Product Code: PM4264
The global in-app purchase market size is expected to reach USD 479.26 billion by 2032, according to a new study by Polaris Market Research. The report "In-App Purchase Market Share, Size, Trends, Industry Analysis Report, By Operating System (Android, iOS, Others), By Type (Consumable, Non-Consumable, Auto-Renewable Subscription, Non-Renewing Subscriptions), By Application, By Region, And Segment Forecasts, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The increasing demand for automated and integrated solutions is a positive factor contributing to the market's expansion. Businesses are increasingly seeking technologically advanced in-app purchase (IAP) solutions to streamline processes, reduce reliance on human resources, automate routine tasks, and minimize manual errors. Notably, mobile applications and digital wallets are replacing traditional loyalty cards, offering customers convenience while providing businesses with enhanced insights into customer behaviour.
In-app purchase solutions provide businesses with real-time statistics, offering insights into how customers interact with their products or services. This valuable information empowers organizations to devise unique and effective strategies to enhance loyalty programs and strengthen their brand. The software can create individual profiles for each consumer, allowing businesses to monitor and understand consumer engagement, subscription utilization, and usage frequency based on customer behavior. Customer Service Managers (CSMs) can leverage this data to develop targeted programs and plans aimed at specific consumers, ultimately driving improvements in customer retention, satisfaction, and overall engagement.
The anticipation is that the growth in web traffic will attract both investors and customers, providing a platform for the promotion and advertising of goods and services. Social media plays a significant role in expanding the online advertising business, with platforms like Instagram, LinkedIn, Telegram, and WhatsApp gaining immense popularity among millennials. This popularity creates lucrative opportunities for investors to promote their businesses on these platforms. The benefits of digital media advertising, such as higher customer conversion rates, reduced marketing costs, access to targeted and segmented customer bases, improved search engine rankings, increased inbound traffic, and enhanced customer satisfaction, are expected to be key factors driving market growth.
The surge in smartphone usage worldwide indicates a broader audience exposed to online advertisements and influenced to explore online shopping. Developed economies already boast a significant number of smartphone owners and internet users, while emerging economies are witnessing a steady increase in these figures. The expanding user base is particularly notable in emerging regions. This trend is anticipated to be a key driver for market growth. As more people access the internet via smartphones, the market benefits from an increased potential customer base, driven by the growing preference for online shopping.
In-App Purchase Market Report Highlights
iOS segment held the largest share, as it increases the security and lead could be easily converted
Auto-renewable subscription segment garnered the largest share, as it useful for recurring payments and ensures retention of consumer
Asia Pacific dominated the market, primarily due to the presence of huge youth population in the region
The key market players include AdMaven, Apple, Brainly, Creative Clicks, Disney, Google, InMobi, Propeller Ads, PubMatic, Recurly, and Roblox
Polaris Market Research has segmented the in-app purchase market report based on operating system, type, application, and region:
In-app Purchase, Operating System Outlook (Revenue - USD Billion, 2019 - 2032)
In-app Purchase, Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Consumable
- Non-consumable
- Auto Renewable Subscription
- Non-Renewing Subscriptions
In-app Purchase, Application Outlook (Revenue - USD Billion, 2019 - 2032)
- Gaming
- Entertainment & Music
- Health & Fitness
- Travel & Action
- Social Networking
- Finance
- Others
In-app Purchase, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global In-App Purchase Market Insights
- 4.1. In-App Purchase Market - Application Snapshot
- 4.2. In-App Purchase Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Gaming Industry Growth
- 4.2.1.2. The increasing usage of smartphones and mobile apps globally
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Market Saturation
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. In-App Purchase Market Application Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global In-App Purchase Market, by Operating System
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 5.3. Android
- 5.3.1. Global In-App Purchase Market, by Android, by Region, 2019-2032 (USD Billion)
- 5.4. iOS
- 5.4.1. Global In-App Purchase Market, by iOS, by Region, 2019-2032 (USD Billion)
- 5.5. Others
- 5.5.1. Global In-App Purchase Market, by Others, by Region, 2019-2032 (USD Billion)
6. Global In-App Purchase Market, by Type
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 6.3. Consumable
- 6.3.1. Global In-App Purchase Market, by Consumable, by Region, 2019-2032 (USD Billion)
- 6.4. Non-consumable
- 6.4.1. Global In-App Purchase Market, by Non-consumable, by Region, 2019-2032 (USD Billion)
- 6.5. Auto Renewable Subscription
- 6.5.1. Global In-App Purchase Market, by Auto Renewable Subscription, by Region, 2019-2032 (USD Billion)
- 6.6. Non-Renewing Subscriptions
- 6.6.1. Global In-App Purchase Market, by Non-Renewing Subscriptions, by Region, 2019-2032 (USD Billion)
7. Global In-App Purchase Market, by Application
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 7.3. Gaming
- 7.3.1. Global In-App Purchase Market, by Gaming, By Region, 2019-2032 (USD Billion)
- 7.4. Entertainment & Music
- 7.4.1. Global In-App Purchase Market, by Entertainment & Music, By Region, 2019-2032 (USD Billion)
- 7.5. Health & Fitness
- 7.5.1. Global In-App Purchase Market, by Health & Fitness, By Region, 2019-2032 (USD Billion)
- 7.6. Travel & Action
- 7.6.1. Global In-App Purchase Market, by Travel & Action, By Region, 2019-2032 (USD Billion)
- 7.7. Social Networking
- 7.7.1. Global In-App Purchase Market, by Social Networking, By Region, 2019-2032 (USD Billion)
- 7.8. Finance
- 7.8.1. Global In-App Purchase Market, by Finance, By Region, 2019-2032 (USD Billion)
- 7.9. Others
- 7.9.1. Global In-App Purchase Market, by Others, By Region, 2019-2032 (USD Billion)
8. Global In-App Purchase Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. In-App Purchase Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. In-App Purchase Market - North America
- 8.3.1. North America: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.3.2. North America: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.3.3. North America: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.3.4. In-App Purchase Market - U.S.
- 8.3.4.1. U.S.: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.3.5. In-App Purchase Market - Canada
- 8.3.5.1. Canada: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4. In-App Purchase Market - Europe
- 8.4.1. Europe: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.2. Europe.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.3. Europe: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4.4. In-App Purchase Market - UK
- 8.4.4.1. UK: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.4.3. UK: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4.5. In-App Purchase Market - France
- 8.4.5.1. France: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.5.2. France.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.5.3. France: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4.6. In-App Purchase Market - Germany
- 8.4.6.1. Germany: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4.7. In-App Purchase Market - Italy
- 8.4.7.1. Italy: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4.8. In-App Purchase Market - Spain
- 8.4.8.1. Spain: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4.9. In-App Purchase Market - Netherlands
- 8.4.9.1. Netherlands: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.4.10. In-App Purchase Market - Russia
- 8.4.10.1. Russia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.5. In-App Purchase Market - Asia Pacific
- 8.5.1. Asia Pacific: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.5.4. In-App Purchase Market - China
- 8.5.4.1. China: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.5.4.2. China.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.5.4.3. China: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.5.5. In-App Purchase Market - India
- 8.5.5.1. India: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.5.5.2. India.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.5.5.3. India: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.5.6. In-App Purchase Market - Malaysia
- 8.5.6.1. Malaysia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.5.7. In-App Purchase Market - Japan
- 8.5.7.1. Japan: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.5.8. In-App Purchase Market - Indonesia
- 8.5.8.1. Indonesia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.5.9. In-App Purchase Market - South Korea
- 8.5.9.1. South Korea: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.6. In-App Purchase Market - Middle East & Africa
- 8.6.1. Middle East & Africa: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.6.4. In-App Purchase Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.6.5. In-App Purchase Market - UAE
- 8.6.5.1. UAE: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.6.6. In-App Purchase Market - Israel
- 8.6.6.1. Israel: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.6.7. In-App Purchase Market - South Africa
- 8.6.7.1. South Africa: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.7. In-App Purchase Market - Latin America
- 8.7.1. Latin America: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.7.3. Latin America: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.7.4. In-App Purchase Market - Mexico
- 8.7.4.1. Mexico: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.7.5. In-App Purchase Market - Brazil
- 8.7.5.1. Brazil: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
- 8.7.6. In-App Purchase Market - Argentina
- 8.7.6.1. Argentina: In-App Purchase Market, by Operating System, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: In-App Purchase Market, by Application, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: In-App Purchase Market, by Type, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. AdMaven
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Apple Inc
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Brainly
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Creative Clicks
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Disney
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Google LLC
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. InMobi
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. King.com Ltd
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Netflix, Inc
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. POCKETGUARD
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Propeller Ads
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. PubMatic
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
- 10.13. Recurly
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
- 10.14. Roblox
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
- 10.15. Tango
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development