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市场调查报告书
商品编码
1210927

直销全球市场规模研究和预测：按产品分类（健康与保健、化妆品与个人护理、家居用品与耐用品、其他），区域分析2022-2029

Global Direct Selling Market Size study & Forecast, by Product (Health & Wellness, Cosmetics And Personal Care, Household Goods & Durables, Others) and Regional Analysis, 2022-2029
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 | 商品交期: 2-3个工作天内

价格

2021 年全球直销市场价值约为 1897.1 亿美元，预计在 2022-2029 年的预测期内将以超过 6.10% 的健康增长率增长。

单级营销和多级营销都是直销的一部分。 根据美国联邦贸易委员会的说法，“直销是一个通用短语，涵盖许多基于零售机构之外的个人对个人销售的业务类型，例如社交媒体平台或销售人员或潜在客户的家中。”。 市场的一个主要驱动力是电子商务的日益普及。 直销还为许多人提供了替代收入，鼓励了微型企业。 此外，健康和保健产品的日益普及也为 2022-2029 年的预测期内的市场提供了有利可图的增长机会。

世界直销协会联合会 (WFDSA) 估计，到 2020 年，该行业的直销员人数将超过 1.254 亿，随着行业的扩张，这一数字还将上升。 除了提供盈利机会外，直销还让您获得在直销行业之外有用的管理和销售技能。 然而，对电子商务购买的偏好正在抑制整个 2022-2029 年预测期内的市场增长。

直销全球市场研究中考虑的主要区域是亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 亚太地区在 2021 年的市场份额约为 45%，在医疗保健和化妆品支出增长方面领先全球。 在新兴国家，直销商越来越受欢迎，尤其是在中国、印度和印度尼西亚的低端城市。 直销业务的性质与这个细分市场密切相关，因为实体店很少，而且一些地区的教育程度很低。 北美在 2022-2029 年的复合年增长率最快。 各种参与者的存在以及直销作为产生额外收入的手段的日益增长的趋势正在推动该地区的增长。 可支配收入的增加和政府的举措预计也将在未来几年加速区域市场的扩张。

这项研究的目的是揭示近年来各个细分市场和国家/地区的市场规模，并预测未来几年的市场规模。 该报告旨在捕捉被调查国家工业的定性和定量方面的情况。

它还提供了关键方面的详细信息，例如决定市场未来增长的驱动因素和挑战。 此外，它还包含供利益相关者投资的微观市场潜在机会，以及对主要参与者的竞争格局和产品供应的深入分析。

内容

第 1 章执行摘要

  • 市场概况
  • 2019-2029 年各细分市场的全球市场估计和预测
    • 直销市场：按地区划分，2019-2029 年
    • 直销市场：按产品分类，2019-2029 年
  • 主要趋势
  • 调查方法
  • 调查先决条件

第 2 章直销的全球市场定义和范围

  • 调查的目的
  • 市场定义和范围
    • 调查范围
    • 工业发展
  • 调查年份
  • 货币兑换率

第三章全球直销市场动态

  • 直销市场影响分析（2019-2029）
    • 市场驱动因素
      • 有相当多的人赚取额外收入
    • 市场挑战
      • 高度偏好通过电子商务进行购买
    • 市场机会
      • 保健产品的采用率提高

第 4 章全球直销市场行业分析

  • 波特 5 力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 波特 5 力模型的未来方法 (2019-2029)
  • 害虫分析
    • 政治
    • 经济的
    • 社交
    • 技术
  • 顶级投资机会
  • 关键成功策略
  • 行业专家的展望
  • 分析师的结论和建议

第 5 章风险评估：COVID-19 的影响

  • 评估 COVID-19 对行业的总体影响
  • COVID-19 之前和 COVID-19 之后的市场情景

第 6 章全球直销市场：按产品分类

  • 市场概况
  • 世界直销市场：按产品分类的表现 - 潜力分析
  • 2019-2029 年全球直销市场、按产品估算和预测
  • 全球直销市场，按细分市场分析
    • 健康与保健
    • 化妆品和个人护理
    • 家居用品/耐用消费品
    • 其他

第 7 章全球直销市场：区域分析

  • 直销市场：区域市场概况
  • 北美
    • 美国
      • 2019-2029 年按产品估算和预测
    • 加拿大
  • 欧洲直销市场概况
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 意大利
    • 其他欧洲地区
  • 亚太直销市场概况
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 韩国
    • 其他亚太地区
  • 拉丁美洲直销市场概况
    • 巴西
    • 墨西哥
    • 其他拉丁美洲地区
  • 世界其他地方

第 8 章衝突信息

  • 顶级市场策略
  • 公司简介
    • 安利企业列兵。
      • 主要信息
      • 概览
      • 财务信息（取决于数据可用性）
      • 产品概述
      • 近期趋势
    • Herbalife Nutrition Ltd.
    • Avon Products, Inc.
    • Vorwerk
    • Nu Skin Enterprises
    • Tupperware Brands Corporation
    • Oriflame Holding AG
    • Belcorp
    • Mary Kay Inc.
    • Cutco Corporation

第 9 章研究过程

  • 研究过程
    • 数据挖掘
    • 分析
    • 市场评估
    • 验证
    • 出版
  • 调查属性
  • 调查先决条件

Global Direct Selling Market is valued at approximately USD 189.71 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 6.10% over the forecast period 2022-2029. Single-level marketing and multi-level marketing are both parts of direct selling. The FTC states that "direct selling is a general phrase that embraces a number of business types based on person-to-person selling in venues other than a retail facility, such as social media platforms or the home of the salesperson or potential customer. The major driving factor for the market is rising e-commerce penetration. Along with this, large number of people have access to alternative income possibilities through direct selling, which also promotes micro business. Moreover, rising adoption of health and wellness products is creating lucrative growth opportunities in the market over the forecast period 2022-2029.

Over 125.4 million direct sellers are estimated to be participating in the sector by 2020, according to the World Federation of Direct Selling Associations (WFDSA), and this figure is expected to rise as the industry expands. In addition to offering revenue opportunities, direct selling teaches transferable management and sales abilities that may be used outside of the direct selling industry. However, the high preference for e-commerce purchases is restraining market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Direct Selling Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. With a market share of almost 45% in 2021, the Asia Pacific region led the world in expanding healthcare and cosmetics spending. In emerging countries, direct sellers are becoming more popular, notably in lower-class cities in China, India, and Indonesia. Due to a dearth of physical outlets and a populace that is less educated in some places, the nature of direct selling businesses connects strongly with this market segment. In 2022-2029, North America is growing with the fastest CAGR. The presence of various players and a growing propensity for direct selling as a means of generating additional money are driving the region's growth. Additionally, increasing disposable income and government initiatives are projected to accelerate regional market expansion in the upcoming years.

Major market players included in this report are:

Amway Enterprises Pvt. Ltd.

Herbalife Nutrition Ltd.

Avon Products, Inc.

Vorwerk

Nu Skin Enterprises

Tupperware Brands Corporation

Oriflame Holding AG

Belcorp

Mary Kay Inc.

Cutco Corporation

Recent Developments in the Market:

  • In February 2022, under its flagship brand Nutrilite, FMCG direct selling business Amway India introduced nutritional supplements in chic, delectable, practical, and straightforward shapes like flavorful candies and mouth-dissolving jelly strips.

Global Direct Selling Market Report Scope:

Historical Data: 2019-2020-2021

Base Year for Estimation: 2021

Forecast period: 2022-2029

Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

Segments Covered: Product, Region

Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World

Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

Health & Wellness

Cosmetics And Personal Care

Household Goods & Durables

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

RoLA

Rest of the World

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
    • 1.2.1. Direct Selling Market, by Region, 2019-2029 (USD Billion)
    • 1.2.2. Direct Selling Market, by Product, 2019-2029 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Direct Selling Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Direct Selling Market Dynamics

  • 3.1. Direct Selling Market Impact Analysis (2019-2029)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Significant number of people with additional income
    • 3.1.2. Market Challenges
      • 3.1.2.1. High preference for e-commerce purchase
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Rising adoption of health and wellness products

Chapter 4. Global Direct Selling Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
  • 4.3. PEST Analysis
    • 4.3.1. Political
    • 4.3.2. Economical
    • 4.3.3. Social
    • 4.3.4. Technological
  • 4.4. Top investment opportunity
  • 4.5. Top winning strategies
  • 4.6. Industry Experts Prospective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Risk Assessment: COVID-19 Impact

  • 5.1. Assessment of the overall impact of COVID-19 on the industry
  • 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Direct Selling Market, by Product

  • 6.1. Market Snapshot
  • 6.2. Global Direct Selling Market by Product, Performance - Potential Analysis
  • 6.3. Global Direct Selling Market Estimates & Forecasts by Product 2019-2029 (USD Billion)
  • 6.4. Direct Selling Market, Sub Segment Analysis
    • 6.4.1. Health & Wellness
    • 6.4.2. Cosmetics And Personal Care
    • 6.4.3. Household Goods & Durables
    • 6.4.4. Others

Chapter 7. Global Direct Selling Market, Regional Analysis

  • 7.1. Direct Selling Market, Regional Market Snapshot
  • 7.2. North America Direct Selling Market
    • 7.2.1. U.S. Direct Selling Market
      • 7.2.1.1. Product breakdown estimates & forecasts, 2019-2029
    • 7.2.2. Canada Direct Selling Market
  • 7.3. Europe Direct Selling Market Snapshot
    • 7.3.1. U.K. Direct Selling Market
    • 7.3.2. Germany Direct Selling Market
    • 7.3.3. France Direct Selling Market
    • 7.3.4. Spain Direct Selling Market
    • 7.3.5. Italy Direct Selling Market
    • 7.3.6. Rest of Europe Direct Selling Market
  • 7.4. Asia-Pacific Direct Selling Market Snapshot
    • 7.4.1. China Direct Selling Market
    • 7.4.2. India Direct Selling Market
    • 7.4.3. Japan Direct Selling Market
    • 7.4.4. Australia Direct Selling Market
    • 7.4.5. South Korea Direct Selling Market
    • 7.4.6. Rest of Asia Pacific Direct Selling Market
  • 7.5. Latin America Direct Selling Market Snapshot
    • 7.5.1. Brazil Direct Selling Market
    • 7.5.2. Mexico Direct Selling Market
    • 7.5.3. Rest of Latin America Direct Selling Market
  • 7.6. Rest of The World Direct Selling Market

Chapter 8. Competitive Intelligence

  • 8.1. Top Market Strategies
  • 8.2. Company Profiles
    • 8.2.1. Amway Enterprises Pvt. Ltd.
      • 8.2.1.1. Key Information
      • 8.2.1.2. Overview
      • 8.2.1.3. Financial (Subject to Data Availability)
      • 8.2.1.4. Product Summary
      • 8.2.1.5. Recent Developments
    • 8.2.2. Herbalife Nutrition Ltd.
    • 8.2.3. Avon Products, Inc.
    • 8.2.4. Vorwerk
    • 8.2.5. Nu Skin Enterprises
    • 8.2.6. Tupperware Brands Corporation
    • 8.2.7. Oriflame Holding AG
    • 8.2.8. Belcorp
    • 8.2.9. Mary Kay Inc.
    • 8.2.10. Cutco Corporation

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes
  • 9.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global Direct Selling Market, report scope
  • TABLE 2. Global Direct Selling Market estimates & forecasts by Region 2019-2029 (USD Billion)
  • TABLE 3. Global Direct Selling Market estimates & forecasts by Product 2019-2029 (USD Billion)
  • TABLE 4. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 5. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 6. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 7. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 8. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 9. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 10. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 11. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 12. Global Direct Selling Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 13. Global Direct Selling Market by region, estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 14. U.S. Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 15. U.S. Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 16. U.S. Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 17. Canada Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 18. Canada Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 19. Canada Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 20. UK Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 21. UK Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 22. UK Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 23. Germany Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 24. Germany Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 25. Germany Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 1. France Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 2. France Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 3. France Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 4. Italy Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 5. Italy Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 6. Italy Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 7. Spain Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 8. Spain Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 9. Spain Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 10. RoE Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 11. RoE Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 12. RoE Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 13. China Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 14. China Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 15. China Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 16. India Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 17. India Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 18. India Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 19. Japan Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 20. Japan Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 21. Japan Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 22. South Korea Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 23. South Korea Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 24. South Korea Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 25. Australia Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 26. Australia Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 27. Australia Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 28. RoAPAC Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 29. RoAPAC Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 30. RoAPAC Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 31. Brazil Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 32. Brazil Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 33. Brazil Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 34. Mexico Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 35. Mexico Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 36. Mexico Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 37. RoLA Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 38. RoLA Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 39. RoLA Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 40. Row Direct Selling Market estimates & forecasts, 2019-2029 (USD Billion)
  • TABLE 41. Row Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 42. Row Direct Selling Market estimates & forecasts by segment 2019-2029 (USD Billion)
  • TABLE 43. List of secondary sources, used in the study of global Direct Selling Market
  • TABLE 44. List of primary sources, used in the study of global Direct Selling Market
  • TABLE 45. Years considered for the study
  • TABLE 46. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

  • FIG 1. Global Direct Selling Market, research methodology
  • FIG 2. Global Direct Selling Market, Market estimation techniques
  • FIG 3. Global Market size estimates & forecast methods
  • FIG 4. Global Direct Selling Market, key trends 2021
  • FIG 5. Global Direct Selling Market, growth prospects 2022-2029
  • FIG 6. Global Direct Selling Market, porters 5 force model
  • FIG 7. Global Direct Selling Market, pest analysis
  • FIG 8. Global Direct Selling Market, value chain analysis
  • FIG 9. Global Direct Selling Market by segment, 2019 & 2029 (USD Billion)
  • FIG 10. Global Direct Selling Market by segment, 2019 & 2029 (USD Billion)
  • FIG 11. Global Direct Selling Market by segment, 2019 & 2029 (USD Billion)
  • FIG 12. Global Direct Selling Market by segment, 2019 & 2029 (USD Billion)
  • FIG 13. Global Direct Selling Market by segment, 2019 & 2029 (USD Billion)
  • FIG 14. Global Direct Selling Market, regional snapshot 2019 & 2029
  • FIG 15. North America Direct Selling Market 2019 & 2029 (USD Billion)
  • FIG 16. Europe Direct Selling Market 2019 & 2029 (USD Billion)
  • FIG 17. Asia Pacific Direct Selling Market 2019 & 2029 (USD Billion)
  • FIG 18. Latin America Direct Selling Market 2019 & 2029 (USD Billion)
  • FIG 19. Global Direct Selling Market, company Market share analysis (2021)

List of tables and figures and dummy in nature, final lists may vary in the final deliverable