![]() |
市场调查报告书
商品编码
1552390
智慧酒窖市场:成长、未来前景、竞争分析,2024-2032Smart Wine Cellar Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
智慧酒窖市场包括技术先进的葡萄酒储存解决方案,旨在透过自动化提供最佳的储存条件,并确保保存葡萄酒的风味、香气和品质。这些酒窖整合了物联网功能并配备了感测器,让用户可以透过智慧型手机或平板电脑监控和调整设定。预计2024年至2032年智慧酒窖市场将以10.1%的复合年增长率成长。
促进因素:全球葡萄酒消费的扩大与对理想储存的追求
智慧酒窖市场的一个关键驱动因素是全球葡萄酒消费量的持续成长。由于葡萄酒是一种重要的饮料,其消费量正在稳步增长,其中以中国、美国和英国等国家为首。过去十年来,收藏和投资优质葡萄酒的趋势变得更加明显。葡萄酒的储存条件对于使这项投资有价值至关重要。在错误的温度或波动的条件下储存葡萄酒会降低其品质。介绍智能酒窖。智慧酒窖不仅可以保持最佳条件,还可以远端追踪和管理这些条件。这种动态的证据可以从葡萄酒进口的增加看出。例如,根据海关总署的报告,2019年上半年我国葡萄酒进口量成长约6.9%。
机会:与家庭自动化系统整合
智慧酒窖市场的最大机会之一在于与更广泛的家庭自动化系统的整合。随着现代家庭变得 "智慧" 并整合物联网设备来控制从照明到安全的一切,将酒窖整合到这个生态系统中是一个合乎逻辑的进展。用户可以与其他家务任务无缝地管理他们的葡萄酒收藏。这种集成已经得到证实。例如,2021 年在美国上市的几款现代豪华住宅都将整合智慧酒窖作为其综合智慧家庭系统的一部分。
抑制因素:初始成本高
然而,与许多技术创新一样,智慧酒窖市场也面临挑战。主要的阻碍是这些先进酒窖的初始成本较高。与传统的酒架和基本的冷藏柜相比,智慧酒窖的价格相当昂贵。这种价格障碍在新兴市场更为明显,那里的中产阶级对葡萄酒越来越感兴趣,并且发现智慧酒窖的成本令人望而却步。 2020 年的一项调查发现,在印度,65% 的受访者有兴趣购买葡萄酒储存解决方案,只有约 15% 的受访者愿意投资智慧酒窖等高端解决方案。
挑战:依赖稳定的网路连线
连接性是智慧酒窖的一个优势,但在网路不稳定的地区也可能是一个挑战。作为物联网设备,其 "智慧" 功能在很大程度上依赖不间断的网路连线。在网路服务不可靠的地区或农村地区,您可能无法充分利用这些酒窖的功能,使其成为昂贵的葡萄酒储藏室。以下是一位来自法国乡村小镇的用户的轶事,该镇有很多葡萄酒爱好者,但网路连接不稳定。许多用户反映,他们无法充分利用酒窖的智慧功能,并感到不满。
依产能细分市场
在分析智慧酒窖市场时,按容量细分可以帮助您了解消费者的偏好和使用模式。尤其是对于狂热的葡萄酒收藏家和商业机构来说,容量是最重要的因素。到 2023 年,销量将达到 500 瓶以下。这种流行是由越来越多的城市消费者推动的,他们希望将紧凑型葡萄酒存储解决方案融入他们的现代家庭,而不需要在技术上做出妥协。此外,预计 2024 年至 2032 年 1500+ 类别的复合年增长率最高。这一趋势可能是由于酒店业的扩张,尤其是豪华酒店和餐厅。此外,随着葡萄酒投资变得更加主流,严肃的收藏家预计需要更大的储存容量。
按应用细分市场
从用途细分来看,住宅用途将在 2023 年主导销售。智慧家庭的普及以及物联网设备在住宅环境中的整合极大地推动了这一领域的发展。这并不奇怪,因为个人精选的葡萄酒收藏触手可及,而且确保最佳储存条件还有额外的好处。然而,预计 2024 年至 2032 年,饭店的复合年增长率将是最快的。随着大流行后旅行和旅游业预计将强劲復苏,豪华酒店正在加大力度提供服务,其中最重要的是精緻的葡萄酒体验。
按地区细分市场
依地区划分,2023 年北美地区的销售额以美国为首。这项领先优势是多种因素共同促成的,包括可支配收入的增加、葡萄酒爱好者数量的增加以及蓬勃发展的酒店业。然而,预计 2024 年至 2032 年亚太地区的复合年增长率最高。这是由于中等收入阶层的不断壮大,尤其是在中国和印度等国家,以及人们对葡萄酒消费和收藏的兴趣日益浓厚。此外,亚太地区酒店业的扩张,以及城市化进程的加速和西方生活方式的采用,预计将支持这一增长。
竞争趋势
有几家公司处于智慧酒窖市场的前沿。 KitchenAid-Whirlpool Corporation、Electrolux AB、Haier Inc.、Liebherr-International AG、Dometic Group、BSH Home Appliances Corporation、Middleby Corporation、EuroCave SAS、La Sommeliere、Cellar Solutions Inc. 等公司按收入和市场份额排名2023 年脱颖而出。这些公司的策略围绕着产品创新,具有先进的湿度控制、紫外线防护,甚至人工智慧驱动的预测性维护等功能。特别是,我们与智慧家庭解决方案提供者的合作和伙伴关係使我们的产品在智慧家庭生态系统中更加无缝。在2024年至2032年的预测期内,公司将进一步整合人工智慧和机器学习,添加葡萄酒推荐等功能,不仅基于维护,还基于用户偏好和天气等外部因素。
本报告回答的主要问题
影响智慧酒窖市场成长的关键微观和宏观环境因素有哪些?
在目前和预测期间内,产品领域和地区的主要投资领域是什么?
2032 年之前的预估与市场预测
哪个细分市场在预测期间内复合年增长率最快?
哪个细分市场拥有较大的市场份额,为什么?
中低收入国家是否正在投资智慧酒窖市场?
智慧酒窖市场最大的区域市场是哪一个?
亚太地区、拉丁美洲和中东/非洲等新兴市场的市场趋势和动态是什么?
推动智慧酒窖市场成长的主要趋势是什么?
主要竞争对手有哪些,以及他们提高在全球智慧酒窖市场占有率的主要策略是什么?
The smart wine cellar market encompasses technologically-advanced wine storage solutions designed to offer optimal storage conditions through automation, thereby ensuring the preservation of flavor, aroma, and quality of wines. These cellars are integrated with IoT capabilities and come equipped with sensors, allowing users to monitor and adjust settings via smartphones or tablets. The smart wine cellar market is estimated to grow at a CAGR of 10.1% from 2024 to 2032.
Driver: Growing Global Wine Consumption and the Pursuit of Ideal Storage
A significant driver for the smart wine cellar market has been the rising global wine consumption. Wine, being a cherished beverage, has seen steady growth in consumption, with countries like China, the US, and UK leading the charge. The trend of collecting and investing in premium wines has been more evident in the last decade. For such investments to be meaningful, the storage conditions of these wines become paramount. Storing wines at the wrong temperature or in fluctuating conditions can degrade their quality. Enter smart wine cellars. They not only maintain the optimal conditions but also allow users to track and control these conditions remotely. Evidence of this driver can be seen in the growth of wine imports. For instance, China's wine imports grew by about 6.9% in the first half of 2019, as reported by the General Administration of Customs.
Opportunity: Integration with Home Automation Systems
One of the most substantial opportunities in the smart wine cellar market lies in the integration with broader home automation systems. As modern homes become "smarter," with integrated IoT devices controlling everything from lighting to security, integrating wine cellars into this ecosystem is a logical progression. Users could manage their wine collection alongside other household operations seamlessly. There's already evidence of this integration. For example, several modern luxury homes listed in the US in 2021 mentioned integrated smart wine cellars as a part of their comprehensive smart home systems.
Restraint: High Initial Costs
However, like many technological innovations, the smart wine cellar market faces its set of challenges. A major restraint has been the high initial costs associated with these advanced cellars. When compared to traditional wine racks or basic coolers, smart wine cellars are considerably pricier. This price barrier has been evident in emerging markets where the middle-class populace, although increasingly interested in wine, find the costs of smart wine cellars prohibitive. A survey in 2020 revealed that while 65% of respondents in India were interested in purchasing wine storage solutions, only about 15% were willing to invest in high-end solutions like smart wine cellars.
Challenge: Dependence on Stable Internet Connectivity
The very advantage of smart wine cellars - their connectivity - is also a challenge in areas with unstable internet. Being IoT devices, their "smart" functionalities rely heavily on uninterrupted internet connectivity. In regions or locales where internet services are erratic, the full range of functionalities of these cellars might not be exploited, rendering them as just expensive wine storage units. Anecdotal evidence comes from users in rural France, a wine-loving region, where internet connectivity can be spotty. Many users reported dissatisfaction as they couldn't fully utilize the smart features of their wine cellars.
Market Segmentation by Capacity
When dissecting the smart wine cellar market, segmenting by capacity provides an insight into consumer preferences and usage patterns. Capacity is a paramount factor, especially for avid wine collectors and commercial establishments. In 2023, the segment for up to 500 bottles held the highest revenue. This prevalence can be attributed to the growing number of urban consumers looking to integrate compact wine storage solutions in their modern homes, without compromising on the technological edge. Furthermore, the more than 1500 bottles segment is anticipated to witness the highest CAGR from 2024 to 2032. The reason behind this trend is likely the expanding hospitality sector, especially luxury hotels and upscale restaurants looking to house extensive wine collections, ensuring their premium guests have a wide range to select from. Additionally, as wine investment becomes more mainstream, serious collectors are expected to require larger storage capacities.
Market Segmentation by Application
Moving on to the Application segmentation, residential applications dominated in terms of revenue generation in 2023. The proliferation of smart homes and the integration of IoT devices in residential settings have considerably boosted this segment. It wasn't surprising, considering the convenience of having a personally curated wine collection at one's fingertips, coupled with the added assurance of optimal storage conditions. However, the segment expected to have the fastest growth, in terms of CAGR from 2024 to 2032, is hotels. With the travel and tourism sector projected to bounce back robustly post-pandemic, luxury hotels are gearing up to enhance their offerings, and a sophisticated wine experience tops the list.
Market Segmentation by Region
From a Geographic perspective, North America, buoyed by the US, led the charts in revenue in 2023. A confluence of factors, from a rise in disposable income, heightened wine appreciation, to a robust hospitality industry, contributed to this lead. However, Asia-Pacific is poised to exhibit the highest CAGR from 2024 to 2032. This can be attributed to the burgeoning middle class, especially in countries like China and India, which have shown an accelerated interest in wine consumption and collection. Furthermore, the expanding hospitality sector across APAC, coupled with increased urbanization and Western lifestyle adoption, is anticipated to fuel this growth.
Competitive Trends
Several players are at the forefront of the smart wine cellar market. Companies like KitchenAid - Whirlpool Corporation, Electrolux AB, Haier Inc., Liebherr-International AG, Dometic Group, BSH Home Appliances Corporation, Middleby Corporation, EuroCave SAS, La Sommeliere, and Cellar Solutions Inc. stood out in 2023 in terms of revenue and market share. Their strategies revolved around product innovation, with features such as advanced humidity control, UV protection, and even predictive maintenance using AI. Collaborations and partnerships were also a part of their playbook, especially with smart home solution providers, enhancing the seamlessness of their products in a smart home ecosystem. As we move forward into the forecast period of 2024 to 2032, companies are expected to further integrate AI and machine learning, not just for maintenance but also for features such as wine recommendation based on user preferences or even external factors like weather.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Smart Wine Cellar market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Smart Wine Cellar market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Capacity
Application
Distribution Channel
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Smart Wine Cellar market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Smart Wine Cellar market?
Which is the largest regional market for Smart Wine Cellar market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Smart Wine Cellar market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Smart Wine Cellar market worldwide?
TABLE 5 North America Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 9 U.S. Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 13 Canada Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 17 Rest of North America Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 21 UK and European Union Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 25 UK Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 29 Germany Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 33 Spain Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 37 Italy Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 41 France Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 45 Rest of Europe Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 49 Asia Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 53 China Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 57 Japan Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 61 India Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 65 Australia Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 69 South Korea Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 73 Latin America Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 77 Brazil Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 81 Mexico Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 85 Rest of Latin America Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 89 Middle East and Africa Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 93 GCC Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 97 Africa Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
TABLE 101 Rest of Middle East and Africa Smart Wine Cellar Market By Capacity, 2022-2032, USD (Million)
FIG. 10Market Positioning of Key Smart Wine Cellar Market Players, 2023
FIG. 11Global Smart Wine Cellar Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032