能力是关键因素。 此外,环境可持续的包装选择越来越受欢迎,反映出该行业对环境责任的日益关注。 按摩油市场的竞争趋势是由产品创新、分销策略和全球扩张所推动的。 产业领导者继续投资于研发,以创造满足不断变化的消费者偏好的创新产品。 我们也采用各种分销管道,包括与水疗中心、健康中心和电子商务平台合作,向广泛的客户提供我们的产品。 此外,拓展国际市场,特别是亚太地区,是顶尖企业维持市场领先地位、实现永续成长的重要策略。
The massage oil market is expected to experience a CAGR of 10.7% during the forecast period of 2023 to 2031, driven by multiple factors such as the increasing awareness of the therapeutic benefits of massage, rising disposable incomes, and a growing emphasis on self-care and relaxation. The massage oil market is experiencing growth due to increasing awareness of health and wellness, urbanization and stressful lifestyles, and the expansion of e-commerce channels. However, high price sensitivity remains a restraint. The market offers a diverse range of products, with almond-based oils leading in revenue in 2022 and coconut-based oils expected to have the highest CAGR during the forecast period. The adult segment generated the highest revenue in 2022, while the baby segment is expected to have the highest CAGR from 2023 to 2031. Geographic trends favor North America in terms of revenue, while the Asia-Pacific region is set to achieve the highest CAGR. Key players employ strategies such as product innovation, partnerships, and global expansion to maintain their market position.
The massage oil market has witnessed substantial growth due to the increasing awareness of health and wellness among consumers. People are becoming more health-conscious and looking for holistic approaches to manage stress, anxiety, and physical ailments. Massage therapy, often complemented by high-quality massage oils, is being recognized as an effective means to achieve relaxation and relief. This awareness has led to a surge in the demand for massage oils in both the spa and at-home massage segments. Furthermore, the global wellness industry has been expanding rapidly, encompassing various health-related practices, including massage therapy. As people increasingly prioritize their well-being, they are willing to invest in premium massage oils to enhance their overall massage experience. The growing popularity of wellness tourism also contributes to the demand for massage oils in the hospitality industry. In 2022, there was a noticeable increase in the sale of massage oils across various retail channels, reflecting the heightened interest in massage therapy and wellness. The revenue generated from massage oils in 2022 has seen a significant boost, indicating the positive impact of the health and wellness trend.
Another significant driver of the massage oil market is the trend of urbanization and the accompanying stressful lifestyles. As more people move to urban areas in search of better opportunities, they often face increased work-related stress and the challenges of fast-paced city life. This has resulted in a surge in stress-related health issues such as anxiety, insomnia, and muscle tension. Massage therapy, often combined with soothing massage oils, has become a preferred method to alleviate these urban stressors. With hectic schedules and demanding jobs, people are turning to massages as a way to relax and rejuvenate. The convenience of at-home massages has further propelled the demand for high-quality massage oils. Data from 2022 shows a substantial increase in the adoption of massage oils in urban areas, where individuals are more likely to experience high-stress levels. This trend is expected to continue during the forecast period (2023-2031), as urbanization shows no signs of slowing down.
The rise of e-commerce has transformed the massage oil market by making products more accessible to a global customer base. E-commerce platforms have opened up new avenues for both consumers and manufacturers, enabling them to explore and offer a wide range of massage oil products. This digital shift has created a competitive marketplace where consumers can easily compare different brands and make informed choices. E-commerce also allows smaller and niche brands to enter the market, leading to increased product diversity. With the ability to read reviews and gather information online, consumers are becoming more discerning and demanding high-quality massage oils. The increasing prevalence of e-commerce as a sales channel for massage oils has been particularly evident in 2022. The convenience of online shopping, along with a wide variety of options, contributed to substantial revenue growth in the sector.
One notable restraint in the massage oil market is the high price sensitivity of consumers. While the market is driven by the demand for premium and high-quality products, a significant portion of consumers remain price-conscious. They often view massage oils as non-essential items, which can lead to resistance when faced with high price tags. This price sensitivity can be a challenge for manufacturers and retailers, especially when marketing premium massage oils. It can result in consumers opting for lower-priced alternatives or even homemade solutions, which can hinder revenue growth. The price sensitivity among consumers has been evident in 2022, where some product segments witnessed a slower increase in revenue growth compared to others. Manufacturers must address this challenge to maintain a competitive edge during the forecast period (2023-2031).
The massage oil market is segmented into various product categories, each catering to specific consumer preferences. The prominent product segments in the market include:
Olive: Olive-based massage oils are known for their moisturizing and nourishing properties. They are famous for their natural and soothing effects on the skin.
Almond: Almond-based massage oils are highly regarded for their ability to relieve muscle tension and promote relaxation. They are a preferred choice in massage therapy.
Coconut: Coconut-based massage oils offer a tropical and refreshing experience. They are particularly favored for their lightweight texture and pleasant aroma.
Citrus: Citrus-based massage oils provide a rejuvenating and invigorating experience. Their zesty scents are known to uplift moods and energize the body.
Others: This category includes a variety of massage oils with unique ingredients, such as lavender, eucalyptus, or specialized blends. These oils cater to specific therapeutic needs and preferences.
Highest Revenue in 2022: In 2022, almond-based massage oils emerged as the highest revenue-generating segment, driven by their popularity in the massage therapy industry and the perception of their therapeutic benefits.
Highest CAGR (Compound Annual Growth Rate) during the Forecast Period (2023-2031): During the forecast period, coconut-based massage oils are expected to exhibit the highest CAGR. This growth can be attributed to the increasing demand for lightweight and aromatic massage oils that provide a sense of relaxation and comfort.
Adult: Massage oils for adults cater to a wide range of therapeutic and relaxation needs. These are used in both professional massage settings and for personal self-care.
Baby: Massage oils for babies are formulated with utmost care to ensure the safety and comfort of infants. They are designed to provide nourishment and gentle skin care.
Highest Revenue in 2022: In 2022, the adult segment generated the highest revenue, driven by the increasing popularity of massage therapy and self-care practices among adults.
Highest CAGR during the Forecast Period (2023-2031): Over the forecast period, the baby segment is expected to exhibit the highest CAGR. This growth is attributed to the rising awareness of the benefits of baby massage in promoting bonding and providing relaxation to infants.
Geographic trends in the massage oil market are influenced by cultural preferences, economic conditions, and wellness practices. Two key aspects of geographic segmentation are the region with the highest CAGR and the region with the highest revenue percentage. In 2022, North America dominated the massage oil market, accounting for the highest revenue percentage. The region's affinity for wellness practices, the availability of premium massage therapy services, and consumer awareness contributed to its market leadership. In contrast, the Asia-Pacific region is expected to exhibit the highest CAGR during the forecast period (2023-2031). The growth is driven by the increasing adoption of massage therapy and self-care practices in countries like India and China, where consumers are increasingly prioritizing well-being.
The massage oil market is characterized by intense competition among key players striving for market share and growth. Competitive trends within the industry center around product innovation, distribution strategies, and expanding global reach. Top companies in this market include Bioton, Bon Vital, Aura Cacia, Nature's Alchemy, Majestic Pure, Fabulous Frannie, The Body Shop, Bath & Body Works, Natural Bath, and Body Products, The Himalaya Drug Company, Master Massage and Raven Moonlight Botanicals, and others. Product innovation remains a key driver of competitive advantage in the massage oil market. Leading companies consistently invest in research and development to formulate new and improved massage oil blends. These innovations cater to changing consumer preferences, such as organic and all-natural ingredients, unique fragrances, and special formulations targeting specific therapeutic benefits. The ability to create distinct and high-quality products is a crucial factor for companies looking to maintain or expand their market share. Furthermore, eco-friendly and sustainable packaging options have gained traction, reflecting the industry's increasing focus on environmental responsibility. Competitive trends in the massage oil market are driven by product innovation, distribution strategies, and global expansion. Top companies within the industry continue to invest in research and development to create innovative products that meet changing consumer preferences. They also employ diverse distribution channels to make their products accessible to a broad customer base, partnering with spas, wellness centers, and e-commerce platforms. Additionally, expanding into international markets, particularly in the Asia-Pacific region, is a key strategy for top companies looking to maintain their market leadership and achieve sustained growth.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofMassage Oil market are as follows:
Micro and macro environment factors that are currently influencing the Massage Oil market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
FIG. 10Market Positioning of Key Massage Oil Market Players, 2022
FIG. 11Global Massage Oil Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031