市场调查报告书
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IP 地理定位服务全球市场规模、份额、行业趋势分析报告:按 API 包、公司规模、应用、地区划分的展望和预测,2022-2028 年Global IP Geo-Location Services Market Size, Share & Industry Trends Analysis Report By API Package, By Enterprise Size, By Application, By Regional Outlook and Forecast, 2022 - 2028 |
IP 地理定位服务的全球市场规模预计将在 2028 年达到 47 亿美元,在预测期内以 11.3% 的复合年增长率增长。
位置也可以描述为距已识别地标的方向和范围。 位置可用于标识特定位置,如地址。 地理定位的常见例子包括互联网地理定位,它定位互联网连接的设备,动物地理跟踪,它定位动物,定位系统,它定位地理位置,以及手机跟踪。
Internet 协议有助于在 Internet 上的两台或多台计算机之间传输数据。 每台连接到 Internet 的计算机都有一个 IP 地址,以区别于所有其他计算机。 目前,IPv4(Internet 协议第 4 版)使用最多,但 IPv6 正在迅速渗透市场。 IP Geolocation 物理定位访问者并分析他们的互联网连接,以提供最佳用户体验并确定业务策略。
COVID-19 影响分析
COVID-19 大流行在经济、社会、能源部门、医疗部门和其他行业造成了危机。 COVID-19 已迫使全球数百万组织实施远程工作政策。 这种变化导致对支持远程团队和工作流的解决方案的需求迅速增加。 COVID-19 爆发对 IP 地理定位服务市场的发展产生了积极影响,原因是连接设备的使用增加、政府加强提供数字安全的尝试以及数字依赖性增加。
市场增长因素
由于使用 ML 算法,人们对 IP 地理定位服务的兴趣正在增加。
可以通过关联的 ML 步骤根据原始请求者的区域定位设计。 此信息对于希望在地理定位数据引起广泛公众兴趣的地方发展的公司很有用。 它还有助于选择标誌的最佳位置。 IP 地理定位服务提供商现在正在使用 AI 和 ML 算法为用户提供定位准确性并防止欺诈交易。 OTT 和电子商务公司现在正在利用 IP 地理定位服务为其消费者群提供安全的在线平台。 这些因素确保了 IP 地理定位服务市场在未来几年的增长。
数字 ERA 中的地理定位和广告使用的增加
随着越来越多的企业转向复杂的自动化工具来实现其基于地理位置的营销目标,预计在预测期内对用于广告定位的 IP 地理定位服务的需求将会增加。 随着数字营销及其应用(业务分析、搜索模式改革等)的发展,人们对基于消费者偏好的内容本地化的需求不断增长。 随着 IPv6 寻址的出现,物联网应用程序现在可以连接到互联网服务。 这些因素正在推动 IP 地理定位服务市场的增长。
市场製约因素
由于 VPN 的使用增加,IP 地理定位服务的准确性下降
通过使用 VPN 服务,互联网用户可以伪装他们的真实 IP 地址并将其更改为任何 IP 地址以隐藏他们的真实位置。 由于 VPN 服务提供商之间的竞争加剧以及互联网用户隐藏其位置信息的盛行,这项服务的价格正变得越来越合理。 对于高级服务,许多 VPN 提供商提供 4-5 层安全保护。 然而,这些安全层通过隐藏用户的实际位置对 IP 地理定位服务产生负面影响。 VPN 服务提供商的激增也对 IP 地理定位服务构成威胁,因为它们可以隐藏用户的身份。 这些因素共同阻碍了市场增长。
API 包的前景
IP 地理定位服务市场按 API 包细分为基本 API 包、核心 API 包和扩展 IP 地理定位 API。 在 2021 年的 IP 地理定位服务市场中,基本 API 包部分获得了最高的收入份额。 构成基本 API 包的单独文檔对象的概念允许 Web URL 的合理表示。 这些 API 服务对于使企业能够访问其客户在城市和地区级别的详细位置数据非常重要。 此外,与生成 HTTP 请求和解码响应相比,利用基本 API 包的用户是一种更可靠和有用的 API 通信方式。
按公司规模划分的前景
IP 地理定位服务市场根据公司规模分为中小企业和大型企业。 2021 年,小型企业部门在 IP 地理定位服务市场中占据了很大的收入份额。 归类为中小企业的公司通常拥有不到 1,000 名员工。 小型企业通常只有有限的内部 IT 资源、资金和 IT 技能。 盈利能力和长期生存是所有小企业最关心的问题。 这些公司是当地重要的参与者,以提供满足当地需求的产品而闻名。
应用展望
IP 地理定位服务市场按应用细分为网络内容本地化、欺诈检测、定向广告、数字版权管理等。 2021 年,数字版权管理部门在 IP 地理定位服务市场中的收入份额最大。 DRM 系统的开发有助于限制可销售数字资产的流通。 一旦复製,就几乎不可能调节和控制数据的流通,因此 DRM 技术的重点是防止这些资产被盗。 DRM 工具还可以通过实施 IP 地理定位信息,将对内容的访问限制为特定 IP 地址、区域或域。
区域展望
按区域划分,IP 地理定位服务市场在四个区域进行了分析:北美、欧洲、亚太地区和 LAMEA。 北美部分在 2021 年获得了 IP 地理定位服务市场的最高收入份额。 由于美国庞大的工业基础和政府促进创新、城市化以及改进智能家居和物联网服务的努力,北美具有最高的增长潜力。 美国是北美增长最快的 IP 地理定位服务。 因此,越来越多的政府尝试减少数据洩漏和扩展位置监控应用程序增加了对 IP 地理定位服务的需求。
The Global IP Geo-Location Services Market size is expected to reach $4.7 billion by 2028, rising at a market growth of 11.3% CAGR during the forecast period.
The technique of connecting a physical place with an online network interface is made easier by Internet protocol (IP) geo-location services. These services make it easy to locate the latitude, longitude, country, region, city, and other information associated with an IP address. IP geo-location services are used for various purposes, including preventing Sybil attacks, identifying website visitors, and putting geographic restrictions on web content, all of which impact the market.
Due to an increase in machine learning (ML) applications and the widespread use of smartphones, the IP geo-location services market is anticipated to expand significantly throughout the forecast period. In addition, the market has expanded due to the growing demand for location-based intelligence. Geo-location produces a set of geographic coordinates like longitude and latitude in a specific map datum.
Positions may alternatively be described as a direction and range from a recognized landmark. Positions can then be used to pinpoint a specific location, like street address. Certain common examples of geo-location include internet geo-location, which geo-locates a device linked to the internet; animal geo-tracking, which involves determining an animal's location; positioning systems, which determine geographic positions generally; and mobile phone tracking.
Internet protocol aids in the transfer of data on the internet between any two or more computers. Every computer linked to the internet has an IP address that distinguishes it from every other computer. Internet protocol version 4 (IPv4) is currently the most used version of IP, while IPv6 is quickly gaining traction in the market. IP geo-location is locating a visitor's physical location and analyzing their internet connection to provide the best user experience and decide on a business strategy.
COVID-19 Impact Analysis
The COVID-19 pandemic triggered crises in the economic, social, and energy sectors, the medical field, and other industries. Millions of organizations worldwide have been compelled by COVID-19 to implement remote work policies. The change has caused the demand for solutions to assist remote teams and workflows in rising quickly. The COVID-19 outbreak positively affected the development of the IP geo-location services market due to increased connected device use, rising government attempts to provide digital security and rising levels of digital dependency.
Market Growth Factors
Utilizing ML algorithms to increase interest in IP geo-location services
Designs can be located based on the geography of the first requester by the relevant ML step. This information may be useful for companies trying to grow in locations where geo-location data suggest widespread public interest. It could also assist them in choosing the optimal spot for a board sign. IP geo-location service providers currently use AI & ML algorithms to provide user location accuracy and protection from fraudulent transactions. OTT and e-commerce firms are now utilizing IP geo-location services to provide their consumer bases with secure online platforms. Such factors ensure the growth of the IP geo-location services market in the coming years.
Growing use of geo-targeting and advertising in the digital ERA
It is anticipated that demand for IP geo-location services for ad targeting will increase during the forecast period as more organizations turn to sophisticated automation tools to accomplish their geo-location-based marketing goals. Demand for content localization based on distinct consumer preferences has increased with the development of digital marketing & its applications, like business analytics as well as search pattern reformation. Applications for the Internet of Things can now connect to internet services due to the emergence of the IPv6 addressing scheme. All these factors are propelling the growth of the IP geo-location services market.
Market Restraining Factors
Increased VPN use reducing the accuracy of IP geo-location services
Internet users can disguise their real IP address and change to any arbitrary IP address using a VPN service to conceal their true location. As a result of increased competition amongst VPN service providers and the prevalence of internet users who conceal their location, this service is becoming more reasonably priced. For premium services, many VPN companies offer four to five layers of security. However, by masking users' real locations, these security layers have a negative effect on IP geo-location services. As more VPN service providers emerge, they pose a danger to IP geo-location services since they enable users to conceal their identities. All such elements work together to hamper the growth of the market.
API package Outlook
Based on API package, the IP geo-location services market is categorized into basic API packages, core API package, and extended IP geo-location API. The basic API package segment garnered the highest revenue share in the IP geo-location services market in 2021. The discrete document object concepts that comprise the basic API packages can reasonably represent web URLs. These API services are significant because they provide companies' access to their customers' detailed locations data at the city or district level. In addition, leveraging a basic API package user is a more dependable and useful way to communicate with an API than generating HTTP requests and decoding answers.
Enterprise Size Outlook
On the basis of enterprise size, the IP geo-location services market is divided into small & medium enterprises and large enterprises. The SMEs segment recorded a significant revenue share in the IP geo-location services market in 2021. Companies classified as small and medium-sized enterprises (SMEs) have workforce sizes of usually less than 1,000. SMEs frequently have limited internal IT resources, cash resources, and IT skills. Profitability and long-term viability are the main concerns of every SME. Such businesses are important local actors well known for supplying goods under local demand.
Application Outlook
Based on application, the IP geo-location services market is segmented into localize web content, fraud detection, target advertisement, digital rights management, and others. The digital rights management segment witnessed the maximum revenue share in the IP geo-location services market in 2021. To assist restrict the distribution of marketable digital assets, DRM systems were developed. Since it is nearly hard to regulate and control the distribution of these data once they have been duplicated, DRM technology focuses on preventing the theft of these assets in the first place. DRM tools can also assist in limiting content access to specific IP addresses, regions, or domains when IP geo-location information is implemented.
Regional Outlook
On the basis of region, the IP geo-location services market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the IP geo-location services market in 2021. Due to the U.S.'s huge industrial base, as well as government initiatives to foster innovation, urbanization, and improvements in smart homes & IoT services, North America has the highest growth potential. The U.S. is where IP geo-location services in North America are growing the fastest. Therefore, the demand for IP geo-location services is expanding owing to rising government attempts to reduce data breaches and expanding location monitoring applications.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Pitney Bowes, Inc., Akamai Technologies, Inc., Apilayer Data Products GmbH (Idera, Inc.), BigDataCloud Pty Ltd., Tibco Software, Inc. (Vista Equity Partners), Geobyte, Hexasoft Development Sdn. Bhd. (IP2Location), Foundry (KickFire, Inc.), MaxMind, Inc., and Neustar, Inc. (TransUnion LLC).
Market Segments covered in the Report:
By API Package
By Enterprise Size
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures