全球社交视频市场：增长机会

Global Social Video Growth Opportunities

出版日期: 2022年06月13日 | 出版商:

Frost & Sullivan | 英文 38 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

全球社交视频市场预计将在 2021 年增长到 1556.8 亿美元，到 2028 年增长到 6379.4 亿美元，从 2021 年到 2028 年的复合年增长率为 22.7%。

这个竞争激烈的市场由字节跳动、快手、Meta 和 Alphabet 等几家公司主导。然而，在社交商务、直播和内容创作者等收入机会前景的推动下，社交视频市场现在由大量不同规模和地区的竞争对手占据。

本报告研究和分析全球社交视频市场，并提供有关战略要素、增长动力、限制因素、收入预测、增长机会等方面的信息。

全球社交视频市场：分析范围
全球社交视频市场：全球移动广告支出
全球社交视频市场：全球消费者在移动应用上的支出
社交视频的主要竞争对手：部分参与者
全球社交视频市场：市场份额
全球社交视频市场：主要增长指标
全球社交视频市场：增长动力
全球社交视频市场：增长促进因素分析
全球社交视频市场：增长抑制因素
全球社交视频市场：增长抑制因素分析
全球社交视频市场：收入预测
全球社交视频市场：预测分析

增长机会宇宙：社交视频

增长机会一：社交商务和数字广告
成长机会 2：内容创作者
增长机会 3：视频内容的替代类型
增长机会四：直播

附录

社交视频市场其他细分市场中的提供商
图表列表
免责声明

简介目录

Product Code: K752-70

A Rising Force in Social Media Catalyzes Platforms to Rethink Monetization Strategies

Social videos are short recordings (between 15 seconds and 3 minutes) designed specifically for social media platforms. Social videos primarily serve to drive viewer engagement through interactions such as comments, reactions, likes, or dislikes. Individual users and businesses can create social videos. These videos are frequently only suitable for a specific hosting platform. Apart from promoting user interaction, social videos have various purposes, including brand building and expanding eCommerce operations.

The social video market is comprised of short-video platforms, which either feature short-form videos as their main feature or as one of their main offerings. Short-video platforms generate much of their revenues through advertising, with brands paying to place advertisements across users' feeds, either organically or inorganically. Short-video platforms also secure revenues through alternative channels such as premium subscriptions or paid customization, which are collectively referred to as consumer spending.

This highly competitive market is dominated by a few players, namely ByteDance, Kuaishou, Meta, and Alphabet. Nonetheless, the social video market is currently experiencing the abrupt entry of numerous competitors of various sizes and across regions and is driven by the prospect of profitable opportunities such as social commerce, livestreaming, or content creators.

Frost & Sullivan forecasts that the global social video market will grow from $151.68 billion in 2021 to $637.94 billion in 2028, increasing at a compound annual growth rate (CAGR) of 22.7% during that period. From Frost & Sullivan's view, higher growth rates will occur in the medium term, primarily related to the expected entry of streaming platforms, improvements in social media algorithms, and the expansion of video streaming capabilities across the globe. In the long term, we expect this growth to slow down in relation to anticipated regulatory interventions.

This report does not account for other types of video-based media, such as ephemeral (or time-limited) content.

Research Scope:

This study examines the global social video market, detailing drivers, restraints, and potential growth opportunities. It also forecasts the market size from 2022 to 2028, in addition to overall global spending on mobile advertising and global consumer spending on mobile apps during the same period. The base year of the study is 2021.