欧洲机器人即服务 (RaaS) 市场按应用程式、最终用户、类型和国家/地区划分 - 分析和预测 (2025-2035)

欧洲机器人即服务 (RaaS) 市场规模预计将从 2025 年的 7.721 亿美元成长到 2035 年的 70.929 亿美元，在 2025-2035 年预测期内的复合年增长率为 24.83%。

推动欧洲机器人即服务 (RaaS) 普及的因素包括：人工智慧驱动的增强型自主性、基于云端的车队管理以及先进的协作机器人，这些因素提供了更高的部署柔软性和更便捷的多地点扩展能力。劳动力短缺以及对经济实惠的自动化需求，尤其是在製造业、仓储业和物流领域，正在推动 RaaS 的普及。目前，市场需求主要集中在专业级和企业级机器人，消费级应用案例虽少但正在成长。主要障碍包括：跨境扩展服务和维护网路的实际挑战、复杂的合约结构和服务等级协定 (SLA)管治，以及在不断变化的利用率、停机风险和支援成本下保持价格竞争力。高成长领域正面临来自成熟自动化供应商和快速成长的新兴参与企业的激烈竞争。总体而言，持续的数位转型和不断演进的自动化蓝图预计将支持市场的强劲扩张。

市场概览

欧洲机器人即服务 (RaaS) 业务的独特之处在于，它透过订阅、按使用量或按绩效计费的商业模式提供机器人功能，而非传统的资产购买模式。 RaaS 供应商通常将机器人硬体与安装和整合服务、车队管理软体、远端监控、维护、备件和运作保证等服务捆绑在一起，形成单一的定期收费。这降低了准入门槛，并将自动化从资本支出转变为营运支出，使企业能够根据自身的处理能力需求建立机器人车队。

在欧洲，需求主要集中在那些对生产力、安全性和劳动力可用性要求最高的领域。仓储管理和物流仍然是最热门的应用领域，自主移动机器人可辅助拣货、运输和分类流程。服务机器人在清洁、保全、检测和医疗支援等领域的应用日益普及，而协作机器人（cobot）和行动平台则为製造业的混合模式生产提供了柔软性。除了机器人的性能之外，买家的期望也转向了可靠性、整合品质和可量化的营运效率。

欧洲市场也反映出对在企业IT/OT环境下运作的连网车队的资料管治、网路弹性和安全合规性的严格要求。随着供应商的成熟，软体编配、服务网路密度以及以可预测的单价执行可重复的多站点部署的能力正成为关键的差异化因素。

市场区隔:

细分 1：按应用

• 处理
• 组装和分配
• 加工
• 散布
• 焊接和焊焊
• 其他的

细分 2：按最终用户

• 製造业
• 车
• 食品/饮料
• 后勤
• 医疗保健
• 零售
• 其他的

细分3：按类型

• 专业的
• 对于个人

细分 4：按地区

• 欧洲：德国、法国、英国、义大利和其他欧洲国家

欧洲机器人即服务 (RAAS) 市场趋势、驱动因素与挑战

市场趋势

• 为了减少资本支出（CAPEX），机器人所有权模式正在从机器人本身转向订阅、计量收费和基于绩效的合约。
• 自主移动机器人 (AMR) 在仓库、履约和製造物流领域发展迅速，通常与软体和服务捆绑在一起。
• 扩展的「全端」服务：硬体 + 车队管理软体 + 监控 + 维护 + 备件 +运作SLA。
• 远端监控、空中更新和预测性维护正被越来越多地用于最大限度地延长运转率和降低服务成本。
• 为了在整个欧洲网路中实现标准化运营，多站点部署正日益普及。
• 协作机器人即服务（cobots-as-a-service）正日益被中小企业采用，以实现灵活的自动化，而无需专门的机器人工程团队。
• 随着联网机器人成为 OT/IT 环境的一部分，人们越来越关注安全性、合规性和网路弹性。

市场驱动因素

• 物流、製造和服务业需要解决劳动力短缺和人事费用上升的问题。
• 对更快的投资回报和财务柔软性的需求，将预算从资本支出（CAPEX）转移到营运支出（OPEX）。
• 电子商务和小包裹运输的兴起提高了仓库和物流中心的容量和前置作业时间要求。
• 自主移动机器人 (AMR) 的导航、感知和车队编配日益成熟，降低了采用门槛。
• 在需求波动剧烈的环境下，企业正透过自动化来提高生产力和增强韧性。
• 我们基于服务的模式可以实现持续升级和快速存取新功能。

市场挑战

• 与 WMS/MES/ERP、现场工作流程和现有设施布局的复杂整合可能会减缓扩展速度。
• 要盈利的单位经济效益，需要严格控制各地区的服务成本、备件和运作。
• 安全认证和合规负担，尤其是在混合环境中的人机互动方面。
• 在关键营运中运作的互联车队面临的网路安全和资料管治风险。
• 区分供应商很困难，买家会仔细审查真正的总拥有成本 (TCO)、合约条款、除外条款和性能定义。
• 试点阶段之后的规模化推广受到现场层面的变革管理、培训和营运责任的限制。

本报告深入分析了不断发展的欧洲机器人即服务 (RaaS) 市场，帮助企业调整产品策略，以适应当前及未来市场需求。报告重点介绍了关键创新，例如基于云端的订阅模式、人工智慧驱动的机器人、物联网赋能的车队监控以及可扩展的自动化平台。企业可以利用这些洞察，指导策略研发规划、产品开发以及与未来自动化趋势相符的蓝图。报告还强调了模组化和整合柔软性是支援扩充性和跨行业应用的关键特性。

欧洲机器人即服务 (RaaS) 市场在物流、製造和医疗保健等多个产业领域蕴藏着巨大的成长机会。本报告分析的策略方法包括伙伴关係、地理扩张和服务定价模式。企业可以识别出自动化应用正在加速发展的具有发展潜力的垂直市场和地区。我们提供市场进入、通路开发和客户获取策略的实用建议，帮助企业优化投资和行销资源配置。

本报告重点介绍领先的RaaS服务供应商、系统整合商和生态系统合作伙伴。报告全面展现了竞争格局，详细说明了合约中标情况、合资企业和合作策略，帮助相关人员识别高成长细分市场，并透过创新和协作优化市场定位。随着RaaS日益融入工业和商业运营，服务品质、技术进步和企业发展范围的竞争将愈演愈烈。

主要市场参与者及竞争格局概述

欧洲机器人即服务 (RaaS) 市场中的公司概况是透过收集领先专家的意见后选定的，这些专家分析了每家公司的业务范围、产品系列和市场渗透率。

市场上的主要企业包括：

• ABB
• KUKA AG
• United Robotics Group
• ANYbotics AG

目录

执行摘要

第一章 市场：产业展望

• 趋势：现况及未来影响评估
  • 人工智慧（AI）与物联网（IoT）在机器人领域的融合
  • RaaS市场对AMR和协作机器人的需求不断增长
• 市场动态概述
  • 市场驱动因素
  • 市场限制
  • 市场机会
• 监理环境与政策分析
• 专利分析
• Start-Ups环境
• 供应链分析
  • 价值链分析
  • 全球价格分析
• 机器人即服务 (RaaS) 技术分析
• 未来展望与市场蓝图

第二章 区域

• 区域概况
• 欧洲
  • 区域概览
  • 目的
  • 产品
  • 欧洲（按国家/地区划分）

3. 市场－竞争标竿分析与公司概况

• 公司简介
  • United Robotics Group
  • ABB
  • KUKA AG
  • ANYbotics AG

第四章调查方法

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Introduction to Europe Robotics-as-a-Service (RaaS) Market

The Europe robotics-as-a-service (RaaS) market is projected to reach $7,092.9 million by 2035 from $772.1 million in 2025, growing at a CAGR of 24.83% during the forecast period 2025-2035. Stronger AI-enabled autonomy, cloud-based fleet management, and more competent collaborative robots-which enhance deployment flexibility and facilitate multi-site scaling-are driving the adoption of RaaS in Europe. Uptake is being driven by labor shortages and the demand for affordable automation, particularly in manufacturing, warehousing, and logistics. The majority of demand is for professional and enterprise-grade robots, with a smaller but increasing number of consumer-facing use cases. The practical difficulty of expanding service and maintenance coverage across nations, complicated contract structures and SLA governance, and sustaining affordable pricing as utilization, downtime risk, and support costs change are some of the primary obstacles. High-growth verticals are the focus of fierce competition from both well-established automation vendors and rapidly expanding newcomers. In general, robust market expansion is anticipated to be supported by ongoing digital transformation and changing automation roadmaps.

Market Introduction

The robotics-as-a-service (RaaS) business in Europe is characterized by the provision of robotic capacity via commercial models that are subscription-based, usage-based, or outcome-linked as opposed to traditional asset purchases. The vendor of RaaS often bundles the robot hardware with deployment and integration services, fleet management software, remote monitoring, maintenance, replacement parts, and uptime guarantees under a single, recurring charge. This lowers adoption hurdles and allows businesses to build fleets in accordance with throughput requirements by moving automation from a capital expenditure decision to an operational expenditure line.

In Europe, demand is concentrated in areas with the greatest demands on productivity, safety, and labor availability. With autonomous mobile robots assisting with picking, hauling, and sorting processes, warehousing and intralogistics continue to be the most popular applications. While service robots are becoming more prevalent in cleaning, security, inspection, and healthcare support roles, manufacturing sites use cobots and mobile platforms to provide flexibility in mixed-model production. In addition to robot performance, buyer expectations are shifting toward dependability, integration quality, and quantifiable operational consequences.

Strong requirements for data governance, cyber-resilience, and safety compliance for connected fleets working in enterprise IT/OT settings are also reflected in the European market. Software orchestration, service-network density, and the capacity to carry out repeatable multi-site deployments with predictable unit costs are becoming key differentiators as providers mature.

Market Segmentation:

Segmentation 1: by Application

• Handling
• Assembling and Dispensing
• Processing
• Dispensing
• Welding and Soldering
• Others

Segmentation 2: by End User

• Manufacturing
• Automotive
• Food and Beverage
• Logistics
• Healthcare
• Retail
• Others

Segmentation 3: by Type

• Professional
• Personal

Segmentation 4: by Region

• Europe: Germany, France, the U.K., Italy, and Rest-of-Europe

Europe Robotic-as-a-Service (RAAS) Market Trends, Drivers and Challenges

Market Trends

• Shift from robot ownership to subscription / pay-per-use / outcome-based contracts to reduce upfront CAPEX.
• Rapid growth of AMRs in warehousing, fulfillment, and manufacturing intralogistics, often bundled with software and services.
• Expansion of "full-stack" offerings: hardware + fleet management software + monitoring + maintenance + spares + uptime SLAs.
• Increasing use of remote monitoring, OTA updates, and predictive maintenance to maximize availability and lower service cost.
• More deployments structured as multi-site rollouts for standardized operations across European networks.
• Rising adoption of cobots-as-a-service in SMEs for flexible automation without dedicated robotics engineering teams.
• Growing emphasis on safety, compliance, and cyber-resilience as connected robots become part of OT/IT environments.

Market Drivers

• Need to address labor shortages and rising labor costs in logistics, manufacturing, and service operations.
• Demand for faster ROI and financial flexibility, shifting budgets from CAPEX to OPEX.
• E-commerce and parcel growth driving throughput and lead-time requirements in warehouses and hubs.
• Increasing maturity of AMR navigation, perception, and fleet orchestration, reducing deployment friction.
• Corporate push for productivity and resilience through automation in volatile demand environments.
• Service-based models enabling continuous upgrades and faster access to new capabilities.

Market Challenges

• Integration complexity with WMS/MES/ERP, site workflows, and brownfield layouts can delay scale-up.
• Achieving profitable unit economics requires tight control of service cost, spare parts, and uptime across geographies.
• Safety certification and compliance burdens, especially for human-robot interaction in mixed environments.
• Cybersecurity and data governance risks for connected fleets operating in critical operations.
• Vendor differentiation can be hard; buyers scrutinize true TCO, contract terms, exclusions, and performance definitions.
• Scaling beyond pilots is constrained by change management, training, and operational ownership at the site level.

How can this report add value to an organization?

Product/Innovation Strategy: This report offers detailed insights into the evolving Europe RaaS market, enabling organizations to tailor their product strategies to current and emerging demands. It highlights key innovations such as cloud-based subscription models, AI-powered robotics, IoT-enabled fleet monitoring, and scalable automation platforms. Businesses can leverage these insights for strategic R&D planning, product development, and building roadmaps that align with future automation trends. The report also stresses modularity and integration flexibility as critical attributes supporting scalability and cross-industry applications.

Growth/Marketing Strategy: The Europe RaaS market presents substantial growth opportunities across multiple sectors, including logistics, manufacturing, and healthcare. Strategic approaches analyzed in this report include partnerships, geographic expansion, and service-based pricing models. Companies can identify promising verticals and regions where automation adoption is accelerating. The report provides actionable advice on market entry, channel development, and customer acquisition strategies, facilitating optimized investment and marketing resource allocation.

Competitive Strategy: The report profiles leading RaaS service providers, system integrators, and ecosystem partners. It offers a comprehensive competitive landscape, detailing contract wins, joint ventures, and alliance strategies. This enables stakeholders to pinpoint high-growth segments and optimize their market positioning through innovation and collaborations. As RaaS becomes an essential part of industrial and commercial operations, competition will increase around service quality, technological advancement, and operational reach.

Key Market Players and Competition Synopsis

The companies that are profiled in the Europe robotics-as-a-service (RaaS) market have been selected based on inputs gathered from primary experts, who have analyzed company coverage, product portfolio, and market penetration.

Some of the prominent names in the market are:

• ABB
• KUKA AG
• United Robotics Group
• ANYbotics AG

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Integration of Artificial Intelligence (AI) and Internet of Things (IoT) in Robotics
  • 1.1.2 Rising Demand for AMRs and Cobots in the RaaS Market
• 1.2 Market Dynamics Overview
  • 1.2.1 Market Drivers
    • 1.2.1.1 Elimination of Upfront Investment and Reduced Operational Costs
    • 1.2.1.2 Increasing Demand for Advanced Automation in Industries
    • 1.2.1.3 Growing Shortage of Labor
  • 1.2.2 Market Restraints
    • 1.2.2.1 Complexity of Subscription Models
    • 1.2.2.2 Unit Economics and Pricing Sustainability
    • 1.2.2.3 Scalability of Fleet Operations
  • 1.2.3 Market Opportunities
    • 1.2.3.1 Growth of Small and Medium Enterprises across the World
    • 1.2.3.2 Continuous Improvement in AI, IoT, and Cloud-Based Platforms
• 1.3 Regulatory Landscape and Policy Analysis
• 1.4 Patent Analysis
• 1.5 Start-Up Landscape
• 1.6 Supply-Chain Analysis
  • 1.6.1 Value Chain Analysis
  • 1.6.2 Global Pricing Analysis
• 1.7 Robotics-as-a-Service (RaaS) Technology Analysis
• 1.8 Future Outlook and Market Roadmap

2 Region

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Regional Overview
    • 2.2.1.1 Driving Factors for Market Growth
    • 2.2.1.2 Factors Challenging the Market
  • 2.2.2 Application
  • 2.2.3 Product
  • 2.2.4 Europe (by Country)
    • 2.2.4.1 Germany
      • 2.2.4.1.1 Application
      • 2.2.4.1.2 Product
    • 2.2.4.2 France
      • 2.2.4.2.1 Application
      • 2.2.4.2.2 Product
    • 2.2.4.3 U.K.
      • 2.2.4.3.1 Application
      • 2.2.4.3.2 Product
    • 2.2.4.4 Italy
      • 2.2.4.4.1 Application
      • 2.2.4.4.2 Product
    • 2.2.4.5 Rest-of-Europe
      • 2.2.4.5.1 Application
      • 2.2.4.5.2 Product

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Company Profile
  • 3.1.1 United Robotics Group
    • 3.1.1.1 Overview
    • 3.1.1.2 Top Products/Product Portfolio
    • 3.1.1.3 Top Competitors
    • 3.1.1.4 Target Customers
    • 3.1.1.5 Key Personal
    • 3.1.1.6 Analyst View
    • 3.1.1.7 Market Share, 2024
  • 3.1.2 ABB
    • 3.1.2.1 Overview
    • 3.1.2.2 Top Products/Product Portfolio
    • 3.1.2.3 Top Competitors
    • 3.1.2.4 Target Customers
    • 3.1.2.5 Key Personal
    • 3.1.2.6 Analyst View
    • 3.1.2.7 Market Share, 2024
  • 3.1.3 KUKA AG
    • 3.1.3.1 Overview
    • 3.1.3.2 Top Competitors
    • 3.1.3.3 Target Customers
    • 3.1.3.4 Key Personal
    • 3.1.3.5 Analyst View
    • 3.1.3.6 Market Share, 2024
  • 3.1.4 ANYbotics AG
    • 3.1.4.1 Overview
    • 3.1.4.2 Top Products/Product Portfolio
    • 3.1.4.3 Top Competitors
    • 3.1.4.4 Target Customers
    • 3.1.4.5 Key Personal
    • 3.1.4.6 Analyst View
    • 3.1.4.7 Market Share, 2024

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast

List of Figures

• Figure 1: Europe Robotics-as-a-Service Market (by Scenario), $Million, 2024, 2028, and 2034
• Figure 2: Europe Robotics-as-a-Service Market, 2024-2035
• Figure 3: Market Snapshot, 2024
• Figure 4: Robotics-as-a-Service Market, $Million, 2024 and 2035
• Figure 5: Europe Robotics-as-a-Service Market (by Application), $Million, 2024, 2028, and 2035
• Figure 6: Europe Robotics-as-a-Service Market (by Type), $Million, 2024, 2028, and 2035
• Figure 7: Europe Robotics-as-a-Service Market (by End User), $Million, 2024, 2028, and 2035
• Figure 8: Europe Robotics-as-a-Service Market Segmentation
• Figure 9: Global Cobot Deployment, Thousand Units, 2017-2023
• Figure 10: Labor Shortage at Global Level, 2014-2024
• Figure 11: Patent Filing Trend (by Country), January 2022-September 2025
• Figure 12: Patent Filing Trend (by Company), January 2022-September 2025
• Figure 13: Supply-Chain Analysis
• Figure 14: Germany Robotics-as-a-Service Market, $Million, 2024-2035
• Figure 15: France Robotics-as-a-Service Market, $Million, 2024-2035
• Figure 16: U.K. Robotics-as-a-Service Market, $Million, 2024-2035
• Figure 17: Italy Robotics-as-a-Service Market, $Million, 2024-2035
• Figure 18: Rest-of-Europe Robotics-as-a-Service Market, $Million, 2024-2035
• Figure 19: Strategic Initiatives, January 2020-August 2025
• Figure 21: Data Triangulation
• Figure 22: Top-Down and Bottom-Up Approach
• Figure 23: Assumptions and Limitations

List of Tables

• Table 1: Market Snapshot
• Table 2: Competitive Landscape Snapshot
• Table 3: Latest Government Programs and Policies
• Table 4: Start-Up Landscape in Robotics-as-a-Service Market
• Table 5: Robotics-as-a-Service Market (by Region), $Million, 2024-2035
• Table 6: Europe Robotics-as-a-Service Market (by Application), $Million, 2024-2035
• Table 7: Europe Robotics-as-a-Service Market (by End User), $Million, 2024-2035
• Table 8: Europe Robotics-as-a-Service Market (by Type), $Million, 2024-2035
• Table 9: Germany Robotics-as-a-Service Market (by Application), $Million, 2024-2035
• Table 10: Germany Robotics-as-a-Service Market (by End User), $Million, 2024-2035
• Table 11: Germany Robotics-as-a-Service Market (by Type), $Million, 2024-2035
• Table 12: France Robotics-as-a-Service Market (by Application), $Million, 2024-2035
• Table 13: France Robotics-as-a-Service Market (by End User), $Million, 2024-2035
• Table 14: France Robotics-as-a-Service Market (by Type), $Million, 2024-2035
• Table 15: U.K. Robotics-as-a-Service Market (by Application), $Million, 2024-2035
• Table 16: U.K. Robotics-as-a-Service Market (by End User), 2024-2035
• Table 17: U.K. Robotics-as-a-Service Market (by Type), $Million, 2024-2035
• Table 18: Italy Robotics-as-a-Service Market (by Application), $Million, 2024-2035
• Table 19: Italy Robotics-as-a-Service Market (by End User), 2024-2035
• Table 20: Italy Robotics-as-a-Service Market (by Type), $Million, 2024-2035
• Table 21: Rest-of-Europe Robotics-as-a-Service Market (by Application), $Million, 2024-2035
• Table 22: Rest-of-Europe Robotics-as-a-Service Market (by End User), $Million, 2024-2035
• Table 23: Rest-of-Europe Robotics-as-a-Service Market (by Type), $Million, 2024-2035
• Table 24: Market Share Range, 2024