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市场调查报告书
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全球物联网定位市场：依技术/作用模式、产品类型、应用、部署类型和地区分析－市场规模、产业趋势、机会分析和预测（2026-2035 年）

Global Location of Things Market: Analysis By Technology/Mode of Action, Product Type, Application, Deployment Type, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 280 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

物联网定位市场在 2024 年经历了变革性的基础设施升级，为未来几年的快速扩张奠定了基础。到 2025 年，市场规模达到约 350.9 亿美元，反映了这些进步带来的直接影响。展望未来，预计市场将经历巨大的成长，到 2035 年将达到约 7,377 亿美元。这一显着成长意味着 2026 年至 2035 年的复合年增长率 (CAGR) 为 35.6%，显示物联网定位技术在各个领域的应用和整合正在加速。

此次升级显着增强了基于位置的服务的技术基础和能力，从而实现了更精准、可靠且可扩展的追踪解决方案。物联网设备的快速普及、5G 和边缘运算技术的进步，以及政府积极推动智慧城市化的政策，共同推动了物体定位市场的快速成长。这些因素的综合作用，推动了对即时追踪、物流优化和个人化互动解决方案的需求，并在未来十年内带来前所未有的市场扩张和创新。

市场趋势

物体定位市场的主要参与者，包括 HERE、Google、Esri、高通和博世，正透过技术创新、策略合作和有针对性的收购，塑造着产业的未来并推动创新。每家公司都致力于提升位置智慧能力，以提高资产、人员和车辆追踪的准确性和可靠性。持续投资于整合人工智慧、机器学习和超宽频 (UWB) 等尖端技术的先进位置服务开发，正在推动实现更精确、更具情境感知的位置资料。

2025年12月，HMD World宣布推出HMD XploraOne智慧型手机，这是一款专为儿童设计的智慧型手机，由HMD与穿戴式装置品牌Xplora合作开发。这款新设备提供通话、简讯和位置追踪等基本通讯功能，但有意排除网路存取和社交媒体平台，将其定位为“儿童安全的第一部手机”，以保护年轻用户免受网路风险的侵害。

同样在2025年12月，位于纽伯格的工程公司Ciholas发表了CUWB即时定位系统（RTLS），这是一款利用超宽频技术的突破性解决方案。 CUWB提供高度精确的位置信息，可在物流、製造、娱乐、体育分析和医疗保健等多个领域实现即时资产追踪。该系统准确可靠的位置资讯正在革新这些产业的资产管理和营运效率。

2025年10月，以家庭安全应用闻名的Life360进军宠物科技市场，推出 "宠物GPS" 追踪器，这是一款可穿戴在宠物项圈和胸背带上的新型追踪设备。该设备可为宠物主人提供爱犬和爱猫的即时位置讯息，满足消费者对可靠宠物追踪解决方案日益增长的需求。

关键成长因素

5G网路的快速发展已成为物联网定位市场成长的关键推动力，它能够实现精准定位，尤其是在室内。与传统的无线通讯技术不同，5G提供更高的资料速率、更低的延迟和更大的网路容量，从而全面提升定位服务的效能和可靠性。这些改进在室内环境中尤其重要，因为传统的GPS讯号通常较弱或无法使用，而精准的室内定位一直是许多行业长期面临的挑战。

新兴机会

低地球轨道 (LEO) 卫星星座的部署可提供全球覆盖，预计将成为推动物体定位市场显着成长的关键机会趋势。与轨道高度较高的传统地球静止轨道卫星不同，LEO 卫星在较低的轨道高度（通常为地球表面上方 500 至 2,000 公里）运行，从而实现更快的资料传输、更低的延迟和更高的讯号精度。这项技术进步使得在全球范围内，包括地面网路覆盖有限或没有地面网路的偏远地区和以前未覆盖的地区，都能实现持续的即时追踪和通讯。

优化障碍

消费者对资料隐私和监控伦理日益增长的担忧是可能阻碍物体定位市场成长的重大挑战。随着定位技术的日益普及，消费者越来越关注其个人资料的收集、储存和使用方式。人们的这种意识不断增强，导致人们对潜在的隐私侵犯、未经授权的追踪和敏感位置资讯的滥用越来越担忧。这些担忧可能会导致消费者对基于位置的服务产生抵触情绪，尤其是在消费者认为其隐私权未得到充分保护或资料处理缺乏透明度的情况下。

目录

第一章：摘要整理：全球物件定位市场

第二章：研究方法与架构

  • 研究目标
  • 产品概述
  • 市场区隔
  • 质性研究
    • 一手和二手资料来源
  • 量化研究
    • 一手和二手资料来源
  • 依地区划分的原始调查受访者
  • 研究假设
  • 市场规模估算
  • 资料三角验证

第三章 全球物件定位市场概述

  • 产业价值链分析
    • 原料供应商
    • 製造商
    • 经销商
    • 终端用户
  • 行业展望
  • PESTLE 分析
  • 波特五力分析
    • 供应商议价能力
    • 买方议价能力
    • 替代品威胁
    • 新进入者威胁
    • 竞争强度
  • 市场成长与展望
    • 市场收入预测（2020-2035）
    • 价格趋势分析
  • 市场吸引力分析
    • 依细分市场/地理划分
    • 可操作的洞见（分析师）建议）

第四章 竞争格局概览

  • 市场集中度
  • 公司市占率分析（价值，2025 年）
  • 竞争格局分析与基准测试

第五章：全球物体定位市场分析

  • 市场动态与趋势
    • 成长驱动因素
    • 限制因素
    • 机遇
    • 主要趋势
  • 市场规模及预测（2020-2035 年）
    • 依产品类型划分
    • 依部署类型划分
    • 依应用程式划分
    • 依技术划分
    • 依地区划分

第六章：北美市场对象定位市场分析

第七章：欧洲对象定位市场分析

第八章：亚太地区物件定位市场分析

第九章：中东与非洲对象定位市场分析

第十章：南美洲对象定位市场分析

第十一章：公司简介

  • 云端软体集团公司 (Cloud Software Group, Inc.)
  • 环境系统研究所 (Environmental Systems Research Institute)
  • HERE Technologies
  • 国际商业机器公司 (International Business Machines Corporation)
  • 微软公司 (Microsoft Corporation)
  • Navigine
  • 必能宝公司 (Pitney Bowes Inc.)
  • 高通公司 (Qualcomm Incorporated)
  • 优必选 (Ubisense)
  • 威瑞森 (Verizon)
  • 无线逻辑公司 (Wireless Logic)
  • 斑马技术公司 (Zebra Technologies Corp.)
  • 其他知名公司玩家

第十二章：附录

简介目录
Product Code: AA12251610

The Location of Things market underwent a transformative infrastructure upgrade in 2024, setting the stage for rapid expansion in the years that followed. By 2025, the market was valued at approximately US$ 35.09 billion, reflecting the immediate impact of these advancements. Looking ahead, the market is projected to experience extraordinary growth, reaching an estimated valuation of US$ 737.7 billion by 2035. This remarkable increase corresponds to a compound annual growth rate (CAGR) of 35.6% throughout the forecast period from 2026 to 2035, highlighting the accelerating adoption and integration of Location of Things technologies across various sectors.

This upgrade significantly enhanced the technological foundation and capabilities of location-based services, enabling more precise, reliable, and scalable tracking solutions. The Location of Things market's dramatic growth is underpinned by a seismic infrastructure upgrade in 2024 and propelled by the rapid proliferation of IoT devices, technological advances in 5G and edge computing, and proactive government policies for smart urbanization. These factors collectively fuel the rising demand for real-time tracking, logistics optimization, and personalized engagement solutions, positioning the market for unprecedented expansion and innovation over the coming decade.

Noteworthy Market Developments

Key players in the Location of Things market, such as HERE, Google, Esri, Qualcomm, and Bosch, are driving innovation and shaping the industry's future through a combination of technological advancements, strategic partnerships, and targeted acquisitions. Their focus is on enhancing location intelligence capabilities for tracking assets, people, and vehicles with greater accuracy and reliability. These companies continuously invest in developing sophisticated location-based services that integrate cutting-edge technologies like AI, machine learning, and ultra-wideband (UWB), enabling more precise and context-aware location data.

In December 2025, HMD Global announced the upcoming launch of the HMD XploraOne, a phone specifically designed for children, developed in partnership with the wearable brand Xplora. This new device is positioned as a child-safe first phone, offering essential communication features such as calling, texting, and location tracking, while intentionally excluding internet access and social media platforms to protect young users from online risks.

Also in December 2025, Newburgh-based engineering firm Ciholas launched the CUWB Real Time Location System (RTLS), a groundbreaking solution powered by Ultra-Wideband technology. CUWB delivers high-precision location data that enables real-time tracking of assets across various sectors, including logistics, manufacturing, entertainment, sports analytics, and healthcare. The system's ability to provide accurate and reliable location information is revolutionizing asset management and operational efficiency in these industries.

In October 2025, Life360, a well-known family safety app, expanded its product portfolio by entering the pet technology market with the launch of Pet GPS, a new tracking device designed to attach to a pet's collar or harness. This device offers pet owners real-time location updates for their dogs and cats, addressing a growing consumer desire for reliable pet tracking solutions.

Core Growth Drivers

The rapid expansion of 5G networks is emerging as a major driving force behind the growth of the Location of Things market, particularly by enabling precise indoor positioning capabilities. Unlike previous generations of wireless technology, 5G offers significantly higher data speeds, lower latency, and increased network capacity, which collectively enhance the performance and reliability of location-based services. These improvements are especially critical for indoor environments where traditional GPS signals are often weak or unavailable, making accurate indoor positioning a long-standing challenge for many industries.

Emerging Opportunity Trends

The deployment of Low Earth Orbit (LEO) satellite constellations for global coverage is poised to become a major opportunity trend driving substantial growth in the Location of Things market. Unlike traditional geostationary satellites, which orbit at much higher altitudes, LEO satellites operate at lower altitudes-typically between 500 and 2,000 kilometers above the Earth's surface-allowing for faster data transmission, lower latency, and improved signal accuracy. This technological advancement enables continuous, real-time tracking and communication capabilities across the entire planet, including remote and previously underserved regions where terrestrial networks are limited or nonexistent.

Barriers to Optimization

Escalating consumer concerns about data privacy and the ethics of surveillance present a significant challenge that may hamper the growth of the Location of Things market. As location-based technologies become more pervasive, consumers are increasingly aware of how their personal data is collected, stored, and used. This heightened awareness has led to growing apprehension about potential invasions of privacy, unauthorized tracking, and the misuse of sensitive location information. Such concerns can result in resistance to adopting location-based services, particularly if consumers feel that their rights to privacy are not adequately protected or if there is a lack of transparency in how their data is handled.

Detailed Market Segmentation

By Product Type, the location analytics platforms segment dominated the Location of Things market in 2025, holding the largest market share at 33.89%. This leadership position is primarily driven by the growing demand from businesses to transform vast amounts of raw spatial data into meaningful and actionable insights. As organizations accumulate increasing volumes of location-based information from various sources-such as GPS devices, sensors, and connected assets-the need to analyze and interpret this data effectively has become critical for gaining a competitive advantage and making informed strategic decisions.

By Technology, the GPS and satellite-based tracking segment emerged as the leader in the Location of Things market in 2025, capturing the highest market share of 32.55%. This strong position is largely fueled by substantial investments in next-generation space hardware, which have significantly enhanced the capabilities and coverage of satellite navigation systems. These advancements have made GPS and satellite-based tracking more accurate, reliable, and accessible across various industries, driving widespread adoption and solidifying their prominence within the market.

By Deployment, the on-premises deployment segment holds the largest market share in the Location of Things market, accounting for 34.73% of the total revenue. This dominance is primarily driven by stringent data sovereignty and security requirements, especially within the defense and industrial sectors. Organizations operating in these fields often handle sensitive and classified information, making it imperative to maintain tight control over their data. On-premises solutions provide the necessary infrastructure to ensure that critical location data remains within the organization's own secure environments, minimizing exposure to external threats or regulatory complications associated with storing data in third-party or cloud environments.

By application, the supply chain and logistics tracking application holds a significant position within the Location of Things market, accounting for more than 30% of the total market share. This substantial share reflects the urgent demand from businesses to address critical challenges such as inventory shrinkage and the need to optimize fulfillment processes. As supply chains become increasingly complex and globalized, organizations face mounting pressure to maintain visibility and control over their goods at every stage, from manufacturing to final delivery. The ability to precisely track shipments, assets, and inventory in real time has become essential to minimizing losses and meeting customer expectations for timely fulfillment.

Segment Breakdown

  • By Product Type
  • Location Analytics Platform
  • Asset Tracking Solutions
  • Geofencing & Geolocation Tools
  • IoT Sensors & Beacons:
  • Ancillary Tools & Software:

By Deployment Type

  • Cloud-Based
  • On-Premise
  • Hybrid

By Application

  • Supply Chain & Logistics Tracking
  • Asset & Equipment Management
  • Retail & Customer Engagement
  • Smart Cities & Transportation
  • Others

By Technology

  • GPS & Satellite-Based Tracking
  • Bluetooth Low Energy/UWB Tracking
  • RFID/NFC Technology
  • Wi-Fi/Cellular Network Tracking
  • AI & Predictive Location Analytics

By Region

  • North America
  • The US
  • Canada
  • Mexico
  • Europe
  • Western Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Western Europe
  • Eastern Europe
  • Poland
  • Russia
  • Rest of Eastern Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia and New Zealand
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of MEA
  • South America
  • Argentina
  • Brazil
  • Rest of South America

Geography Breakdown

  • North America currently leads the Location of Things market with a commanding 32.73% share of the revenue, a position largely driven by the United States' successful commercialization of both orbital infrastructure and consumer applications essential for precision tracking. The region's dominance in this market is underscored by significant advancements in satellite technology, which provide the foundational capabilities for accurate and reliable location services. These orbital assets enable high-resolution tracking and positioning that are critical for a wide range of industries, from transportation and logistics to retail and consumer electronics.
  • The foundation of North America's supremacy in the Location of Things market is deeply rooted in private aerospace achievements. American aerospace companies have made remarkable strides in developing and deploying satellite constellations and other space-based infrastructure, which are instrumental in delivering precise geolocation data on a global scale. This private sector innovation has accelerated the deployment timelines and expanded the capabilities of location services, giving the U.S. a strategic edge over other regions. Such advancements have not only enhanced the quality and reliability of tracking technologies but have also lowered costs, making precision tracking more accessible to a broader range of applications.

Leading Market Participants

  • Cloud Software Group, Inc.
  • Environmental Systems Research Institute
  • HERE Technologies
  • International Business Machines Corporation
  • Microsoft Corporation
  • Navigine
  • Pitney Bowes Inc.
  • Qualcomm Incorporated
  • Ubisense
  • Verizon
  • Wireless Logic
  • Zebra Technologies Corp.
  • Other Prominent Players

Table of Content

Chapter 1. Executive Summary: Global Location of Things Market

Chapter 2. Research Methodology & Research Framework

  • 2.1. Research Objective
  • 2.2. Product Overview
  • 2.3. Market Segmentation
  • 2.4. Qualitative Research
    • 2.4.1. Primary & Secondary Sources
  • 2.5. Quantitative Research
    • 2.5.1. Primary & Secondary Sources
  • 2.6. Breakdown of Primary Research Respondents, By Region
  • 2.7. Assumption for Study
  • 2.8. Market Size Estimation
  • 2.9. Data Triangulation

Chapter 3. Global Location of Things Market Overview

  • 3.1. Industry Value Chain Analysis
    • 3.1.1. Material Provider
    • 3.1.2. Manufacturer
    • 3.1.3. Distributor
    • 3.1.4. End User
  • 3.2. Industry Outlook
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Bargaining Power of Suppliers
    • 3.4.2. Bargaining Power of Buyers
    • 3.4.3. Threat of Substitutes
    • 3.4.4. Threat of New Entrants
    • 3.4.5. Degree of Competition
  • 3.5. Market Growth and Outlook
    • 3.5.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2035
    • 3.5.2. Price Trend Analysis
  • 3.6. Market Attractiveness Analysis
    • 3.6.1. By Segment/Region
    • 3.6.2. Actionable Insights (Analyst's Recommendations)

Chapter 4. Competition Dashboard

  • 4.1. Market Concentration Rate
  • 4.2. Company Market Share Analysis (Value %), 2025
  • 4.3. Competitor Mapping & Benchmarking

Chapter 5. Global Location of Things Market Analysis

  • 5.1. Market Dynamics and Trends
    • 5.1.1. Growth Drivers
    • 5.1.2. Restraints
    • 5.1.3. Opportunity
    • 5.1.4. Key Trends
  • 5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.2.1. By Product Type
      • 5.2.1.1. Key Insights
        • 5.2.1.1.1. Location Analytics Platform
        • 5.2.1.1.2. Asset Tracking Solutions
        • 5.2.1.1.3. Geofencing & Geolocation Tools
        • 5.2.1.1.4. IoT Sensors & Beacons
        • 5.2.1.1.5. Ancillary Tools & Software
    • 5.2.2. By Deployment Type
      • 5.2.2.1. Key Insights
        • 5.2.2.1.1. Cloud-Based
        • 5.2.2.1.2. On-Premise
        • 5.2.2.1.3. Hybrid
    • 5.2.3. By Application
      • 5.2.3.1. Key Insights
        • 5.2.3.1.1. Supply Chain & Logistics Tracking
        • 5.2.3.1.2. Asset & Equipment Management
        • 5.2.3.1.3. Retail & Customer Engagement
        • 5.2.3.1.4. Smart Cities & Transportation
        • 5.2.3.1.5. Others
    • 5.2.4. By Technology
      • 5.2.4.1. Key Insights
        • 5.2.4.1.1. GPS & Satellite-Based Tracking
        • 5.2.4.1.2. Bluetooth Low Energy/UWB Tracking
        • 5.2.4.1.3. RFID/NFC Technology
        • 5.2.4.1.4. Wi-Fi/Cellular Network Tracking
        • 5.2.4.1.5. AI & Predictive Location Analytics
    • 5.2.5. By Region
      • 5.2.5.1. Key Insights
        • 5.2.5.1.1. North America
          • 5.2.5.1.1.1. The U.S.
          • 5.2.5.1.1.2. Canada
          • 5.2.5.1.1.3. Mexico
        • 5.2.5.1.2. Europe
          • 5.2.5.1.2.1. Western Europe
  • 5.2.5.1.2.1.1. The UK
  • 5.2.5.1.2.1.2. Germany
  • 5.2.5.1.2.1.3. France
  • 5.2.5.1.2.1.4. Italy
  • 5.2.5.1.2.1.5. Spain
  • 5.2.5.1.2.1.6. Rest of Western Europe
          • 5.2.5.1.2.2. Eastern Europe
  • 5.2.5.1.2.2.1. Poland
  • 5.2.5.1.2.2.2. Russia
  • 5.2.5.1.2.2.3. Rest of Eastern Europe
        • 5.2.5.1.3. Asia Pacific
          • 5.2.5.1.3.1. China
          • 5.2.5.1.3.2. India
          • 5.2.5.1.3.3. Japan
          • 5.2.5.1.3.4. South Korea
          • 5.2.5.1.3.5. Australia & New Zealand
          • 5.2.5.1.3.6. ASEAN
          • 5.2.5.1.3.7. Rest of Asia Pacific
        • 5.2.5.1.4. Middle East & Africa
          • 5.2.5.1.4.1. UAE
          • 5.2.5.1.4.2. Saudi Arabia
          • 5.2.5.1.4.3. South Africa
          • 5.2.5.1.4.4. Rest of MEA
        • 5.2.5.1.5. South America
          • 5.2.5.1.5.1. Argentina
          • 5.2.5.1.5.2. Brazil
          • 5.2.5.1.5.3. Rest of South America

Chapter 6. North America Location of Things Market Analysis

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 6.2.1. By Product Type
    • 6.2.2. By Deployment Type
    • 6.2.3. By Application
    • 6.2.4. By Technology
    • 6.2.5. By Country

Chapter 7. Europe Location of Things Market Analysis

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 7.2.1. By Product Type
    • 7.2.2. By Deployment Type
    • 7.2.3. By Application
    • 7.2.4. By Technology
    • 7.2.5. By Country

Chapter 8. Asia Pacific Location of Things Market Analysis

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 8.2.1. By Product Type
    • 8.2.2. By Deployment Type
    • 8.2.3. By Application
    • 8.2.4. By Technology
    • 8.2.5. By Country

Chapter 9. Middle East & Africa Location of Things Market Analysis

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 9.2.1. By Product Type
    • 9.2.2. By Deployment Type
    • 9.2.3. By Application
    • 9.2.4. By Technology
    • 9.2.5. By Country

Chapter 10. South America Location of Things Market Analysis

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 10.2.1. By Product Type
    • 10.2.2. By Deployment Type
    • 10.2.3. By Application
    • 10.2.4. By Technology
    • 10.2.5. By Country

Chapter 11. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 11.1. Cloud Software Group, Inc.
  • 11.2. Environmental Systems Research Institute
  • 11.3. HERE Technologies
  • 11.4. International Business Machines Corporation
  • 11.5. Microsoft Corporation
  • 11.6. Navigine
  • 11.7. Pitney Bowes Inc.
  • 11.8. Qualcomm Incorporated
  • 11.9. Ubisense
  • 11.10. Verizon
  • 11.11. Wireless Logic
  • 11.12. Zebra Technologies Corp.
  • 11.13. Other Prominent Players

Chapter 12. Annexure

  • 12.1. List of Secondary Sources
  • 12.2. Key Country Markets- Macro Economic Outlook/Indicators