中小企业的固网与行动一体化方案：10家营运商案例研究

本报告研究了营运商如何为中小型企业配置固定行动融合 (FMC) 捆绑包，并评估这些捆绑包的优势。它还讨论了用于将行动装置与中小型企业的固定 PBX 解决方案整合的技术解决方案。

目录

• 为什么业者希望中小企业同时购买固定和行动服务？
• 不同业者针对中小企业的 FMC 策略有何不同？
• 在尝试让中小型企业采用 FMC 解决方案时，营运商面临哪些课题以及他们如何克服这些课题？

案例研究

"Telecoms operators should offer IT services as a benefit to their fixed-mobile convergence SME customers, along with small discounts to maximise adoption and protect margins."

This report explores how telecoms operators are structuring their fixed-mobile convergence (FMC) bundles for small and medium-sized business (SMEs) and assesses the benefits of these bundles. It also discusses the technical solutions that are used to integrate mobile devices with SMEs' fixed PBX solutions.

Key questions answered in this report:

• Why do telecoms operators want SMEs to take both fixed and mobile services as a single purchase?
• How do FMC strategies for SMEs vary between operators?
• What challenges do operators face when trying to get SMEs to adopt their FMC solutions and how are they trying to overcome them?

Case studies included in this report: