市场调查报告书
商品编码
1182044
数字视频广告全球市场规模研究与预测:按类型(桌面,移动),最终用户行业(零售,汽车,金融服务,电信,消费品/电子,媒体和娱乐,其他),区域分析2022-2029Global Digital Video Advertising Market Size study & Forecast, by Type (Desktop, Mobile), End-use Industry (Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Media & Entertainment, Others) & Regional Analysis, 2022-2029 |
2021 年全球数字视频广告市场价值约为 370.5 亿美元,预计在 2022-2029 年预测期内增长超过 41.1%。
单独或在在线视频内容中显示视频广告的做法被称为数字视频广告。它包含针对不同设置(例如横幅视频、链接电视和其他 OTT 服务)製作的数十种布局。市场的主要驱动力是 OTT 平台用户数量的增加、智能手机用户的增加以及电子商务行业的增长。此外,在预测期内,5G 技术的采用正在为市场创造有利可图的增长机会。
根据印度品牌资产基金会(IBEF)的数据,印度的 OTT 用户数量从 2020 年 3 月的 2220 万增加到同年 7 月的 2900 万。与此同时,美国的OTT平台合同数量也在增加,根据Statista的数据,2018年美国的OTT合同数量为1.701亿,预计到2022年这一数字将增长到1.977亿。。此外,根据上述同一消息来源,2018年,中国智能手机用户为9.6985亿,预计到2026年这一数字将增长至12.8728亿。然而,数字视频广告的高成本阻碍了整个 2022-2029 年预测期内的市场增长。
研究全球数字视频广告市场的主要区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。北美主导销售。这是由于该地区智能手机的高普及率。鼓励营销人员采用数字视频广告技术。这是由于品牌和代理商的需求增加,他们希望利用不断增长的数字受众并占据更大比例的放映时间。由于断线案例的增加以及该地区居民从传统有线电视转向 OTT 媒体分发系统的逐渐趋势,预计该市场也将得到发展。亚太地区预计在预测期内以最高复合年增长率增长。该地区经济实惠的高速互联网接入正在增长,促使营销人员使用数字媒体作为视频广告平台。此外,该地区越来越多地使用社交媒体为营销人员提供了赚取现金的新途径,进一步推动了市场的扩张前景。
这项研究的目的是定义近年来各个细分市场和国家的市场规模,并预测它们在未来几年的价值。该报告旨在捕捉被调查国家工业的定性和定量方面的情况。
它还提供了有关关键方面的详细信息,例如将定义市场未来增长的驱动因素和挑战。此外,它还包含了利益相关者投资的潜在微观市场机会,以及对主要参与者和产品类型的竞争格局的深入分析。
Global Digital Video Advertising Market is valued at approximately USD 37.05 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 41.1% over the forecast period 2022-2029. The practice of displaying video adverts either separately or inside online video content is known as digital video advertising. This comprises a large number of layouts created especially for diverse settings including banner video, linked TV, or other OTT services. The major driving factors for the market are rising subscriptions for OTT platforms, an increasing number of smartphone users and the growing e-commerce industry is driving the growth for the market. Along with this, the adoption of 5G technology is creating a lucrative growth opportunity for the market over the forecast period.
According to the India Brand Equity Foundation (IBEF), the number of OTT subscribers in India have increased from 22.2 million in March 2020 and 29 million in July of the same year. Along with this, according to Statista, an increase in the number of OTT platform subscriptions in the United States has been witnessed, in 2018 the number of OTT subscriptions in the United States were 170.1 million and this number is projected to increase up to 197.7 million in 2022. Additionally, according to the same source mentioned above, in 2018, the number of smartphone users in China was 969.85 million and this number is projected to increase up to 1287.28 million in 2026. However, the high cost of Digital Video Advertising stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Digital Video Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the marketin terms of revenue. This is explained by the high rate of smartphone adoption in the area. Marketers are being encouraged to embrace digital video advertising methods as a result of growing demands from brands and agencies to take advantage of the growing number of digital viewers and capture a bigger proportion of screen time. Additionally, the market is seeing prospects for development due to the rising instances of cord-cutting and the gradual tendency among residents of this region to switch from traditional cable TVs to OTT media delivery systems. The Asia Pacific is expected to grow with the highest CAGRduring the forecast period. Affordable high-speed internet access in the area encourages widespread adoption, which encourages marketers to use digital media as a platform for video advertising. The increased use of social media in the region provides marketers with additional avenues for generating cash, which further encourages market expansion prospects.
Major market players included in this report are:
Advertise.com
Conversant Inc.
Longtail Ad Solutions, Inc.
PubMatic, Inc.
SpotX, Inc.
Tremor International Ltd.
Vdopia, Inc.
Verizon Media
Viant Technology LLC
ZypMedia
Recent Developments in the Market:
Global Digital Video Advertising Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Type, End-use Industry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Desktop
Mobile
By End-use Industry:
Retail
Automotive
Financial Services
Telecom
Consumer Goods & Electronics
Media & Entertainment
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable