市场调查报告书
商品编码
1119115
全球学习和教育玩具市场规模调查,按产品类型、年龄组、分销渠道、地区预测 2022-2028Global Learning and Educational Toys Market Size study, By Product Type, By Age Group, and By Distribution Channel, and Regional Forecasts 2022-2028 |
学习和教育玩具(益智玩具)可以定义为旨在激发儿童学习的玩具。
这些玩具旨在实现教育目的,例如培养孩子的特定技能。学习和教育玩具通过更好的记忆力、协调性和提高读写能力来帮助提高智商水平。不断发展的玩具和游戏行业、在线销售渠道的日益普及以及主要市场参与者最近推出的产品是推动全球市场需求的因素。例如,根据 Statista 的数据,截至 2022 年,全球玩具和游戏部门的销售额估计为 508.8 亿美元。从 2022 年到 2026 年,该市场预计将以每年 9.74% 的复合年增长率增长,到 2026 年达到 737.9 亿美元。此外,主要製造商正在推出创新产品,以应对不断增长的学习和益智玩具需求。例如,2022 年 4 月,总部位于芝加哥的 LeapFrog Enterprises, Inc. 推出了一系列新的互动学习玩具。该公司针对基于课程的内容推出了三款新玩具:Magic Adventures Microscope(TM)、LeapPods Max(TM) 和 Touch & Learn World Map(TM)。此外,新兴国家对益智玩具的认识不断提高以及玩具和游戏技术的不断进步,预计将在预测期内成为市场需求的催化剂。然而,与原材料相关的成本和缺乏对新兴市场的渗透阻碍了 2022-2028 年预测期间的市场增长。
全球学习和教育玩具市场研究考虑的主要地区包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。由于对学习玩具的需求不断增长以及主要参与者的存在,北美已成为世界市场份额的主要地区。另一方面,预计亚太地区将在 2022-2028 年的预测期内呈现显着的增长率。预计快速城市化和主要参与者涌入等因素将为亚太地区的全球学习和教育玩具市场创造良好的增长前景。
本报告中包括的主要市场进入者是:
本研究的目的是确定近年来各个细分市场和国家/地区的市场规模,并预测未来 8 年的价值。本报告旨在捕捉所研究的每个地区和国家的行业的定性和定量方面。此外,它还提供了有关关键方面的详细信息,例如定义市场未来增长的驱动因素和挑战。此外,报告还应详细分析主要参与者的竞争格局和产品供应,以及微观市场中可供利益相关者投资的机会。市场的详细细分和子细分如下所述。
按产品类型。
建筑组
游戏和拼图
运动和户外玩具
按年龄组
5 年
5-10 岁
10+
按分销渠道
大卖场/超市
专卖店
百货商店
在线渠道
按地区
北美
美国
加拿大
欧洲
英国
德国
法国
西班牙
意大利
其他欧洲
亚太地区
中国
印度
日本
澳大利亚
韩国
其他亚太地区
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考虑的年份是:
实际年份 - 2018 年、2019 年、2020 年
2021 年基准年
预测期 - 2022 年 至 2028 年
本报告的目标受众是全球学习和教育玩具市场。
主要咨询公司和顾问
大公司、中型公司、中小企业
风险投资
增值经销商 (VAR)
第三方知识提供者
投资银行家
投资者
Global Learning and Educational Toys Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.
The Learning and Educational Toys also known as instructive Toys can be defined as objects of play, designed for stimulating learning in children. These toys are intended to meet an educational purpose such as to develop a particular skill in kids. Learning and Educational Toys are helpful in boosting IQ level by better memory retention, coordination, and increased literacy. The growing Toys & Games Industry And increasing penetration of online sales channels as well as recent product launches from leading market players are factors that are accelerating the global market demand. For instance, according to Statista - As of 2022, the revenue in the global Toys & Games segment is estimated at USD 50.88billion. The market is projected to grow annually by CAGR of 9.74% between 2022 & 2026 to reach to USD 73.79 billion by 2026. Furthermore, leading market players are coming up with innovative products to capitalize the growing demand for Learning & Educational Toys. For instance, in April 2022, Chicago, USA based LeapFrog Enterprises, Inc. launched its new collection of interactive learning toys. The company launched three new toys for curriculum-based content named Magic Adventures Microscope™, LeapPods Max™ and Touch & Learn World Map™. Also, growing awareness towards educational toys in emerging economies and increasing number of technological advancements in Toys and games are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a cost associated with raw materials and lack of penetration in emerging markets impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Learning and Educational Toys Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing demand for learning toys and presence of leading market players. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the rapid urbanization and increasing penetration of leading market players, would create lucrative growth prospects for the global Learning and Educational Toys Market across the Asia Pacific region.
Major market players included in this report are:
Atlas Games
Clementoni
Goliath Games
Hasbro
Ravensburger AG
Thames & Kosmos
The Lego Group
Tomy Company, Ltd.
Vtech Holdings
Zephyr Toymakers Pvt. Ltd.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product Type
Building Sets
Games & Puzzles
Sports & Outdoor Toys
By Age Group
5 years
5 to 10 years
Above 10 years
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Departmental Stores
Online Channels
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Learning and Educational Toys Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures