![]() |
市场调查报告书
商品编码
1791769
个人化零售营养与健康的全球市场Personalized Retail Nutrition and Wellness |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计到 2030 年,全球个人化零售营养和健康市场规模将达到 105 亿美元
全球个人化零售营养与健康市场规模预计在2024年达到42亿美元,预计2024年至2030年期间的复合年增长率为16.4%,到2030年将达到105亿美元。建议是本报告分析的细分市场之一,预计其复合年增长率将达到17.8%,到分析期结束时规模将达到50亿美元。持续性建议细分市场在分析期间的复合年增长率预计将达到14.1%。
美国市场规模估计为 11 亿美元,中国市场预计复合年增长率为 15.4%
美国个人化零售营养与健康市场规模预计2024年达到11亿美元。作为世界第二大经济体,中国预计到2030年市场规模将达到16亿美元,在2024-2030年的分析期间内,复合年增长率为15.4%。其他值得关注的区域市场包括日本和加拿大,预计在分析期间内,这两个市场的复合年增长率分别为15.3%和14.0%。在欧洲,预计德国市场的复合年增长率为11.9%。
全球个人化零售营养与健康市场—主要趋势与驱动因素摘要
什么是个人化零售营养和健康?
个人化零售营养与健康是指为满足个人特定饮食、营养和生活方式需求而设计的客製化健康与健康解决方案。这种方法利用基因检测、生物特征数据和人工智慧 (AI) 等先进技术,根据个人健康目标制定个人化营养计划和健康产品。个人化营养会考虑遗传、年龄、性别、活动量、过敏史和个人偏好等因素,建议最有效的饮食、补充剂和生活方式改变。
在零售层面,随着消费者寻求更个人化的健康解决方案,这些服务正变得越来越普遍。消费者可以透过应用程式、线上平台或店内咨询获得个人化产品,获得根据其独特需求量身定制的饮食建议、膳食计划、营养补充剂和健康常规。例如,个人化营养服务可以根据基因检测和健康追踪数据推荐特定的维生素、矿物质和食物,并提案食材自煮包和补充剂,以支持个人健康目标,例如减重、增肌和提升能量水平。同时,个人化健康解决方案可以包括个人化健身计画、正念练习、压力管理工具等等。
个人化零售营养和健康市场为何不断成长?
由于消费者对客製化健康解决方案的需求不断增长、技术进步以及人们对健康和保健日益关注,个人化零售营养与保健市场正在不断扩张。市场成长的关键驱动力之一是消费者日益意识到营养与保健对长期健康的重要性。随着肥胖、糖尿病和心臟病等慢性疾病的增多,人们越来越积极地关注自身健康,并寻求优化营养以预防或控制这些疾病的方法。因此,人们对个人化营养与保健解决方案的兴趣日益浓厚,这些解决方案能够帮助人们在饮食和生活方式方面做出明智的选择。
技术进步也推动了该市场的成长。人工智慧、穿戴式装置和行动应用程式的使用可以收集和分析健康数据,从而提供更准确、更个人化的推荐。基因检测可以帮助个人了解自己的身体对特定食物、营养素和运动的反应,这极大地促进了对客製化健康产品的需求。此外,远端保健和线上健康咨询的兴起,使消费者能够更轻鬆地远端获取个人化营养服务,进一步推动了该市场的扩张。现在,消费者可以透过数位平台便利地获得个人化营养和健康解决方案,从而更容易采用这些服务。
此外,随着人们健康意识的增强,对健康产品的需求也显着增长,这些产品不仅要有效,还要安全、永续且环保。消费者越来越追求符合个人健康目标的个人化产品,同时也要考虑其道德和环境影响。这种消费行为的转变催生了专注于有机、洁净标示和环保成分的个人化健康营养品牌,进一步扩大了市场。
塑造个人化零售营养和健康未来的主要趋势是什么?
个人化零售营养与健康的未来正受到多种关键趋势的影响,包括人工智慧 (AI) 与机器学习的融合、健康环保产品的兴起,以及对预防性医疗保健的日益关注。其中一个主要趋势是将人工智慧和机器学习融入个人化营养计画和健康解决方案的开发中。人工智慧驱动的应用程式和平台越来越能够分析包括遗传资讯、生活习惯和生物识别数据在内的大型数据集,从而提供有针对性的营养和健康提案。这些技术还能帮助企业制定个人化的健康计划,以适应个人不断变化的健康需求和目标。
另一个重要趋势是消费者越来越重视健康环保产品。消费者越来越意识到其购买决策对环境和道德的影响,这推动了永续采购、有机和无农药健康产品的发展。随着消费者不仅重视自身健康,也关注地球健康,对洁净标示、非基因改造和植物来源产品的需求日益增长。个人化营养零售品牌越来越多提供符合这些价值观的产品,创造出既个人化又环保的产品。
预防性医疗保健也是个人化健康领域的关键趋势。越来越多的消费者希望在健康问题出现之前就进行预防,而不是仅仅在问题发生后才进行治疗。这推动了个人化健康解决方案的发展,这些解决方案专注于优化个人健康,而不仅仅是解决特定的健康问题。专注于改善睡眠、管理压力、增强免疫力、支持消化器官系统健康等的服务和产品正日益普及。透过提供个人化解决方案,以更全面的方式实现健康,市场正在转向提供有助于整体健康和长期活力的产品。
个人化零售营养与健康市场的成长动力是什么?
个人化零售营养与健康市场的成长受到多种因素的推动,包括消费者对预防性医疗保健日益增长的兴趣、生物技术和健康数据分析的进步以及数位健康平台的兴起。其中一个关键驱动因素是向预防性医疗保健的转变,消费者越来越关注主动改善健康,而不仅仅是治疗疾病。基于个人健康数据的个人化营养服务提供了更有针对性的方法来维持最佳健康状态。透过根据个人需求客製化饮食和生活方式选择,个人化健康解决方案可帮助消费者预防慢性疾病并改善整体健康状况,因此对注重健康的个人越来越有吸引力。
生物技术和健康数据分析的进步也促进了市场的成长。随着基因检测、微生物组分析和穿戴式健康设备变得越来越普及且价格越来越实惠,人们越来越了解自身独特的基因组成和生活方式如何影响健康。这些丰富的资讯有助于开发更精准、更有效的个人化营养和健康产品。随着人工智慧和机器学习技术的不断发展,个人化健康建议也越来越精准,进一步推动了市场的成长。
另一个关键驱动因素是数远端医疗服务和电商网站。这些平台使消费者更容易获得个人化营养和健康服务,因为他们可以透过智慧型手机或电脑轻鬆获得咨询、产品推荐和健康工具。随着数位健康生态系统的发展,越来越多的消费者开始接受适合自己忙碌生活方式的个人化健康解决方案,推动了对客製化健康产品的需求。
最后,对永续性和环保消费日益增长的关注正在影响市场。消费者如今渴望个人化产品,它们不仅能够支持他们的健康目标,还能契合他们的永续性价值。这包括采用有机成分、符合道德标准的材料以及对环境影响最小的包装製成的产品。随着这类产品需求的成长,个人化营养和健康领域的公司正在不断改进其产品,以满足消费者的偏好,并进一步扩大其市场覆盖范围。
部分
产品类型(重复建议、固定建议、持续建议、个人化测试)
人工智慧集成
利用检验的专家内容和 AI 工具转变您的市场和竞争情报。
Global Industry Analysts 没有遵循查询 LLM 或特定产业SLM 的典型规范,而是建立了一个来自世界各地领域专家的精选内容库,其中包括视频录像、博客、搜寻引擎研究以及大量的公司、产品/服务和市场数据。
关税影响係数
全球产业分析师根据公司总部所在国家、製造地和进出口(成品和原始设备製造商)情况预测其竞争地位的变化。这种复杂而多面的市场动态预计将以多种方式影响竞争对手,包括销货成本(COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。
Global Personalized Retail Nutrition and Wellness Market to Reach US$10.5 Billion by 2030
The global market for Personalized Retail Nutrition and Wellness estimated at US$4.2 Billion in the year 2024, is expected to reach US$10.5 Billion by 2030, growing at a CAGR of 16.4% over the analysis period 2024-2030. Repeat Recommendation, one of the segments analyzed in the report, is expected to record a 17.8% CAGR and reach US$5.0 Billion by the end of the analysis period. Growth in the Fixed Recommendation segment is estimated at 14.1% CAGR over the analysis period.
The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 15.4% CAGR
The Personalized Retail Nutrition and Wellness market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.6 Billion by the year 2030 trailing a CAGR of 15.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.3% and 14.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.9% CAGR.
Global Personalized Retail Nutrition and Wellness Market - Key Trends & Drivers Summarized
What Is Personalized Retail Nutrition and Wellness and How Does It Work?
Personalized retail nutrition and wellness refer to tailored health and wellness solutions that are designed to meet an individual's specific dietary, nutritional, and lifestyle needs. This approach leverages advanced technologies, such as genetic testing, biometric data, and artificial intelligence (AI), to create personalized nutrition plans and wellness products that align with a person’s health goals. Personalized nutrition considers factors such as genetics, age, gender, activity levels, allergies, and personal preferences to recommend the most effective diets, supplements, or lifestyle changes.
At the retail level, these services are becoming more common as consumers seek more customized solutions for their health. Consumers can access personalized products through apps, online platforms, or in-store consultations, where they receive dietary advice, meal plans, nutritional supplements, and wellness routines tailored to their unique needs. For example, personalized nutrition services can suggest specific vitamins, minerals, and foods based on genetic testing or health tracking data, and offer meal kits or supplements that support individual health goals such as weight loss, muscle gain, or improved energy levels. Personalized wellness solutions, on the other hand, might include personalized fitness plans, mindfulness practices, and stress management tools.
Why Is the Personalized Retail Nutrition and Wellness Market Expanding?
The personalized retail nutrition and wellness market is expanding due to the increasing consumer demand for customized health solutions, advancements in technology, and a growing focus on health and well-being. One of the primary drivers of market growth is the growing awareness among consumers about the importance of nutrition and wellness for long-term health. With the rise of chronic diseases such as obesity, diabetes, and heart disease, individuals are becoming more proactive about their health and are looking for ways to optimize their nutrition to prevent or manage these conditions. As a result, there is a rising interest in personalized nutrition and wellness solutions that can help individuals make informed choices about their diet and lifestyle.
The advancements in technology are also fueling the growth of this market. The use of AI, wearable devices, and mobile apps to collect and analyze health data allows for more accurate and personalized recommendations. Genetic testing has made it possible for individuals to understand how their bodies respond to specific foods, nutrients, and exercise, which has significantly contributed to the demand for tailored wellness products. In addition, the rise of telehealth and online health consultations has made it easier for consumers to access personalized nutrition services remotely, further driving the expansion of this market. Personalized nutrition and wellness solutions can now be conveniently accessed through digital platforms, making it easier for consumers to adopt these services.
Moreover, as people become more health-conscious, there is a significant increase in the demand for wellness products that are not only effective but also safe, sustainable, and environmentally friendly. Consumers are increasingly looking for personalized products that align with their individual health goals while also considering the ethical and environmental impact of their purchases. This shift in consumer behavior has led to a rise in personalized wellness and nutrition brands that focus on organic, clean-label, and eco-friendly ingredients, which has helped expand the market further.
What Key Trends Are Shaping the Future of Personalized Retail Nutrition and Wellness?
Several key trends are shaping the future of personalized retail nutrition and wellness, including the integration of artificial intelligence (AI) and machine learning, the rise of health-conscious, eco-friendly products, and the growing interest in preventive healthcare. One major trend is the integration of AI and machine learning in developing personalized nutrition plans and wellness solutions. AI-powered apps and platforms are increasingly able to analyze large datasets, including genetic information, lifestyle habits, and biometrics, to create hyper-targeted nutrition and wellness recommendations. These technologies are also helping companies create customized wellness plans that adapt to an individual’s evolving health needs and goals, making the solutions even more personalized and effective over time.
Another key trend is the growing focus on health-conscious and eco-friendly products. Consumers are becoming more aware of the environmental and ethical implications of their purchasing decisions. This has led to the development of personalized wellness products that are sustainably sourced, organic, or cruelty-free. The demand for clean-label, non-GMO, and plant-based products is increasing, as consumers prioritize not only their health but also the health of the planet. Personalized retail nutrition brands are increasingly aligning their offerings with these values, creating products that are both tailored to the individual and environmentally responsible.
Preventive healthcare is also becoming a significant trend in the personalized wellness space. More consumers are seeking to prevent health issues before they arise, rather than simply managing diseases once they occur. This has led to the development of personalized wellness solutions that focus on optimizing an individual’s health, rather than just addressing specific health concerns. Services and products focused on improving sleep, managing stress, boosting immunity, and supporting digestive health are becoming increasingly popular. By providing personalized solutions for a more holistic approach to well-being, the market is shifting towards offering products that contribute to overall health maintenance and long-term vitality.
What Are the Key Drivers of Growth in the Personalized Retail Nutrition and Wellness Market?
The growth in the personalized retail nutrition and wellness market is driven by several factors, including the increasing consumer focus on preventive health, advancements in biotechnology and health data analytics, and the rise in digital health platforms. One of the main drivers is the shift towards preventive healthcare, where consumers are more interested in proactively improving their health rather than simply treating illness. Personalized nutrition services, which are based on individual health data, offer a more targeted approach to maintaining optimal health. By tailoring diet and lifestyle choices to individual needs, personalized wellness solutions help consumers prevent chronic diseases and improve overall well-being, making them increasingly attractive to health-conscious individuals.
Advancements in biotechnology and health data analytics are also contributing to the market's growth. As genetic testing, microbiome analysis, and wearable health devices become more accessible and affordable, individuals are gaining more insight into how their unique genetic makeup and lifestyle choices affect their health. This wealth of information allows for the development of more accurate and effective personalized nutrition and wellness products. As AI and machine learning technologies continue to evolve, personalized wellness recommendations are becoming more precise, which further drives the growth of the market.
The rise of digital health platforms, including mobile apps, telehealth services, and e-commerce websites, is another key driver. These platforms make personalized nutrition and wellness services more accessible to consumers, as they can easily access consultations, product recommendations, and wellness tools from the convenience of their smartphones or computers. As the digital health ecosystem grows, more consumers are embracing personalized wellness solutions that fit into their busy lifestyles, driving the demand for tailored health products.
Lastly, the increasing focus on sustainability and eco-conscious consumption is influencing the market. Consumers are now seeking personalized products that not only support their health goals but also align with their values regarding sustainability. This includes choosing products made from organic ingredients, ethically sourced materials, and packaging that minimizes environmental impact. As the demand for such products increases, companies in the personalized nutrition and wellness space are evolving their offerings to meet these consumer preferences, further expanding the market.
SCOPE OF STUDY:
The report analyzes the Personalized Retail Nutrition and Wellness market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product Type (Repeat Recommendation, Fixed Recommendation, Continuous Recommendation, Personalized Testing)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Select Competitors (Total 47 Featured) -
AI INTEGRATIONS
We're transforming market and competitive intelligence with validated expert content and AI tools.
Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.
TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.