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市场调查报告书
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1878108

物联网 (LoT) 市场－2025 年至 2030 年预测

Location of Things Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

物联网 (LoT) 市场预计将从 2025 年的 418.47 亿美元成长到 2030 年的 1,278.29 亿美元，复合年增长率为 25.02%。

物联网 (LoT) 市场是物联网 (IoT) 的高阶演进，其核心在于透过将位置感知整合到连网装置中，提供空间和情境智慧。透过结合 GPS、Wi-Fi、低功耗蓝牙 (BLE) 和超宽频 (UWB) 等技术，物联网将静态资产资料转换为动态的、可执行的智慧资讯。该市场的战略价值在于能够在复杂的营运环境中实现即时、数据驱动的决策，从而推动从简单的资产追踪向先进的、分析主导的位置智慧平台转型。

主要市场成长驱动因素

物联网市场成长要素在于各行业对即时资产可视性的需求，这直接推动了对整合硬体、软体和服务的需求。这一趋势在全球供应链中尤其明显，电子商务的激增对效率提出了更高的要求。物流业者面临追踪更多小包裹和车辆并提高追踪精度的压力，这促使他们采用物联网解决方案来优化最后一公里配送。

同时，製造业和其他资产密集型行业中工业自动化程度的提高以及数位双胞胎技术的创建，使得精确的位置数据变得愈发重要。安装在机器、工具和库存上的物联网感测器能够对设施内的即时位置和运作状态进行精确监控，从而最大限度地减少停机时间并实现工作流程自动化。这一趋势直接推动了对高精度室内定位技术的需求成长。

此外，包括5G、Wi-Fi 6和专用低功率广域网路（LPWAN）在内的先进网路基础设施的广泛应用将成为根本性的催化剂。这些技术提供了传输大量位置资料所需的频宽和低延迟，使物联网部署在经济上可行，在技术上适用于更广泛的应用，从而扩大了潜在市场。

主要挑战和机会

物联网普及面临的一大挑战是资料隐私和安全管理。由于位置资料的敏感性，企业面临资料外洩和违反GDPR等法规的风险。虽然这种担忧导致市场犹豫不决，但也为那些整合了强大的隐私保护设计功能（例如资料匿名化和严格的存取控制）的物联网平台带来了巨大的机会，从而推动了对安全合规服务交付的需求。

将物联网 (LoT) 资料与人工智慧 (AI) 和机器学习 (ML) 平台融合，蕴藏着巨大的市场机会。物联网的最大价值不在于报告位置信息，而是将这些数据转化为预测性的营运洞察。例如，将资产位置资讯与预测性维护模型结合，可以帮助企业预测设备故障，从而直接推动对具备高阶分析能力的尖端物联网软体和服务的需求。

政府法规的影响

政府法规是物联网需求趋势的关键驱动因素，合规性往往直接转化为市场驱动力。在欧盟等地区，严格的资料保护法要求物联网解决方案具备高水准的安全性和使用者同意功能，从而推动了对注重隐私保护的软体的需求。在美国，诸如商用车辆电子记录设备 (ELD) 法规等，直接推动了交通运输业对支援 GPS 的物联网硬体和车队管理软体的需求。

详细细分市场分析

按安装位置：

室内物联网领域的发展动力源自于对医院、製造工厂、仓库等复杂封闭空间营运效率与安全性的需求。减少资产搜寻时间和优化工作流程带来的经济效益，推动了BLE信标和UWB等专用技术的应用，这些技术对于即时数位化实体空间至关重要。

按最终用户划分：

运输和物流领域是主要的需求来源，这主要得益于对生鲜食品和药品的强大低温运输管理的需求，以及电子商务发展带来的对最后一公里配送卓越性的巨大压力，这迫使物流公司采用全面的物联网解决方案，以实现动态路线优化、车辆监控和即时客户更新。

区域市场分析

不同地区的需求特征差异显着：

  • 美国：在强大的创业投资和成熟的技术生态系统的支持下，美国交通和物流领域的早期采用者推动了强劲的需求。
  • 巴西：物流业对高价值货物的安全性和防盗解决方案的需求显着推动了市场需求。
  • 德国：重点是支援工业 4.0 的高精度物联网解决方案，需求集中在汽车和先进製造业的生产流程监控领域。
  • 沙乌地阿拉伯：市场需求与大规模政府基础设施和智慧城市计划息息相关，这在建筑和公共领域催生了对企业级物联网的迫切需求。
  • 中国：市场规模庞大，低成本硬体的快速大规模普及支撑着其强大的电子商务和製造业。

竞争环境

物联网市场呈现分散的竞争格局，主要由云端/平台供应商、专业硬体製造商和产业解决方案整合商组成。竞争的焦点在于平台的可扩展性、位置资料的准确性（尤其是在室内），以及将物联网智慧与各种企业资源规划 (ERP) 和营运系统无缝整合的能力。大型科技公司利用其强大的云端和人工智慧能力提供整合式预测物联网平台，而专业公司则在技术成熟度和特定产业知识方面竞争。

本报告的主要优势：

  • 深入分析：获取主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要企业的策略倡议，并了解透过正确的策略实现市场渗透的潜力。
  • 市场驱动因素与未来趋势：探索市场驱动因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
  • 受众广泛：对Start-Ups、研究机构、顾问公司、中小企业和大型企业都很有用且经济实惠。

企业使用我们的报告的目的是什么？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

  • 2022年至2024年的历史数据和2025年至2030年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
  • 公司概况（策略、产品、财务资讯、关键发展等）

物联网（LoT）市场区隔

  • 按安装位置类型
  • 室内的
  • 户外
  • 按组件
  • 硬体
  • 软体
  • 服务
  • 按行业
  • 金融、保险和证券
  • 航太/国防
  • 医疗保健
  • 零售
  • 运输/物流
  • 其他的
  • 按地区
  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
  • 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
  • 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围

第二章 4. 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

5. 按地点类型分類的物联网 (LoT) 市场

  • 介绍
  • 室内的
  • 户外

6. 物联网 (LoT) 组件市场

  • 介绍
  • 硬体
  • 软体
  • 服务

第七章 依产业垂直分類的物联网 (LoT) 市场

  • 介绍
  • 银行、金融和保险业 (BFSI)
  • 航太/国防
  • 卫生保健
  • 零售
  • 运输/物流
  • 其他的

第八章 各区域的物之位置（LoT）市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章：竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪錶板

第十章：公司简介

  • Google, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • ESRI
  • Telstra
  • Microsoft
  • NVIDIA

第十一章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061611984

The location of things market is projected to expand at a 25.02% CAGR, achieving USD 127.829 billion by 2030 from USD 41.847 billion in 2025.

The Location of Things (LoT) market, an advanced evolution of the Internet of Things (IoT), centers on integrating location-awareness into connected devices to provide spatial and contextual intelligence. By combining technologies such as GPS, Wi-Fi, Bluetooth Low Energy (BLE), and Ultra-Wideband (UWB), LoT transforms static asset data into dynamic, actionable intelligence. The strategic value of this market lies in its capacity to enable immediate, data-driven decision-making within complex operational environments, driving a shift from simple asset tracking to sophisticated, analytics-driven location intelligence platforms.

Primary Market Growth Drivers

A fundamental growth driver for the LoT market is the industry-wide imperative for real-time asset visibility, which directly amplifies demand for integrated hardware, software, and services. This is particularly evident within global supply chains, where the surge in e-commerce activity imposes stringent requirements for efficiency. Logistics providers are compelled to track a higher volume of parcels and vehicles with greater precision, fueling the adoption of LoT solutions for last-mile optimization.

Concurrently, the move toward industrial automation and the creation of digital twins in manufacturing and other asset-heavy sectors generates a critical need for granular location data. Deploying LoT sensors on machinery, tools, and inventory enables precise monitoring of real-time location and utilization within facilities, minimizing downtime and automating workflows. This trend directly increases demand for high-accuracy indoor positioning technologies.

Furthermore, the proliferation of advanced network infrastructure, including 5G, Wi-Fi 6, and specialized Low Power Wide Area Networks (LPWAN), acts as a foundational catalyst. These technologies provide the necessary bandwidth and low latency for transmitting high-volume location data, making LoT implementation economically viable and technically feasible for a broader range of applications, thereby expanding the addressable market.

Critical Challenges and Opportunities

A primary challenge constraining broader LoT adoption is the management of data privacy and security. As location data is inherently sensitive, enterprises face risks related to data breaches and non-compliance with regulations like the GDPR. This concern creates market hesitancy but simultaneously presents a significant opportunity for LoT platforms that incorporate robust, privacy-by-design features such as data anonymization and strict access controls, driving demand for secure, compliance-focused service offerings.

A substantial market opportunity lies in the integration of LoT data with Artificial Intelligence (AI) and Machine Learning (ML) platforms. The highest value of LoT is realized not in reporting location, but in translating this data into predictive operational insights. For instance, integrating asset location with predictive maintenance models allows enterprises to forecast equipment failure, directly increasing demand for sophisticated LoT software and services capable of advanced analytics.

Government Regulatory Impact

Government regulations are decisive in shaping the LoT demand landscape, often transforming compliance into a direct market driver. In regions like the European Union, stringent data protection laws mandate high-level security and user consent features in LoT solutions, elevating demand for privacy-focused software. In the United States, mandates such as the Electronic Logging Device (ELD) rule for commercial vehicles directly drive demand for GPS-enabled LoT hardware and fleet management software within the transportation sector.

In-Depth Segment Analysis

By Location Type:

The Indoor LoT segment is propelled by the demand for operational efficiency and safety within complex enclosed structures like hospitals, manufacturing plants, and warehouses. The economic incentive to reduce asset search time and optimize workflow drives the adoption of dedicated technologies like BLE beacons and UWB, which are essential for creating real-time digital representations of physical spaces.

By End-User:

The Transportation & Logistics segment represents a significant demand center. Demand is critically driven by the need for resilient cold chain management for perishable goods and pharmaceuticals, and the intense pressure to achieve last-mile delivery excellence fueled by e-commerce growth. This compels logistics companies to adopt full-suite LoT solutions for dynamic route optimization, fleet monitoring, and real-time customer updates.

Geographical Market Analysis

Demand characteristics vary significantly by region:

  • United States: Exhibits robust demand driven by early enterprise adoption in transportation and logistics, supported by strong venture capital and a mature tech ecosystem.
  • Brazil: Demand is strongly influenced by the need for enhanced security and anti-theft solutions for high-value cargo in the logistics sector.
  • Germany: Focus is on high-precision LoT solutions supporting "Industry 4.0," with demand concentrated in automotive and advanced manufacturing for production flow monitoring.
  • Saudi Arabia: Market demand is tied to large-scale government infrastructure and smart city projects, creating concentrated need for enterprise-grade LoT in construction and public safety.
  • China: Represents a massive volume market, characterized by rapid, large-scale deployment of low-cost hardware to support its dominant e-commerce and manufacturing sectors.

Competitive Environment

The LoT market features a fragmented competitive landscape, segmented between major cloud/platform providers, specialized hardware manufacturers, and vertical-specific solution integrators. Competition is centered on platform scalability, the accuracy of location data-especially indoors-and the ability to seamlessly integrate LoT intelligence with broader enterprise resource planning and operational systems. Major technology firms leverage their extensive cloud and AI capabilities to offer integrated, predictive LoT platforms, while specialized players compete on technological precision and industry-specific expertise.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Location Of Things Market Segmentation

  • By Location Type
  • Indoor
  • Outdoor
  • By Component
  • Hardware
  • Software
  • Services
  • By Industry Vertical
  • Bfsi
  • Aerospace & Defence
  • Healthcare
  • Retail
  • Transportation & Logistics
  • Other
  • By Geography
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. LOCATION OF THINGS MARKET BY LOCATION TYPE

  • 5.1. Introduction
  • 5.2. Indoor
  • 5.3. Outdoor

6. LOCATION OF THINGS MARKET BY COMPONENT

  • 6.1. Introduction
  • 6.2. Hardware
  • 6.3. Software
  • 6.4. Services

7. LOCATION OF THINGS MARKET BY INDUSTRY VERTICAL

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Aerospace & Defence
  • 7.4. Healthcare
  • 7.5. Retail
  • 7.6. Transportation & Logistics
  • 7.7. Other

8. LOCATION OF THINGS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Google, Inc.
  • 10.2. IBM Corporation
  • 10.3. Microsoft Corporation
  • 10.4. ESRI
  • 10.5. Telstra
  • 10.6. Microsoft
  • 10.7. NVIDIA

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations