市场调查报告书
商品编码
1615248
大型显示器的全球市场:成长,未来展望,竞争分析 (2024年~2032年)Large Format Display Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
大尺寸显示器 (LFD) 市场是指为需要更大视野的应用而设计的萤幕和显示器。 LFD 的特点是即使在长观看距离下也能提供清晰的视觉效果,广泛应用于广告、广播、数位看板等领域。预计2024年至2032年大型显示器市场复合年增长率为7.6%。
促进因素:跨多个产业的 DX(数位转型)
始于 20 世纪下半叶的数位革命近年来比以往任何时候都加速了。从零售到运输,每个行业都越来越多地利用数位平台来改善客户体验。 LFD 在这个 DX 矩阵中发挥着重要作用。动态、大规模视觉效果的吸引力不仅仅是美观。企业正在利用 LFD 的有效性来吸引註意力、传达讯息和提高用户参与度。例如,世界各地的机场大量使用 LFD 来提供航班资讯、广告和重要公告。此外,零售业也提供了 LFD 影响力的具体证据。一项研究表明,使用 LFD 的数位看板可以将品牌知名度提高 47.7%,并将平均购买价格提高近 30%。这不仅证明了显示器的视觉功能,也证明了其推动有形业务成果的潜力。
机会:智慧城市计画
随着都市化进程的不断推进, "智慧城市" 的概念不再是遥不可及的乌托邦,而是迫在眉睫的现实。智慧城市利用数位工具和科技的力量来优化城市生活。其中,LFD成为极为重要的要素。例如,公共交通终端可以使用LFD来取得即时路线资讯。在市政方面,市政当局可以部署 LFD 来发布公告、紧急警报或社区活动。在东京智慧城市计画试点阶段,LFD 在资讯传播方面发挥了关键作用,将社区参与度提高了 60%。
抑制因子:初期投资成本高
虽然 LFD 的好处是多方面的,但它们并非没有成本。高品质 LFD 所需的初始投资可能相当大。这不仅限于萤幕;安装、维护、内容创建和软体整合等因素也会增加成本。中小型企业(SME)尤其发现这项投资具有挑战性。柏林中小企业集群进行的一项内部调查发现,虽然超过 75% 的人认识到 LFD 的潜在好处,但只有约 20% 的人犹豫不决,主要是出于成本考虑。
挑战:科技快速进步
科技世界不断在改变。今天具有革命性的东西明天可能就过时了。儘管 LFD 目前很流行,但它们面临着跟上快速技术进步的迫在眉睫的挑战。扩增实境 (AR)、虚拟实境 (VR) 和全像显示器的整合有可能颠覆 LFD 市场。其中一个例子是在 CES 等技术会议上展示的结合了数位和实体领域的 "混合实境" 显示器。儘管这些技术仍处于发展的早期阶段,但它们的发展可能对传统 LFD 在维持相关性方面构成重大挑战。
按应用细分市场
在充满活力的大尺寸显示器 (LFD) 市场中,按不同细分市场进行细分揭示了成长、机会和挑战。按应用划分室内 LFD 和室外 LFD 时,前者被认为是 2023 年收入最高的细分市场。室内 LFD 大量安装在商场、企业走廊、教育机构和交通枢纽,充当资讯传输器、数位广告看板和互动萤幕。高解析度显示器的吸引力,加上免受外部环境因素影响的安全性,增加了室内 LFD 的吸引力。然而,儘管在销售方面占据主导地位,户外 LFD 细分市场的复合年增长率最高。户外 LFD 正在户外音乐会、购物场所外墙和繁忙的城市广场上崭露头角,展示了 2024 年至 2032 年该细分市场日益增长的品味和潜力。
依最终用途细分市场
从最终用途细分来看,媒体和娱乐领域在 2023 年的销售额中占据了中心地位。随着娱乐数位化,LFD 现在被用来宣传电影发行、音乐会和戏剧表演。闪烁预告片和片段的数位广告看板已成为城市景观中的常见景象。然而,就复合年增长率而言,商业领域受到关注。 LFD 的商业用途激增,从零售商采用 LFD 来提供更身临其境的客户体验,到企业利用 LFD 进行演示和互动会议。从 2024 年到 2032 年,该行业预计将进一步挖掘 LFD 的潜力,这表明主要最终用户可能会发生转变。
区域分析
按地区划分,亚洲,尤其是中国、韩国和日本等高科技强国,在 2023 年的收入排行榜上处于领先地位。快速的技术整合和消费者基础发挥了关键作用。北美因其基础设施的实力和快速适应技术的能力而紧随其后。然而,就复合年增长率而言,非洲大陆出现了令人惊讶的一揽子计划,以尼日利亚和南非等国家为首。儘管起点很小,但它们的城市化景观和不断增长的基础设施项目展示了它们的潜力。预计这一趋势将在 2024 年至 2032 年的十年中持续下去,亚洲可能会保持其收入王冠,而非洲和南美洲部分地区正在以惊人的速度扩大其 LFD 足迹。
竞争状况
从竞争角度来看,2023年将是三星、LG、索尼、松下等市场领导者的必争之地。这些大公司旨在透过将技术先进的设计、以用户为中心的功能和积极的营销相结合的策略来超越彼此。与人工智慧和物联网公司的合作特别受欢迎,反映了使 LFD 更聪明、更具互动性的趋势。展望 2024 年至 2032 年间,这些领导者以及新兴挑战者预计将专注于 AR 和 VR 的整合。此外,随着全球对话转向永续发展,确保能源效率和最小化碳足迹的设计将成为策略蓝图的前沿。
本报告回答的主要问题
影响大型显示器市场成长的关键微观和宏观环境因素有哪些?
在目前和预测期间内,产品领域和地区的主要投资领域是什么?
估计/预测/市场预测(直到 2032 年)
哪个细分市场在预测期间内复合年增长率最快?
哪个细分市场拥有较大的市场占有率,为什么?
中低收入国家是否正在投资大型显示器市场?
大型显示器市场最大的区域市场是哪一个?
亚太、拉丁美洲、中东/非洲等新兴市场的市场趋势与趋势如何?
推动大型显示器市场成长的主要趋势是什么?
主要竞争对手有哪些,以及他们提高在全球大型显示器市场占有率的关键策略是什么?
The large format display (LFD) market refers to the landscape marked by screens and displays designed for uses that require larger viewing environments. LFDs, primarily distinguished by their ability to provide crisp visuals at extended viewing distances, find extensive usage in advertising, broadcasting, digital signage, and more. large format display market is estimated to grow at a CAGR of 7.6% from 2024 to 2032.
Driver: Digital Transformation Across Multiple Industries
The digital revolution, which began in the late 20th century, has accelerated to unparalleled levels in recent years. Industries across the board, from retail to transportation, are increasingly leveraging digital platforms for enhanced customer experiences. Within this matrix of digital transformation, LFDs have become instrumental. The allure of dynamic, large-scale visuals is not merely aesthetic. Businesses have tapped into the efficacy of LFDs in grabbing attention, conveying information, and enhancing user engagement. For instance, airports worldwide now lean heavily on LFDs for flight information, adverts, and crucial announcements. Moreover, the retail sector provides tangible evidence of LFD's impact. A study suggests that digital signage, often powered by LFDs, can increase brand awareness by 47.7% and boost average purchase amounts by nearly 30%. This isn't just a testament to the display's visual prowess but indicates its potential to drive tangible business outcomes.
Opportunity: Smart City Initiatives
As urbanization intensifies, the idea of 'smart cities' is no longer a distant utopia but an imminent reality. Smart cities harness the power of digital tools and technologies to optimize urban living. LFDs, in this context, emerge as pivotal components. Public transportation depots, for instance, can use LFDs for real-time route information, which enhances commuter experience and reduces transit-related anxieties. On the civic front, municipal bodies can deploy LFDs for public announcements, emergency alerts, or even community events. An example to note is Tokyo's smart city project, which during its pilot phase, saw a 60% increase in community engagement, with LFDs playing a critical role in information dissemination.
Restraint: High Initial Investment Costs
While the advantages of LFDs are manifold, they don't come without costs. The initial investment required for quality LFDs can be substantial. This isn't just about the screen; factors like installation, maintenance, content creation, and software integration amplify expenses. Small and medium enterprises (SMEs), in particular, find this investment challenging. An internal survey from a cluster of SMEs in Berlin indicated that while over 75% acknowledged the potential benefits of LFDs, only about 20% had made the leap, primarily deterred by costs.
Challenge: Rapid Technological Advancements
The world of technology is in a state of relentless flux. What's revolutionary today might become obsolete tomorrow. LFDs, while currently in vogue, face the looming challenge of keeping up with rapid technological advancements. The integration of augmented reality (AR), virtual reality (VR), and the promise of holographic displays could potentially disrupt the LFD market. A case in point is the 'mixed reality' displays showcased in tech conferences like CES, which merge digital and physical realms. While these technologies are in nascent stages, their evolution could pose significant challenges for traditional LFDs in terms of staying relevant.
Market Segmentation by Application
In the vibrant world of the large format display (LFD) market, delineation through various segments unveils a picture of growth, potential, and challenges. For the application-based division between Indoor and Outdoor LFDs, 2023 spotlighted the former as the segment amassing the highest revenue. Malls, corporate corridors, educational institutions, and transit hubs were replete with indoor LFDs, serving as information disseminators, digital signboards, or interactive screens. The allure of high-resolution displays coupled with the safety from external environmental factors enhanced the appeal of indoor LFDs. However, despite this dominance in revenue, it was the Outdoor LFD segment that showcased the highest CAGR. Open-air concerts, exterior walls of shopping arenas, or bustling city squares, the outdoor LFDs marked their presence robustly, indicating a growing preference and the potential of this segment in the years 2024 to 2032.
Market Segmentation by End-Use
Drifting towards end-use segmentation, the Media and Entertainment sector emerged as the star in terms of revenue in 2023. With entertainment going digital, LFDs became the go-to for promoting cinematic releases, music concerts, or theater shows. Digital billboards flashing trailers or snippets became common sights in urban landscapes. However, in terms of CAGR, the Commercial sector stole the limelight. From retail outlets embracing LFDs for a more immersive customer experience to corporations utilizing them for presentations and interactive sessions, the commercial utilization of LFDs surged. Between 2024 and 2032, this sector is expected to further harness the potential of LFDs, suggesting a potential shift in dominant end-users.
Regional Analysis
Geographically, 2023 saw Asia, particularly tech-havens like China, South Korea, and Japan, leading the revenue charts. Their fast-paced tech integration and consumer base played pivotal roles. North America trailed closely, thanks to its infrastructural prowess and quick tech adaptability. But in terms of CAGR, the African continent, powered by nations such as Nigeria and South Africa, emerged as a surprise package. Though starting from a smaller base, their urbanizing landscapes and growing infrastructural projects showcased their potential. The decade from 2024 to 2032 is anticipated to see this trend continue, with Asia potentially maintaining its revenue crown but Africa and pockets of South America expanding their LFD footprints at an impressive rate.
Competitive Landscape
On the competitive front, 2023 was a battleground for market leaders like Samsung, LG, Sony, and Panasonic. With a strategy amalgamation of tech-forward designs, user-centric functionalities, and aggressive marketing, these giants aimed to outdo each other. Partnerships, especially with AI and IoT firms, were rampant, reflecting the trend of making LFDs smarter and more interactive. Peeking into the crystal ball for 2024 to 2032, these leaders, along with emerging challengers, are expected to focus on AR and VR integrations. Additionally, with global conversations veering towards sustainability, designs ensuring energy efficiency and minimal carbon footprints will be at the forefront of their strategic blueprints.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Large Format Display market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Large Format Display market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Display Type
Display Size
Technology
Resolution
Application
End-Use
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Large Format Display market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Large Format Display market?
Which is the largest regional market for Large Format Display market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Large Format Display market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Large Format Display market worldwide?
TABLE 8 North America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 15 U.S. Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 22 Canada Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 29 Rest of North America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 36 UK and European Union Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 43 UK Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 50 Germany Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 57 Spain Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 64 Italy Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 71 France Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 78 Rest of Europe Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 85 Asia Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 92 China Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 99 Japan Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 106 India Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 113 Australia Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 120 South Korea Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 127 Latin America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 134 Brazil Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 141 Mexico Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 148 Rest of Latin America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 155 Middle East and Africa Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 162 GCC Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 169 Africa Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 176 Rest of Middle East and Africa Large Format Display Market By Display Type, 2022-2032, USD (Million)
FIG. 13Market Positioning of Key Large Format Display Market Players, 2023
FIG. 14Global Large Format Display Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032