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市场调查报告书
商品编码
1993599

全球行动商务市场：按支付方式、交易类型、终端用户应用、设备类型和地区划分－市场规模、产业趋势、机会分析和未来预测（2026-2035 年）

Global M-Commerce Market: By Payment Mode, Transaction Type, End-User Application, Device Type, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 280 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球行动商务（m-commerce）市场预计在未来十年将经历显着成长，到2025年市场规模预计将达到2.6兆美元。预计到2035年，这一数字将翻倍以上，达到惊人的5.61兆美元。这一成长意味着2026年至2035年预测期间的复合年增长率（CAGR）将达到8%，反映了行动商务产业的活力和快速发展。推动这项扩张的关键因素正在重塑全球消费者的购物方式以及他们与数位平台的互动方式。

随着消费者越来越多地透过社群媒体平台直接发现和购买产品，社群电商正成为行动电商成长的强大催化剂。将购物功能整合到这些平台中，模糊了社交互动和零售之间的界限，为品牌以更具吸引力和个性化的方式触及受众创造了新的机会。此外，「平台主导购买」（即电商生态系统利用数据、技术和用户互动来简化交易流程）正在进一步加速行动购物的普及。

显着的市场趋势

该市场竞争激烈，集中度高，主要企业积极投资最尖端科技，不断提升用户体验，以获取并维持市场份额。苹果（提供 Apple Pay）、Google（提供 Google Pay）、PayPal、Paytm、支付宝和三星支付等主要企业均处于数位支付解决方案创新的前沿。他们的目标不仅限于提供交易便利，更致力于建立流畅、安全、便利的支付环境，以满足全球消费者不断变化的需求。

这些竞争对手的关键策略之一是最大限度地减少“支付摩擦”，这是降低购物车放弃率的关键因素。透过整合指纹和脸部认证等生物识别方法，企业大幅简化了支付流程。 2025年进行的测试表明，使用生物识别可将购物车放弃率降低35%，凸显了其在提升用户信任度和便利性方面的有效性。此外，这些市场领导正在拓展无缝的应用程式内购物体验，使消费者无需离开平台即可浏览、选择和支付商品。

主要成长要素

近年来，智慧型手机普及率的饱和已成为市场成长的主要驱动力。全球智慧型手机用户数量已接近惊人的56亿，这意味着市场上绝大多数潜在用户已经拥有智慧型手机。因此，市场的快速扩张不再主要由新智慧型手机的激增所驱动，而是源自于消费者购买习惯的根本性转变。用户正将购买活动从线下商店和电脑平台转移到行动管道，他们追求的是智慧型手机带来的便利性和易用性，而不仅仅是购买更多设备。

新机会的趋势

企业采购的消费化正成为推动市场成长的关键机会，并代表企业采购流程方式的根本转变。传统上，行动商务主要与B2C（企业对消费者）交易相关，为个人消费者提供便利且使用者友善的介面。然而，随着B2B（企业对企业）行动商务领域发生巨大变革，2026年「行动商务仅适用于B2C」的普遍认知已被彻底颠覆。这种演变反映了企业内部期望的改变，负责人越来越希望在采购体验中获得与消费环境同等的便利性、速度和个人化服务。

优化障碍

使用者对资料外洩和网路钓鱼攻击的担忧依然十分严重，尤其是透过公共Wi-Fi网路存取行动服务时。公共Wi-Fi的安全防护通常薄弱，使其成为网路犯罪分子窃取敏感资讯（例如登入凭证、付款资讯和个人资料）的理想目标。这种普遍存在的安全隐患可能导致消费者犹豫不决，进而避免在连接此类网路时使用行动商务和银行应用程式。此类担忧可能会减缓行动技术的普及，并限制依赖消费者信任的市场的整体成长潜力。

目录

第一章执行摘要：全球行动商务市场

第二章分析概述

  • 分析框架
    • 分析目的
    • 市场的定义
    • 市场区隔
  • 分析方法
    • 市场规模估算
    • 定性研究
    • 量化研究
    • 主要调查受访者组成：按地区划分
    • 数据检验
    • 本报告的前提条件

第三章：全球行动商务市场概览

  • 产业价值链分析
    • 服务供应商
    • 最终用户
  • 产业展望
    • 智慧型手机交易表现
    • 主要买家和供应商
  • PESTLE分析
  • 波特五力分析
    • 供应商议价能力
    • 买方的议价能力
    • 替代品的威胁
    • 新进入者的威胁
    • 竞争强度
  • 市场成长及前景
    • 市场获利估算与预测（2020-2035）
    • 价格趋势分析：依交易类型划分
  • 市场魅力分析
    • 按交易类型
    • 按地区
    • 可执行的见解（分析师建议）

第四章：竞争对手仪錶板

  • 市场集中度
  • 企业市场占有率分析
  • 竞争对手分析与基准测试
    • 主要企业：按地区划分

第五章：全球行动商务市场分析

  • 市场动态和趋势
    • 成长要素
    • 抑制因子
    • 机会
    • 主要趋势
  • 市场机会概述
  • 按交易类型
    • 关键见解
    • 市场规模及预测（2020-2035）
  • 透过付款方式
    • 关键见解
    • 市场规模及预测（2020-2035）
  • 依设备类型
    • 关键见解
    • 市场规模及预测（2020-2035）
  • 透过最终用户应用程式
    • 关键见解
    • 市场规模及预测（2020-2035）
  • 按地区
    • 关键见解
    • 市场规模及预测（2020-2035）

第六章：北美行动商务市场分析

第七章：欧洲行动商务市场分析

第八章：亚太地区行动商务市场分析

第九章：中东和非洲行动商务市场分析

第十章：南美洲移动商务市场分析

第十一章：公司简介

  • Boku Inc.
  • Ericsson
  • Gemalto
  • Google Inc.
  • IBM Corp.
  • Mastercard Inc.
  • Oxygen8 Solutions, Inc.
  • Paypal, SAP AG
  • Visa Inc.
  • Other Prominent Players

第十二章附录

简介目录
Product Code: AA01261693

The global mobile commerce (m-commerce) market is poised for substantial growth over the coming decade, with its valuation estimated at USD 2.60 trillion in 2025. Projections indicate that this figure will more than double, reaching an impressive USD 5.61 trillion by 2035. This growth corresponds to a compound annual growth rate (CAGR) of 8% during the forecast period from 2026 to 2035, reflecting the dynamic and rapidly evolving nature of the m-commerce landscape. Several key factors are driving this expansion, reshaping how consumers shop and engage with digital platforms worldwide.

Social commerce is emerging as a powerful catalyst for m-commerce growth, as consumers increasingly discover and purchase products directly through social media platforms. The integration of shopping features within these platforms has blurred the lines between social interaction and retail, creating new opportunities for brands to reach audiences in more engaging and personalized ways. Additionally, platform-led purchasing-where e-commerce ecosystems leverage data, technology, and user engagement to streamline transactions-is further accelerating the adoption of mobile shopping.

Noteworthy Market Developments

The market is characterized by intense competition and a high degree of concentration, with leading players aggressively investing in cutting-edge technology and enhanced user experiences to gain and maintain market share. These key companies, including Apple with Apple Pay, Google through Google Pay, PayPal, Paytm, Alipay, and Samsung Pay, are at the forefront of innovation in digital payment solutions. Their focus extends beyond simply facilitating transactions to creating frictionless, secure, and convenient payment environments that cater to the evolving expectations of consumers worldwide.

One of the primary strategies employed by these competitors involves minimizing checkout friction, which is a critical factor in reducing cart abandonment rates. By integrating biometric authentication methods such as fingerprint scanning and facial recognition, companies have significantly streamlined the payment process. Tests conducted in 2025 demonstrated that the use of biometric authentication contributed to a 35% reduction in cart abandonment, highlighting its effectiveness in enhancing user confidence and convenience. Additionally, these market leaders are expanding seamless shopping experiences within apps, allowing consumers to browse, select, and pay for products without leaving the platform.

Core Growth Drivers

Smartphone penetration saturation has stood as a major force propelling market growth in recent years. With the number of global smartphone users approaching an impressive 5.6 billion, the market has reached a point where the majority of potential users already own a device. Consequently, the rapid expansion of the market is no longer fueled primarily by the adoption of new smartphones but by a fundamental shift in consumer spending habits. Rather than acquiring more devices, users are increasingly migrating their purchasing activities-from offline venues and desktop platforms-to mobile channels, seeking the convenience and accessibility that smartphones provide.

Emerging Opportunity Trends

The consumerization of enterprise buying has emerged as a significant opportunity driving market growth, signaling a fundamental shift in how businesses approach procurement and purchasing processes. Traditionally, mobile commerce was largely associated with business-to-consumer (B2C) transactions, where convenience and user-friendly interfaces catered to individual shoppers. However, the narrative that "mobile is for B2C" has officially been debunked, as 2026 witnesses a dramatic transformation in the business-to-business (B2B) m-commerce sector. This evolution reflects changing expectations within enterprises, where buyers increasingly demand the same level of ease, speed, and personalization in their purchasing experiences as they do in consumer environments.

Barriers to Optimization

Concerns over data breaches and phishing attacks continue to weigh heavily on users, especially when accessing mobile services over public Wi-Fi networks. Public Wi-Fi is often unsecured, making it an attractive target for cybercriminals seeking to intercept sensitive information such as login credentials, payment details, and personal data. This widespread fear of compromised security creates hesitation among consumers, who may limit their use of mobile commerce and banking applications when connected to these networks. Such apprehension can slow the adoption of mobile technologies and restrict the overall growth potential of markets reliant on consumer trust.

Detailed Market Segmentation

Based on transaction type, mobile retailing, or M-retailing, accounted for approximately 48% of the total transaction value (TV) in the e-commerce market, marking a significant shift in consumer purchasing behavior. This strong performance came at the expense of desktop e-commerce, which saw its market share erode as more shoppers favored the convenience and accessibility of mobile devices for their online transactions. The rise of M-retailing reflects broader trends in mobile technology adoption, improved user experiences on smartphones, and the growing sophistication of mobile payment and shopping platforms.

Based on payment mode, the mobile web payments category emerged as the clear leader of the mobile commerce market. This distinction is particularly important because, while dedicated mobile apps tend to attract a loyal and engaged user base, it is the mobile web that captures the broader mass market. The mobile web's accessibility and ease of use across a wide range of devices and platforms make it the preferred choice for a large portion of consumers who seek convenience without the need to download or maintain specific applications.

Based on device type, smartphones solidified their dominance in the mobile commerce (m-commerce) landscape by generating an overwhelming 88% of market traffic. This milestone marked a significant shift, as smartphones not only attracted the majority of users but also surpassed tablets in terms of Conversion Rate (CR) for the first time. The growing preference for smartphones as the primary device for online shopping reflects their convenience, portability, and increasingly powerful capabilities, making them the go-to platform for consumers engaging with retail and e-commerce applications.

Based on end-user application, the retail and e-commerce sector emerged as the dominant end-user application category within the plastic injection molding machines market. This prominence is largely attributed to the rapid expansion of online shopping and the growing demand for customized packaging and components that plastic injection molding can efficiently produce at scale. Retailers increasingly rely on advanced molding technologies to create lightweight, durable, and visually appealing packaging solutions that enhance product presentation and improve customer experience, supporting the surge in e-commerce activity worldwide.

Segment Breakdown

By Transaction Type

  • M-Retailing
  • M-Ticketing/Booking
  • M-Billing
  • Other Transaction Types

By Payment Mode

  • Mobile Web Payments
  • Near-Field Communication (NFC)
  • Premium SMS
  • Wireless Application Protocol (WAP)
  • Direct Carrier Billing
  • Other Payment Modes

By Device Type

  • Smartphones
  • Tablets
  • Wearables (Smartwatches/Bands)
  • Other Connected Devices

By End-User Application

  • Retail and E-commerce Applications
  • Banking and Financial Services
  • Travel and Hospitality
  • Media and Entertainment

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • South America

Geography Breakdown

  • In 2025, North America firmly established itself as the dominant force in the global plastic injection molding machines market, commanding a substantial 39% share. Unlike emerging regions where growth is primarily driven by sheer user volume, North America's leadership is distinguished by a significantly higher Average Order Value (AOV) and the sophisticated development of omnichannel logistics frameworks. This maturity in logistics and consumer engagement strategies has allowed the region to maximize revenue and capture a premium market position.
  • A key factor underpinning North America's market valuation was the seamless integration of the Buy Online, Pick Up In-Store (BOPIS) model, which effectively blended the convenience of digital shopping with the immediacy of physical retail. In 2025, approximately 42% of mobile commerce (m-commerce) revenue in the region involved at least one physical store touchpoint, illustrating the success of this omnichannel approach in meeting consumer demands for flexibility and speed. Additionally, the widespread adoption of Buy Now, Pay Later (BNPL) 3.0 protocols, integrated directly into native mobile operating systems such as iOS and Android wallets, played a significant role in reducing cart abandonment rates.

Leading Market Participants

  • Boku Inc.
  • Ericsson
  • Gemalto
  • Google Inc.
  • IBM Corp.
  • Mastercard Inc.
  • Oxygen8 Solutions, Inc.
  • Paypal, SAP AG
  • Visa Inc.
  • Other Prominent Players

Table of Content

Chapter 1. Executive Summary: Global M-Commerce Market

Chapter 2. Report Description

  • 2.1. Research Framework
    • 2.1.1. Research Objective
    • 2.1.2. Market Definitions
    • 2.1.3. Market Segmentation
  • 2.2. Research Methodology
    • 2.2.1. Market Size Estimation
    • 2.2.2. Qualitative Research
      • 2.2.2.1. Primary & Secondary Sources
    • 2.2.3. Quantitative Research
      • 2.2.3.1. Primary & Secondary Sources
    • 2.2.4. Breakdown of Primary Research Respondents, By Region
    • 2.2.5. Data Triangulation
    • 2.2.6. Assumption for Study

Chapter 3. Global M-Commerce Market Overview

  • 3.1. Industry Value Chain Analysis
    • 3.1.1. Service Providers
    • 3.1.2. End Users
  • 3.2. Industry Outlook
    • 3.2.1. Trade Performance of Smartphones
    • 3.2.2. Major Buyers & Suppliers
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Bargaining Power of Suppliers
    • 3.4.2. Bargaining Power of Buyers
    • 3.4.3. Threat of Substitutes
    • 3.4.4. Threat of New Entrants
    • 3.4.5. Degree of Competition
  • 3.5. Market Growth and Outlook
    • 3.5.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2035
    • 3.5.2. Price Trend Analysis, By Transaction Type
  • 3.6. Market Attractiveness Analysis
    • 3.6.1. By Transaction Type
    • 3.6.2. By Region
    • 3.6.3. Actionable Insights (Analyst's Recommendations)

Chapter 4. Competition Dashboard

  • 4.1. Market Concentration Rate
  • 4.2. Company Market Share Analysis (Value %), 2025
  • 4.3. Competitor Mapping & Benchmarking
    • 4.3.1. Key players - By Region

Chapter 5. Global M-Commerce Market Analysis

  • 5.1. Market Dynamics and Trends
    • 5.1.1. Growth Drivers
    • 5.1.2. Restraints
    • 5.1.3. Opportunity
    • 5.1.4. Key Trends
  • 5.2. Market Opportunity Snapshot
  • 5.3. By Transaction Type
    • 5.3.1. Key Insights
    • 5.3.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.3.2.1. M-Retailing
        • 5.3.2.1.1. Fashion & Apparel
          • 5.3.2.1.1.1. Clothing
          • 5.3.2.1.1.2. Footwear
          • 5.3.2.1.1.3. Accessories
        • 5.3.2.1.2. Electronics
          • 5.3.2.1.2.1. Smartphones & Tablets
          • 5.3.2.1.2.2. Laptops & Computers
          • 5.3.2.1.2.3. Home Appliances
        • 5.3.2.1.3. Grocery & FMCG
          • 5.3.2.1.3.1. Packaged Food & Beverages
          • 5.3.2.1.3.2. Fresh Produce
          • 5.3.2.1.3.3. Personal Care Products
        • 5.3.2.1.4. Others
          • 5.3.2.1.4.1. Home & Furniture
          • 5.3.2.1.4.2. Sports & Fitness
      • 5.3.2.2. M-Ticketing/Booking
        • 5.3.2.2.1. Travel Tickets
        • 5.3.2.2.2. Event Tickets
        • 5.3.2.2.3. Hospitality Booking
      • 5.3.2.3. M-Billing
        • 5.3.2.3.1. Utility Bills
        • 5.3.2.3.2. Telecom Bills
        • 5.3.2.3.3. Subscription Services
      • 5.3.2.4. Other Transaction Types
  • 5.4. By Payment Mode
    • 5.4.1. Key Insights
    • 5.4.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.4.2.1. Mobile Web Payments
      • 5.4.2.2. Near-Field Communication (NFC)
      • 5.4.2.3. Premium SMS
      • 5.4.2.4. Wireless Application Protocol (WAP)
      • 5.4.2.5. Direct Carrier Billing
      • 5.4.2.6. Other Payment Modes
  • 5.5. By Device Type
    • 5.5.1. Key Insights
    • 5.5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.5.2.1. Smartphones
      • 5.5.2.2. Tablets
      • 5.5.2.3. Wearables (Smartwatches/Bands)
      • 5.5.2.4. Other Connected Devices
  • 5.6. By End-User Application
    • 5.6.1. Key Insights
    • 5.6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.6.2.1. Retail and E-commerce Applications
        • 5.6.2.1.1. Online Marketplaces
        • 5.6.2.1.2. Grocery & FMCG
        • 5.6.2.1.3. Fashion & Apparel
      • 5.6.2.2. Banking and Financial Services
        • 5.6.2.2.1. Mobile Banking Apps
        • 5.6.2.2.2. Digital Wallets & Payments
        • 5.6.2.2.3. Investment & Insurance Apps
      • 5.6.2.3. Travel and Hospitality
        • 5.6.2.3.1. Airline Booking Apps
        • 5.6.2.3.2. Hotel & Vacation Booking
        • 5.6.2.3.3. Car Rental & Mobility Services
      • 5.6.2.4. Media and Entertainment
        • 5.6.2.4.1. Streaming Services
        • 5.6.2.4.2. Gaming Apps
        • 5.6.2.4.3. eBooks & Digital Publications
  • 5.7. By Region
    • 5.7.1. Key Insights
    • 5.7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.7.2.1. North America
        • 5.7.2.1.1. The U.S.
        • 5.7.2.1.2. Canada
        • 5.7.2.1.3. Mexico
      • 5.7.2.2. Europe
        • 5.7.2.2.1. Western Europe
          • 5.7.2.2.1.1. The UK
          • 5.7.2.2.1.2. Germany
          • 5.7.2.2.1.3. France
          • 5.7.2.2.1.4. Italy
          • 5.7.2.2.1.5. Spain
          • 5.7.2.2.1.6. Rest of Western Europe
        • 5.7.2.2.2. Eastern Europe
          • 5.7.2.2.2.1. Poland
          • 5.7.2.2.2.2. Russia
          • 5.7.2.2.2.3. Rest of Eastern Europe
      • 5.7.2.3. Asia Pacific
        • 5.7.2.3.1. China
        • 5.7.2.3.2. India
        • 5.7.2.3.3. Japan
        • 5.7.2.3.4. South Korea
        • 5.7.2.3.5. Australia & New Zealand
        • 5.7.2.3.6. ASEAN
          • 5.7.2.3.6.1. Indonesia
          • 5.7.2.3.6.2. Malaysia
          • 5.7.2.3.6.3. Thailand
          • 5.7.2.3.6.4. Singapore
          • 5.7.2.3.6.5. Rest of ASEAN
        • 5.7.2.3.7. Rest of Asia Pacific
      • 5.7.2.4. Middle East & Africa
        • 5.7.2.4.1. UAE
        • 5.7.2.4.2. Saudi Arabia
        • 5.7.2.4.3. South Africa
        • 5.7.2.4.4. Rest of MEA
      • 5.7.2.5. South America
        • 5.7.2.5.1. Argentina
        • 5.7.2.5.2. Brazil
        • 5.7.2.5.3. Rest of South America

Chapter 6. North America M-Commerce Market Analysis

  • 6.1. Market Dynamics and Trends
    • 6.1.1. Growth Drivers
    • 6.1.2. Restraints
    • 6.1.3. Opportunity
    • 6.1.4. Key Trends
  • 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 6.2.1. By Transaction Type
    • 6.2.2. By Payment Mode
    • 6.2.3. By Device Type
    • 6.2.4. By End-User Application
    • 6.2.5. By Country

Chapter 7. Europe M-Commerce Market Analysis

  • 7.1. Market Dynamics and Trends
    • 7.1.1. Growth Drivers
    • 7.1.2. Restraints
    • 7.1.3. Opportunity
    • 7.1.4. Key Trends
  • 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 7.2.1. By Transaction Type
    • 7.2.2. By Payment Mode
    • 7.2.3. By Device Type
    • 7.2.4. By End-User Application
    • 7.2.5. By Country

Chapter 8. Asia Pacific M-Commerce Market Analysis

  • 8.1. Market Dynamics and Trends
    • 8.1.1. Growth Drivers
    • 8.1.2. Restraints
    • 8.1.3. Opportunity
    • 8.1.4. Key Trends
  • 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 8.2.1. By Transaction Type
    • 8.2.2. By Payment Mode
    • 8.2.3. By Device Type
    • 8.2.4. By End-User Application
    • 8.2.5. By Country

Chapter 9. Middle East & Africa M-Commerce Market Analysis

  • 9.1. Market Dynamics and Trends
    • 9.1.1. Growth Drivers
    • 9.1.2. Restraints
    • 9.1.3. Opportunity
    • 9.1.4. Key Trends
  • 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 9.2.1. By Transaction Type
    • 9.2.2. By Payment Mode
    • 9.2.3. By Device Type
    • 9.2.4. By End-User Application
    • 9.2.5. By Country

Chapter 10. South America M-Commerce Market Analysis

  • 10.1. Market Dynamics and Trends
    • 10.1.1. Growth Drivers
    • 10.1.2. Restraints
    • 10.1.3. Opportunity
    • 10.1.4. Key Trends
  • 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 10.2.1. By Transaction Type
    • 10.2.2. By Payment Mode
    • 10.2.3. By Device Type
    • 10.2.4. By End-User Application
    • 10.2.5. By Country

Chapter 11. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 11.1. Boku Inc.
  • 11.2. Ericsson
  • 11.3. Gemalto
  • 11.4. Google Inc.
  • 11.5. IBM Corp.
  • 11.6. Mastercard Inc.
  • 11.7. Oxygen8 Solutions, Inc.
  • 11.8. Paypal, SAP AG
  • 11.9. Visa Inc.
  • 11.10. Other Prominent Players

Chapter 12. Annexure

  • 12.1. List of Secondary Sources
  • 12.2. Key Country Markets- Macro Economic Outlook/Indicators