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全球物件定位市场规模（按行业垂直、位置类型、应用、区域范围和预测）

Global Location Of Things Market Size By Vertical (Retail And E-Commerce, Media And Entertainment), By Location Type (Indoor Location, Outdoor Location), By Application (IoT Asset Management, Location Intelligence), & By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

物体位置资讯市场及预测

预计 2024 年物体定位市场规模将达到 238.5 亿美元，到 2032 年将达到 2,137.1 亿美元，2026 年至 2032 年的复合年增长率为 36.82%。

GPS、RFID、蓝牙、Wi-Fi 和感测器等位置感知技术正在融合为「物联网」（LoT）概念，以即时追踪、监控和管理特定区域或环境中的实体物件、装置和资产。
透过赋予连结设备空间感知和位置智能，LoT 扩展了物联网 (IoT) 范式的覆盖范围，实现了情境感知、地理围栏和精确定位。
物联网使企业能够收集、探索和利用连接设备产生的地理数据，以改善各个领域和应用的使用者体验、决策和业务效率。
透过即时了解资产和物件的实际位置，企业可以优化资产利用率、加快物流、改善供应链管理并确保遵守法规。

全球物件位置资讯市场动态

影响全球物体定位市场的关键市场动态是：

关键市场驱动因素

提高资产可见度：LoT 提供即时资产追踪和监控，让企业更了解其资产的位置和状态。这改善了库存管理，提高了资产的利用效率，并提高了业务效率。
提高业务效率：LoT透过基于即时位置资料优化路线规划、资产配置和资源利用，帮助企业优化营运、简化工作流程、降低成本并应对需求激增。 LoT 透过将位置感知技术与物联网设备结合来实现这一点。
改善客户体验：LoT 使企业能够提供客製化的基于位置的服务，例如基于位置的行销、有针对性的促销和基于位置的警报，从而提高客户满意度和参与度。
安全保障：LoT 可对资产和员工进行地理围篱并进行即时监控，从而提高安全保障。这使企业能够快速应对紧急情况、追踪运输中的资产并在危险环境中执行安全通讯协定。
智慧城市和基础设施：物联网将透过即时监控和管理交通号誌、路灯、垃圾箱、公共交通系统等城市资产，在智慧城市和基础设施发展中发挥关键作用，从而提高效率、永续性和生活品质。

主要问题

隐私问题：位置资讯的收集和使用引发了与追踪和监控个人行动和活动有关的隐私问题。因此，组织需要解决这些隐私问题并遵守 GDPR 和 CCPA 等法规，以确保位置资料的使用合乎道德和负责任。
互通性和标准：不同定位技术和物联网平台之间缺乏互通性和标准，对不同系统之间的无缝整合和资料交换构成了重大挑战，阻碍了物联网解决方案的可扩展性和采用。
数据准确性和可靠性：需要始终确保位置资讯的准确性和可靠性，这对 LoT 解决方案的有效性提出了挑战。此外，讯号干扰、环境条件和设备限制等因素会影响位置资讯的准确性和一致性，需要强大的校准和检验过程。
安全风险：物联网存在未授权存取、资料外洩、位置欺骗攻击等安全风险。组织必须实施严格的安全措施、加密通讯协定和存取控制来保护位置资讯并确保敏感资讯的完整性和机密性。
基础设施和连接：部署 LoT 解决方案需要强大的基础设施和可靠的连接，包括 GPS 卫星、行动电话网路、Wi-Fi 热点和物联网网关。有限的网路覆盖、频宽限制和连线问题会影响 LoT 部署的效能和可扩展性，尤其是在偏远和农村地区。

关键机会

资产追踪与管理：LoT 能够对物流、运输和供应链管理等行业的资产、车辆和设备进行即时追踪和控制。这可以提高可见度、改善库存管理并优化资产利用率，从而提高业务效率并节省成本。
智慧城市与城市规划：透过即时监控基础设施、公共设施和公用设施，可以使用物联网技术来建立更智慧、更有效率的城市。这包括智慧停车、废弃物管理、环境监测和交通管理等应用，改善城市规划、永续性和市民生活品质。
室内导航：LoT 解决方案提供室内定位和导航功能，让使用者在机场、购物中心、医院和大型设施等复杂的室内环境中导航。这为改善客户体验、提高可近性以及增加销售和业务参与度创造了机会。
精密农业：在农业领域，物联网将使农民能够准确地监测和管理作物、牲畜和设备。透过将位置资讯与环境感测器和作物监测系统结合，农民可以优化灌溉、施肥和病虫害防治，从而提高产量、减少资源使用并增强耐用性。
紧急应变和公共：物联网技术可以在自然灾害、事故、安全事件等危机情况下，即时追踪人员、车辆和资源，提高紧急应变和公共水准。这有助于第一响应者和紧急管理机构进行更有效的协调、更快地做出反应并提高情境察觉。

In order to provide real-time tracking, monitoring, and administration of physical things, devices, or assets inside a particular geographic area or environment, location-aware technologies like GPS, RFID, Bluetooth, Wi-Fi, or sensors are merged with the concept known as "Location of Things" (LoT).
By giving linked devices spatial awareness or location intelligence, LoT expands the scope of the Internet of Things (IoT) paradigm and enables contextual awareness, geofencing, and accurate positioning.
LoT makes it possible for businesses to gather, examine, and make use of the geographical data produced by networked devices in order to improve user experiences, decision-making, and operational efficiency in a variety of sectors and applications.
Businesses may optimise asset utilisation, expedite logistics, improve supply chain management, and assure regulatory compliance by having real-time access to the actual location of assets or objects.

Global Location Of Things Market Dynamics

The key market dynamics that are shaping the global location of things market include:

Key Market Drivers:

Improved Asset Visibility: LoT offers real-time asset tracking and monitoring, giving businesses a greater understanding of the whereabouts and conditions of their assets. This improves inventory control, makes better use of assets, and boosts operational efficiency.
Enhanced Operational Efficiency: LoT allows enterprises to optimise their operations, streamline workflows, and cut costs by optimising route planning, asset allocation, and resource utilisation based on real-time location data, surging their demand. LoT does this by combining location-aware technologies with Internet of Things devices.
Improved Customer Experience: LoT makes it possible to provide customers with tailored, location-based services including location-based marketing, targeted promotions, and location-based alerts, which raises customer satisfaction and engagement levels.
Safety and Security: LoT makes it possible to geofence assets and employees and monitor them in real time, which improves safety and security. It enables businesses to react swiftly to emergencies, track assets in transit, and enforce safety protocols in hazardous environments.
Smart Cities and Infrastructure: LoT plays a crucial role in the development of smart cities and infrastructure by enabling real-time monitoring and management of urban assets, such as traffic lights, streetlights, waste bins, and public transportation systems, leading to improved efficiency, sustainability, and quality of life.

Key Challenges:

Privacy Concerns: The collection and use of location data raises privacy concerns related to the tracking and monitoring of an individual's movements and activities. Thus, the need to address these privacy concerns by the organizations and comply with regulations such as GDPR and CCPA for ensuring if location data is being used ethically and responsibly is proving challenging.
Interoperability and Standards: The lack of interoperability and standards between different location technologies and IoT platforms is posing a huge challenge for seamless integration and data exchange between disparate systems, hindering the scalability and adoption of LoT solutions.
Accuracy and Reliability of Data: The constant need to ensure the accuracy and reliability of location data is challenging the effectiveness of LoT solutions. Additionally, factors such as signal interference, environmental conditions, and device limitations is impacting the accuracy and consistency of location information, necessitating a robust calibration and verification process.
Security Risks: LoT poses security risks such as unauthorized access, data leakage, and location spoofing attacks. Organizations must implement strict security measures, encryption protocols, and access controls to protect location data and ensure the integrity and confidentiality of sensitive information.
Infrastructure and Connectivity: Deploying LoT solutions requires robust infrastructure and reliable connectivity, such as GPS satellites, cellular networks, Wi-Fi hotspots, and IoT gateways. Limited network coverage, bandwidth limitations, and connectivity issues can impact the performance and scalability of LoT deployments, especially in remote and rural areas.

Key Opportunities

Asset Tracking and Management: LoT enables real-time tracking and control of assets, vehicles, and equipment in industries such as logistics, transportation, and supply chain management. This creates opportunities to increase visibility, improve inventory management, and optimize asset utilization, resulting in increased operational efficiency and reduced costs.
Smart Cities and Urban Planning: LoT technology can be used to build smarter and more efficient cities by providing real-time monitoring of infrastructure, public facilities, and utilities. This includes applications such as smart parking, waste management, environmental monitoring, and traffic management, leading to improved urban planning, sustainability, and quality of life for citizens.
Indoor Navigation: LoT solutions provide indoor positioning and navigation capabilities, allowing users to navigate complex indoor environments such as airports, shopping malls, hospitals, and large facilities. This creates opportunities to improve customer experience, improve accessibility, and increase sales and business engagement.
Precision Agriculture: In agriculture, LoT allows farmers to accurately monitor and manage crops, livestock, and equipment. By integrating location data with environmental sensors and crop monitoring systems, farmers can optimize irrigation, fertilization, and pest control practices, leading to higher yields, reduced resource use, and increased durability.
Emergency Response and Public Safety: LoT technology can improve emergency response and public safety by enabling real-time tracking of personnel, vehicles, and resources during crises such as natural disasters, accidents, and security incidents. This facilitates more effective coordination, faster response times, and improved situational awareness for first responders and emergency management agencies.

Global Location of Things Market Regional Analysis

Here is a more detailed regional analysis of the global location of things market

Asia Pacific

The Asia-Pacific region is seeing a rapid increase in both urbanization and infrastructure, which is fueling the need for location-based services and solutions to deal with urban issues including resource management, public safety, and traffic congestion.
As IoT adoption picks up steam in a variety of industries, including manufacturing, transportation, logistics, and smart cities, LoT solutions are finding a home in Asia-Pacific's emerging economies, which include China, India, and Southeast Asian nations.
The demand for location-based mobile applications and services, like ride-hailing, food delivery, and e-commerce, depending on precise location data and real-time tracking, is being driven by Asia-Pacific's sizable mobile-first population and high smartphone penetration rates.

North America

North America leads the world in technological innovation and is home to numerous eminent startups, technology companies, and research institutes that propel the Internet of Things, connectivity technologies, and IoT, creating a favourable environment for the growth of the LoT market.
North America is a leader in the adoption of IoT technologies and smart devices in a number of industries, including retail, healthcare, transportation, and agriculture. Thereby, laying a solid basis for the use of LoT solutions for inventory optimisation, asset management, fleet tracking, and customer engagement.
North America is home to high-speed networks for connectivity, such as 4G LTE and the soon-to-be 5G networks, enabling smooth data transfer and real-time communication for LoT applications like wearables and linked cars.

Global Location of Things Market: Segmentation Analysis

The Global Location of Things Market is segmented on the basis of Vertical, Location Type, Application, and Geography.

Location of Things Market, By Vertical

Retail & E-Commerce
Media & Entertainment
Industrial Manufacturing
Healthcare & Life Sciences
Government & Public Utilities

Based on Vertical, the market is segmented into Retail & E-Commerce, Media & Entertainment, Industrial Manufacturing, Healthcare & Life Sciences, Government & Public Utilities, and Others. The retail & e-commerce segment is anticipated to grow rapidly through the forecast timespan owing to the integration of location-based technology with retail to augment product distribution, provide real-time offers to customers, enhance cross-sell opportunities, combat operational costs, and improve customer engagement.

Location of Things Market, By Location Type

Indoor Location
Outdoor Location

Based on Location Type, the market is segmented into Indoor Location and Outdoor Location. The indoor location type is anticipated to grow rapidly as this technology assists in recording real-time data to picture the visitors' preferences. The use of the Global Positioning System was reduced due to the inability of signals to pass through hard walls and hence the indoor location technology was boosted. The indoor location type helps in finding devices, navigating indoor spaces, helping with logistics in the warehouse, and gathering sensitive data.

Location of Things Market, By Application

IoT Asset Management
Location Intelligence
Location-based Customer Engagement & Advertising Platform
Location-based Social Media Monitoring
Mapping and Navigation
Others

Based on Application, the market is segmented into IoT Asset Management, Location Intelligence, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, Mapping and Navigation, and Others. Mapping and navigation contribute a major share in the location of things market. This technology is used to examine the image generated or the data acquired. Mapping and navigation using smartphones are very important in everyday life. Wi-Fi is also used increasingly for mapping and navigation for indoor places, where GPS services do not work efficiently. The integration of GIS and mapping technology enables enterprises to control the data flow and assists in workforce management.

Location of Things Market, By Geography

North America
Europe
Asia Pacific
Latin America
Middle East and Africa
On the basis of Geography, the Global Location of Things Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds the highest share in the location of things market owing to technological advancements, wide adoption of new technology, the presence of tech-savvy entities and developed IT infrastructure. Furthermore, North America is the home for a large number of domestic vendors, augmenting the Location of Things Market growth. The Asia Pacific is anticipated to grow over the forecast timespan due to its growing population and improvement in technology. Countries, such as Singapore and Hong Kong, are major contributors to the growth of the Location of Things Market in this region.

Key Players

The "Global Location of Things Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are ESRI, Wireless Logic, HERE, Navizon, Inc., Bosch.IO GmbH, Pitney Bowes, Inc., TIBCO (Cloud Software Group, Inc.), Trimble, Inc., Qualcomm Technologies, Inc.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Location of Things Market Recent Developments
In June 2023, Google LLC launched precise location support for its AI chatbot Bard. This integration allows Bard to offer more pertinent information about nearby restaurants and other points of interest. Additionally, users can request Bard to provide concise summaries of articles or stories and quick explanations of various topics without delving into excessive detail.
In June 2021, Verizon announced the acquisition of Senion, a company known for its indoor positioning platform that utilizes machine-learning sensor fusion technology to provide highly accurate positioning and navigation with sub-meter precision. With his acquisition, Senion's Location Technology team is part of Verizon's New Business Incubation, which is dedicated to expanding new automation businesses. Senion's capabilities complement Verizon's ongoing Digital Space Orchestration offering development through the Location Technology team.

1 INTRODUCTION OF GLOBAL LOCATION OF THINGS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL LOCATION OF THINGS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL LOCATION OF THINGS MARKET, BY APPLICATION

5.1 Overview
5.2 IoT Asset Management
5.3 Location Intelligence
5.4 Location-based Customer Engagement & Advertising Platform
5.5 Location-based Social Media Monitoring
5.6 Mapping and Navigation
5.7 Others

6 GLOBAL LOCATION OF THINGS MARKET, BY VERTICAL

6.1 Overview
6.2 Retail & E-Commerce
6.3 Media & Entertainment
6.4 Industrial Manufacturing
6.5 Healthcare & Life Sciences
6.6 Government & Public Utilities
6.7 Others

7 GLOBAL LOCATION OF THINGS MARKET, BY LOCATION TYPE

7.1 Overview
7.2 Indoor Location
7.3 Outdoor Location

8 GLOBAL LOCATION OF THINGS MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East & Africa

9 GLOBAL LOCATION OF THINGS MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 IBM Corporation
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Google, Inc. (Alphabet, Inc.)
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Bosch Software Innovations GmbH
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Microsoft Corporation
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 ESRI
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Qualcomm Technologies, Inc.
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Wireless Logic
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Ubisense Group Plc
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Pitney Bowes
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 TIBCO Software, Inc
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments

11 Appendix

11.1 Related Research

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License/价格

全球物件定位市场规模（按行业垂直、位置类型、应用、区域范围和预测）