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市场调查报告书
商品编码
1402961
LoT(物位置)市场 - 成长、未来前景、竞争分析,2023-2031 年Location Of Things Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
LoT(物位置)市场在当今的互联世界中发挥关键作用,为即时位置追踪和分析提供解决方案。 预计 2023 年至 2031 年期间,物联网市场的复合年增长率将达到 23.3%。 LoT 市场对于在各种应用中实现精确的位置追踪和分析至关重要。 儘管存在隐私和安全问题,但由于对即时位置资料的需求不断增长以及物联网技术的扩展,市场持续成长。 市场区隔和区域趋势凸显了该行业的动态本质,各种应用和行业部门推动了收入和成长。 竞争趋势表明,现有参与者能够很好地满足企业和组织不断变化的需求,并在高度互联的世界中提供精确地图、资产管理、位置智慧和行销参与的解决方案。这表明您处于有利位置。
物联网技术的进步
物联网 (IoT) 的快速发展正在推动 LoT(物位置)的发展。 物联网设备变得越来越复杂,可以实现即时数据收集和位置追踪。 这种动态是由从智慧城市到物流和供应链管理等各行业越来越多地采用物联网解决方案所推动的。 这种动态的证据可以从物联网设备的激增及其与基于位置的服务的整合中看出。
精确地图和导航的需求
准确的地图和导航对于自动驾驶汽车、无人机送货和室内导航等各种应用至关重要。 这种动态反映在对精确位置资料的日益增长的需求以及地图和导航技术的发展。 这种动态可以从地图服务的扩展以及行动应用程式中位置智慧的整合看出。
用于行销的位置情报
位置智能是您的行销与互动策略的重要工具。 企业使用位置资讯向客户提供相关促销、优惠和基于位置的服务。 这种动态得到了越来越多的基于位置的广告的使用和对个人化客户体验的需求的支持。 此驱动因素体现在以位置为基础的行销平台的成长及其对消费者参与度的影响。
按应用程式(地图导航、资产管理、位置智慧、媒体、行销参与):地图与导航主导市场
2022 年,地图和导航在收入方面处于领先地位。 然而,在 2023 年至 2031 年的预测期内,媒体行销参与度预计将呈现最高的复合年增长率 (CAGR)。 这反映出位置资讯越来越多地用于有针对性的行销和客户参与。
北美仍处于世界领先地位
LoT(事物位置)市场显示出明显的地理趋势。 2022年,北美地区在收入方面处于领先地位,并对市场做出了巨大贡献。 2022年销量占比最高的地区是北美。 然而,展望2023年至2031年,亚太地区预计复合年增长率最高。 这反映出由于城市化、物流和智慧城市举措,亚太地区越来越多地采用物联网 (LoT) 解决方案。
技术创新是扩大市场占有率的关键
LoT(物定位)市场的竞争格局包括 HERE Technologies、Google、Esri、Wireless Logic、Navizon, Inc.、Bosch.IO GmbH、Pitney Bowes Inc.、TIBCO (Cloud Software Group, Inc.) ,Trimble Inc . 和Qualcomm Technologies, Inc. 等大公司一直表现出领先地位。 这些行业领导者将在2022 年公布可观的收入,他们在2023 年至2031 年预测期内的策略将包括位置服务创新、地图和导航解决方案扩张以及物联网设备製造商扩张,预计将重点关注合作伙伴关係。 这些主要参与者之间的竞争将会加剧,从而推动基于位置的服务的创新和可近性。
本报告回答的关键问题
影响 LoT(物位置)市场成长的关键微观和宏观环境因素有哪些?
在目前和预测期间内,产品领域和地区的主要投资领域是什么?
2031 年之前的预估与市场预测
在预测期间内,哪个细分市场的复合年增长率最快?
哪个细分市场拥有较大的市场份额,为什么?
中低收入国家是否正在投资 LoT(物联网)市场?
LoT(物位置)市场中最大的区域市场是哪一个?
亚太地区、拉丁美洲和中东/非洲等新兴市场的市场趋势和动态是什么?
推动 LoT(物位置)市场成长的主要趋势是什么?
主要竞争对手有哪些,以及他们提高在全球 LoT(物位置)市场影响力的关键策略是什么?
The location of things (LoT) market plays a pivotal role in today's interconnected world, providing solutions for real-time location tracking and analysis. The LoT market is expected to grow at a CAGR of 23.3% during the forecast period of 2023 to 2031. The LoT market is pivotal in enabling accurate location tracking and analysis for various applications. While privacy and security concerns exist, the market continues to grow due to the increasing demand for real-time location data and the expansion of IoT technology. Market segmentation and geographic trends highlight the dynamic nature of this industry, with various applications and industry sectors driving revenue and growth. Competitive trends suggest that established players are well-positioned to meet the evolving demands of businesses and organizations, providing solutions for precise mapping, asset management, location intelligence, and marketing engagement in a highly connected world.
Advancements in IoT Technology
The rapid evolution of the Internet of Things (IoT) has driven the growth of location of things. IoT devices are becoming more sophisticated, enabling real-time data collection and location tracking. This driver is supported by the increasing adoption of IoT solutions across various industries, from smart cities to logistics and supply chain management. Evidence for this driver can be observed in the proliferation of IoT devices and their integration with location-based services.
Demand for Precise Mapping and Navigation
Precise mapping and navigation have become essential in various applications, including autonomous vehicles, drone delivery, and indoor navigation. This driver is evident in the growing need for accurate location data and the development of mapping and navigation technologies. Evidence for this driver can be seen in the expansion of mapping services and the integration of location intelligence in mobile applications.
Location Intelligence for Marketing
Location intelligence is a critical tool for marketing and engagement strategies. Businesses use location data to target customers with relevant promotions, offers, and location-based services. This driver is supported by the increasing use of location-based advertising and the demand for personalized customer experiences. Evidence for this driver can be observed in the growth of location-based marketing platforms and their impact on consumer engagement.
Privacy and Security Concerns Privacy and security concerns are challenges in the location of things market. The collection and use of location data can raise privacy issues and expose individuals to potential security breaches. Evidence for this restraint can be found in the rising awareness of privacy rights and the need for strict data protection regulations, such as the General Data Protection Regulation (GDPR).
By Application (Mapping and Navigation, Asset Management, Location Intelligence, Media and Marketing Engagement): Mapping and Navigation Dominates the Market
In 2022, Mapping and Navigation led in terms of revenue. However, during the forecast period from 2023 to 2031, Media and Marketing Engagement is expected to exhibit the highest Compound Annual Growth Rate (CAGR). This reflects the increasing use of location data for targeted marketing and customer engagement.
By Vertical (Government, Defense, and Public Utilities, Transportation and Logistics, Retail and Consumer Goods, Manufacturing and Industrial, Healthcare, Others): Government, Defense, and Public Utilities Dominate the Market
In 2022, Government, Defense, and Public Utilities contributed significantly to the market's revenue. Looking ahead to the period from 2023 to 2031, the Retail and Consumer Goods sector is projected to have the highest CAGR. This indicates the growing importance of location-based solutions in the retail industry for customer engagement and supply chain optimization.
North America Remains the Global Leader
The location of things market exhibits distinct geographic trends. In 2022, North America led in terms of revenue, contributing significantly to the market. The region with the highest revenue percentage in 2022 was North America. However, looking ahead to the period from 2023 to 2031, the Asia-Pacific region is expected to have the highest CAGR. This reflects the increasing adoption of location of things solutions in the Asia-Pacific region, driven by urbanization, logistics, and smart city initiatives.
Innovations Remains to Key to Enhance Market Share
In the competitive landscape of the location of things market, top players such as HERE Technologies, Google, Esri, Wireless Logic, Navizon, Inc., Bosch.IO GmbH, Pitney Bowes Inc., TIBCO (Cloud Software Group, Inc.), Trimble Inc. and Qualcomm Technologies, Inc. have consistently demonstrated their leadership. These industry leaders reported substantial revenues in 2022, and their strategies for the forecast period from 2023 to 2031 are expected to focus on innovation in location-based services, expansion of mapping and navigation solutions, and partnerships with IoT device manufacturers. Competition among these key players intensifies, driving innovation and accessibility to location-based services.
Historical & Forecast Period
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofLocation Of Things market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price and value.
Geographical revenues generate by countries considered in the report:
Micro and macro environment factors that are currently influencing the Location Of Things market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Application
Vertical
Region Segment (2021-2031; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report:
What are the key micro and macro environmental factors that are impacting the growth of Location Of Things market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2031.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Location Of Things market?
Which is the largest regional market for Location Of Things market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Location Of Things market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Location Of Things market worldwide?
FIG. 9Market Positioning of Key Location Of Things Market Players, 2022
FIG. 10Global Location Of Things Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031