电信业者的B2B成长策略：案例研究与分析（第三卷：北美电信业者）

儘管许多北美业者对IT服务的投资有限，但如果不扩展其IT产品组合，就很难实现可持续的B2B收入成长。

本报告分析了11家北美电信营运商的B2B业务，并提供了有关其B2B成长策略的信息，包括组织结构、合作伙伴关係、收购、业绩和产品组合详情。

报告解答的问题

• 电信业者在B2B市场的哪些领域（区隔市场、服务、地区）瞄准了收入成长？
• 电信业者在拓展B2B营收方面取得了多大成功？未来最有成长前景的领域是什么？
• 现有业者如何因应传统固网服务收入的下滑？
• 营运商在B2B组织架构方面采取了哪些策略（例如，设立独立的IT部门）？

报告中包含的个案研究

"Investment in IT services is limited for many operators in North America, but achieving sustainable B2B revenue growth will be extremely challenging without a growing IT portfolio."

This report analyses the B2B activities of 11 operators in North America. It provides information about their B2B growth strategies including details of their portfolios, performance, acquisitions, partnerships and organisational structures.

The report identifies some of the strategic options that are available to operators to drive B2B revenue growth. It also highlights ideas and lessons that other operators can take.

The profiles are based on public sources, including financial reports, press releases and investor day presentations. We have also included insights from analyst briefings and events. Where possible, the profiles have been checked for accuracy directly with operators.

Questions answered in this report:

• In which areas of the B2B market (segments, services and geographies) are telecoms operators looking for revenue growth?
• How successful have operators been in growing B2B revenue and what are the best prospects for future growth?
• How are established operators managing the decline in legacy fixed connectivity services revenue?
• What strategies are operators adopting in terms of B2B organisational structure (for example, the creation of separate IT units)?

Case studies included in this report: