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亚太非公路电动车市场（按应用、推进类型、车辆类型和国家划分）分析与预测（2024 年至 2034 年）
市场调查报告书
商品编码
1743356

亚太非公路电动车市场（按应用、推进类型、车辆类型和国家划分）分析与预测（2024 年至 2034 年）

Asia-Pacific Off-Highway Electric Vehicle Market: Focus on Application, Propulsion Type, Vehicle Type, and Country-Level Analysis - Analysis and Forecast, 2024-2034
出版日期: | 出版商: BIS Research | 英文 76 Pages | 商品交期: 1-5个工作天内

价格

亚太非公路电动车市场规模预计将从 2024 年的 18.349 亿美元成长到 2034 年的 208.707 亿美元，在 2024-2034 年预测期内的复合年增长率高达 27.52%。

随着中国、印度和东南亚地区采矿、建筑和农业领域电动设备的使用日益广泛，亚太地区非公路用电动车 (EV) 市场正在快速成长。为了遵守更严格的污染法规并降低长期营运成本，企业正在转向电动替代品。车辆性能、充电基础设施和电池效率的技术发展显着提高了非公路用电动设备的可行性和吸引力。同时，在政府排放法规、绿色筹资策略和企业 ESG 要求的推动下，公共和商业部门正在转向更清洁的工业实践。随着各国加快脱碳和永续性目标的实现，非公路用电动车将在亚太地区向永续工业出行转变中发挥关键作用。

市场介绍

主要市场统计数据
预测期 2024-2034
2024年评估 18.349亿美元
2034年的预测 208.707亿美元
复合年增长率 27.52%

随着终端用户、企业和政府寻求更清洁、更有效率的柴油动力机械替代品，亚太地区非公路用电动车 (OHEV) 市场正在不断扩张。包括电动拖拉机、装载机、堆高机和其他专用机械在内的 OHEV 正在应对日益增长的燃油价格、排放标准和职业健康方面的担忧，尤其是在中国、印度、日本和东南亚地区。快速的都市化和基础设施建设正在推动对电气化解决方案的需求，尤其是在采矿、建筑、仓储业和农业等行业。

中国的「农村电气化计画」和印度的「FAME」激励措施等扶持政策旨在降低前期成本并鼓励本地生产，是推动电动车发展的关键因素。电池化学技术（尤其是锂离子和磷酸锂电池）的进步以及充电网路的扩展将提升电动车的可靠性和续航里程。随着车队营运商意识到电动车在总拥有成本和企业永续性承诺方面的优势，来自製造园区、物流中心和大型人工林的需求将进一步推动电动车的普及。

然而，诸如农村地区缺乏充足的充电基础设施、建设成本高于柴油替代能源以及缺乏熟练的维护工人等问题可能会限制其扩张。为了克服这些障碍，市场参与企业正在投资售后服务支援网路或与当地组装合作。未来五年，政府的大力支持、电池技术的进步以及环保意识的不断增强预计将推动全封闭式电动车的强劲部署，使亚太地区成为非公路用车电气化的领头羊。

市场区隔

细分一：按应用

  • 建造
  • 矿业
  • 农业
  • 其他的

细分 2：依推进类型

  • 纯电动车（BEV）
  • 混合动力电动车（HEV）

细分3：按车辆类型

  • 挖土机
  • 追踪
  • 装载机
  • 其他（拖拉机、雪地修整等）

细分4：按地区

  • 亚太地区

亚太地区非公路用电动车 (OHEV) 市场趋势、驱动因素与挑战

趋势

  • 农业和建筑业的应用：随着製造商推出电池供电的车型，电动拖拉机、装载机和其他非公路设备正受到越来越多的关注，尤其是在中国和印度。
  • 电动物料输送的兴起：东南亚的仓储和物流业越来越多地使用电动堆高机和其他物料输送车辆来改善室内空气品质。
  • 伙伴关係和本地生产：OEM正在与泰国和越南等市场的本地组装合作，开发适合当地需求的经济高效的 OHEV 解决方案。
  • 电池技术的进步：更高的能量密度和更快的充电速度使得非公路应用的运作更长，从而推动更广泛的商业化。

驱动程式

  • 严格的排放法规：中国积极的碳中和目标和印度对清洁农业设备的推动正在推动对电动非公路用车解决方案的投资。
  • 降低总拥有成本 (TCO)：在采矿和物流等领域，降低资产生命週期内的燃料和维护成本对最终用户很有吸引力。
  • 政府奖励和补贴：电动拖拉机的补贴（例如印度的FAME计划）和澳洲永续设备的税收减免将加速OHEV的采用。
  • 企业永续性目标：亚太地区的大型人工林、采矿和建设公司都以净零营运为目标，并青睐电动重型设备。

任务

  • 初始资本成本高：与柴油相比，价格较高对小型企业来说是一个障碍，尤其是在价格敏感的市场。
  • 充电基础设施缺口：偏远工作地点的快速充电站有限，为电动非公路车队的持续运作带来了障碍。
  • 电池耐用性和性能：矿山和建筑工地的恶劣使用条件（灰尘、振动、极端温度）测试电池的寿命和可靠性。
  • 熟练技术人员短缺：全部区域都缺乏经过训练的高压系统和锂离子电池维修技术人员，减缓了售后服务和维护的速度。

产品/创新策略：该报告为亚太非公路电动车市场提供了全面的产品/创新策略，重点关注市场进入机会、技术进步和永续实践，为企业实现碳减排目标和利用各个垂直领域对非公路电动车日益增长的需求提供可行的见解。

成长/行销策略：报告概述了针对亚太地区非公路电动车市场的强劲成长和行销策略。报告强调了有针对性的方法，例如识别细分市场、建立竞争优势以及实施创新行销计划以优化市场占有率和财务表现。利用这些策略建议，企业可以增强市场影响力，挖掘新机会，并有效推动收益成长。

竞争策略：本报告针对亚太非公路电动车市场制定了强而有力的竞争策略。报告评估了关键市场参与企业，提案了差异化策略，并提供了保持竞争力的指南。遵循这些策略方针，将使企业能够有效地定位自身，从而在竞争中脱颖而出，确保在快速发展的市场中取得长期成功和盈利。

主要市场参与企业及竞争格局

亚太地区非公路电动车市场的公司是根据从关键专家、公司覆盖范围、计划合和市场渗透分析收集的资讯而选出的。

本报告研究了亚太非公路电动车市场，概述了市场以及应用、推进类型、车辆类型、国家和公司概况的趋势。

目录

执行摘要

第一章 市场

  • 趋势：现况与未来影响评估
  • 供应链概览
  • 研发评审
  • 相关利益者分析
  • 市场动态概览
  • 柴油和电动非公路用车辆的全面分析
  • 2023-2030年非公路用车辆市场电气化未来趋势
  • 公路和非公路电气化之间的新相似之处

第二章 区域

  • 区域摘要
  • 亚太地区
    • 区域概况
    • 市场成长动力
    • 成长抑制因素
    • 目的
    • 产品
    • 亚太地区（按国家/地区）

第三章市场－竞争基准化分析与公司概况

  • 未来展望
  • 地理评估
    • Hitachi Construction Machinery Co., Ltd.
    • Sany Group
    • Komatsu Ltd.

第四章调查方法

Product Code: AME3004SS

Introduction to Asia-Pacific Off-Highway Electric Vehicle Market

The Asia-Pacific off-highway electric vehicle market is projected to grow from $1,834.9 million in 2024 to $20,870.7 million by 2034, showing a robust CAGR of 27.52% during the forecast period 2024-2034. Due to the growing use of electric equipment in mining, construction, and agriculture in China, India, and Southeast Asia, the off-highway electric vehicle (EV) market in Asia-Pacific is growing quickly. In order to comply with more stringent pollution regulations and reduce their long-term running expenses, businesses are switching to electric alternatives. Technological developments in vehicle performance, charging infrastructure, and battery efficiency have greatly increased the viability and attractiveness of electric off-highway equipment. Meanwhile, the public and commercial sectors are moving towards cleaner industrial practices due to government emissions laws, green procurement strategies, and corporate ESG obligations. Off-highway EVs are positioned to play a key role in APAC's shift to sustainable industrial mobility as national decarbonisation ambitions and sustainability targets pick up speed.

Market Introduction

KEY MARKET STATISTICS
Forecast Period2024 - 2034
2024 Evaluation$1,834.9 Million
2034 Forecast$20,870.7 Million
CAGR27.52%

The market for off-highway electric vehicles (OHEVs) in the Asia-Pacific region is expanding as end users, businesses, and governments look for cleaner, more effective substitutes for diesel-powered machinery. Particularly in China, India, Japan, and Southeast Asia, OHEVs-which include electric tractors, loaders, forklifts, and other specialised machinery-address growing concerns about fuel prices, emission standards, and occupational health. The need for electric solutions has increased due to rapid urbanisation and infrastructure initiatives, particularly in industries like mining, construction, warehousing, and agriculture.

Supportive policies that reduce upfront costs and promote local production, like China's rural electrification initiatives and India's FAME incentives, are important motivators. Reliability and operational range are increased by technological advancements in battery chemistries (particularly lithium-ion and LFP) and growing charging networks. Adoption is further accelerated by demand from manufacturing parks, logistics centres, and expansive plantations as fleet operators become aware of the advantages of total cost of ownership and corporate sustainability pledges.

Problems including a lack of adequate charging infrastructure in rural locations, greater construction costs than diesel alternatives, and a lack of skilled maintenance workers, however, may restrain expansion. To get around these obstacles, market participants are investing in after-sales support networks and forming alliances with regional assemblers. Strong OHEV deployment is anticipated over the next five years due to increased government support, ongoing battery technology advancements, and growing environmental consciousness, establishing APAC as a preeminent off-highway electrification region.

Market Segmentation

Segmentation 1: by Application

  • Construction
  • Mining
  • Agriculture
  • Others

Segmentation 2: by Propulsion Type

  • Battery Electric Vehicles (BEVs)
  • Hybrid Electric Vehicles (HEVs)

Segmentation 3: by Vehicle Type

  • Excavators
  • Trucks
  • Loaders
  • Others (Tractors, Snow Grooming, etc.)

Segmentation 4: by Region

  • Asia-Pacific

APAC Off-Highway Electric Vehicle (OHEV) Market Trends, Drivers and Challenges

Trends

  • Adoption in Agriculture and Construction: Electric tractors, loaders, and other off-highway equipment are gaining traction, particularly in China and India, as manufacturers introduce battery-powered models.
  • Emergence of Electric Material Handling: Warehousing and logistics sectors in Southeast Asia are increasingly using electric forklifts and other material handling vehicles to improve indoor air quality.
  • Partnerships and Local Manufacturing: OEMs are collaborating with local assemblers in markets like Thailand and Vietnam to develop cost-effective OHEV solutions tailored to regional needs.
  • Advancements in Battery Technology: Improved energy density and faster charging capabilities are enabling longer operating hours for off-highway applications, driving broader commercialization.

Drivers

  • Stringent Emission Regulations: China's aggressive carbon-neutrality targets and India's push for cleaner farm equipment are compelling investments in electric off-highway solutions.
  • Total Cost of Ownership (TCO) Savings: Lower fuel and maintenance costs over an asset's lifecycle appeal to end users in sectors like mining and logistics.
  • Government Incentives and Subsidies: Subsidies for electric tractors (e.g., India's FAME scheme) and tax breaks for sustainable equipment in Australia accelerate OHEV adoption.
  • Corporate Sustainability Goals: Large plantation, mining, and construction firms across APAC are targeting net-zero operations, favoring electric heavy machinery.

Challenges

  • High Upfront Capital Costs: Premium pricing compared to diesel counterparts deters small and medium enterprises, especially in price-sensitive markets.
  • Charging Infrastructure Gaps: Limited availability of fast-charging stations at remote worksites hinders operational continuity for electric off-highway fleets.
  • Battery Durability and Performance: Harsh operating conditions (dust, vibration, extreme temperatures) in mining and construction test battery longevity and reliability.
  • Lack of Skilled Technicians: Region-wide shortage of technicians trained to service high-voltage systems and lithium-ion batteries slows after-sales support and maintenance.

How can this report add value to an organization?

Product/Innovation Strategy: This report provides a comprehensive product and innovation strategy for the APAC off-highway electric vehicle market, highlighting opportunities for market entry, technological advancements, and sustainable practices. It offers actionable insights that enable organizations to meet carbon reduction goals and capitalize on the increasing demand for off-highway electric vehicles across various sectors.

Growth/Marketing Strategy: This report outlines a robust growth and marketing strategy specifically tailored for the APAC off-highway electric vehicle market. It emphasizes a targeted approach to identifying niche market segments, establishing competitive advantages, and implementing innovative marketing initiatives to optimize market share and financial performance. By leveraging these strategic recommendations, organizations can strengthen their market presence, exploit emerging opportunities, and drive revenue growth effectively.

Competitive Strategy: This report formulates a strong competitive strategy designed for the APAC off-highway electric vehicle market. It assesses key market players, suggests differentiation tactics, and provides guidance for maintaining a competitive edge. By following these strategic directives, companies can effectively position themselves against competitors, ensuring long-term success and profitability in a rapidly evolving market.

Key Market Players and Competition Synopsis

The companies that are profiled in the Asia-Pacific off-highway electric vehicle market have been selected based on input gathered from primary experts and analyzing company coverage, project portfolio, and market penetration.

Some of the prominent names in this market are:

  • Hitachi Construction Machinery Co., Ltd.
  • Sany Group
  • Komatsu Ltd.

Table of Contents

Executive Summary

Scope and Definition

1 Markets

  • 1.1 Trends: Current and Future Impact Assessment
    • 1.1.1 Trends Overview
    • 1.1.2 Technology Development in Off-Highway Electric Vehicles
    • 1.1.3 Integration of Autonomy in Mining Vehicles
  • 1.2 Supply Chain Overview
    • 1.2.1 Value Chain Analysis
    • 1.2.2 Market Map
      • 1.2.2.1 Excavators
      • 1.2.2.2 Trucks
      • 1.2.2.3 Loaders
      • 1.2.2.4 Others
    • 1.2.3 Pricing Forecast
  • 1.3 R&D Review
    • 1.3.1 Patent Filing Trend (by Country and Company)
    • 1.3.2 Regulatory Landscape
  • 1.4 Stakeholder Analysis
    • 1.4.1 Use Case
    • 1.4.2 End-User Buying Criteria
  • 1.5 Market Dynamics Overview
    • 1.5.1 Market Drivers
      • 1.5.1.1 Increased Focus toward Emission and Noise Reduction
      • 1.5.1.2 Compliance with Emission Regulations
    • 1.5.2 Market Restraints
      • 1.5.2.1 Energy Storage and Range Limitations
      • 1.5.2.2 High Initial Costs and Economic Viability
    • 1.5.3 Market Opportunities
      • 1.5.3.1 Mobile Charging Solutions to Support OHEV Adoption
      • 1.5.3.2 Renewable Energy Integration with OHEV Systems
  • 1.6 Comprehensive Analysis of Diesel vs. Electric Off-Highway Vehicles
  • 1.7 Future Trends in the Electrification of Off-Highway Vehicle Market, 2023-2030
  • 1.8 The Emerging Parallels Between On-Highway and Off-Highway Electrification

2 Region

  • 2.1 Regional Summary
  • 2.2 Asia-Pacific
    • 2.2.1 Regional Overview
    • 2.2.2 Driving Factors for Market Growth
    • 2.2.3 Factors Challenging the Market
    • 2.2.4 Application
    • 2.2.5 Product
    • 2.2.6 Asia-Pacific (by Country)
      • 2.2.6.1 China
        • 2.2.6.1.1 Application
        • 2.2.6.1.2 Product
      • 2.2.6.2 Japan
        • 2.2.6.2.1 Application
        • 2.2.6.2.2 Product
      • 2.2.6.3 South Korea
        • 2.2.6.3.1 Application
        • 2.2.6.3.2 Product
      • 2.2.6.4 Rest-of-Asia-Pacific
        • 2.2.6.4.1 Application
        • 2.2.6.4.2 Product

3 Markets - Competitive Benchmarking and Company Profiles

  • 3.1 Next Frontiers
  • 3.2 Geographic Assessment
    • 3.2.1 Hitachi Construction Machinery Co., Ltd.
      • 3.2.1.1 Overview
      • 3.2.1.2 Top Products/Product Portfolio
      • 3.2.1.3 Top Competitors
      • 3.2.1.4 Target Customers/End Users
      • 3.2.1.5 Key Personnel
      • 3.2.1.6 Analyst View
      • 3.2.1.7 Market Share, 2023
    • 3.2.2 Sany Group
      • 3.2.2.1 Overview
      • 3.2.2.2 Top Products/Product Portfolio
      • 3.2.2.3 Top Competitors
      • 3.2.2.4 Target Customers/End Users
      • 3.2.2.5 Key Personnel
      • 3.2.2.6 Analyst View
      • 3.2.2.7 Market Share, 2023
    • 3.2.3 Komatsu Ltd.
      • 3.2.3.1 Overview
      • 3.2.3.2 Top Products/Product Portfolio
      • 3.2.3.3 Top Competitors
      • 3.2.3.4 Target Customers/End Users
      • 3.2.3.5 Key Personnel
      • 3.2.3.6 Analyst View
      • 3.2.3.7 Market Share, 2023

4 Research Methodology

  • 4.1 Data Sources
    • 4.1.1 Primary Data Sources
    • 4.1.2 Secondary Data Sources
    • 4.1.3 Data Triangulation
  • 4.2 Market Estimation and Forecast

List of Figures

  • Figure 1: Asia-Pacific Off-Highway Electric Vehicle Market (by Scenario), $Million, 2024, 2027, and 2034
  • Figure 2: Asia-Pacific Off-Highway Electric Vehicle Market (by Application), $Million, 2023, 2027, and 2034
  • Figure 3: Asia-Pacific Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023, 2027, and 2034
  • Figure 4: Asia-Pacific Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023, 2027, and 2034
  • Figure 5: Key Events
  • Figure 6: Failure Rate of Batteries, 2011-2023
  • Figure 7: Number of Mining Fatalities, 2010-2023
  • Figure 8: Supply Chain and Risks within the Supply Chain
  • Figure 9: Value Chain of Off-Highway Electric Vehicle Market
  • Figure 10: Off-Highway Electric Vehicle Market, by Vehicle Type, ($US/Unit), 2023, 2027, and 2034
  • Figure 11: Patent Analysis (by Country), 2021-December 2024
  • Figure 12: Patent Analysis (by Company), January 2021-February 2025
  • Figure 13: End User and Buying Criteria in the Off-Highway Electric Vehicle Market
  • Figure 14: Impact Analysis of Market Navigating Factors, 2023-2034
  • Figure 15: Estimated Annual Emission (by Vehicle Type)
  • Figure 16: Announced Electric Vehicle Battery Manufacturing Capacity by Region and Manufacturing Capacity Needed in The Net Zero Scenario, 2025 and 2030
  • Figure 17: Mining Energy Intensity, Ventilation, and Cooling (by Energy Type), MJ/Ton
  • Figure 18: Performance Comparison when Loaded (by Vehicle Type)
  • Figure 19: Total Cost of Ownership, Net Present Cost ($), 2023
  • Figure 20: Total Cost of Ownership Savings, Percentage (%)
  • Figure 21: On-Highway vs. Off-Highway Compound Annual Growth Rate, Percentage, 2024-2034
  • Figure 22: Share of Battery Electric Vehicles of All Vehicle Sales
  • Figure 23: China Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 24: Japan Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 25: South Korea Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 26: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 27: Strategic Initiatives, January 2022-February 2025
  • Figure 28: Share of Strategic Initiatives, 2023
  • Figure 29: Data Triangulation
  • Figure 30: Top-Down and Bottom-Up Approach
  • Figure 31: Assumptions and Limitations

List of Tables

  • Table 1: Market Snapshot
  • Table 2: Opportunities across Region
  • Table 3: Competitive Landscape Snapshot
  • Table 4: Future Outlook
  • Table 5: Regulatory Landscape
  • Table 6: Country-Wise Targets
  • Table 7: Electrification Rate (by Vehicle Type), 2023 and 2030
  • Table 8: Off-Highway Electric Vehicle Market (by Region), $Million, 2023-2034
  • Table 9: Asia-Pacific Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 10: Asia-Pacific Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 11: Asia-Pacific Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 12: China Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 13: China Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 14: China Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 15: Japan Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 16: Japan Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 17: Japan Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 18: South Korea Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 19: South Korea Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 20: South Korea Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 21: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 22: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 23: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 24: Market Share