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市场调查报告书
商品编码
1802044
视讯点播(VoD)的全球市场:各服务形式,各平台,各内容类型,收益模式,各用途,各用户类型,各地区,市场规模,产业动态,机会分析,预测(2025年~2033年)Global Video On Demand Market: By Service Type, Platform, Content Type, Revenue Model, Application, Subscriber Type, Region Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
随选视讯 (VoD) 市场是数位娱乐产业中一个快速发展的领域,它从根本上改变了观众存取和消费影片内容的方式。 2024 年,全球随选视讯 (VoD) 市场规模估计约为 2,701.4 亿美元,预计将继续强劲成长,到 2033 年将达到 8,833.5 亿美元。这意味着 2025 年至 2033 年的复合年增长率为 14.07%,凸显了消费者对点播数位视讯内容的强劲且持续的需求。
北美在视讯点播 (VoD) 市场中占领先地位,占全球市场占有率的 30% 以上。这一优势得益于其高普及率、持续的技术创新以及激烈的竞争环境。到2025年,该地区的OTT视讯收入预计将达到1565.5亿美元,反映出消费者对优质串流媒体服务的强烈付费意愿。美国家庭平均订阅四个随选视讯(SVOD)平台,反映出市场分散但充满活力。 Netflix、Amazon Prime Video、Disney+和Hulu等主要参与者占市场主导地位,利用其丰富的原创和独家内容库来吸引新用户并维持用户忠诚度。
行动装置和智慧电视使用量的增加进一步加速了人们向便利的行动和居家串流体验的转变。体育赛事直播和独家内容已成为这个拥挤市场中的差异化因素,各平台纷纷投入巨资收购版权,并打造吸引不同受众的独特内容。此外,北美受益于强大的云端基础设施和5G网路的快速部署,这两者共同成就了无缝、高品质的串流体验,满足了消费者日益增长的期望。
随选视讯 (VoD) 产业的市场结构明显分化:少数拥有巨大影响力的全球巨头,以及数百家针对服务欠缺产业的区域性或利基服务商。这种双重格局既反映了主要参与者的主导地位,也反映了专业市场中存在的机会。为了保持竞争力,主要服务提供者不断投资于技术升级,专注于提高效率、确保内容完整性和加强安全措施。该领域一个最新的创新案例是海事技术专家 Elcome International 推出的一项专为船员量身定制的全新 VoD 服务。该服务无需占用船舶的网路频宽,即可将高品质、符合文化的娱乐内容直接发送到船员的个人设备,从而解决了海事环境中面临的独特课题。
除了这些专业解决方案之外,更广泛的串流媒体技术领域也在取得重大进展。例如,MediaKind 的自助式云端视讯串流平台 MK.IO 取得了显着进展。推出仅两年后,MK.IO 的全球活跃客户已超过 500 家,显示视讯串流解决方案正在快速成长,其影响力正在超越传统媒体产业。在这些领域,视讯串流技术在满足全球小众受众不断变化的需求方面正变得越来越重要,并且用途越来越广泛。
关键成长动力
由于各行各业对视讯内容的需求不断增长,随选视讯 (VoD) 市场正在呈现显着成长。这种成长主要得益于数位平台的广泛采用和技术的快速进步,这使得 VoD 服务不仅对娱乐至关重要,而且对有效的资讯传播也至关重要。到2024年第一季度,线上影片观众渗透率将达到92.3%,这意味着全球超过十分之九的人口可以在线上存取影片内容。
本报告研究并分析了全球视讯点播 (VoD) 市场,提供了每个细分市场的规模和预测、市场动态和趋势以及公司概况。
The video-on-demand (VoD) market represents a rapidly expanding segment within the digital entertainment industry, fundamentally transforming how viewers access and consume video content. In 2024, the VoD market was valued at approximately US$ 270.14 billion, and it is projected to experience robust growth, reaching an estimated US$ 883.35 billion by 2033. This represents a compound annual growth rate (CAGR) of 14.07% during the forecast period from 2025 to 2033, highlighting the strong and sustained consumer demand for on-demand digital video content.
In North America, the VoD market commands a leading position, holding over 30% of the global market share. This dominance is driven by high adoption rates, continuous technological innovation, and a fiercely competitive environment. By 2025, the region's over-the-top (OTT) video revenue is projected to reach $156.55 billion, reflecting the strong willingness of consumers to pay for premium streaming services. On average, U.S. households subscribe to four paid subscription-based video on demand (SVOD) platforms, underscoring the fragmented yet vibrant nature of the market. Major players, such as Netflix, Amazon Prime Video, Disney+, and Hulu, dominate, leveraging expansive libraries of original and exclusive content to attract new subscribers and maintain loyalty.
The rise in mobile and smart TV usage has further accelerated the shift toward convenient, on-the-go, and in-home streaming experiences. Live sports programming and exclusive content have become critical points of differentiation in this crowded market, prompting platforms to invest heavily in acquiring rights and producing unique offerings that appeal to diverse audience segments. Additionally, North America benefits from a robust cloud infrastructure and the rapid rollout of 5G networks, both of which enable seamless, high-quality streaming experiences that meet the growing expectations of consumers.
The market structure of the Video on Demand (VoD) industry is distinctly bifurcated, characterized by a small group of global giants wielding significant influence alongside hundreds of regional or niche services targeting underserved verticals. This dual landscape reflects both the dominance of major players and the opportunities that exist in specialized markets. The leading service providers continuously invest in upgrading their technologies to maintain a competitive edge, focusing on improving efficiency, ensuring content integrity, and enhancing security measures. A recent example of innovation in this space comes from Elcome International, a maritime technology specialist, which has introduced a new VoD service tailored specifically for ship crews. This service delivers high-quality, culturally relevant entertainment directly to the personal devices of crew members without compromising the vessel's internet bandwidth, addressing unique challenges faced in maritime environments.
Alongside such specialized solutions, significant advancements are also occurring in the broader streaming technology sector. MediaKind, for instance, has made notable strides with its self-serve cloud video streaming platform, MK.IO. Within only two years of its launch, MK.IO has surpassed 500 active customers worldwide, demonstrating the rapid growth and expanding reach of video streaming solutions beyond the traditional media industry. In these sectors, video streaming technology has become increasingly important and versatile in meeting the evolving needs of global and niche audiences.
Core Growth Drivers
The Video on Demand (VoD) market is experiencing a significant surge driven by the escalating demand for video content across a wide range of industries. This growth is largely fueled by the widespread adoption of digital platforms and rapid technological advancements, which have made VoD services essential not only for entertainment but also for the effective dissemination of information. By the first quarter of 2024, online videos had achieved an audience reach of 92.3%, indicating that more than nine-tenths of the global population has the ability to access video content online.
This extensive reach underscores the importance of VoD as a dominant medium in today's digital landscape. Despite a slight decline in average video consumption, from 19 hours in 2022 to 17 hours in 2023, according to Wyzowl, the overall demand for video remains robust and widespread. Importantly, the demand for video content is expanding beyond the traditional media and entertainment sectors to include industries such as education, corporate communications, and healthcare.
Emerging Technology Trends
AI-driven personalization is set to remain a key differentiator in the video on demand (VoD) market, as platforms increasingly leverage user data to enhance recommendations and refine content curation. By analyzing viewers' preferences, viewing habits, and interaction patterns, these platforms can tailor their offerings to create a more engaging and relevant experience for each user. This personalized approach not only helps to increase user satisfaction but also boosts retention rates by ensuring that content suggestions closely align with viewers' tastes.
Real-time personalization further enhances the viewing experience by enabling instant content modifications based on a variety of factors, including user interactions, engagement levels, and contextual elements such as location, device type, and time of day. This dynamic approach ensures that the content remains fresh and relevant, adapting continuously to the viewer's current environment and behavior. The rapid growth of the global VoD market is due to several key factors, including the increasing accessibility of high-speed internet, the widespread adoption of smart devices, and a rising consumer demand for high-quality, personalized content experiences.
Barriers to Optimization
Rising concerns among market players regarding video content protection and piracy pose a significant challenge to the growth of the video-on-demand (VoD) market. Piracy threatens to reduce the number of legitimate consumers viewing content, thereby impacting overall revenue and market expansion. Among all forms of piracy, TV piracy remains the largest category, accounting for approximately 96.8 billion visits, which represents nearly 45% of all piracy traffic worldwide.
A substantial portion of this piracy volume is attributed to anime content, driven in part by the policies of certain VoD platforms that share user data with third-party advertisers, content providers, or analytics companies. This data sharing is often used for targeted advertising, content licensing, or data monetization, but it inadvertently increases the risk of piracy by exposing sensitive information.
In response to these challenges, various countries have begun investing heavily in advanced tools and technologies to combat piracy more effectively. Japan, for example, has taken a proactive, technology-driven approach by allocating ¥300 million (roughly $2 million) toward artificial intelligence (AI) tools designed to fight manga and anime piracy. These AI technologies are deployed across more than 1,000 pirate websites, enabling more efficient detection and takedown of unauthorized content.
By service type, subscription-based video on demand (SVOD) services continue to dominate the market, commanding more than 70% of the total market share in 2025. This stronghold reflects a sustained consumer preference for premium, ad-free content that offers a seamless and uninterrupted viewing experience. Netflix, in particular, stands out with over 250 million global subscribers, underscoring its success in both retaining existing audiences and attracting new viewers.
By subscriber type, residential subscribers remain the predominant segment in the Video on Demand (VoD) market, accounting for more than 68% of the total market revenue. This dominance is largely fueled by the widespread adoption of streaming services within households around the world. The convenience of on-demand content, which allows viewers to watch their favorite shows and movies anytime and anywhere, has significantly contributed to this trend. Globally, over 1.2 billion individuals now access VoD platforms, highlighting the massive scale of residential engagement.
By revenue model, Advertising-Based Video on Demand (AVOD) has firmly established itself as a leading force in the video on demand (VoD) market, securing a significant 46% share in 2025. This model's dominance is driven by the growing consumer appetite for free, ad-supported content, which offers accessibility without the need for subscription fees. Platforms such as YouTube and Roku have experienced remarkable growth under this model, capitalizing on the large audiences drawn to no-cost streaming options. For instance, YouTube has expanded its user base to an impressive 2.8 billion logged-in monthly users, who collectively stream over 1.2 billion hours of video content every day.
By application, the media and entertainment industry remains the dominant force in the video on demand (VoD) market in 2025, commanding a substantial market share of over 44.5%. This sector's remarkable success can be attributed to its prolific production and global distribution capabilities, which enable it to deliver a wide array of content to audiences around the world. For instance, each year, the industry produces more than 2,500 films, reflecting a vibrant and continuously expanding content pipeline that fuels consumer demand. Netflix, one of the leading streaming services, offers an impressive catalog exceeding 6,500 titles in its U.S. library alone.
By Service Type
By Platform
By Content Type
By Revenue Model
By Application
By Subscriber Type
By Region