Product Code: A06044
Wearable AI Market
The wearable AI market was valued at $38.1 billion in 2023 and is projected to reach $200.8 billion by 2032, growing at a CAGR of 20.5% from 2024 to 2032.
Wearable AI involves the assimilation of artificial intelligence with the wearable devices available for humans. This technology exceeds the landscape of smartwatches & fitness trackers and involves devices designed to track, analyze, and generate responses according to the surroundings & personal data of the wearer. For instance, wearable AI technology is capable of analyzing traffic in real-time and suggesting shorter routes to the users. The major attributes of wearable AI include personalized experiences, risk management, and data-driven decision making.
Increase in awareness pertaining to health, along with the real-time fitness monitoring attribute of the technology is a major driver of the wearable AI market. Personalized recommendations by the technology encourage users to watch over their health, which is boosting the adoption of wearable AI devices. An innovative trend in the market poised for noteworthy traction in the future is the development of energy-harvesting wearables. These AI-powered wearable devices convert the energy generated through body movement or in the form of heat into usable electrical energy. The adoption of these devices is anticipated to boost in the future due to their sustainable attribute.
However, the assessment provided by the wearable AI technology is based on the analysis of the data it collects. In the case of analysis of incorrect data, the predictions are expected to be incorrect and hazardous, risking the lives of users. Furthermore, the high expense associated with R&D and development of wearable AI leads to surge in its sale value, which limits the growth of the market to highly developed countries. On the contrary, investments by government agencies for the development of innovative AI-powered devices is expected to present lucrative opportunities for market expansion. For instance, the Medicines and Healthcare products Regulatory Agency & the Department of Health and Social Care in the UK invested approximately $12.5 million in March 2024 for the advancement of AI & medical equipment.
Segment Review
The wearable AI market is segmented into type, operation, application, and region. On the basis of type, the market is divided into smartwatch, smart eyewear, smart earwear, and others. Depending on operation, it is bifurcated into on-device AI and cloud-based AI. As per application, it is classified into consumer electronics, healthcare, automotive, military & defense, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
On the basis of type, the smartwatch segment dominated the market in 2023.
Depending on operation, the on-device AI segment acquired a high stake in the market in 2023.
As per application, the consumer electronics segment was the highest shareholder in 2023.
Region wise, North America is projected to be the highest revenue generator by 2032.
Competition Analysis
The leading players operating in the global wearable AI market include TOMTOM INTERNATIONAL B.V, Amazon.com, Inc, Motorola Mobility LLC, SAMSUNG ELECTRONICS CO. LTD, Garmin Ltd, International Business Machines Corporation, Fitbit, Inc., Google Inc., Huawei Technologies Co. Ltd., and Sony Corporation. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, to strengthen their foothold in the competitive market.
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- Regulatory Guidelines
- Strategic Recommendations
- Historic market data
Key Market Segments
By Type
- Smartwatch
- Smart eyewear
- Smart earwear
- Others
By Operation
- On-device AI
- Cloud-based AI
By Application
- Consumer electronics
- Healthcare
- Automotive
- Military and Defense
- Media and entertainment
- Others
By Region
- North America
- Europe
- France
- Germany
- Italy
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- TOMTOM INTERNATIONAL B.V
- Amazon.com, Inc
- Motorola Mobility LLC
- SAMSUNG ELECTRONICS CO. LTD
- Garmin Ltd
- International Business Machines Corporation
- Fitbit, Inc.
- Google Inc.
- Huawei Technologies Co. Ltd.
- Sony Corporation
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report Description
- 1.2. Key Market Segments
- 1.3. Key Benefits
- 1.4. Research Methodology
- 1.4.1. Primary Research
- 1.4.2. Secondary Research
- 1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
- 3.1. Market Definition and Scope
- 3.2. Key Findings
- 3.2.1. Top Investment Pockets
- 3.2.2. Top Winning Strategies
- 3.3. Porter's Five Forces Analysis
- 3.3.1. Bargaining Power of Suppliers
- 3.3.2. Threat of New Entrants
- 3.3.3. Threat of Substitutes
- 3.3.4. Competitive Rivalry
- 3.3.5. Bargaining Power among Buyers
- 3.4. Market Dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities
CHAPTER 4: WEARABLE AI MARKET, BY TYPE
- 4.1. Market Overview
- 4.1.1 Market Size and Forecast, By Type
- 4.2. Smartwatch
- 4.2.1. Key Market Trends, Growth Factors and Opportunities
- 4.2.2. Market Size and Forecast, By Region
- 4.2.3. Market Share Analysis, By Country
- 4.3. Smart Eyewear
- 4.3.1. Key Market Trends, Growth Factors and Opportunities
- 4.3.2. Market Size and Forecast, By Region
- 4.3.3. Market Share Analysis, By Country
- 4.4. Smart Earwear
- 4.4.1. Key Market Trends, Growth Factors and Opportunities
- 4.4.2. Market Size and Forecast, By Region
- 4.4.3. Market Share Analysis, By Country
- 4.5. Others
- 4.5.1. Key Market Trends, Growth Factors and Opportunities
- 4.5.2. Market Size and Forecast, By Region
- 4.5.3. Market Share Analysis, By Country
CHAPTER 5: WEARABLE AI MARKET, BY OPERATION
- 5.1. Market Overview
- 5.1.1 Market Size and Forecast, By Operation
- 5.2. On-device AI
- 5.2.1. Key Market Trends, Growth Factors and Opportunities
- 5.2.2. Market Size and Forecast, By Region
- 5.2.3. Market Share Analysis, By Country
- 5.3. Cloud-based AI
- 5.3.1. Key Market Trends, Growth Factors and Opportunities
- 5.3.2. Market Size and Forecast, By Region
- 5.3.3. Market Share Analysis, By Country
CHAPTER 6: WEARABLE AI MARKET, BY APPLICATION
- 6.1. Market Overview
- 6.1.1 Market Size and Forecast, By Application
- 6.2. Consumer Electronics
- 6.2.1. Key Market Trends, Growth Factors and Opportunities
- 6.2.2. Market Size and Forecast, By Region
- 6.2.3. Market Share Analysis, By Country
- 6.3. Healthcare
- 6.3.1. Key Market Trends, Growth Factors and Opportunities
- 6.3.2. Market Size and Forecast, By Region
- 6.3.3. Market Share Analysis, By Country
- 6.4. Automotive
- 6.4.1. Key Market Trends, Growth Factors and Opportunities
- 6.4.2. Market Size and Forecast, By Region
- 6.4.3. Market Share Analysis, By Country
- 6.5. Military And Defense
- 6.5.1. Key Market Trends, Growth Factors and Opportunities
- 6.5.2. Market Size and Forecast, By Region
- 6.5.3. Market Share Analysis, By Country
- 6.6. Media And Entertainment
- 6.6.1. Key Market Trends, Growth Factors and Opportunities
- 6.6.2. Market Size and Forecast, By Region
- 6.6.3. Market Share Analysis, By Country
- 6.7. Others
- 6.7.1. Key Market Trends, Growth Factors and Opportunities
- 6.7.2. Market Size and Forecast, By Region
- 6.7.3. Market Share Analysis, By Country
CHAPTER 7: WEARABLE AI MARKET, BY REGION
- 7.1. Market Overview
- 7.1.1 Market Size and Forecast, By Region
- 7.2. North America
- 7.2.1. Key Market Trends and Opportunities
- 7.2.2. Market Size and Forecast, By Type
- 7.2.3. Market Size and Forecast, By Operation
- 7.2.4. Market Size and Forecast, By Application
- 7.2.5. Market Size and Forecast, By Country
- 7.2.6. U.S. Wearable AI Market
- 7.2.6.1. Market Size and Forecast, By Type
- 7.2.6.2. Market Size and Forecast, By Operation
- 7.2.6.3. Market Size and Forecast, By Application
- 7.2.7. Canada Wearable AI Market
- 7.2.7.1. Market Size and Forecast, By Type
- 7.2.7.2. Market Size and Forecast, By Operation
- 7.2.7.3. Market Size and Forecast, By Application
- 7.2.8. Mexico Wearable AI Market
- 7.2.8.1. Market Size and Forecast, By Type
- 7.2.8.2. Market Size and Forecast, By Operation
- 7.2.8.3. Market Size and Forecast, By Application
- 7.3. Europe
- 7.3.1. Key Market Trends and Opportunities
- 7.3.2. Market Size and Forecast, By Type
- 7.3.3. Market Size and Forecast, By Operation
- 7.3.4. Market Size and Forecast, By Application
- 7.3.5. Market Size and Forecast, By Country
- 7.3.6. France Wearable AI Market
- 7.3.6.1. Market Size and Forecast, By Type
- 7.3.6.2. Market Size and Forecast, By Operation
- 7.3.6.3. Market Size and Forecast, By Application
- 7.3.7. Germany Wearable AI Market
- 7.3.7.1. Market Size and Forecast, By Type
- 7.3.7.2. Market Size and Forecast, By Operation
- 7.3.7.3. Market Size and Forecast, By Application
- 7.3.8. Italy Wearable AI Market
- 7.3.8.1. Market Size and Forecast, By Type
- 7.3.8.2. Market Size and Forecast, By Operation
- 7.3.8.3. Market Size and Forecast, By Application
- 7.3.9. UK Wearable AI Market
- 7.3.9.1. Market Size and Forecast, By Type
- 7.3.9.2. Market Size and Forecast, By Operation
- 7.3.9.3. Market Size and Forecast, By Application
- 7.3.10. Rest of Europe Wearable AI Market
- 7.3.10.1. Market Size and Forecast, By Type
- 7.3.10.2. Market Size and Forecast, By Operation
- 7.3.10.3. Market Size and Forecast, By Application
- 7.4. Asia-Pacific
- 7.4.1. Key Market Trends and Opportunities
- 7.4.2. Market Size and Forecast, By Type
- 7.4.3. Market Size and Forecast, By Operation
- 7.4.4. Market Size and Forecast, By Application
- 7.4.5. Market Size and Forecast, By Country
- 7.4.6. China Wearable AI Market
- 7.4.6.1. Market Size and Forecast, By Type
- 7.4.6.2. Market Size and Forecast, By Operation
- 7.4.6.3. Market Size and Forecast, By Application
- 7.4.7. Japan Wearable AI Market
- 7.4.7.1. Market Size and Forecast, By Type
- 7.4.7.2. Market Size and Forecast, By Operation
- 7.4.7.3. Market Size and Forecast, By Application
- 7.4.8. India Wearable AI Market
- 7.4.8.1. Market Size and Forecast, By Type
- 7.4.8.2. Market Size and Forecast, By Operation
- 7.4.8.3. Market Size and Forecast, By Application
- 7.4.9. South Korea Wearable AI Market
- 7.4.9.1. Market Size and Forecast, By Type
- 7.4.9.2. Market Size and Forecast, By Operation
- 7.4.9.3. Market Size and Forecast, By Application
- 7.4.10. Rest of Asia-Pacific Wearable AI Market
- 7.4.10.1. Market Size and Forecast, By Type
- 7.4.10.2. Market Size and Forecast, By Operation
- 7.4.10.3. Market Size and Forecast, By Application
- 7.5. LAMEA
- 7.5.1. Key Market Trends and Opportunities
- 7.5.2. Market Size and Forecast, By Type
- 7.5.3. Market Size and Forecast, By Operation
- 7.5.4. Market Size and Forecast, By Application
- 7.5.5. Market Size and Forecast, By Country
- 7.5.6. Latin America Wearable AI Market
- 7.5.6.1. Market Size and Forecast, By Type
- 7.5.6.2. Market Size and Forecast, By Operation
- 7.5.6.3. Market Size and Forecast, By Application
- 7.5.7. Middle East Wearable AI Market
- 7.5.7.1. Market Size and Forecast, By Type
- 7.5.7.2. Market Size and Forecast, By Operation
- 7.5.7.3. Market Size and Forecast, By Application
- 7.5.8. Africa Wearable AI Market
- 7.5.8.1. Market Size and Forecast, By Type
- 7.5.8.2. Market Size and Forecast, By Operation
- 7.5.8.3. Market Size and Forecast, By Application
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top Winning Strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top Player Positioning, 2023
CHAPTER 9: COMPANY PROFILES
- 9.1. TOMTOM INTERNATIONAL B.V
- 9.1.1. Company Overview
- 9.1.2. Key Executives
- 9.1.3. Company Snapshot
- 9.1.4. Operating Business Segments
- 9.1.5. Product Portfolio
- 9.1.6. Business Performance
- 9.1.7. Key Strategic Moves and Developments
- 9.2. Amazon.com, Inc
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Operating Business Segments
- 9.2.5. Product Portfolio
- 9.2.6. Business Performance
- 9.2.7. Key Strategic Moves and Developments
- 9.3. Motorola Mobility LLC
- 9.3.1. Company Overview
- 9.3.2. Key Executives
- 9.3.3. Company Snapshot
- 9.3.4. Operating Business Segments
- 9.3.5. Product Portfolio
- 9.3.6. Business Performance
- 9.3.7. Key Strategic Moves and Developments
- 9.4. SAMSUNG ELECTRONICS CO. LTD
- 9.4.1. Company Overview
- 9.4.2. Key Executives
- 9.4.3. Company Snapshot
- 9.4.4. Operating Business Segments
- 9.4.5. Product Portfolio
- 9.4.6. Business Performance
- 9.4.7. Key Strategic Moves and Developments
- 9.5. Garmin Ltd
- 9.5.1. Company Overview
- 9.5.2. Key Executives
- 9.5.3. Company Snapshot
- 9.5.4. Operating Business Segments
- 9.5.5. Product Portfolio
- 9.5.6. Business Performance
- 9.5.7. Key Strategic Moves and Developments
- 9.6. International Business Machines Corporation
- 9.6.1. Company Overview
- 9.6.2. Key Executives
- 9.6.3. Company Snapshot
- 9.6.4. Operating Business Segments
- 9.6.5. Product Portfolio
- 9.6.6. Business Performance
- 9.6.7. Key Strategic Moves and Developments
- 9.7. Fitbit, Inc.
- 9.7.1. Company Overview
- 9.7.2. Key Executives
- 9.7.3. Company Snapshot
- 9.7.4. Operating Business Segments
- 9.7.5. Product Portfolio
- 9.7.6. Business Performance
- 9.7.7. Key Strategic Moves and Developments
- 9.8. Google Inc.
- 9.8.1. Company Overview
- 9.8.2. Key Executives
- 9.8.3. Company Snapshot
- 9.8.4. Operating Business Segments
- 9.8.5. Product Portfolio
- 9.8.6. Business Performance
- 9.8.7. Key Strategic Moves and Developments
- 9.9. Huawei Technologies Co. Ltd.
- 9.9.1. Company Overview
- 9.9.2. Key Executives
- 9.9.3. Company Snapshot
- 9.9.4. Operating Business Segments
- 9.9.5. Product Portfolio
- 9.9.6. Business Performance
- 9.9.7. Key Strategic Moves and Developments
- 9.10. Sony Corporation
- 9.10.1. Company Overview
- 9.10.2. Key Executives
- 9.10.3. Company Snapshot
- 9.10.4. Operating Business Segments
- 9.10.5. Product Portfolio
- 9.10.6. Business Performance
- 9.10.7. Key Strategic Moves and Developments