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封面
市场调查报告书
商品编码
1738540

2026 年至 2032 年 SVoD 市场按内容类型、设备类型、订阅类型、收益模式、平台类型、最终用户和地区划分

SVoD Market by Content Type, Device Type, Subscription Type, Revenue Model, Platform Type, End User, & Region for 2026-2032
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

SVoD市场评估 - 2026-2032

随着网路普及率的提高和智慧型装置的普及，SVoD 市场正在蓬勃发展，因为不同人群获取内容的管道也更加便捷。根据 Verified Market Research 分析师预测，SVoD 市场规模在 2024 年将达到 273.8 亿美元，预计在预测期内将达到 374.6 亿美元。

SVoD 市场的快速扩张主要得益于消费者对原创内容不断增长的需求，因为串流媒体服务增加了对独家节目的投资以吸引和留住用户，从 2026 年到 2032 年，SVoD 市场的复合年增长率为 4.41%。

SVoD市场定义/概述

订阅随选视讯 (SVoD) 是一种服务模式，用户可以透过支付定期费用来消费内容，从而可以存取大量的电影、电视节目、原创节目等。随着技术的进步和网路设备的普及，这种模式已在不同人群和地区广泛采用，使用户可以随时随地按需消费内容。

SVoD 市场受到多种成长要素的推动，例如消费者对随选节目的偏好不断增加、高速网路连线的扩展、串流平台的持续增强等。此外，产业巨头对原创节目的重视程度不断提高被认为是吸引新用户和留住现有用户的关键因素，最终促进了整个市场的成长和 SVoD 生态系统的永续性。

增加对原创内容的投资如何影响 SVoD 市场的用户成长？

加大对原创内容的投资被认为是SVoD市场用户成长的关键驱动力。 Netflix、Amazon Prime Video和Disney+等平台正在投入大量预算製作原创剧集和电影，以丰富其内容。 Netflix在原创内容方面的投资将在2023年达到130亿美元。 Disney+已承诺在2022财年投入330亿美元用于内容製作，其中约40%将用于原创作品。

这项策略旨在在消费者选择范围迅速扩大的拥挤市场中实现服务差异化，其结果是，高品质、独家内容的可用性直接转化为用户的保留和获取，从而为 SVoD 提供者带来强劲的成长轨迹。

串流媒体服务之间日益激烈的竞争如何影响 SVoD 市场的定价策略？

串流服务之间日益激烈的竞争正在影响SVoD市场的定价策略，为了吸引和留住客户，各大平台纷纷推出激进的定价模式。许多平台都采取了促销定价、捆绑销售、分级订阅模式等措施来强化其市场定位。

随着竞争对手争相抢占更大的市场占有率，定价策略的永续性经常受到评估，以平衡盈利和消费者吸引力。此外，据报道，消费者对价格的敏感度日益提高，促使供应商重新评估其定价结构，并提供更灵活的订阅选项。

目录

第一章 全球SVoD市场简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球SVoD市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球 SVoD 市场（依内容类型）

  • 概述
  • 电影
  • 电视节目
  • 运动的
  • 儿童内容
  • 记录
  • 原创内容

第六章。全球 SVoD 市场（按设备类型）

  • 概述
  • 智慧型手机和平板电脑
  • 笔记型电脑和桌上型电脑
  • 智慧型电视
  • 游戏机
  • 机上盒
  • 串流媒体参与企业

7. 全球 SVoD 市场（以订阅类型）

  • 概述
  • 每月订阅
  • 年度订阅
  • 按次付费
  • 免费增值

第 8 章：全球 SVoD 市场（按收益模式）

  • 概述
  • 无广告订阅
  • 广告支援的订阅
  • 杂交种

第九章 全球 SVoD 市场（依平台类型）

  • 概述
  • 国际平台
  • 区域/本地平台
  • 利基平台

第 10 章。全球 SVoD 市场（按最终用户划分）

  • 概述
  • 个人用户
  • 一般家庭
  • 公司

第 11 章。按地区分類的全球 SVoD 市场

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东和非洲

第 12 章全球 SVoD 市场（按竞争格局）

  • 概述
  • 各公司市场排名
  • 重点发展策略

第十三章 公司简介

  • Netflix
  • Hulu
  • Amazon Prime Instant Video
  • Globo Play
  • Claro Video
  • Crackle

第十四章 附录

  • 相关调查
简介目录
Product Code: 60345

SVoD Market Valuation - 2026-2032

Increasing internet penetration and the growing adoption of smart devices have significantly driven the expansion of the Subscription Video on Demand (SVoD) market, as content accessibility has been enhanced across various demographics. According to the analyst from Verified Market Research, the SVoD Market is estimated to reach a valuation of USD 37.46 Billion over the forecast subjugating around USD 27.38 Billion valued in 2024.

The rapid expansion of the SVoD market is primarily driven by the rising consumer demand for original content, as streaming services are increasingly investing in exclusive programming to attract and retain subscribers. It enables the market to grow at a CAGR of 4.41% from 2026 to 2032.

SVoD Market: Definition/ Overview

Subscription Video on Demand (SVoD) is a service model in which content is made available to subscribers for a recurring fee, enabling access to a vast library of films, television series, and original programming. This model has gained widespread adoption across various demographics and regions, facilitated by advancements in technology and the proliferation of internet-enabled devices, allowing users to consume content on demand and at their convenience.

Increasingly, the SVoD market is driven by several growth factors, including the rising consumer preference for on-demand content, the expansion of high-speed internet connectivity, and the continual enhancement of streaming platforms. Furthermore, the growing emphasis on original programming by major players in the industry has been recognized as a crucial element in attracting new subscribers and retaining existing ones, ultimately contributing to the overall market growth and sustainability of the SVoD ecosystem.

What Impact is the Increasing Investment in Original Content having on Subscriber Growth in the SVoD Market?

The increasing investment in original content is recognized as a significant driver of subscriber growth in the SVoD market, as exclusive programming is sought after by consumers seeking unique entertainment experiences. It has been noted that platforms such as Netflix, Amazon Prime Video, and Disney+ have allocated substantial budgets for producing original series and films, thereby enhancing their content offerings. Netflix's investment in original content reached USD 13 Billion in 2023. Disney+ committed USD 33 Billion to content spending in fiscal year 2022, with approximately 40% allocated to original productions.

This strategy has been adopted to differentiate services in a crowded marketplace, where consumer choices are expanding rapidly. Consequently, it has been observed that the availability of high-quality, exclusive content is directly correlated with subscriber retention and acquisition, leading to a robust growth trajectory for SVoD providers.

How is the Rising Competition Among Streaming Services Affecting Pricing Strategies within the SVoD Market?

The rising competition among streaming services is affecting pricing strategies within the SVoD market, as aggressive pricing models are increasingly being implemented to attract and retain customers. It has been documented that many platforms have engaged in promotional pricing, bundling options, and tiered subscription models to enhance their market positioning.

As competitors strive to capture larger market shares, the sustainability of pricing strategies is frequently evaluated to balance profitability with consumer appeal. Additionally, it has been reported that consumers are becoming more price-sensitive, prompting providers to reassess their pricing structures and offer more flexible subscription options, ultimately shaping the competitive landscape of the SVoD market.

Category-Wise Acumens

What are the Factors Contributing to the Dominance of Original Content within the SVoD Market?

The factors contributing to the dominance of original content within the SVoD market are recognized as pivotal in attracting and retaining subscribers. It has been observed that streaming platforms have increasingly invested in creating exclusive series and films, which are perceived as essential for differentiation in a competitive landscape.

Original content is often associated with high-quality storytelling and innovative production techniques, leading to heightened viewer engagement. Furthermore, consumer preferences for unique programming have been noted, as audiences are drawn to distinctive content that cannot be found elsewhere. Consequently, the establishment of original programming has been identified as a key strategy for driving subscriber growth and sustaining competitive advantages within the SVoD market.

How is the Growing Demand for Ad-supported Subscriptions Impacting Revenue Models in the SVoD Market?

According to VMR analyst, the growing demand for ad-supported subscriptions is impacting revenue models in the SVoD market, as a shift in consumer preferences towards more affordable viewing options is being observed. It has been reported that platforms are increasingly offering ad-supported tiers to capture price-sensitive audiences, thereby expanding their subscriber base. This model is often viewed as a way to balance revenue generation with consumer accessibility, as lower subscription fees are paired with advertising.

Additionally, it has been indicated that advertisers are recognizing the potential of reaching targeted demographics through these platforms, which is further encouraging the adoption of ad-supported models. As a result, the integration of advertising into subscription services is being considered a crucial trend shaping the future of revenue strategies within the SVoD market.

Country/Region-wise Acumens

What Key Factors are Contributing to the Rapid Growth of the SVoD Market in North America?

The rapid growth of the SVoD market in North America is attributed to several key factors that enhance consumer engagement and subscription rates. It has been noted that a high level of disposable income among consumers enables greater spending on entertainment services, making subscription models appealing. North American SVoD providers invested USD 42 Billion in original content production in 2023, representing 48% of global SVoD content investment.

Furthermore, the proliferation of high-speed internet and advanced streaming technologies has facilitated seamless content delivery, allowing subscribers to enjoy diverse offerings without interruptions. The significant investment by major platforms in original programming has also been recognized as a crucial factor in attracting new subscribers, as audiences increasingly seek unique and high-quality content. Consequently, the combination of these elements has positioned North America as a leading region in the SVoD market.

How is the Increasing Internet Penetration in Asia Pacific Influencing the Expansion of the SVoD Market?

The increasing internet penetration in Asia Pacific is influencing the expansion of the SVoD market by providing greater accessibility to streaming services. It has been observed that improvements in broadband infrastructure and the widespread adoption of smartphones are driving the consumption of on-demand content. Mobile broadband subscriptions in APAC reached 3.8 billion in 2023, with a year-over-year growth rate of 8.5%. This trend is being supported by a growing middle class with a preference for affordable entertainment options, which has led to the rise of multiple local and international streaming platforms.

Moreover, regional players are increasingly tailoring content to local tastes and preferences, which is fostering subscriber growth. As a result, the combination of improved connectivity and tailored content offerings is significantly contributing to the growth of the SVoD market in Asia Pacific.

Competitive Landscape

The SVoD Market's competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.

Some of the prominent players operating in the SVoD market include:

  • Amazon Prime Instant Video
  • Claro Video
  • Crackle
  • Globo Play
  • Hulu
  • Netflix

Latest Developments

  • In December 2020, the publisher projects that a large number of subscribers to Disney+ (294 million) will overtake the Netflix total (286 million) in 2026. Moreover, Disney+ will only have more subs than Netflix in one country - India - 98 million Disney+ Hotstar subscribers versus 13 million for Netflix.
  • In September 2021, Amazon Prime instant video, the premium video channel provides penetration to several on-demand video channels, indulging Lionsgate Play, discovery+, Eros Now, and others for its prime members.
  • In April 2022, Netflix's planned launch of an advertising video-on-demand (AVOD) service to address slowing core revenues has sent shockwaves through the subscription VOD market, prompting some to predict a peak, but Rethink TV research predicts a resurgent SVOD sector beginning in 2023. According to the study, the global SVOD industry will generate USD 171 Billion by 2027 from as many as 1.
  • In April 2022, Amazon Prime Video intends to make a splash in the world of live sports broadcasting. Prime Video announced another deal to be the streaming home for a dominant sports franchise, this time the WNBA's Seattle Storm, on the same day that their first exclusive radiation of a New York Yankees game will air on the service.

Report Scope

SVoD Market, By Category

  • Content Type:
  • Movies
  • TV Shows
  • Sports
  • Kids' Content
  • Documentaries
  • Original Content
  • Device Type:
  • Smartphones and Tablets
  • Laptops and Desktops
  • Smart TVs
  • Gaming Consoles
  • Set-top Boxes
  • Streaming Media Players
  • Subscription Type:
  • Monthly Subscription
  • Annual Subscription
  • Pay-Per-View
  • Freemium
  • Revenue Model:
  • Ad-free Subscription
  • Ad-supported Subscription
  • Hybrid
  • Platform Type:
  • International Platforms
  • Regional/Local Platforms
  • Niche Platforms
  • End-User:
  • Individual Subscribers
  • Households
  • Enterprises
  • Region:
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SVOD MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SVOD MARKET, OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL SVOD MARKET, BY CONTENT TYPE

  • 5.1 Overview
  • 5.2 Movies
  • 5.3 TV Shows
  • 5.4 Sports
  • 5.5 Kids' Content
  • 5.6 Documentaries
  • 5.7 Original Content

6 GLOBAL SVOD MARKET, BY DEVICE TYPE

  • 6.1 Overview
  • 6.2 Smartphones and Tablets
  • 6.3 Laptops and Desktops
  • 6.4 Smart TVs
  • 6.5 Gaming Consoles
  • 6.6 Set-top Boxes
  • 6.7 Streaming Media Players

7 GLOBAL SVOD MARKET, BY SUBSCRIPTION TYPE

  • 7.1 Overview
  • 7.2 Monthly Subscription
  • 7.3 Annual Subscription
  • 7.4 Pay-Per-View
  • 7.5 Freemium

8 GLOBAL SVOD MARKET, BY REVENUE MODEL

  • 8.1 Overview
  • 8.2 Ad-free Subscription
  • 8.3 Ad-supported Subscription
  • 8.4 Hybrid

9 GLOBAL SVOD MARKET, BY PLATFORM TYPE

  • 9.1 Overview
  • 9.2 International Platforms
  • 9.3 Regional/Local Platforms
  • 9.4 Niche Platforms

10 GLOBAL SVOD MARKET, BY END-USER

  • 10.1 Overview
  • 10.2 Individual Subscribers
  • 10.3 Households
  • 10.4 Enterprises

11 GLOBAL SVOD MARKET, BY GEOGRAPHY

  • 11.1 Overview
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 U.K.
    • 11.3.3 France
    • 11.3.4 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 Japan
    • 11.4.3 India
    • 11.4.4 Rest of Asia Pacific
  • 11.5 Rest of the World
    • 11.5.1 Latin America
    • 11.5.2 Middle East and Africa

12 GLOBAL SVOD MARKET, BY COMPETITIVE LANDSCAPE

  • 12.1 Overview
  • 12.2 Company Market Ranking
  • 12.3 Key Development Strategies

13 COMPANY PROFILES

  • 13.1 Netflix
    • 13.1.1 Overview
    • 13.1.2 Financial Performance
    • 13.1.3 Product Outlook
    • 13.1.4 Key Developments
  • 13.2 Hulu
    • 13.2.1 Overview
    • 13.2.2 Financial Performance
    • 13.2.3 Product Outlook
    • 13.2.4 Key Developments
  • 13.3 Amazon Prime Instant Video
    • 13.3.1 Overview
    • 13.3.2 Financial Performance
    • 13.3.3 Product Outlook
    • 13.3.4 Key Developments
  • 13.4 Globo Play
    • 13.4.1 Overview
    • 13.4.2 Financial Performance
    • 13.4.3 Product Outlook
    • 13.4.4 Key Developments
  • 13.5 Claro Video
    • 13.5.1 Overview
    • 13.5.2 Financial Performance
    • 13.5.3 Product Outlook
    • 13.5.4 Key Developments
  • 13.6 Crackle
    • 13.6.1 Overview
    • 13.6.2 Financial Performance
    • 13.6.3 Product Outlook
    • 13.6.4 Key Developments

14 APPENDIX

  • 14.1 Related Research