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市场调查报告书
商品编码
1645249
全球零售个人化营养与健康市场:成长、未来展望与竞争分析,2025-2033年Personalized Retail Nutrition and Wellness Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
零售个人化营养和健康市场细分了健康产业,致力于提供根据个人健康需求和目标量身定制的营养、健康建议和产品。科技(尤其是资料分析和人工智慧)与营养和健康领域的交汇催生了这种个人化方法。然而,与任何快速成长的行业一样,零售个人化营养和健康市场的发展道路充满了驱动因素、机会、限制和挑战。受技术整合、不断变化的消费者需求和地理扩张的推动,零售个人化营养和健康市场预计在2025年至2033年期间以 14.2%的年复合成长率成长。
驱动因素:健康意识不断增强,对客製化解决方案的需求
零售个人化营养和健康市场快速成长的核心是全球消费者健康意识的不断增强。人们不再满足于千篇一律的健康养生方式。相反,他们希望得到针对自己独特的健康状况和生活方式量身定制的建议。这一趋势是由直接面向消费者的基因检测试剂盒的激增所推动的。 23andMe 和 AncestryDNA 等公司提供对潜在遗传健康风险的洞察,其销售额飙升。根据《麻省理工技术评论》的资料,已有超过 2,600万消费者在家中进行了基因祖先测试并提供了相关健康资讯。这种激增凸显了消费者希望详细了解自己的健康状况,推动了个人化营养和健康解决方案的需求。
机会:将先进技术融入个人化健康评估
这个市场的独特机会在于将先进技术,尤其是人工智慧(AI)和机器学习(ML)融入健康评估和建议生成。融入人工智慧演算法的穿戴式技术将提供即时健康资料并提供有针对性的营养和健康建议。Stanford MedicineのHealth Trends Report中的一项研究强调了人工智慧从大量健康资料中获取有意义模式的潜力,表明它将在根据个人需求制定健康建议方面发挥关键作用。
抑制:隐私问题与资料安全
但是道路并非一帆风顺。对市场的一个重大限制是对隐私和资料安全的担忧。由于个人化营养在很大程度上依赖于收集有关个人健康、遗传和生活方式的复杂细节,因此资料外洩和滥用的风险是显而易见的。2018年 MyFitnessPal 资料外洩事件等事件使隐私问题成为人们关注的焦点,据称约 1.5亿用户的个人资料在未经许可的情况下被存取。这样的案例凸显了个人化健康解决方案中与资料收集、储存和安全相关的挑战。
挑战:标准化和验证个人化推荐
这个行业的一个固有挑战是标准化和验证个人化推荐。鑑于该行业仍在发展中,定义建议的准确性和适当性的通用框架仍处于起步阶段。英国营养基金会在一篇评论中指出了确保个人化饮食建议符合国家饮食指南的挑战,并强调需要采取平衡的方法来确保建议个性化且科学合理。
市场区隔:依类型范围
在零售个人化营养与健康领域,深入研究细分市场可以发现重要的细微差别。市场区隔包括 "固定推荐" 、 "重复推荐" 、 "持续推荐" 和 "个人化测试" 。2025年,固定推荐占最大的收入占有率。这种方法根据常见的健康状况提供标准化建议,引起了广泛寻求个人化健康切入点的使用者的共鸣。然而,从2025年到2033年,持续性建议将成为焦点并将实现最高的年复合成长率。随着即时健康监测设备变得越来越普及,消费者越来越倾向于根据其不断变化的健康指标、饮食习惯和生活方式进行调整和发展的健康建议。有苹果和 Fitbit 等大公司的智慧健康穿戴装置销量不断成长等证据支持,这种持续、适应性的方法有望在未来十年重新定义个人化健康。
市场区隔:依交付管道
如果考虑基于交付管道的细分,其中包括数位平台、直接咨询、健康诊所和家庭套件等选项,那么数位平台将在2024年占据收入榜的主导地位。能够随时获得客製化的健康建议非常方便,尤其是在疫情导致的远距生活期间,这为这一细分市场带来了巨大的推动。然而,家用套件预计将快速成长,在2025年至2033年期间实现最高年复合成长率。它的吸引力在于将便利性和精确性完美地结合在一起,让人们可以在家中进行测试并获得客製化建议。 23andMe 和 EverlyWell 等提供居家健康检测解决方案的公司数量激增就是这一趋势的证据。
依区域的见解
从地理位置来看,北美将主导零售个人化营养和健康领域,并在2024年获得最大的收入。医疗保健技术整合、高消费支出以及不断增强的健康意识等因素巩固了其领先地位。然而,展望2033年,亚太地区将成为年复合成长率最高的竞争者。中国、印度和日本等国家的中产阶级迅速成长,数位健康平台的采用率不断提高,对个人化健康解决方案的偏好也日益增加。这些发展动力,加上该地区庞大的人口基础,将推动该地区的加速成长。
竞争考察
2024年的竞争态势将以科技公司和医疗保健巨头的融合为特征。 Nature's Lab、Cargill, Incorporated、Nature's Bounty、Bayer AG、PlateJoy LLC、Better Therapeutics Inc.、Viome Life Sciences, Inc.、Noom, Inc.、Savor Health、Nutrigenomix、收购Fitbit的DNAfit(Prenetics Global)。同时,Nutrigenomics 和 DNAfit 等传统公司透过不断创新和广泛的产品供应巩固了其地位。他们的策略是双重的:持续进行技术整合以提高推荐的准确性,并透过合作和收购进行全球扩张。然而,展望2033年,随着新兴新创公司和本地企业进入市场,竞争领域预计将变得更加分散。利用人工智慧和机器学习并致力于小众健康需求,这些进入者将确保市场保持活力、创新和高度竞争力。
The personalized retail nutrition and wellness market delineates the sector of the health industry focusing on the provision of individualized nutrition, wellness advice, and products tailored to an individual's specific health needs and goals. The intersection of technology, particularly data analytics and AI, with the field of nutrition and wellness, has given birth to this personalized approach. But, as with any burgeoning industry, the journey of the personalized retail nutrition and wellness market is navigated by a mix of drivers, opportunities, restraints, and challenges. personalized retail nutrition and wellness market is estimated to grow at a CAGR of 14.2% from 2025 to 2033, fueled by technological integrations, evolving consumer needs, and geographical expansions.
Driver: Heightened Health Consciousness and Demand for Tailored Solutions
Central to the surge in the personalized retail nutrition and wellness market is the heightened health consciousness among consumers globally. People are no longer satisfied with one-size-fits-all health solutions. Instead, they seek recommendations tailored to their unique health profiles and lifestyles. The evidential backbone to this trend can be drawn from the surge in direct-to-consumer genetic testing kits. Companies like 23andMe and AncestryDNA, which offer insights into potential genetic health risks, have witnessed booming sales. According to data from MIT Technology Review, more than 26 million consumers have taken at-home ancestry tests, which also offer associated health information. This surge underscores the consumers' intent to understand their health at a granular level, propelling the demand for personalized nutrition and wellness solutions.
Opportunity: Integration of Advanced Technologies in Personalized Health Assessment
An unparalleled opportunity in this market lies in the integration of advanced technologies, particularly Artificial Intelligence (AI) and Machine Learning (ML), in health assessment and recommendation generation. Wearable technology, integrated with AI algorithms, can provide real-time health data, enabling precise nutrition and wellness advice. A study from Stanford Medicine's Health Trends Report emphasized the potential of AI in deriving meaningful patterns from vast health data, suggesting its crucial role in tailoring health advice to individual needs.
Restraint: Privacy Concerns and Data Security
However, the road isn't devoid of bumps. A significant restraint in the market is the looming concern over privacy and data security. With personalized nutrition relying heavily on collecting intricate details about an individual's health, genetics, and lifestyle, the risk of data breaches and misuse is palpable. Privacy concerns were brought to the limelight with incidents like the 2018 MyFitnessPal data breach, where personal data from about 150 million users were reportedly accessed without authorization. Such instances underscore the challenges associated with data collection, storage, and security in personalized health solutions.
Challenge: Standardization and Validation of Personalized Recommendations
An inherent challenge in the industry is the standardization and validation of personalized recommendations. Given the nascent stage of the industry, a universal framework defining the accuracy and relevance of advice is still in its infancy. The British Nutrition Foundation, in one of its reviews, pointed out the challenge of ensuring that personalized dietary advice adheres to national dietary guidelines, emphasizing the need for a balanced approach that ensures individualized yet scientifically sound advice.
Market Segmentation By Type Scope
In the realm of the Personalized Retail Nutrition and Wellness industry, segmentation deep-dives reveal significant nuances. When segmented by Type Scope, the market offers Fixed Recommendation, Repeat Recommendation, Continuous Recommendation, and Personalized Testing. In the year 2025, Fixed Recommendation secured the largest share of revenue. This approach, offering standardized recommendations based on generic health profiles, resonated with a broader audience seeking initial forays into personalized health. However, the forecast from 2025 to 2033 propels Continuous Recommendation to the spotlight, expected to register the highest CAGR. With real-time health monitoring devices gaining traction, consumers are inclining towards health advice that adjusts and evolves with their changing health metrics, dietary habits, and lifestyle. This continuous, adaptive approach, backed by evidences like the rising sales of smart health wearables from giants like Apple and Fitbit, is anticipated to redefine personalized wellness in the coming decade.
Market Segmentation by Delivery Channel
Hypothetically considering this to be a segmentation based on Delivery Channel-with options like Digital Platforms, Direct Consultations, Wellness Clinics, and Home Kits-in 2024, Digital Platforms dominated the revenue charts. The convenience of accessing tailored health advice at one's fingertips, especially during the pandemic-induced remote living, significantly bolstered this segment. Yet, casting an eye from 2025 to 2033, Home Kits are surging forward, expected to clock the highest CAGR. The allure lies in the seamless blend of convenience and precision, allowing individuals to undertake tests at home and receive tailored advice. The surge in companies like 23andMe and EverlyWell, providing home-based health testing solutions, stands testimony to this trend.
Regional Insights
From a geographical lens, North America, in 2024, etched its dominance in the Personalized Retail Nutrition and Wellness sector, grabbing the most substantial revenue chunk. Factors like technological integration in healthcare, high consumer spending, and increased health consciousness cemented its pole position. However, peering into the decade leading up to 2033, the Asia-Pacific region emerges as a contender exhibiting the highest CAGR. Countries like China, India, and Japan are witnessing burgeoning middle classes, increased penetration of digital health platforms, and a growing inclination towards personalized health solutions. These dynamics, supplemented by the massive population base in the region, are set to steer the region's accelerated growth.
Competitive Insights
Competitive Dynamics in 2024 were marked by a blend of technological companies and healthcare giants. Companies like Nature's Lab, Cargill, Incorporated, Nature's Bounty, Bayer AG, PlateJoy LLC, Better Therapeutics Inc., Viome Life Sciences, Inc., Noom, Inc., Savor Health, Nutrigenomix, DNAfit (Prenetics Global) with its Fitbit acquisition, ventured into the personalized health domain. Simultaneously, traditional players like Nutrigenomix and DNAfit consolidated their positions with continuous innovations and expansive offerings. Their strategies were often twofold: continuous technological integration to improve the precision of recommendations and global expansions through partnerships and acquisitions. But, as the horizon extends to 2033, the competitive arena is expected to be more fragmented, with startups and local players entering the fray. These entrants, leveraging AI and ML, and focusing on niche health needs, will ensure that the market remains vibrant, innovative, and fiercely competitive.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Personalized Retail Nutrition and Wellness market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Personalized Retail Nutrition and Wellness market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.