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市场调查报告书
商品编码
1759017
数位时代的科学:研究人员的线上行动调查Science in the Digital Age: Exploring Online Behaviors of Researchers |
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"数位时代的科学：研究人员线上行为调查" 是 BioInformatics 发布的一份新报告，该报告采用定量和定性方法，探索科学家在网路上的自然倾向。该报告调查了超过 545 名科学研究人员，并描述了他们的个人和职业线上习惯。您将了解哪些网站、社群媒体平台和影响者在科学研究人员中很受欢迎，以及科学家对这些资源的信任程度。该报告提供数据支援的洞察，为您的管道和资讯传递策略提供参考。
这份最新报告概述了科学研究人员目前的线上习惯，并专注于以下目标：
- 探索科学家通常的上网习惯，并了解他们上网的频率，包括工作/职业相关主题和个人用途。
- 了解科学家订阅的线上新闻通讯以及他们使用的其他线上媒体（包括非科学相关管道）。
- 科学家如何决定上网地点？他们造访特定科学社群媒体和求职网站时的目标是什么？
- 人们会造访哪些与科学相关的论坛？他们是如何找到这些论坛的？
- 他们在网路上研究哪些主题（科学和非科学）？他们信任在哪里找到这些资讯？
- 科学家关注的关键网路影响者是谁？他们透过哪些管道使用这些媒体？他们最初是如何找到这些影响者的？
为了实现这一目标，BioInformatics 进行了线上定量调查和相应的定性访谈。
本报告基于一项调查，调查对象为 545 名受访者，并与科学顾问委员会 (SAB) 的七名成员进行了一对一访谈。 SAB 是科学家群体中积极参与市场研究的一个分支。
目录
第1章 研究概要
第2章 摘要整理
第3章 人口统计
第4章 线上资源的整体利用
第5章 社群媒体的利用
第六章：思想领袖或影响者
第7章 科学相关网站
第8章 线上活动
第9章 科学新闻媒体或部落格
第10章 搜寻引擎的使用
第11章 调查手法
第12章 关于调查公司
第13章 附录
"Science in the Digital Age: Exploring Online Behaviors of Researchers" is a new report from BioInformatics that investigates where scientists are naturally gravitating online using both quantitative and qualitative methods. Surveying over 545 science researchers, this report describes their personal and professional online habits. You'll discover which websites, social media platforms, and influencers are popular among researchers and the level of trust scientists have in these resources. This report offers data-backed insights to inform channel and messaging strategies.
This NEW report outlines current online habits of researchers and will focus on the following objectives:
- Investigate where scientists are naturally gravitating online and understand how often they go online for both job/career-related topics and personal use.
- What online newsletters do scientists subscribe to? What other online media (including non-science related channels) do they consume?
- How are scientists deciding where to go online? What are the purposes behind scientists accessing specific scientific social media or career-based sites?
- Which science related forums are people accessing? How did they learn about these?
- What topics are they investigating online (science and non-science related)? Where would they trust finding this information?
- Investigate who key online influencers are that scientists follow and through what channels to they consume that media. Understand how did they hear about those influencers in the first place?
BioInformatics designed an online quantitative survey with accompanying qualitative interviews to address the objectives.
The survey this report was based on was fielded to n=545 respondents and n=7 one-on-one interviews, members of the Science Advisory Board (SAB) - a segment of the scientific community with a demonstrated willingness to participate in market research activities.
Table of Contents
1. Study Overview
2. Executive Summary
3. Demographics
4. Overall Usage of Online Resources
5. Social Media Usage
6. Thought Leaders or Influencers
7. Science-related Websites
8. Online Events
9. Scientific News Outlets or Blogs
10. Search Engine Usage
11. Methodology
12. About us
13. Appendix
