营运商优化电视机会：案例研究与分析（第 2 卷）

Optimising the Operator TV Opportunity: Case Studies and Analysis (Volume II)

出版日期: 2025年04月15日 | 出版商:

Analysys Mason | 英文 27 Slides | 商品交期: 最快1-2个工作天内

价格

简介目录

"在竞争激烈的付费电视市场中，弹性和可负担性是留住客户的关键"

本报告透过案例研究对付费电视业者的最佳实践进行了全面的分析。它确定了付费电视市场营运商面临的课题，并探索了在不疏远主要宽频用户群的情况下降低电视和视讯服务风险的可能解决方案。该报告根据营运商的做法将其分为三大类：多播投资者、付费电视重新评估者和合作伙伴利用者。

此外，我们正在探索电信业者和付费电视业者增强其电视和视讯服务的方法。它还包括对灵活捆绑、实惠定价计划以及与串流媒体服务提供者的策略合作伙伴关係的见解。

本报告探讨的问题：

业者如何在不疏远主要宽频用户群的情况下降低电视和视讯服务的风险？
如果没有与串流影音服务建立广泛的合作关係，付费电视还能继续存在吗？
您实际上预期付费电视服务的市占率会成长多少？
付费电视服务的不同方式有哪些优点和缺点？

以下公司被当作个案研究：

Cox
Digi
EE (BT)
eir
Frontier

KT
Sky
Telekom Deutschland
Virgin Media O2
Vodafone UK

简介目录

"Flexibility and affordability are key to retaining customers in the competitive pay-TV market."

This report uses case studies to provide a comprehensive analysis of best practices for pay-TV providers and operators. It explores the challenges faced by operators in the pay-TV market and the potential solutions that operators have deployed so as to de-risk their TV and video services without alienating their core broadband user bases. The report categorises operators into three main groups based on their approach: multi-play investors, pay-TV re-evaluators and partnership players.

It also explores approaches for how telecoms operators and pay-TV providers can enhance their TV and video services. It includes insights into flexible bundles, affordable tariffs and strategic partnerships with streaming service providers.

Questions answered in this report:

How are operators de-risking their TV and video services without alienating their core broadband user bases?
Can pay-TV propositions continue to exist without extensive partnerships with streaming video providers?
What is realistic to expect in terms of market share growth for pay-TV services?
What are the pros and cons of the various approaches to pay-TV services?