市场调查报告书
商品编码
1182007
全球报纸市场规模研究与预测:按平台(印刷、数字)、商业模式(订阅、广告)、地区划分,2022-2029 年Global Newspaper Market Size study & Forecast, by Platform (Print and Digital), Business Model (Subscription and Advertising) and Regional Analysis, 2022-2029 |
报纸是全球读者和形象广告商的有效平台。
它包含具有成本效益的印刷和数字格式的详细信息和生动新闻。由于对可持续和环保解决方案的需求不断增加以及公众对杂誌、报纸等的认识不断提高等因素,报纸市场在预测期内正在扩大。
据 2018 年《The New York Times》报导,约 39% 的订阅者订阅了数字报纸。此外,数字报纸和杂誌广告在广告界越来越受欢迎,因为它们可以提高品牌知名度,同时补充其他渠道的品牌广告活动。另一方面,具有成本效益的广告模式和市场参与者不断增加的研发活动正在为市场创造有利可图的机会。然而,替代品的威胁将阻碍预测期内的市场增长。
研究全球报纸市场的主要区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。由于数字报纸和杂誌广告在各个行业的渗透率和接受度不断提高,北美在收入方面占据了该地区的主导地位。由于杂誌和数字报纸支出增加以及用户采用付费订阅等因素,预计亚太地区在预测期内将实现增长。
本研究的目的是揭示近年来各个细分市场和国家/地区的市场规模,并预测未来几年的市场规模。该报告旨在捕捉被调查国家中该行业的定性和定量方面的情况。
它还提供了有关关键方面的详细信息,例如将定义市场未来增长的驱动因素和挑战。此外,它还包含供利益相关者投资的微观市场潜在机会,以及对主要参与者的竞争格局和产品供应的深入分析。
Global Newspaper Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. A Newspaper is an effective platform readers and image advertisers across the globe. It is cost-effective and contains detailed information and vivid news in print and digital format. The Newspaper market is expanding because of factors such as rising demand for sustainable and eco-friendly solutions and rising public awareness towards magazines and newspapers etc. in the forecast period.
According to the New York Times in 2018, nearly 39% of subscribers subscribed to the digital newspaper. Furthermore, digital newspaper and magazine advertising is gaining traction in the advertising world because it raises brand awareness while complementing the brand's advertising campaigns on other channels. Whereas, cost-effective mode for advertisement and growing R&D activities by market players are creating lucrative opportunities for the market. However, the threat of substitutes hampers the market growth in the forecast period.
The key regions considered for the Global Newspaper Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominates the region in terms of revenue, owing to the increasing popularity and acceptance of digital newspapers & magazine advertising in various industries. The Asia Pacific is expected to grow during the forecast period, owing to factors such as the increased spending on magazines and digital newspapers, growing adoption of paid subscriptions among users
Major market players included in this report are:
Dan Gannett Co. Inc.
Fairfax Media
The New York Times
Axel Springer SE
Schibsted Media Group
APN News and Media
Daily Mail and General Trust
Dogan Yayin Holding
Gruppo Editoriale L'Espresso
Johnston Press
Recent Developments in the Market:
Global Newspaper Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Platform, Business Model, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product:
Digital
By Business Model:
Subscription
Advertising
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable