市场调查报告书
商品编码
1215460
全球 IP 地理定位服务市场规模研究与预测,按 API 包分析,公司规模,应用,地区,2022-2029Global IP Geo-Location Services Market Size study & Forecast, by API Package, by Enterprise Size, by Application and Regional Analysis, 2022-2029 |
2021 年全球 IP 地理定位服务市场价值约为 24 亿美元,预计在 2022-2029 年预测期内将以超过 12.4% 的健康增长率增长。
IP 地理定位服务是指将 IP 地址映射到智能手机、计算机和笔记本电脑等联网设备的真实位置。 地理位置使我们能够识别详细信息,例如您设备的国家、地区、城市、纬度和经度。 此外,这些信息还被企业和公共机构用于提供本地化 Web 内容、检测欺诈、管理数字版权等。 此外,基于 IP 地址,公司可以开展以用户为中心的营销活动并推广其产品和服务。 推动市场发展的主要因素是智能手机普及率的提高、对基于位置的智能的需求增加以及定向广告的使用范围扩大。
智能手机在新兴市场的普及推动了全球 IP 地理定位服务市场的增长,原因是互联网价格低廉且人口越来越年轻。 例如,根据印度品牌资产基金会 (IBEF) 的数据,到 2021 年,印度将有大约 5.022 亿智能手机用户。 此外,2021 年第一季度印度智能手机出货量增长超过 23% 至 3800 万部。 此外,根据 Statista 的数据,2022 年印度智能手机市场收入估计为 378.2 亿美元,该市场每年增长 7.91%(CAGR 2022-2027),到 2027 年将达到 553.4 亿美元。预计将达到。 此外,数字营销支出的激增和网络基础设施投资的增加预计将在预测期内为市场创造有利可图的增长前景。 然而,虚拟专用网络 (VPN) 服务的日益增多限制了整个 2022-2029 年预测期内的市场增长。
全球 IP 地理定位服务市场研究考虑的主要区域是亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 由于该地区强大的市场参与者和高速互联网基础设施的可用性,北美在收入方面占据了市场主导地位。 另一方面,由于中国和印度等国家的智能手机普及率不断提高,以及亚太地区主要参与者的渗透率等因素,预计亚太地区在预测期内将以最高复合年增长率增长。
本研究的目的是阐明近年来各个细分市场和国家/地区的市场规模,并预测未来几年的市场规模。 该报告旨在捕捉被调查国家工业的定性和定量方面的情况。
它还提供了关键方面的详细信息,例如决定市场未来增长的驱动因素和挑战。 此外,它还包含供利益相关者投资的微观市场潜在机会,以及对主要参与者的竞争格局和产品供应的深入分析。
通过 API 包
基础API包
核心 API 包
扩展 IP 地理定位 API
按公司规模
中小企业
大企业
按应用
本地化网页内容
欺诈检测
定向广告
数字版权管理
杂项
Global IP Geo-Location Services Market is valued at approximately USD 2.4 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 12.4% over the forecast period 2022-2029. IP Geo-Location Services or IP-based Geolocation services refers to the mapping of an IP address to the real-world location of connected devices such as Smartphones, Computers, Laptops, etc.. With the help Geo-Location mapping, it is possible to identify the nation, area, city, latitude, longitude other details of the device. Moreover, this information is used by business organizations and public authorities for offering localized web content, fraud detection, and management of digital rights among others. Furthermore, based on the IP addresses companies can run user-focused marketing campaigns to promote their products & services. The key factors driving the market are increasing smartphone penetration and growing demand for location-based intelligence as well as rising application of targeted advertising.
The surge in smartphone penetration in developing regions owing to affordable internet and growth in the young population is contributing to the growth of the Global IP Geo-Location Services Market. For instance, according to India Brand Equity Foundation (IBEF) - as of 2021, India has around 502.2 million smartphone users. Moreover, during the first quarter of FY2021 India's smartphone shipments increased by more than 23% to 38 million devices. Moreover, as per Statista - as of 2022, revenue in the Indian Smartphones segment is estimated at USD 37.82 billion, and the market is expected to grow annually by 7.91% (CAGR 2022-2027) to reach USD 55.34 billion by 2027. Also, surge in digital marketing spending and increasing investment in network infrastructure would create a lucrative growth prospectus for the market over the forecast period. However, increasing emergence of virtual private network (VPN) services stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global IP Geo-Location Services Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players and the availability of high-speed internet infrastructure in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of smartphones in countries such as China, and India & increasing penetration of leading market players in the APAC region.
Major market players included in this report are:
Pitney Bowes Inc.
Akamai Technologies, Inc.
Apilayer GmbH (Ipstack)
BigDataCloud Pty. Ltd.
Digital Element Inc.
Geobytes Inc.
Hexasoft Development (IP2Location.com)
KickFire Inc.
MaxMind, Inc.
Neustar, Inc.
Recent Developments in the Market:
Global IP Geo-Location Services Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: API Package, Enterprise Size, Application, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By API Package
Basic API Packages
Core API Package
Extended IP Geolocation API
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Application
Localize Web Content
Fraud Detection
Target Advertisement
Digital Rights Management
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable