封面
市场调查报告书
商品编码
1658722

全球乙烯 - 醋酸乙烯共聚物粉末市场按类型、最终用途产业、应用、地区、趋势分析、竞争格局、预测 2019-2031 年

Vinyl Acetate Ethylene Copolymer Powder Market, By Type; By End Use Industry; By Application; By Region, Global Trend Analysis, Competitive Landscape & Forecast, 2019-2031

出版日期: | 出版商: Blueweave Consulting | 英文 482 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场蓬勃发展,主要原因是对具有优异粘合性能和环保材料的粘合剂的需求激增,主要来自新兴经济体蓬勃发展的建筑业。

以以金额为准,2024 年全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场规模估计为 18 亿美元。预计到 2031 年将达到 27 亿美元,在 2025-2031 年预测期内的复合年增长率为 6.1%。该地区的醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场受到建筑业对 VAE 共聚物粉末需求激增的推动,由于其出色的粘合强度和柔韧性,VAE 共聚物粉末被用于粘合剂、砂浆和涂料中。包装和纺织业的成长以及对永续、低排放材料的日益关注进一步推动了需求。此外,快速的都市化、基础设施发展和环保建筑材料的进步也促进了市场的成长。 VAE 粉末的多功能性和成本效益也推动了其在世界各地的广泛应用。

机会-产品开发创新

产品开发的持续创新是全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场的关键成长要素。製造商正致力于增强 VAE 粉末的性能,例如提高附着力、柔韧性和耐水性,以满足建筑、黏合剂和涂料等各种应用的需求。对环保、高性能材料的需求正在推动研发投资,从而产生具有卓越耐用性和永续性的先进配方,刺激全球市场的扩张。

建筑业在全球 VAE 共聚物粉末市场中占据主导地位

由于 VAE 共聚物粉末广泛应用于建筑领域,尤其是在黏合剂、砂浆、灰泥和水泥基产品中,建筑领域占全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场的最大份额。 VAE具有附着力强、柔韧性、耐水性、耐久性等优异的性能,是提升建筑材料性能的理想选择。此外,快速的都市化、基础设施开发计划的增加以及对节能建筑的需求不断增长,都促进了市场建筑领域的成长。 VAE 共聚物粉末的环保特性及其与绿色建筑材料的兼容性可能进一步促进其在永续建筑实践中的应用。

地缘政治紧张局势加剧对全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场的影响

地缘政治紧张局势加剧可能会扰乱醋酸乙烯酯乙烯 (VAE) 共聚物粉末的全球供应链,影响原材料供应和运输成本。这可能导致价格波动和供不应求,尤其是在贸易限制、关税增加和製裁的地区。此外,不确定性的增加可能会影响基础设施开发和製造业的投资,从而减缓市场成长。公司还可能面临监管挑战,这进一步增加了生产和分销的复杂性。最终,地缘政治紧张局势也可能阻碍市场扩张和稳定。

竞争格局

全球醋酸乙烯酯乙烯(VAE)共聚物粉末市场高度分散,有许多公司参与此市场。主导市场的主要企业有BASF公司、陶氏化学公司、赢创工业股份公司、瀚森公司、日本触媒株式会社、陶氏化学公司、瓦克化学股份公司、阿科玛公司、索尔维公司、信越化学株式会社、可乐丽株式会社等。本公司采用的主要行销策略是设施扩建、产品多样化、联盟、合作、伙伴关係、收购等,以扩大客户范围并在全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场的竞争中获得竞争优势。

本报告对全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场进行了深入分析,并提供了有关成长潜力和未来趋势的资讯。它还分析了市场的成长动力、挑战和竞争动态。

目录

第一章 调查框架

第 2 章执行摘要

3. 全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场考察

  • 产业价值链分析
  • DROC 分析
    • 成长动力
      • 建筑业需求不断增长
      • 包装材料的使用日益增多
    • 限制因素
      • 环境法规
      • 原物料价格波动
    • 机会
      • 产品开发创新
      • 绿色产品需求不断增加
    • 任务
      • 与替代品的竞争
      • 技术进步
  • 科技进步/最新发展
  • 法规结构
  • 波特五力分析

第四章:全球醋酸乙烯酯乙烯(VAE)共聚物粉末行销策略

5. 全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场:价格分析

6. 全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场概况

  • 市场规模及预测(2019-2031)
    • 金额
    • 数量
  • 市场占有率和预测
    • 按类型
      • 防水VAE粉末
      • 普通VAE粉末
    • 按最终用途行业
      • 建造
      • 包装
      • 纺织品
      • 其他的
    • 按应用
      • 胶水
      • 油漆和涂料
      • 可再分散性粉末砂浆
      • 纺织品和不织布
      • 其他的
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 拉丁美洲
      • 中东和非洲

7. 北美醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场

  • 市场规模及预测(2019-2031)
    • 金额
  • 市场占有率和预测
    • 按类型
    • 按最终用途行业
    • 按应用
    • 按国家
      • 美国
      • 加拿大

8. 欧洲醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场

  • 市场规模及预测(2019-2031)
    • 金额
  • 市场占有率和预测
    • 按类型
    • 按最终用途行业
    • 按应用
    • 按国家
      • 德国
      • 英国
      • 义大利
      • 法国
      • 西班牙
      • 比利时
      • 俄罗斯
      • 荷兰
      • 欧洲其他地区

9. 亚太地区醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场

  • 市场规模及预测(2019-2031)
    • 金额
  • 市场占有率和预测
    • 按类型
    • 按最终用途行业
    • 按应用
    • 按国家
      • 中国
      • 印度
      • 日本
      • 韩国
      • 澳洲和纽西兰
      • 印尼
      • 马来西亚
      • 新加坡
      • 越南
      • 其他亚太地区

10. 拉丁美洲醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场

  • 市场规模及预测(2019-2031)
    • 金额
  • 市场占有率和预测
    • 按类型
    • 按最终用途行业
    • 按应用
    • 按国家
      • 巴西
      • 墨西哥
      • 阿根廷
      • 秘鲁
      • 其他拉丁美洲国家

11.中东和非洲醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场

  • 市场规模及预测(2019-2031)
    • 金额
  • 市场占有率和预测
    • 按类型
    • 按最终用途行业
    • 按应用
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 卡达
      • 科威特
      • 南非
      • 奈及利亚
      • 阿尔及利亚
      • 其他中东和非洲地区

第十二章 竞争格局

  • 主要企业及其产品列表
  • 全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场公司市场占有率分析(2024 年)
  • 竞争性基准化分析:根据业务参数
  • 重大策略发展(合併、收购、联盟)

第 13 章地缘政治紧张局势加剧对全球醋酸乙烯酯乙烯 (VAE) 共聚物粉末市场的影响

第 14 章 公司简介(公司概况、财务矩阵、竞争格局、关键人员、主要竞争对手、联繫、策略展望、SWOT 分析)

  • BASF SE
  • Dow Chemical Company
  • Evonik Industries AG
  • Hexion Inc.
  • Nippon Shokubai Co. Ltd
  • The Dow Chemical Company
  • Wacker Chemie AG
  • Arkema
  • Solvay SA
  • Shin-Etsu Chemical Co. Ltd
  • Kuraray Co. Ltd
  • 其他知名公司

第 15 章 关键策略建议

第十六章调查方法

简介目录
Product Code: BWC25083

Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market to Reach USD 2.7 Billion by 2031

Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market is booming primarily due to a surging demand from the thriving construction sector in emerging economics for adhesives and eco-friendly materials with superior bonding properties.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market size by value at USD 1.8 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market size to boom at a CAGR of 6.1% reaching a value of USD 2.7 billion by 2031. The Vinyl Acetate Ethylene (VAE) Copolymer Powder across the regional markets is driven by a spurring demand for VAE copolymer powder in the construction industry for applications in adhesives, mortars, and paints due to its excellent bonding strength and flexibility. Growth in the packaging and textile industries, along with increased focus on sustainable, low-emission materials, further boosts demand. Additionally, rapid urbanization, infrastructure development, and advancements in eco-friendly building materials contribute to market growth. The versatility and cost-effectiveness of VAE powder also enhance its global adoption.

Opportunity - Innovations in Product Development

Continuous innovation in product development is a key growth driver for Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market. Manufacturers are focusing on enhancing VAE powder properties, such as improved adhesion, flexibility, and water resistance, to meet diverse application needs in construction, adhesives, and paints. The demand for eco-friendly, high-performance materials is pushing R&D investments, leading to advanced formulations that offer superior durability and sustainability, thus fueling market expansion globally.

Construction Segment Dominates Globa VAE Copolymer Powder Market

The construction segment accounts for the largest share of Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market, due to the extensive use of VAE copolymer powder in construction applications, particularly in adhesives, mortars, plasters, and cement-based products. VAE's excellent properties, such as strong bonding strength, flexibility, water resistance, and durability, make it ideal for enhancing the performance of construction materials. Additionally, rapid urbanization, growing number of infrastructure development projects, and an increasing demand for energy-efficient buildings contribute to the growth of construction segment in the market. VAE copolymer powder's eco-friendly nature and compatibility with green building materials could further boost its adoption in sustainable construction practices.

Impact of Escalating Geopolitical Tensions on Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market

Escalating geopolitical tensions could disrupt the global supply chain for vinyl acetate ethylene (VAE) copolymer powder, affecting raw material availability and transportation costs. It could lead to price volatility and shortages, particularly in regions with trade restrictions, increased tariffs, or sanctions. Additionally, heightened uncertainties may affect investments in infrastructure development and manufacturing, slowing market growth. Companies may also face increased regulatory challenges, further complicating production and distribution. Ultimately, geopolitical tensions could hinder the market's expansion and stability.

Competitive Landscape

Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include BASF SE, Dow Chemical Company, Evonik Industries AG, Hexion Inc., Nippon Shokubai Co., Ltd, The Dow Chemical Company, Wacker Chemie AG, Arkema, Solvay SA, Shin-Etsu Chemical Co., Ltd, and Kuraray Co., Ltd. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Executive Summary

3. Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market Insights

  • 3.1. Industry Value Chain Analysis
  • 3.2. DROC Analysis
    • 3.2.1. Growth Drivers
      • 3.2.1.1. Increasing Demand in Construction
      • 3.2.1.2. Rising Use in Packaging
    • 3.2.2. Restraints
      • 3.2.2.1. Environmental Regulations
      • 3.2.2.2. Raw Material Price Volatility
    • 3.2.3. Opportunities
      • 3.2.3.1. Innovation in Product Development
      • 3.2.3.2. Growing Demand for Green Products
    • 3.2.4. Challenges
      • 3.2.4.1. Competition from Alternatives
      • 3.2.4.2. Technological Advancements
  • 3.3. Technological Advancements/Recent Developments
  • 3.4. Regulatory Framework
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. Bargaining Power of Suppliers
    • 3.5.2. Bargaining Power of Buyers
    • 3.5.3. Threat of New Entrants
    • 3.5.4. Threat of Substitutes
    • 3.5.5. Intensity of Rivalry

4. Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Marketing Strategies

5. Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market: Pricing Analysis

6. Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market Overview

  • 6.1. Market Size & Forecast, 2019-2031
    • 6.1.1. By Value (USD Million)
    • 6.1.2. By Volume (Kilo Tons)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
      • 6.2.1.1. Waterproof VAE Powder
      • 6.2.1.2. Ordinary VAE Powder
    • 6.2.2. By End Use Industry
      • 6.2.2.1. Construction
      • 6.2.2.2. Automotive
      • 6.2.2.3. Packaging
      • 6.2.2.4. Textiles
      • 6.2.2.5. Others
    • 6.2.3. By Application
      • 6.2.3.1. Adhesives
      • 6.2.3.2. Paints & Coatings
      • 6.2.3.3. Redispersible Powder Mortars
      • 6.2.3.4. Textiles & Nonwovens
      • 6.2.3.5. Others
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia Pacific (APAC)
      • 6.2.4.4. Latin America (LATAM)
      • 6.2.4.5. Middle East and Africa (MEA)

7. North America Vinyl Acetate Ethylene (VAE) Copolymer Powder Market

  • 7.1. Market Size & Forecast, 2019-2031
    • 7.1.1. By Value (USD Billion)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By End Use Industry
    • 7.2.3. By Application
    • 7.2.4. By Country
      • 7.2.4.1. United States
      • 7.2.4.1.1. By Type
      • 7.2.4.1.2. By End Use Industry
      • 7.2.4.1.3. By Application
      • 7.2.4.2. Canada
      • 7.2.4.2.1. By Type
      • 7.2.4.2.2. By End Use Industry
      • 7.2.4.2.3. By Application

8. Europe Vinyl Acetate Ethylene (VAE) Copolymer Powder Market

  • 8.1. Market Size & Forecast, 2019-2031
    • 8.1.1. By Value (USD Billion)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By End Use Industry
    • 8.2.3. By Application
    • 8.2.4. By Country
      • 8.2.4.1. Germany
      • 8.2.4.1.1. By Type
      • 8.2.4.1.2. By End Use Industry
      • 8.2.4.1.3. By Application
      • 8.2.4.2. United Kingdom
      • 8.2.4.2.1. By Type
      • 8.2.4.2.2. By End Use Industry
      • 8.2.4.2.3. By Application
      • 8.2.4.3. Italy
      • 8.2.4.3.1. By Type
      • 8.2.4.3.2. By End Use Industry
      • 8.2.4.3.3. By Application
      • 8.2.4.4. France
      • 8.2.4.4.1. By Type
      • 8.2.4.4.2. By End Use Industry
      • 8.2.4.4.3. By Application
      • 8.2.4.5. Spain
      • 8.2.4.5.1. By Type
      • 8.2.4.5.2. By End Use Industry
      • 8.2.4.5.3. By Application
      • 8.2.4.6. Belgium
      • 8.2.4.6.1. By Type
      • 8.2.4.6.2. By End Use Industry
      • 8.2.4.6.3. By Application
      • 8.2.4.7. Russia
      • 8.2.4.7.1. By Type
      • 8.2.4.7.2. By End Use Industry
      • 8.2.4.7.3. By Application
      • 8.2.4.8. The Netherlands
      • 8.2.4.8.1. By Type
      • 8.2.4.8.2. By End Use Industry
      • 8.2.4.8.3. By Application
      • 8.2.4.9. Rest of Europe
      • 8.2.4.9.1. By Type
      • 8.2.4.9.2. By End Use Industry
      • 8.2.4.9.3. By Application

9. Asia Pacific Vinyl Acetate Ethylene (VAE) Copolymer Powder Market

  • 9.1. Market Size & Forecast, 2019-2031
    • 9.1.1. By Value (USD Billion)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By End Use Industry
    • 9.2.3. By Application
    • 9.2.4. By Country
      • 9.2.4.1. China
      • 9.2.4.1.1. By Type
      • 9.2.4.1.2. By End Use Industry
      • 9.2.4.1.3. By Application
      • 9.2.4.2. India
      • 9.2.4.2.1. By Type
      • 9.2.4.2.2. By End Use Industry
      • 9.2.4.2.3. By Application
      • 9.2.4.3. Japan
      • 9.2.4.3.1. By Type
      • 9.2.4.3.2. By End Use Industry
      • 9.2.4.3.3. By Application
      • 9.2.4.4. South Korea
      • 9.2.4.4.1. By Type
      • 9.2.4.4.2. By End Use Industry
      • 9.2.4.4.3. By Application
      • 9.2.4.5. Australia and New Zealand
      • 9.2.4.5.1. By Type
      • 9.2.4.5.2. By End Use Industry
      • 9.2.4.5.3. By Application
      • 9.2.4.6. Indonesia
      • 9.2.4.6.1. By Type
      • 9.2.4.6.2. By End Use Industry
      • 9.2.4.6.3. By Application
      • 9.2.4.7. Malaysia
      • 9.2.4.7.1. By Type
      • 9.2.4.7.2. By End Use Industry
      • 9.2.4.7.3. By Application
      • 9.2.4.8. Singapore
      • 9.2.4.8.1. By Type
      • 9.2.4.8.2. By End Use Industry
      • 9.2.4.8.3. By Application
      • 9.2.4.9. Vietnam
      • 9.2.4.9.1. By Type
      • 9.2.4.9.2. By End Use Industry
      • 9.2.4.9.3. By Application
      • 9.2.4.10. Rest of APAC
      • 9.2.4.10.1. By Type
      • 9.2.4.10.2. By End Use Industry
      • 9.2.4.10.3. By Application

10. Latin America Vinyl Acetate Ethylene (VAE) Copolymer Powder Market

  • 10.1. Market Size & Forecast, 2019-2031
    • 10.1.1. By Value (USD Billion)
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By End Use Industry
    • 10.2.3. By Application
    • 10.2.4. By Country
      • 10.2.4.1. Brazil
      • 10.2.4.1.1. By Type
      • 10.2.4.1.2. By End Use Industry
      • 10.2.4.1.3. By Application
      • 10.2.4.2. Mexico
      • 10.2.4.2.1. By Type
      • 10.2.4.2.2. By End Use Industry
      • 10.2.4.2.3. By Application
      • 10.2.4.3. Argentina
      • 10.2.4.3.1. By Type
      • 10.2.4.3.2. By End Use Industry
      • 10.2.4.3.3. By Application
      • 10.2.4.4. Peru
      • 10.2.4.4.1. By Type
      • 10.2.4.4.2. By End Use Industry
      • 10.2.4.4.3. By Application
      • 10.2.4.5. Rest of LATAM
      • 10.2.4.5.1. By Type
      • 10.2.4.5.2. By End Use Industry
      • 10.2.4.5.3. By Application

11. Middle East and Africa Vinyl Acetate Ethylene (VAE) Copolymer Powder Market

  • 11.1. Market Size & Forecast, 2019-2031
    • 11.1.1. By Value (USD Billion)
  • 11.2. Market Share & Forecast
    • 11.2.1. By Type
    • 11.2.2. By End Use Industry
    • 11.2.3. By Application
    • 11.2.4. By Country
      • 11.2.4.1. Saudi Arabia
      • 11.2.4.1.1. By Type
      • 11.2.4.1.2. By End Use Industry
      • 11.2.4.1.3. By Application
      • 11.2.4.2. UAE
      • 11.2.4.2.1. By Type
      • 11.2.4.2.2. By End Use Industry
      • 11.2.4.2.3. By Application
      • 11.2.4.3. Qatar
      • 11.2.4.3.1. By Type
      • 11.2.4.3.2. By End Use Industry
      • 11.2.4.3.3. By Application
      • 11.2.4.4. Kuwait
      • 11.2.4.4.1. By Type
      • 11.2.4.4.2. By End Use Industry
      • 11.2.4.4.3. By Application
      • 11.2.4.5. South Africa
      • 11.2.4.5.1. By Type
      • 11.2.4.5.2. By End Use Industry
      • 11.2.4.5.3. By Application
      • 11.2.4.6. Nigeria
      • 11.2.4.6.1. By Type
      • 11.2.4.6.2. By End Use Industry
      • 11.2.4.6.3. By Application
      • 11.2.4.7. Algeria
      • 11.2.4.7.1. By Type
      • 11.2.4.7.2. By End Use Industry
      • 11.2.4.7.3. By Application
      • 11.2.4.8. Rest of MEA
      • 11.2.4.8.1. By Type
      • 11.2.4.8.2. By End Use Industry
      • 11.2.4.8.3. By Application

12. Competitive Landscape

  • 12.1. List of Key Players and Their Offerings
  • 12.2. Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market Company Market Share Analysis, 2024
  • 12.3. Competitive Benchmarking, By Operating Parameters
  • 12.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)

13. Impact of Escalating Geopolitical Tensions on Global Vinyl Acetate Ethylene (VAE) Copolymer Powder Market

14. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

  • 14.1. BASF SE
  • 14.2. Dow Chemical Company
  • 14.3. Evonik Industries AG
  • 14.4. Hexion Inc.
  • 14.5. Nippon Shokubai Co. Ltd
  • 14.6. The Dow Chemical Company
  • 14.7. Wacker Chemie AG
  • 14.8. Arkema
  • 14.9. Solvay SA
  • 14.10. Shin-Etsu Chemical Co. Ltd
  • 14.11. Kuraray Co. Ltd
  • 14.12. Other Prominent Players

15. Key Strategic Recommendations

16. Research Methodology

  • 16.1. Qualitative Research
    • 16.1.1. Primary & Secondary Research
  • 16.2. Quantitative Research
  • 16.3. Market Breakdown & Data Triangulation
    • 16.3.1. Secondary Research
    • 16.3.2. Primary Research
  • 16.4. Breakdown of Primary Research Respondents, By Region
  • 16.5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable