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市场调查报告书
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1642175

大尺寸显示器 -市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Large Format Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

大尺寸显示器市场规模预计在2025年为175.6亿美元，预计到2030年将达到241亿美元，预测期内（2025-2030年）的复合年增长率为6.54%。

大尺寸显示器市场-IMG1

近年来，大萤幕显示器市场见证了许多重大的技术进步，包括直视细像素 LED 显示技术和窄边框 LCD。以前体积庞大、占用空间的显示器已经演变成纤薄、无边框的显示器。目前用于各种应用的显示设备比传统显示器具有更高的对比度、更高的解析度并且消耗更少的电量。

关键亮点

  • 随着数位连接的采用和显示技术的最新进步，我们预计公共资讯显示器 (PID) 将会快速普及。数位显示面板的尺寸越来越大且价格越来越便宜，吸引了寻求独特产品实现的新参与企业，从而推动了数位萤幕的快速普及。一些国家用 LED 组成的数位电子看板取代广告牌，这推动了大尺寸LED 显示器产品的成长。
  • 网路广告日益复杂，广告拦截器、行销和广告收费高昂，促使企业寻求替代解决方案来展示他们的广告和讯息。此因素可能为户外大显示器领域带来有利机会，在预测期内提升其渗透率。
  • 显示技术的进步使得触控萤幕技术融入更大的显示器中，以改善使用者体验。这些触控萤幕显示器的主要应用包括公司会议室、控制室、零售店和教育机构。市场领先的供应商正在提供触控萤幕显示器以满足消费者日益增长的需求。
  • 传统室内电视墙（有时称为显示墙）通常由多个以矩形排列的显示器组成，以建立合适尺寸和宽高比的墙壁。目前的格式在过去十年中一直是主流，而且解决方案具有价格竞争力并且有效。此方法是利用薄边框液晶显示器（LCD）。
  • 大尺寸尺寸显示器在数位电子看板中的应用日益广泛，为研究市场创造了巨大的机会。随着互动性成为新型数位电子看板网路部署的核心，该技术将从单点触控显示器发展到多点触控萤幕，并最终转向多用户、多点触控、超高清/4K 显示器。有可能的。
  • 然而，在新冠疫情期间，参与企业专注于大型互动式显示器的非接触式技术创新。使用靠近显示表面的所有物体和人的悬停或电容图像与大显示器互动是一种直观的新互动方式。

大萤幕显示器 (LFD) 市场趋势

商业领域占据主要市场占有率

  • 这主要是由于越来越多的商家在商场、零售店安装各种尺寸的大萤幕，增加品牌活动和提供广告。
  • 此外，许多供应商提供者使用显示器，这些显示器具有与消费显示器相比的功能，例如纵向模式操作、附加输入连接埠、环境商务用、延长保固、全天候运行能力和更高的亮度。服务。
  • LFD 旨在成为一种可靠的资产，经过专门优化并适合用途，可在不影响商务用领域品质的情况下提供完美的性能。截至2022年1月31日，沃尔玛美国在全美经营4,742家门市。沃尔玛（原沃尔玛百货有限公司）是世界上最知名、最有价值的品牌之一。电视墙技术在商业街上越来越受欢迎，正成为不断发展的商业广告中越来越有吸引力和有用的工具。从客户的观点，数位显示器可以改变他们的购买内容，因为它们显示的资讯更接近购买点，从而推动商业领域对大尺寸尺寸显示器的需求。
  • 此外，预测期内，用于建立平滑电视墙的细像素 LED 显示器预计在商业领域也将迎来高需求。此外，随着消费者对电视墙优势的认识不断提高，预计将大大推动全球需求。

北美成长强劲

  • 预计北美将在预测期内出现显着增长，这得益于该地区大量参与企业的存在、该地区大尺寸显示器的采用日益增多以及广泛的研发活动。
  • 推动该区域市场成长的主要因素是户外广告的兴起。根据美国互动广告局（IAB）统计，近年来美国网路广告收入成长了35.4%。这包括数位户外广告，包括街道家具、交通广告、地点媒体和广告看板。由于产业前景乐观，预测期内该地区大尺寸显示器市场预计将稳定成长。
  • 透过策略伙伴关係关係，生态系统参与企业紧密合作，进行研究，将新技术推向市场。预计该因素将在预测期内推动对大尺寸尺寸显示器的需求。
  • 电视墙为所有影像提供高品质的像素密度和均匀的亮度。因此，电视墙在商业、工业和基础设施应用中的采用正在显着增长。预计从长远来看它的使用量将会增加。例如，2022 年 10 月，纽约旅游圣地时代广场的万豪侯爵酒店 (Marriott Marquis) 配备了全球最大的 LED电视墙，涵盖了整个酒店街区。
  • 该酒店由 Host Hotels and Resorts 拥有，在其维修的大厅安装了两面 50 英尺宽、8 英尺高的 1.8 毫米细间距 LED电视墙。 LG 表示，DVLED 显示器在震撼力和应用灵活性方面超越多面板安装，从而推动了北美地区对电视墙的需求。
  • 在北美，三星、LG 等主要企业正在利用广告看板进行广告宣传。因此，预计预测期内此类技术的使用不断增加将促进市场研究。

大尺寸显示器 (LFD) 产业概览

大尺寸尺寸显示器市场竞争激烈，有许多大大小小的参与企业向国内和国际市场供应产品。主要企业正在采用产品创新、併购、联盟和伙伴关係等策略来扩大其地理覆盖范围并获得竞争优势。市场的主要企业包括三星电子、LG 电子、NEC、夏普株式会社、巴可公司、松下公司和优派公司。

2022 年 7 月，三星与亚洲娱乐公司 CJ ENM 合作创建了新的虚拟製作场景。它是世界上最大的显示器之一，配备了微型 LED 技术、墙体系统和即时连接的摄影机。 CJ ENM Studio 是一个定制设计的椭圆形自订，直径20 米，高7 米，并在一个1,000 英寸的屏幕上显示三星的microSD 卡，该屏幕被称为“The Wall”，分辨率为30,720p (32K) x 4,320p (4K)。该墙可以根据内容创作者和空间的要求进行定制，包括以凸面或凹面设计安装在屋顶上。

2022年3月，三星电子与泰国最重要的房地产开发计划MQDC的The Forestias合作，将林业与住宅和商业区结合在一起。森林馆位于曼谷计划的中心地带，拥有三星尖端的显示技术“The Wall”，可提供最身临其境的影院体验。 The Wall 是世界上第一种模组化 MicroLED 技术，不受尺寸、解析度或外形的限制，可提供令人难以置信的清晰度。这项技术突破将使森林馆的 360 度剧场成为现实，为观众提供独一无二的影像体验。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 新冠疫情对大萤幕显示器市场的影响

第五章 市场动态

  • 市场驱动因素
    • 不断增加 LED 显示器的创新
    • 数位电子看板的使用日益增多
  • 市场问题
    • 网路广告的兴起

第六章 市场细分

  • 按显示类型
    • 电视墙
    • 独立
  • 按应用
    • 室内的
    • 户外的
  • 按最终用户
    • 商业的
    • 基础设施
    • 设施
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他地区（拉丁美洲、中东和非洲）

第七章 竞争格局

  • 公司简介
    • Panasonic Corporation
    • Barco NV
    • LG Electronics
    • Samsung Electronics Co., Ltd
    • NEC Corporation
    • Sharp Corporation
    • ViewSonic Corporation
    • Prysm Inc.
    • Sahara Presentation Systems PLC（Boxlight Corporation）
    • STERIS PLC
    • SigmaSense

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 67172

The Large Format Display Market size is estimated at USD 17.56 billion in 2025, and is expected to reach USD 24.10 billion by 2030, at a CAGR of 6.54% during the forecast period (2025-2030).

Large Format Display - Market - IMG1

The large display market has witnessed many significant technological advancements in the past few years, such as direct-view fine-pixel LED display technology and narrow-bezel LCDs. The previously used bulky and space-consuming displays have evolved into bezel-less and slim displays. The display devices currently used for various purposes have improved contrast ratio and high resolution and consume less power than traditional displays.

Key Highlights

  • The adoption of digital connectivity and recent advancements in display technologies are expected to drive the rapid adoption of public information displays (PID). The increasing panel size and affordable price of digital displays are a few significant factors resulting in the entry of several new players that find unique product implementations, helping digital screen adoption rapidly. The replacement of billboards with digital signage that comprises LEDs in several countries has aided the growth of the large format LED display products.
  • With increasing complexity around online advertising and the premium pricing charged for ad blockers, marketing, and advertising, companies are looking for alternative solutions that may enable them to display their advertisements or messages. This factor presents the outdoor large-format display segment with a lucrative opportunity, which may boost its adoption over the forecast period.
  • The technological advancements in display technology have led to the incorporation of touchscreen technology into large format displays that can offer enhanced user experience. The significant applications of these touchscreen displays are in corporate meetings, control rooms, retail stores, and educational institutes. Major vendors in the market are offering touchscreen displays to cater to the rising demand from consumers.
  • The traditional indoor video wall sometimes referred to as a display wall, is generally comprised of multiple displays arranged in a rectangular array to create appropriate wall size and aspect. The current format appears to have prevailed for the last decade, and the solution is price-competitive and effective. The approach is to leverage thin bezel liquid crystal displays (LCDs).
  • The rising applications of large format displays in digital signage create significant opportunities for the studied market. As interactivity becomes more central to new digital signage network deployments, the technology will likely evolve from single-touch displays to multi-touch screens before ultimately transitioning into multi-user, multi-touch, and ultra-HD/4K displays.
  • However, during the COVID-19 pandemic, players focused on innovation based on touchless technologies for interactive large-format displays. Large display interaction using hover and capacitive imaging of all objects and people near the display surface is an intuitive new way to interact.

Large Format Display (LFD) Market Trends

Commercial Segment to Hold Significant Market Share

  • The commercial segment is expected to witness significant growth during the forecast period, primarily owing to the increased brand activity and advertisements of offers by various organizations increasingly deploying large screens of different sizes in shopping malls and retail stores.
  • Moreover, compared to consumer displays, commercial displays from many vendors are offered additional features and services such as portrait mode operation, other input ports, environment resistance, extended warranty, ability to operate all day, and higher brightness.
  • LFDs are designed to be a reliable asset, specially optimized to perform perfectly, fit for purpose, and without compromising quality in the commercial segment. Walmart United States had 4,742 stores throughout the United States as of January 31, 2022. Walmart, formerly known as Wal-Mart Stores, Inc., is one of the world's most well-known and valuable brands. Growing in popularity across the high street, video wall technology is an increasingly engaging and beneficial tool for commercials as it continues to evolve. The customer's viewpoint is that digital displays can change what they buy because of the information displayed close to the point of purchase, thus driving the demand for large format displays in the commercial segment.
  • Furthermore, the fine-pixel LED displays used to construct smooth video walls are also expected to experience high demand from the commercial sector during the forecast period. Also, the increasing awareness of the benefits of video walls among customers is expected to increase their demand across the globe drastically.

North America to Witness Significant Growth

  • The North American region is expected to witness significant growth over the forecast period due to some essential players in the region, coupled with the extensive R&D activities resulting in the full-scale adoption of the large format displays in the area.
  • The primary factor driving the growth of this regional market is rising outdoor advertisements. According to IAB (U.S.), online advertising revenue in the United States has grown 35.4 percent in recent years. It includes digital out-of-home and comprises street furniture, transit advertising, place-based media, and billboards. With such a positive outlook from the industry, the large format display market is expected to grow steadily in the region over the forecast period.
  • Through strategic partnerships, the players in the ecosystem are working closely to introduce new technologies into the market studied. This factor will fuel the demand for large-format displays over the forecast period.
  • The video walls offer a high-quality pixel density and uniform brightness for every picture. As a result, the inclination towards the deployment of video walls in applications such as commercial, industrial, and infrastructural has increased significantly. It is expected to gain traction in the long run. For instance, in October 2022, the Marriott Marquis in New York's tourist mecca of Times Square had one of the more enormous LED video walls on the planet lining an entire block of the hotel, and now that building also has two jumbo LED video walls inside, aimed at guests.
  • The hotel owned by Host Hotels and Resorts factored a pair of 50-foot wide, eight-foot-tall 1.8mm fine pitch LED video walls in its renovated lobby, on bulkheads that flank a split-floor walkway. According to LG, a DVLED display would blow away a multi-panel installation in terms of wow factor and usage flexibility, thus driving the demand for videowalls in the North American region.
  • Several prominent players in North America such as Samsung, LG, and many more are launching campaigns that use billboards to promote ad campaigns among the region's people. Thus, this increased technology usage is expected to boost the market studied over the forecast period.

Large Format Display (LFD) Industry Overview

The Large Format Display Market is highly competitive owing to the presence of many small and large players in the market supplying their products in the domestic and international markets, with the major players adopting strategies like product innovation and mergers and acquisitions, collaborations, and partnerships to expand their geographical reach and stay ahead of the competition. Some of the major players in the market are Samsung Electronics Co., Ltd, LG Electronics, NEC Corporation, Sharp Corporation, Barco NV, Panasonic Corporation, ViewSonic Corporation, and many more.

In July 2022, Samsung created a new virtual production set in collaboration with the Asian entertainment company CJ ENM. It is one of the largest in the world, with micro LED technology, a wall system, and real-time connected cameras. The CJ ENM studio has the micro LED technology from Samsung via 'The Wall,' a screen of more than 1,000" with a custom oval design 20 meters in diameter and seven meters high that supports a 30,720 p resolution (32K) x 4,320p (4K). 'The Wall's' specifications are customizable to suit the requirements of content creators and the space, such as installation on the roof with a convex or concave design.

In March 2022, Samsung Electronics partnered with The Forestias by MQDC, Thailand's most significant property development project, combining forest with residences and commercial areas. Samsung supplied its state-of-the-art display technology, The Wall, to The Forest Pavilion, located at the heart of the project in Bangkok, to showcase the most immersive cinematic experience. The Wall is the world's first modular MicroLED technology that delivers incredible definition without size, resolution, or form restrictions. This innovation enables a 360-degree theater in The Forest Pavilion that lets the audience enjoy a one-of-a-kind visual experience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Large Format Display Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Innovation in LED Display
    • 5.1.2 Increased Applications for Digital Signage
  • 5.2 Market Challenges
    • 5.2.1 Increased Online Advertisement

6 MARKET SEGMENTATION

  • 6.1 By Display Type
    • 6.1.1 Video Wall
    • 6.1.2 Standalone
  • 6.2 By Application
    • 6.2.1 Indoor
    • 6.2.2 Outdoor
  • 6.3 By End User
    • 6.3.1 Commercial
    • 6.3.2 Infrastructural
    • 6.3.3 Institutional
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Rest of the World (Latin America, Middle East and Africa)

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Panasonic Corporation
    • 7.1.2 Barco NV
    • 7.1.3 LG Electronics
    • 7.1.4 Samsung Electronics Co., Ltd
    • 7.1.5 NEC Corporation
    • 7.1.6 Sharp Corporation
    • 7.1.7 ViewSonic Corporation
    • 7.1.8 Prysm Inc.
    • 7.1.9 Sahara Presentation Systems PLC (Boxlight Corporation)
    • 7.1.10 STERIS PLC
    • 7.1.11 SigmaSense

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET