线上微交易的全球市场规模调查&预测，各类型，各设备，地区分析，2022年～2029年

全球线上微交易市场在2021年估算为约345亿9000万美元，在预测期间2022-2029年间预计将以10％以上健全的成长率成长。

本调查的目的是定义近年来各个细分市场和国家的市场规模，并在未来几年预测它们的价值。本报告设计内容涵盖调查对象国家产业的定性和定量双方面。

此外也提供市场未来性的成长促进因素和课题等重要方面相关之详细资讯。再加上主要企业的竞争情形和提供产品之详细分析，并涵括利害关係者投资所需的微观市场潜在机会。详细的市场区隔和子区隔如下列。

各类型

游戏内货币

随机机会购买

游戏内条款

有效期限

其他

各设备

PC

游戏主机

行动电话

其他

各地区

北美

美国

加拿大

欧洲

英国

德国

法国

西班牙

义大利

其他欧洲

亚太地区

中国

印度

日本

澳洲

韩国

其他亚太地区

南美

巴西

墨西哥

全球其他地区

目录

第1章 摘要整理

• 市场概述
• 全球市场·市场区隔市场估计·预测，2019年～2029年
  • 线上微交易市场，各地区，2019年～2029年
  • 线上微交易市场:各类型，2019年～2029年
  • 线上微交易市场:各设备，2019年～2029年
• 主要趋势
• 调查手法
• 调查前提条件

第2章 线上微交易的全球市场定义和范围

• 调查的目的
• 市场定义和范围
  • 调查目标范围
  • 产业的演进
• 调查对象年
• 货币换算比率

第3章 全球线上微交易市场力学

• 线上微交易市场影响分析(2019年～2029年)
  • 推动市场要素
  • 市场课题
  • 市场机会

第4章 全球线上微交易市场产业分析

• 波特的5力模式
  • 供给企业谈判力
  • 买方议价能力
  • 新加入厂商业者的威胁
  • 替代品的威胁
  • 竞争企业间的敌对关係
• 波特五力分析的未来性方法(2019-2029年)
• PEST分析
  • 政治
  • 经济
  • 社会
  • 技术性
• 投资采用模式
• 分析师的结论·建议
• 顶级投资机会
• 主要成功策略

第5章 风险评估:COVID-19衝击

• COVID-19对产业带来的整体影响的评估
• COVID-19以前和COVID-19以后的市场情景

第6章 线上微交易的全球市场，各类型

• 市场概述
• 线上微交易的全球市场，各类型实际成果-潜在力分析
• 线上微交易的全球市场，各类型估计·预测，2019-2029年
• 线上微交易市场，子区隔分析
  • 游戏内货币
  • 随机机会购买
  • 游戏内条款
  • 有效期限
  • 其他

第7章 线上微交易的全球市场:各设备

• 市场概述
• 线上微交易的全球市场:各设备)，效能-潜在力分析
• 线上微交易的全球市场，各设备估计·预测，2019-2029年
• 线上微交易的全球市场，子区隔分析
  • PC
  • 游戏主机
  • 行动电话
  • 其他

第8章 线上微交易的全球市场:各地区分析

• 线上微交易市场，各地区市场概述
• 北美
  • 美国
    • 各类型估计·预测，2019年～2029年
    • 各设备的估计·预测，2019年～2029年
  • 加拿大
• 欧洲线上微交易市场概述
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 义大利
  • 其他的欧洲地区
• 亚太地区的线上微交易市场概述
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 其他亚太地区
• 南美的线上微交易市场概述
  • 巴西
  • 墨西哥
• 全球其他地区

第9章 竞争资讯

• 顶级市场策略
• 企业简介
  • Activision Blizzard Inc.
    • 主要的资讯
    • 概要
    • 财务(视资料可得性)
    • 产品概要
    • 最近的开发情形
  • Electronic Arts Inc.
  • Nexon Co., Ltd.
  • NCSoft
  • Riot Games, Inc.
  • SmileGate(CrossFire)
  • Tencent Holdings Ltd.
  • NetEase Inc.
  • Wargaming.net
  • Valve Corporation

第10章 调查流程

• 调查流程
  • 资料探勘
  • 分析
  • 市场估计
  • 验证
  • 出版
• 调查属性
• 调查前提条件

Global Online Microtransaction Market is valued at approximately USD 34.59 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 10% over the forecast period 2022-2029. Online Microtransaction refers to in-game purchases that a user can make within a game to unlock additional features of an online game. Most of the free to play games charges some fee to unlock different prime features of the game such as new mission within the game, cosmetics and enhanced special abilities, etc. The growing expansion of gaming industry worldwide and increasing internet penetration in developing economies as well as strategic initiatives from leading market players are key factors accelerating the market growth.

According to Statista - in 2021, the total number of mobile gamers worldwide was estimated at 1.7 billion, and this number is projected to grow to 2.2 billion by 2025. Moreover, increasing number of internet users is another key factor accelerating the market growth. For instance, as per Statista - in 2020, the total number of active internet users in India was estimated at 622 million, and this number is projected to grow to more than 900 million by 2025. Also, rising smartphone penetration and growing emergence of online gaming platforms would create lucrative opportunities for the market over the forecast period. However, stringent regulations from government authorities worldwide impede the market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Online Microtransaction Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region in terms of market share owing to presence of leading market players as well as rising online gaming sector in the region. Whereas, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as rising penetration of online gaming platforms as well as increasing number of smartphone subscribers in the region.

Major market players included in this report are:

Activision Blizzard Inc.

Electronic Arts Inc.

Nexon Co., Ltd.

NCSoft

Riot Games, Inc.

SmileGate (CrossFire)

Tencent Holdings Ltd.

NetEase Inc.

Wargaming.net

Valve Corporation

Recent Developments in the Market:

• In August 2022, China based NetEase, Inc., a leading internet and online game services provider, through its games division NetEase Games acquired Paris, France based acquired Quantic Dream S.A., a leading video game developer. After this acquisition, Quantic Dream would continue to operate independently and focus on creating and publishing its video games on all platforms.
• In January 2022, Microsoft Inc. announced acquisition of California based Activision Blizzard, a leader in game development and interactive entertainment content publishing. This acquisition is intended for Microsoft's gaming business across various digital assets such as Mobile, Personal Computers, Cloud, etc.

Global Online Microtransaction Market Report Scope:

Historical Data: 2019-2020-2021

Base Year for Estimation: 2021

Forecast period: 2022-2029

Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

Segments Covered: Type, Device, Region

Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World

Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

In-game Currencies

Random Chance Purchases

In-game Items

Expiration

Others

By Device:

PC

Gaming Console

Mobile Phones

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  • 1.2.1. Online Microtransaction Market, by Region, 2019-2029 (USD Billion)
  • 1.2.2. Online Microtransaction Market, by Type, 2019-2029 (USD Billion)
  • 1.2.3. Online Microtransaction Market, by Device, 2019-2029 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Online Microtransaction Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Online Microtransaction Market Dynamics

• 3.1. Online Microtransaction Market Impact Analysis (2019-2029)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Expansion of gaming industry worldwide
    • 3.1.1.2. Increasing internet penetration in developing economies
    • 3.1.1.3. Strategic initiatives from leading market players
  • 3.1.2. Market Challenges
    • 3.1.2.1. Stringent regulations from government authorities
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising smartphone penetration
    • 3.1.3.2. Growing emergence of online gaming platforms

Chapter 4. Global Online Microtransaction Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
• 4.4. Investment Adoption Model
• 4.5. Analyst Recommendation & Conclusion
• 4.6. Top investment opportunity
• 4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1. Assessment of the overall impact of COVID-19 on the industry
• 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Online Microtransaction Market, by Type

• 6.1. Market Snapshot
• 6.2. Global Online Microtransaction Market by Type, Performance - Potential Analysis
• 6.3. Global Online Microtransaction Market Estimates & Forecasts by Type, 2019-2029 (USD Billion)
• 6.4. Online Microtransaction Market, Sub Segment Analysis
  • 6.4.1. In-game Currencies
  • 6.4.2. Random Chance Purchases
  • 6.4.3. In-game Items
  • 6.4.4. Expiration
  • 6.4.5. Others

Chapter 7. Global Online Microtransaction Market, by Device

• 7.1. Market Snapshot
• 7.2. Global Online Microtransaction Market by Device, Performance - Potential Analysis
• 7.3. Global Online Microtransaction Market Estimates & Forecasts by Device, 2019-2029 (USD Billion)
• 7.4. Online Microtransaction Market, Sub Segment Analysis
  • 7.4.1. PC
  • 7.4.2. Gaming Console
  • 7.4.3. Mobile Phones
  • 7.4.4. Others

Chapter 8. Global Online Microtransaction Market, Regional Analysis

• 8.1. Online Microtransaction Market, Regional Market Snapshot
• 8.2. North America Online Microtransaction Market
  • 8.2.1. U.S. Online Microtransaction Market
    • 8.2.1.1. Type breakdown estimates & forecasts, 2019-2029
    • 8.2.1.2. Device breakdown estimates & forecasts, 2019-2029
  • 8.2.2. Canada Online Microtransaction Market
• 8.3. Europe Online Microtransaction Market Snapshot
  • 8.3.1. U.K. Online Microtransaction Market
  • 8.3.2. Germany Online Microtransaction Market
  • 8.3.3. France Online Microtransaction Market
  • 8.3.4. Spain Online Microtransaction Market
  • 8.3.5. Italy Online Microtransaction Market
  • 8.3.6. Rest of Europe Online Microtransaction Market
• 8.4. Asia-Pacific Online Microtransaction Market Snapshot
  • 8.4.1. China Online Microtransaction Market
  • 8.4.2. India Online Microtransaction Market
  • 8.4.3. Japan Online Microtransaction Market
  • 8.4.4. Australia Online Microtransaction Market
  • 8.4.5. South Korea Online Microtransaction Market
  • 8.4.6. Rest of Asia Pacific Online Microtransaction Market
• 8.5. Latin America Online Microtransaction Market Snapshot
  • 8.5.1. Brazil Online Microtransaction Market
  • 8.5.2. Mexico Online Microtransaction Market
• 8.6. Rest of The World Online Microtransaction Market

Chapter 9. Competitive Intelligence

• 9.1. Top Market Strategies
• 9.2. Company Profiles
  • 9.2.1. Activision Blizzard Inc.
    • 9.2.1.1. Key Information
    • 9.2.1.2. Overview
    • 9.2.1.3. Financial (Subject to Data Availability)
    • 9.2.1.4. Product Summary
    • 9.2.1.5. Recent Developments
  • 9.2.2. Electronic Arts Inc.
  • 9.2.3. Nexon Co., Ltd.
  • 9.2.4. NCSoft
  • 9.2.5. Riot Games, Inc.
  • 9.2.6. SmileGate (CrossFire)
  • 9.2.7. Tencent Holdings Ltd.
  • 9.2.8. NetEase Inc.
  • 9.2.9. Wargaming.net
  • 9.2.10. Valve Corporation

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption

LIST OF TABLES

• TABLE 1. Global Online Microtransaction Market, report scope
• TABLE 2. Global Online Microtransaction Market estimates & forecasts by Region 2019-2029 (USD Billion)
• TABLE 3. Global Online Microtransaction Market estimates & forecasts by Type 2019-2029 (USD Billion)
• TABLE 4. Global Online Microtransaction Market estimates & forecasts by Device 2019-2029 (USD Billion)
• TABLE 5. Global Online Microtransaction Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 6. Global Online Microtransaction Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 7. Global Online Microtransaction Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 8. Global Online Microtransaction Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 9. Global Online Microtransaction Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 10. Global Online Microtransaction Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 11. Global Online Microtransaction Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 12. Global Online Microtransaction Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 13. Global Online Microtransaction Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 14. Global Online Microtransaction Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 15. U.S. Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 16. U.S. Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 17. U.S. Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 18. Canada Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 19. Canada Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 20. Canada Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 21. UK Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 22. UK Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 23. UK Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 24. Germany Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 25. Germany Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 26. Germany Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 27. France Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 28. France Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 29. France Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 30. Italy Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 31. Italy Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 32. Italy Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 33. Spain Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 34. Spain Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 35. Spain Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 36. RoE Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 37. RoE Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 38. RoE Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 39. China Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 40. China Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 41. China Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 42. India Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 43. India Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 44. India Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 45. Japan Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 46. Japan Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 47. Japan Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 48. South Korea Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 49. South Korea Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 50. South Korea Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 51. Australia Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 52. Australia Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 53. Australia Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 54. RoAPAC Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 55. RoAPAC Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 56. RoAPAC Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 57. Brazil Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 58. Brazil Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 59. Brazil Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 60. Mexico Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 61. Mexico Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 62. Mexico Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 63. RoLA Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 64. RoLA Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 65. RoLA Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 66. Row Online Microtransaction Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 67. Row Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 68. Row Online Microtransaction Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 69. List of secondary sources, used in the study of global Online Microtransaction Market
• TABLE 70. List of primary sources, used in the study of global Online Microtransaction Market
• TABLE 71. Years considered for the study
• TABLE 72. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

• FIG 1. Global Online Microtransaction Market, research methodology
• FIG 2. Global Online Microtransaction Market, Market estimation techniques
• FIG 3. Global Market size estimates & forecast methods
• FIG 4. Global Online Microtransaction Market, key trends 2021
• FIG 5. Global Online Microtransaction Market, growth prospects 2022-2029
• FIG 6. Global Online Microtransaction Market, porters 5 force model
• FIG 7. Global Online Microtransaction Market, pest analysis
• FIG 8. Global Online Microtransaction Market, value chain analysis
• FIG 9. Global Online Microtransaction Market by segment, 2019 & 2029 (USD Billion)
• FIG 10. Global Online Microtransaction Market by segment, 2019 & 2029 (USD Billion)
• FIG 11. Global Online Microtransaction Market by segment, 2019 & 2029 (USD Billion)
• FIG 12. Global Online Microtransaction Market by segment, 2019 & 2029 (USD Billion)
• FIG 13. Global Online Microtransaction Market by segment, 2019 & 2029 (USD Billion)
• FIG 14. Global Online Microtransaction Market, regional snapshot 2019 & 2029
• FIG 15. North America Online Microtransaction Market 2019 & 2029 (USD Billion)
• FIG 16. Europe Online Microtransaction Market 2019 & 2029 (USD Billion)
• FIG 17. Asia Pacific Online Microtransaction Market 2019 & 2029 (USD Billion)
• FIG 18. Latin America Online Microtransaction Market 2019 & 2029 (USD Billion)
• FIG 19. Global Online Microtransaction Market, company Market share analysis (2021)

List of tables and figures and dummy in nature, final lists may vary in the final deliverable