亚太虚拟电厂（VPP）市场：按应用、产品和国家分類的分析和预测（2025-2035 年）

亚太虚拟电厂（VPP）市场预计将从2024年的2.554亿美元成长到2035年的64.095亿美元。

预计在 2025 年至 2035 年的预测期内，其复合年增长率将达到 32.23%。

分散式能源的加速普及、对软体赋能和数位化电网柔软性的日益依赖，以及电气化和可变可再生能源发电带来的电网可靠性挑战，正在推动亚太地区虚拟电厂（VPP）市场的快速扩张。随着亚太地区的公用事业公司和输配电业者寻求大规模电网升级的经济替代方案，VPP 正成为一种扩充性、可快速部署的解决方案，能够整合屋顶光伏、电池储能、电动汽车充电基础设施、智慧家电和灵活的工业负载，从而提供可调度的电力容量。分散式发电预计将推动技术应用，这主要得益于需量反应倡议的扩展和多资产 VPP 模式的普及。儘管存在监管分散、电网数位化程度不均以及网路安全方面的担忧，但政府的支持性政策、试验计画以及不断增长的电网负载已使 VPP 成为该地区构建灵活、低碳电力系统的关键基础技术。

市场概览

在建筑、工业和运输领域电气化和可再生能源应用日益普及的推动下，亚太地区的虚拟电厂（VPP）市场预计将在该地区快速变化的能源格局中占据关键地位。中国、印度、日本、澳洲和韩国等国家正在迅速扩展分散式能源，包括屋顶光伏发电、电池储能係统、电动车以及灵活的工商业负载。这种扩张给本已因都市化、工业成长和可再生能源发电量波动而承受巨大压力的电网带来了额外的负担。

虚拟电厂（VPP）透过数位化整合多个分散式资产，使其成为一个能够实现系统平衡、尖峰负载管理和辅助服务的单一协调资源，从而应对这些挑战。为了提高电网韧性、促进可再生能源併网并延缓资本密集型输配电网路扩建，亚洲各地的公用事业公司、电网营运商和独立聚合商正在逐步部署虚拟电厂平台。目前，大多数部署的虚拟电厂以分散式发电主导，需量反应计画和用户侧储能的日益普及（尤其是在澳洲和日本）进一步推动了这一趋势。

政府主导的试验计画、智慧电网计画和储能奖励大大加速了虚拟电厂的市场普及。然而，亚太地区的虚拟电厂市场也面临着许多挑战，例如智慧电錶普及率不均衡、法规结构分散、网路安全威胁以及开发中国家消费者认知度较低等。儘管存在这些障碍，但电力行业的持续改革、技术价格的下降以及对电网柔软性的日益增长的需求，使得虚拟电厂全部区域构建可靠、高效、低碳能源系统的关键推动因素。

市场区隔:

细分 1：按最终用户

• 产业
• 商业
• 住宅

细分2：依技术

• 分散式发电
• 需量反应
• 复杂资产

细分3：按供应来源

• 可再生能源
• 能源储存系统
• 汽电共生

细分 4：按地区

• 亚太地区：中国、日本、韩国、印度、澳洲等地区

本报告调查了亚太地区的虚拟电厂 (VPP) 市场，并总结了关键趋势、市场影响因素分析、法律制度、市场规模趋势和预测、按各个细分市场、地区/主要国家进行的详细分析、竞争格局以及主要企业的概况。

目录

执行摘要

第一章 市场：产业展望

• 趋势：现况及未来影响评估
  • 以电池为基础的虚拟电厂参与度快速成长
  • 将虚拟电厂扩展到电动车充电与出行生态系统
  • 人工智慧驱动的预测和自主需求柔软性
• 供应链概览
  • 价值链分析
  • 市场地图
• 价格预测
• 专利申请趋势（按国家和公司划分）
  • 专利申请趋势（按国家/地区划分）
  • 公司专利申请趋势
• 市场动态
  • 市场驱动因素
  • 市场挑战
  • 市场机会
• 监管状态
  • 中国：政府主导的虚拟电厂发展
  • 印度：可再生能源采购的虚拟购电协议框架
  • 澳洲：批发市场整合（近期改革）
• 相关利益者分析
  • 用例分析
  • 最终用户和采购标准
• 不同类型虚拟电厂的比较分析
• 案例研究
  • AGL住宅虚拟电源计划（澳洲）
  • 东京电力公司 + 日产电动车 V2G VPP（日本）

第二章 区域

• 区域概况
• 亚太地区
  • 区域概览
  • 用途：最终用户
  • 产品：科技
  • 产品：来源
  • 亚太地区（按国家/地区划分）

第三章 市场：竞争基准化分析与公司概况

• 竞争格局
  • Origin Energy Limited

第四章调查方法

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Introduction to Asia-Pacific Virtual Power Plant Market

The Asia-Pacific virtual power plant market is projected to reach $6,409.5 million by 2035 from $255.4 million in 2024, growing at a CAGR of 32.23% during the forecast period 2025-2035. The accelerated deployment of distributed energy resources, growing reliance on software-enabled and digital grid flexibility, and growing grid reliability issues associated with electrification and variable renewable generation are all driving the rapid expansion of the virtual power plant (VPP) market in the Asia-Pacific region. VPPs are becoming a scalable and quick-to-implement solution that combines rooftop solar, battery storage, EV charging infrastructure, smart appliances, and flexible industrial loads into dispatchable capacity as utilities and grid operators throughout APAC look for affordable alternatives to extensive network upgrades. With the help of expanding demand response initiatives and mixed-asset VPP models, distributed generation is anticipated to drive technological adoption. Despite regulatory fragmentation, uneven grid digitalization, and cybersecurity concerns, supportive government policies, pilot programs, and escalating grid stress position VPPs as a critical enabler of flexible and low-carbon power systems across APAC.

Market Introduction

The market for virtual power plants (VPPs) in Asia-Pacific (APAC) is becoming an important part of the region's quickly changing energy landscape, which is being fueled by the expansion of electrification in buildings, industry, transportation, and renewable energy deployment. Distributed energy resources, such as rooftop solar photovoltaics, battery energy storage systems, electric vehicles, and flexible commercial and industrial loads, are rapidly expanding in nations including China, India, Japan, Australia, and South Korea. Power grids, which are already under stress from urbanization, industrial growth, and fluctuating renewable output, are under further strain as a result of this expansion.

Virtual power plants address these issues by digitally combining several distributed assets into a single, dispatchable resource capable of grid balancing, peak load management, and auxiliary services. In order to increase grid resilience, improve renewable integration, and postpone capital-intensive transmission and distribution expansions, utilities, system operators, and independent aggregators around Asia are progressively implementing VPP platforms. Deployments are currently dominated by distributed generation-led VPPs, which are bolstered by the growing use of demand response programs and behind-the-meter storage, especially in Australia and Japan.

Market adoption is being accelerated in large part by government-led pilot programs, smart grid efforts, and energy storage incentives. However, the APAC VPP market also has to contend with issues like inconsistent smart meter adoption, disjointed regulatory frameworks, cybersecurity threats, and low consumer awareness in developing nations. Despite these obstacles, virtual power plants are positioned as a critical enabler of reliable, effective, and low-carbon energy systems throughout the Asia-Pacific region due to ongoing power sector reforms, falling technology prices, and rising need for grid flexibility.

Market Segmentation:

Segmentation 1: by End User

• Industrial
• Commercial
• Residential

Segmentation 2: by Technology

• Distribution Generation
• Demand Response
• Mixed Asset

Segmentation 3: by Source

• Renewable Energy
• Energy Storage Systems
• Cogeneration

Segmentation 4: by Region

• Asia-Pacific: China, Japan, South Korea, India, Australia, and Rest-of-Asia-Pacific

APAC Virtual Power Plant Market trends, Drivers and Challenges

Market Trends

• Rapid expansion of distributed energy resources (DERs) driven by rooftop solar growth in China, India, Australia, and Southeast Asia
• Increasing deployment of battery energy storage systems (BESS) supporting grid balancing and peak demand management
• Rising adoption of electric vehicles and smart charging infrastructure as flexible, controllable VPP assets
• Growth of utility-led and government-backed VPP pilot projects across developed and emerging APAC markets
• Wider use of AI-, IoT-, and cloud-based energy management platforms for real-time monitoring and asset orchestration
• Increasing focus on commercial and industrial (C&I) demand response due to higher load flexibility and faster monetization

Market Drivers

• Accelerating electrification of transport and industry increasing demand for grid flexibility
• Strong government push for renewable energy integration and energy security across major APAC economies
• Rising grid congestion and reliability challenges in fast-growing urban and industrial regions
• Declining costs of solar PV, energy storage, and digital control technologies improving VPP viability
• Policy support through demand response programs, storage incentives, and smart grid initiatives
• Growing interest from utilities to defer network investments and improve system resilience

Market Challenges

• Fragmented regulatory frameworks and inconsistent market rules across APAC countries
• Limited recognition of aggregators and VPPs in wholesale electricity markets in some regions
• Uneven smart meter penetration and grid digitalization, especially in emerging economies
• Cybersecurity and data privacy concerns related to aggregated, customer-owned assets
• Low customer awareness and participation, particularly in residential segments
• Interoperability issues across diverse devices, platforms, and grid standards

How can this report add value to an organization?

Product/Innovation Strategy: This report provides in-depth insight into evolving virtual power plant (VPP) technologies and aggregation models, enabling organizations to align their product strategies with emerging grid needs. It examines innovations such as AI-driven DER orchestration, advanced forecasting algorithms, bi-directional EV charging, IoT-enabled device control, and grid-aware optimization engines that enable real-time coordination of distributed energy resources (DERs). These advancements are reshaping the VPP landscape by improving flexibility, reducing grid congestion, and enabling automated participation in energy, capacity, and ancillary service markets. The report highlights how modular VPP platforms, capable of aggregating batteries, solar PV, smart appliances, industrial loads, and EV chargers, offer scalability and adaptability across residential, commercial, and industrial applications. By identifying key technology trends, regulatory enablers, and competitive product benchmarks, the report supports R&D planning, platform development, and long-term innovation road mapping for stakeholders in energy markets.

Growth/Marketing Strategy: The APAC virtual power plant market presents significant growth opportunities for utilities, technology developers, aggregators, and hardware manufacturers. Key strategies shaping this market include large-scale DER aggregation programs, strategic partnerships between utilities and tech firms, expansion of residential and commercial battery orchestration, and geographic scaling of pilot programs into full commercial deployments. Companies are increasingly investing in AI-based optimization, smart meter integration, EV charging control, and advanced demand-response capabilities to enhance VPP performance and unlock new revenue streams. The growing need for grid flexibility, rising penetration of distributed generation, and regulatory support are accelerating market adoption across APAC and emerging economies. These developments enable new customer acquisition models, demand-side monetization, and expanded platform offerings across multiple end-user segments.

Competitive Strategy: The report profiles key players in the VPP ecosystem, including aggregators, DER technology providers, battery and inverter manufacturers, demand-response specialists, and advanced analytics firms. The competitive landscape includes strategic partnerships, utility collaborations, multi-region deployments, hardware-software integration initiatives, and grid services contracts. This analysis enables stakeholders to identify high-growth market segments and refine their competitive positioning through technology differentiation, geographic expansion, regulatory alignment, and customer-side innovation. As VPPs become increasingly vital for grid stability and decarbonization, competition is intensifying around orchestration sophistication, data intelligence, interoperability, and the ability to scale DER aggregation across diverse markets and regulatory frameworks.

Table of Contents

Executive Summary

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Rapid Growth of Battery-Based VPP Participation
  • 1.1.2 Expansion of VPPs into EV Charging and Mobility Ecosystems
  • 1.1.3 AI-Enabled Forecasting and Autonomous Demand Flexibility
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
  • 1.2.2 Market Map
• 1.3 Pricing Forecast
• 1.4 Patent Filing Trend (by Country and Company)
  • 1.4.1 Patent Filing Trend (by Country)
  • 1.4.2 Patent Filing Trend (by Company)
• 1.5 Market Dynamics
  • 1.5.1 Market Drivers
    • 1.5.1.1 Growing Penetration of Distributed Renewable Energy
    • 1.5.1.2 Regulatory Push for DER Aggregation and Grid Services
    • 1.5.1.3 Rising Grid Stress and Reliability Demands
  • 1.5.2 Market Challenges
    • 1.5.2.1 Fragmented Interconnection Standards and Grid Protocols
    • 1.5.2.2 Limited Consumer Awareness and Participation Incentives
    • 1.5.2.3 Cybersecurity, Data-Privacy, and Operational Risk Concerns
  • 1.5.3 Market Opportunities
    • 1.5.3.1 Utility Partnerships for Grid Modernization
    • 1.5.3.2 Monetization of Residential and Small Commercial Flexibility
    • 1.5.3.3 Integration of VPPs with Microgrids and Community Energy Systems
• 1.6 Regulatory Landscape
  • 1.6.1 China: Government-Directed VPP Development
  • 1.6.2 India: Virtual PPA Framework for Renewable Procurement
  • 1.6.3 Australia: Wholesale Market Integration (Recent Reforms)
• 1.7 Stakeholder Analysis
  • 1.7.1 Use Case Analysis
  • 1.7.2 End Users and Buying Criteria
• 1.8 Comparative Analysis of Different Types of Virtual Power Plants (VPPs)
• 1.9 Case Studies
  • 1.9.1 AGL Residential VPP (Australia)
  • 1.9.2 TEPCO + Nissan EV V2G VPP (Japan)

2 Region

• 2.1 Regional Summary
• 2.2 Asia-Pacific
  • 2.2.1 Regional Overview
    • 2.2.1.1 Driving Factors for Market Growth
    • 2.2.1.2 Factors Challenging the Market
  • 2.2.2 Application: End User
  • 2.2.3 Product: Technology
  • 2.2.4 Product: Source
  • 2.2.5 Asia-Pacific (by Country)
    • 2.2.5.1 China
      • 2.2.5.1.1 Application: End User
      • 2.2.5.1.2 Product: Technology
      • 2.2.5.1.3 Product: Source
    • 2.2.5.2 Japan
      • 2.2.5.2.1 Application: End User
      • 2.2.5.2.2 Product: Technology
      • 2.2.5.2.3 Product: Source
    • 2.2.5.3 South Korea
      • 2.2.5.3.1 Application: End User
      • 2.2.5.3.2 Product: Technology
      • 2.2.5.3.3 Product: Source
    • 2.2.5.4 India
      • 2.2.5.4.1 Application: End User
      • 2.2.5.4.2 Product: Technology
      • 2.2.5.4.3 Product: Source
    • 2.2.5.5 Australia
      • 2.2.5.5.1 Application: End User
      • 2.2.5.5.2 Product: Technology
      • 2.2.5.5.3 Product: Source
    • 2.2.5.6 Rest-of-Asia-Pacific
      • 2.2.5.6.1 Application: End User
      • 2.2.5.6.2 Product: Technology
      • 2.2.5.6.3 Product: Source

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Competitive Landscape
  • 3.1.1 Origin Energy Limited
    • 3.1.1.1 Overview
    • 3.1.1.2 Top Products/Product Portfolio
    • 3.1.1.3 Top Competitors
    • 3.1.1.4 Target Customers
    • 3.1.1.5 Key Personnel
    • 3.1.1.6 Analyst View
    • 3.1.1.7 Market Share, 2024

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast

List of Figures

• Figure 1: Asia-Pacific Virtual Power Plant Market (by Scenario), $Million, 2025, 2030, and 2035
• Figure 2: Asia-Pacific Virtual Power Plant Market, 2024 and 2035
• Figure 3: Virtual Power Plant Market, $Million, 2024 and 2035
• Figure 4: Asia-Pacific Virtual Power Plant Market (by Application), $Million, 2024, 2030, and 2035
• Figure 5: Asia-Pacific Virtual Power Plant Market (by Technology), $Million, 2024, 2030, and 2035
• Figure 6: Asia-Pacific Virtual Power Plant Market (by Source), $Million, 2024, 2030, and 2035
• Figure 7: AGL Residential VPP (Australia)
• Figure 8: TEPCO + Nissan EV V2G VPP (Japan)
• Figure 9: China Virtual Power Plant Market, $Million, 2024-2035
• Figure 10: Japan Virtual Power Plant Market, $Million, 2024-2035
• Figure 11: South Korea Virtual Power Plant Market, $Million, 2024-2035
• Figure 12: India Virtual Power Plant Market, $Million, 2024-2035
• Figure 13: Australia Virtual Power Plant Market, $Million, 2024-2035
• Figure 14: Rest-of-Asia-Pacific Virtual Power Plant Market, $Million, 2024-2035
• Figure 15: Strategic Initiatives, January 2022-August 2025
• Figure 16: Data Triangulation
• Figure 17: Top-Down and Bottom-Up Approach
• Figure 18: Assumptions and Limitations

List of Tables

• Table 1: Market Snapshot
• Table 2: Competitive Landscape Snapshot
• Table 3: Trends: Current and Future Impact Assessment
• Table 4: Market Map
• Table 5: Annual Average Pricing Forecast (2024-2035), $/W
• Table 6: Drivers, Challenges, and Opportunities, 2024-2035
• Table 7: Comparative Analysis of Different Types of VPPs
• Table 8: Virtual Power Plant Market (by Region), $Million, 2024-2035
• Table 9: Virtual Power Plant Market (by Region), MW, 2024-2035
• Table 10: Asia-Pacific Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 11: Asia-Pacific Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 12: Asia-Pacific Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 13: Asia-Pacific Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 14: Asia-Pacific Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 15: Asia-Pacific Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 16: China Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 17: China Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 18: China Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 19: China Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 20: China Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 21: China Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 22: Japan Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 23: Japan Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 24: Japan Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 25: Japan Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 26: Japan Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 27: Japan Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 28: South Korea Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 29: South Korea Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 30: South Korea Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 31: South Korea Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 32: South Korea Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 33: South Korea Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 34: India Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 35: India Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 36: India Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 37: India Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 38: India Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 39: India Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 40: Australia Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 41: Australia Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 42: Australia Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 43: Australia Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 44: Australia Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 45: Australia Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 46: Rest-of-Asia-Pacific Virtual Power Plant Market (by End User), $Million, 2024-2035
• Table 47: Rest-of-Asia-Pacific Virtual Power Plant Market (by End User), MW, 2024-2035
• Table 48: Rest-of-Asia-Pacific Virtual Power Plant Market (by Technology), $Million, 2024-2035
• Table 49: Rest-of-Asia-Pacific Virtual Power Plant Market (by Technology), MW, 2024-2035
• Table 50: Rest-of-Asia-Pacific Virtual Power Plant Market (by Source), $Million, 2024-2035
• Table 51: Rest-of-Asia-Pacific Virtual Power Plant Market (by Source), MW, 2024-2035
• Table 52: Company Market Share, 2024