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市场调查报告书
商品编码
1645241
全球手机电源配件市场:成长、未来展望与竞争分析(2025-2033)Mobile Phone Power Accessories Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
手机电源配件,顾名思义,是专门为给手机供电而设计的各种小工具和设备。这个市场包含各种的产品,从充电器、行动电源、电池、充电线到车载充电器。在这个数字互联时代,对手机的依赖呈指数级成长。因此,确保这些设备不会断电的电源配件的需求也激增。预计2025年至2033年期间手机电源配件市场年复合成长率为 6.1%。
驱动因素:对手机多种用途的依赖性不断增强
手机电源配件市场最重要的驱动因素之一是,人们对手机的依赖性越来越强,不仅仅是用于通讯。如今,智慧型手机可以充当相机、音乐播放器、GPS 设备、网路浏览器甚至是微型计算机,提供从食品配送到网路银行等各种应用。从人们的日常行为就可以看出这一点。最近的一项大学研究发现,人们平均每天查看手机 96 次。每 10 分钟一次。此外,游戏界也将很大一部分注意力转向手机游戏。大型游戏非常耗电,会比以前更快耗尽手机电池。同样,随着 Netflix 和 Spotify 等串流媒体服务的出现,手机上的内容消费量激增,因此需要持续供电备份解决方案。
机会:无线充电技术的出现与应用
随着无线充电的发展日益普及,科技界正热闹非凡。它不仅省去了电线,还提高了充电速度和效率。这种演变为手机电源配件市场参与者提供了巨大的机会。这一趋势从无线充电器销售量的不断增加就可以看出。根据科技杂誌发表的文章 ,无线充电板和支架的销售量在过去一年中大幅成长。此外,许多咖啡馆和餐厅都推出了内建无线充电功能的桌子,这预示着未来充电将成为环境中无形的一部分。
限制因素:环境问题与废弃物产生
电源配件的需求上升,但并非没有挑战。人们对电子垃圾对环境的影响日益担忧,这是一个重要的阻碍因素。手机配件,尤其是低品质的配件,寿命是有限的。大量报告指出电子垃圾堆积如山,这便是造成环境负担的证据。一部纪录片展示了不当处理的电子配件如何将有害化学物质渗入土壤和水中,严重破坏环境。此外,许多电源配件都采用塑胶包装,进一步增加了环境负担。
挑战:先进内建电池技术的兴起
这个市场面临的一个主要挑战是智慧型手机内部电池技术的快速进步。每家公司都推出了配备电池的手机,并声称一次充电可以使用一天以上。从近期各大手机厂商发表的产品中可以看出这一趋势。某大品牌最近推出了一款电池续航力长达 48 小时的智慧型手机,而另一家竞争对手则展示了可在 30 分钟内为手机充满电的快速充电技术。这些进步减少了对外部电源配件的依赖,对市场成长构成了挑战。
依组件划分的市场
依组件分析手机电源配件市场,由于对行动充电解决方案的需求激增,预计到2024年,行动电源领域将在收入方面占据主导地位。随着人们的移动性越来越强并且旅行范围越来越广,对便携式充电解决方案的需求变得迫切。然而,由于充电速度和技术的快速创新,尤其是快速充电和无线充电解决方案的进步,充电器领域预计将在2025年至2033年期间以最高的年复合成长率成长。电源线也占了很大的占有率,主要是因为它是消耗品,需要经常更换。
依销售通路细分市场
以2024年的销售管道划分,线下通路在收入方面仍将占据主导地位。这项优势源自于消费者偏好触觉购物体验,可以亲自检查配件的品质和相容性。然而,随着数位转型席捲各个行业,预计线上销售管道将在2025年至2033年期间实现最高的年复合成长率。电子商务平台的成长,加上送货上门的便利性和更多的选择,可能会推动这一领域的发展。
区域分析
得益于庞大的人口和巨大的智慧型手机普及率,亚太地区预计将在2024年在收入方面领先。在印度和中国等中产阶级蓬勃发展的国家,对手机以及电源配件的需求激增。在2025-2033年的预测期内,非洲地区预计将呈现最高的年复合成长率。这一成长可能是由非洲大陆智慧型手机普及率的提高、互联网连接性的扩大和数位素养的提高所推动的。
主要公司分析
在竞争格局中,已经出现了一些将在2024年引领手机电源配件市场格局的公司。 Anker Innovations Ltd.、Apple Inc.、Aukey、BBK Electronics Corp.Ltd.、Belkin International.Inc.、Google LLC.、Huawei Technology Co.Ltd.、Samsung Electronics Co.Ltd.、Xiaomi Corporation、Ventev、Griffin Technology Griffin Technology等品牌均凭藉对品质、创新和广泛分销网路的重视而建立了自己的优势。他们的策略通常围绕着满足消费者不断变化的需求,例如太阳能行动电源和更耐用的电缆。预计2025年至2033年间市场竞争将会加剧。新进业者将寻求利用新技术并开拓未饱和市场,而现有企业将寻求透过合併、收购和加强对研发的重视来巩固其地位。
Mobile phone power accessories, as the name suggests, refer to the various gadgets and devices designed to power or support the power needs of mobile phones. This market encompasses a vast array of products, from chargers, power banks, batteries, charging cables to car chargers. In the age of digital connectivity, the reliance on mobile phones is increasing exponentially. As such, the demand for power accessories, ensuring these gadgets never run out of juice, has seen a similar surge. Mobile phone power accessories market is estimated to grow at a CAGR of 6.1% from 2025 to 2033.
Driver - Growing Dependency on Mobile Phones for Multiple Applications
One of the most significant drivers for the mobile phone power accessories market is the rising dependency on mobile phones for a host of applications beyond mere communication. Nowadays, smartphones serve multifarious purposes, functioning as cameras, music players, GPS devices, internet browsers, and even mini-computers with their multitude of apps for everything from food delivery to online banking. Evidences pointing towards this can be found in the everyday behavior of people. A recent survey conducted by a university showcased that an average individual checks their phone 96 times a day. That's once every 10 minutes. Additionally, the gaming community has also shifted a substantial chunk of its attention to mobile gaming. Heavy games, consuming more power, mean that the phone's battery is being drained faster than ever. Similarly, with the advent of streaming services like Netflix and Spotify, content consumption on phones has skyrocketed, requiring constant power backup solutions.
Opportunity - Advent and Adoption of Wireless Charging Technologies
The technology realm is abuzz with the development and increased adoption of wireless charging. It's not just about eliminating wires but also enhancing the charging speed and efficiency. This evolution offers a golden opportunity for players in the mobile phone power accessories market. Evidences of this trend are noticeable in the increasing sales of wireless chargers. An article published in a technology magazine noted a significant uptick in the sales of wireless charging pads and stands in the past year. Furthermore, many cafes and restaurants are introducing tables with built-in wireless charging, hinting at a future where charging becomes an invisible and integrated part of our environments.
Restraint - Environmental Concerns and Waste Generation
While the demand for power accessories is on the rise, it's not without its challenges. The increasing concerns about the environmental impacts of electronic waste pose a considerable restraint. Mobile phone accessories, especially low-quality ones, have a limited life. Evidences of this environmental toll can be found in the numerous reports highlighting mountains of electronic waste. A documentary showcased the significant environmental degradation caused by improperly discarded electronic accessories, leaching harmful chemicals into the soil and water. Furthermore, many power accessories come packaged in plastic, adding to the environmental burden.
Challenge - The Rise of Inbuilt Advanced Battery Technologies
A major challenge facing this market is the rapid advancements in inbuilt battery technologies in smartphones. Companies are introducing phones with batteries that claim to last more than a day on a single charge. Evidences of this trend can be seen in the recent launches by major mobile phone manufacturers. A leading brand recently introduced a smartphone boasting a 48-hour battery life, and another competitor showcased a rapid charging technology that charges a phone fully in less than 30 minutes. Such advancements could reduce the dependency on external power accessories, posing a challenge to the market's growth.
Market Segmentation by Component
When dissecting the mobile phone power accessories market by component, in 2024, the Power Bank segment dominated in revenue terms due to the surge in demand for on-the-go charging solutions. As people became increasingly mobile and undertook extensive travel, the need to have a portable charging solution became imperative. Yet, it's the Chargers segment that is expected to witness the highest CAGR from 2025 to 2033, given the rapid innovations in charging speeds and technologies, especially with the advancement in fast charging and wireless charging solutions. Power Cables also held a significant share, primarily because of their wear and tear nature, necessitating frequent replacements.
Market Segmentation by Sales Channel
On the front of sales channels in 2024, the Offline channel was still reigning supreme in terms of revenue. This prominence can be attributed to consumers' preference for a tactile shopping experience, allowing them to gauge the quality and compatibility of accessories firsthand. However, as digital transformation sweeps across sectors, the Online sales channel is anticipated to register the highest CAGR from 2025 to 2033. The growth of e-commerce platforms, paired with the convenience of doorstep delivery and a plethora of choices, is set to propel this segment.
Regional Analysis
Geographically, the Asia-Pacific region was the top performer in terms of revenue in 2024, thanks to its vast population and the immense penetration of smartphones. Countries like India and China, with their burgeoning middle class, have seen an explosive demand for mobile phones and, by extension, power accessories. In the forecasted period of 2025 to 2033, the African region is expected to manifest the highest CAGR. This growth will likely be driven by increasing smartphone adoption rates in the continent, backed by expanding internet connectivity and digital literacy.
Analysis of Key Players
In the competitive landscape, 2024 saw some clear market leaders in the Mobile Phone Power Accessories domain. Brands like Anker Innovations Ltd., Apple Inc., Aukey, BBK Electronics Corp. Ltd., Belkin International. Inc., Google LLC., Huawei Technology Co., Ltd., Samsung Electronics Co., Ltd., Xiaomi Corporation, Ventev, Griffin Technology Griffin Technology had a stronghold, owed largely to their emphasis on quality, innovation, and expansive distribution networks. Their strategies often revolved around catering to the evolving needs of the consumers - whether it was through introducing power banks with solar charging capabilities or cables with enhanced durability. As we move ahead, from 2025 to 2033, the market is expected to witness intensified competition. Entrants will likely harness emerging technologies and tap into unsaturated markets, while incumbents will try to consolidate their position through mergers, acquisitions, and a focus on R&D.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Mobile Phone Power Accessories market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Mobile Phone Power Accessories market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.