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直销的全球市场规模，占有率，趋势分析:各产品(健康和保健，化妆品、个人保养品，家用品、耐用消费品)，各地区(北美，欧洲，亚太地区)的市场区隔预测(2022年～2028年)
市场调查报告书
商品编码
1092440

直销的全球市场规模，占有率，趋势分析:各产品(健康和保健，化妆品、个人保养品，家用品、耐用消费品)，各地区(北美，欧洲，亚太地区)的市场区隔预测(2022年～2028年)

Direct Selling Market Size, Share & Trends Analysis Report By Product (Health & Wellness, Cosmetics And Personal Care, Household Goods & Durables), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 70 Pages | 商品交期: 2-10个工作天内

价格
预计

全球直销的市场规模，预计从2022年至2028年以6.1％的年复合成长率发展，到2028年达到2,867亿美元。

消费者在购买前想检验及认证商品的意愿提高，牵引该市场。

本报告提供全球直销市场调查，市场概要，各产品、各地区的市场规模的变化与预测，竞争情形，主要企业的简介等资讯。

目录

第1章 调查手法和范围

第2章 摘要整理

第3章 市场变数，趋势，范围

  • 市场简介
  • 渗透、成长预测製图
  • 产业的价值链分析
  • 市场动态
  • 商务环境分析
  • 直销市场蓝图
  • 打入市场策略
  • COVID-19影响

第4章 消费行为分析

  • 消费者趋势、偏好
  • 购买决策的影响因素
  • 消费者产品的采用
  • 观察、推荐事项

第5章 直销市场估计趋势分析:各产品

  • 趋势分析、市场占有率:各产品(2021年、2028年)
  • 健康和保健
  • 化妆品、个人保养品
  • 家用品、耐用消费品
  • 其他

第6章 直销市场估计趋势分析:各地区

  • 趋势分析、市场占有率:各地区(2021年、2028年)
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 印度
    • 日本
  • 中南美
    • 巴西
    • 阿根廷
  • 中东、非洲
    • GCC
    • 南非

第7章 竞争分析

  • 全球主要企业，最新趋势，对产业的影响
  • 主要企业/竞争的分类(主要创新者，市场领导，新兴企业)
  • 业者情势

第8章 企业简介

  • Amway Enterprises Pvt. Ltd.
  • Herbalife Nutrition Ltd.
  • Avon Products, Inc.
  • Vorwerk
  • Nu Skin Enterprises
  • Tupperware Brands Corporation
  • Oriflame Holding AG
  • Belcorp
  • Mary Kay Inc.
  • Cutco Corporation
Product Code: GVR-4-68039-928-1

Direct Selling Market Growth & Trends:

The global direct selling market size is expected to reach USD 286.7 billion by 2028, registering a CAGR of 6.1% from 2022 to 2028, according to a new report by Grand View Research, Inc. The consumers' increasing desire to inspect and authenticate products before purchase is driving the global industry. As a consequence of the internet ecosystem and changing client demands, new business models have arisen, resulting in the emergence of direct-to-consumer (D2C) distribution channels. For product and service marketing, direct selling has emerged as a dynamic and rapidly developing way of distribution.

Direct selling organizations have been effective in supplying new things on a regular basis in order to reach the majority of the consumer base over the previous many years. In order to fulfill the changing needs of today's consumers, businesses have been developing new product versions. By increasing their brand portfolio, direct selling organizations have been able to cater to a large audience with a variety of product preferences. Direct selling provides an extra source of income for a large number of people and fosters micro-entrepreneurship.

Direct selling witnessed an increase in the usage of internet tools and video meetings during the global pandemic of 2020, as well as a welcome boost in social interaction for customers who were separated due to national lockdowns. The worldwide health crisis, according to the DSA, increased customer demand for health and wellness items, and direct selling gave home-bound entrepreneurs a method to supplement their income.

The health and wellness category led the worldwide market, owing to the rising incidence of chronic diseases among the global population. Stress, anxiety, diabetes, and other health problems have increased as a result of consumers' sedentary and rushed lifestyles. Furthermore, a lack of a sufficient diet has resulted in lesser consumption of vital nutrients and minerals required for the healthy and active functioning of the human body. As a result, the use of health and wellness goods such as vitamins and supplements, as well as other nutritional items, has increased.

In 2021, Asia Pacific dominated the global market, owing to increased healthcare and cosmetics expenditure. Direct sellers are gaining popularity in emerging economies, notably in lower-tier cities in China, India, and Indonesia. In 2021, North America accounted for a substantial portion of the market. The existence of multiple players is driving the region's growth, as is an increasing desire for extra income through direct marketing. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years.

Direct Selling Market Report Highlights:

  • The Asia Pacific led the global market, accounting for the majority of total sales. The growth of the regional market is driven by the rising adoption of health & wellness and cosmetics products
  • The cosmetics and personal care section of the worldwide market is expected to increase at a rapid pace. The category is predicted to grow at a CAGR of 7.1% over the forecast period on account of rising knowledge of skincare regimens, as well as innovative product branding and promotion tactics
  • In 2021, North America accounted for a notable market share. The existence of multiple players is driving the region's growth, as is an increasing desire for extra money through direct selling. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Regional Outlook
  • 2.4. Competitive Insights

Chapter 3. Direct Selling Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Direct Selling Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Direct Selling Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Health & Wellness
    • 5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 5.3. Cosmetics and Personal Care
    • 5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 5.4. Household Goods & Durables
    • 5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 5.5. Others
    • 5.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)

Chapter 6. Direct Selling Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 6.2. North America
    • 6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.2.2. Market Estimates and Forecast, by Product, 2017 - 2028 (USD Billion)
    • 6.2.3. U.S.
      • 6.2.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.2.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.2.4. Canada
      • 6.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.2.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.3. Europe
    • 6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.3.3. U.K.
      • 6.3.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.3.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.3.4. Germany
      • 6.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.3.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.3.5. France
      • 6.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.3.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.4.3. China
      • 6.4.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.4.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.4.4. India
      • 6.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.4.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.4.5. Japan
      • 6.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.4.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.5. Central & South America
    • 6.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.5.3. Brazil
      • 6.5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.5.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.5.4. Argentina
      • 6.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.5.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 6.6. Middle East & Africa
    • 6.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
    • 6.6.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.6.3. GCC
      • 6.6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.6.3.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
    • 6.6.4. South Africa
      • 6.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Billion)
      • 6.6.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)

Chapter 7. Competitive Analysis

  • 7.1. Key global players, recent developments & their impact on the industry
  • 7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 7.3. Vendor Landscape
    • 7.3.1. Key company market share analysis, 2021

Chapter 8. Company Profiles

  • 8.1. Amway Enterprises Pvt. Ltd.
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
    • 8.1.4. Strategic Initiatives
  • 8.2. Herbalife Nutrition Ltd.
    • 8.2.1. Company Overview
    • 8.2.2. Financial Performance
    • 8.2.3. Product Benchmarking
    • 8.2.4. Strategic Initiatives
  • 8.3. Avon Products, Inc.
    • 8.3.1. Company Overview
    • 8.3.2. Financial Performance
    • 8.3.3. Product Benchmarking
    • 8.3.4. Strategic Initiatives
  • 8.4. Vorwerk
    • 8.4.1. Company Overview
    • 8.4.2. Financial Performance
    • 8.4.3. Product Benchmarking
    • 8.4.4. Strategic Initiatives
  • 8.5. Nu Skin Enterprises
    • 8.5.1. Company Overview
    • 8.5.2. Financial Performance
    • 8.5.3. Product Benchmarking
    • 8.5.4. Strategic Initiatives
  • 8.6. Tupperware Brands Corporation
    • 8.6.1. Company Overview
    • 8.6.2. Financial Performance
    • 8.6.3. Product Benchmarking
    • 8.6.4. Strategic Initiatives
  • 8.7. Oriflame Holding AG
    • 8.7.1. Company Overview
    • 8.7.2. Financial Performance
    • 8.7.3. Product Benchmarking
    • 8.7.4. Strategic Initiatives
  • 8.8. Belcorp
    • 8.8.1. Company Overview
    • 8.8.2. Financial Performance
    • 8.8.3. Product Benchmarking
    • 8.8.4. Strategic Initiatives
  • 8.9. Mary Kay Inc.
    • 8.9.1. Company Overview
    • 8.9.2. Financial Performance
    • 8.9.3. Product Benchmarking
    • 8.9.4. Strategic Initiatives
  • 8.10. Cutco Corporation
    • 8.10.1. Company Overview
    • 8.10.2. Financial Performance
    • 8.10.3. Product Benchmarking
    • 8.10.4. Strategic Initiatives

List of Tables

  • 1. Direct Selling Market - Key market driver analysis
  • 2. Direct Selling Market - Key market restraint analysis
  • 3. Global Direct Selling Market Estimates and Forecast By Health & Wellness, from 2017 - 2028 (USD Billion)
  • 4. Global Direct Selling Market Estimates and Forecast By Cosmetics and Personal Care, from 2017 - 2028 (USD Billion)
  • 5. Global Direct Selling Market Estimates and Forecast By Household Goods & Durables, from 2017 - 2028 (USD Billion)
  • 6. Global Direct Selling Market Estimates and Forecast By Others, from 2017 - 2028 (USD Billion)
  • 7. Global Direct Selling Market Estimates and Forecast, By region, 2017 - 2028 (USD Billion)
  • 8. Global Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 9. North America Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 10. North America Direct Selling Market Estimates and Forecast, By Product, 2017 - 2028 (USD Billion)
  • 11. U.S. Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 12. U.S. Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 13. Canada Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 14. Canada Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 15. Europe Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 16. Europe Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 17. U.K. Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 18. U.K. Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 19. Germany Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 20. Germany Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 21. France Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 22. France Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 23. Asia Pacific Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 24. Asia Pacific Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 25. China Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 26. China Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 27. India Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 28. India Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 29. Japan Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 30. Japan Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 31. Central & South America Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 32. Central & South America Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 33. Brazil Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 34. Brazil Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 35. Argentina Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 36. Argentina Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 37. Middle East & Africa Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 38. Middle East & Africa Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 39. GCC Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 40. GCC Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 41. South Africa Direct Selling Market Estimates and Forecast, 2017 - 2028 (USD Billion)
  • 42. South Africa Direct Selling Market Estimates and Forecast By Product, 2017 - 2028 (USD Billion)
  • 43. Vendor landscape

List of Figures

  • 1. Direct Selling Market snapshot
  • 2. Direct Selling Market segmentation & scope
  • 3. Direct Selling Market penetration & growth prospect mapping
  • 4. Direct Selling Market value chain analysis
  • 5. Direct Selling Market dynamics
  • 6. Direct Selling Market Porter's analysis
  • 7. Direct Selling Market: Product movement analysis
  • 8. Direct Selling Market: Regional movement analysis