Global Manga Market is valued approximately USD 10.91 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 16.9% over the forecast period 2022-2029. The development can be attributed to the growing acceptance of graphic reading materials that combine captivating narratives with appealing images. One of the most well-liked Japanese entertainment media among both kids and adults is manga. It has a tremendous cultural impact and has a strong influence on young people. While some manga novels are released every week, others are published in major newspapers as serials. The major driving factors for the market are rising popularity of the comics in youth and rising ecommerce industry.
The income from e-books in the U.S. climbed to about 11.7% in 2020 compared to that in 2019, according to statistics from NPD BookScan published in 2021. A study found that, compared to 2019, the sale of books and periodicals on e-commerce websites in the United States climbed by more than 25.0% in 2020. Due to the fact that many readers prefer to visit brick-and-mortar bookstores where they may interact with other readers about their favorite manga content, the offline distribution category is predicted to grow at a CAGR of over 5% between 2022 and 2030. However, the lack of awareness of manga stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Manga Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. By 2022, Asia Pacific is anticipated to hold a sizable portion of the market due to the rising popularity of manga in the area. In Japan, manga is regarded as the main form of entertainment. The All Japan Magazine and Book Publisher's and Editor's Association reported in 2020 that the market in Japan grew by more than 8% in 2021 compared to 2020. Similarly, over the forecast period North America is growing with the fastest CAGR due to rising sales of manga in the U.S. greatly increased in 2021 compared to 2020, according to NPD BookScan statistics published in 2021. Additionally, the acceptance of manga is being driven by the rising consumer interest in streaming services and anime material, opening up lucrative commercial potential.
Major market players included in this report are:
- Akita Publishing Co., Ltd.
- Bilibili Comics Pte. Ltd.
- Bungeishunju Ltd.
- GOOD SMILE COMPANY, INC.
- Hitotsubashi Group
- Houbunsha Co., Ltd.
- Kadokawa Corporation
- Kodansha LTD.
- Nihon Bungeisha Co., Ltd
- Seven Seas Entertainment, Inc.
Recent Developments in the Market:
- Four novels, including Josee, the Tiger and the Fish, Heroine No More, Gahi-chan!, and Unnamed Memory, were announced by Yen Press in 2022.
Global Manga Market Report Scope:
- Historical Data: 2019-2020-2021
- Base Year for Estimation: 2021
- Forecast period: 2022-2029
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Content Type, Distribution Channel, Genre, Gender, Audience, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Content Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Content Type:
By Distribution Channel:
By Genre:
- Action & Adventure
- Sci-Fi & Fantasy
- Sports
- Romance & Drama
- Others
By Gender:
By Audience:
- Children & Kids (Aged below 10 years)
- Teenagers (Aged between 10 to 16 years)
- Adults (Aged above 16 years)
By Region:
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Manga Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Manga Market, by Content Type, 2019-2029 (USD Billion)
- 1.2.3. Manga Market, by Distribution Channel, 2019-2029 (USD Billion)
- 1.2.4. Manga Market, by Genre, 2019-2029 (USD Billion)
- 1.2.5. Manga Market, by Gender, 2019-2029 (USD Billion)
- 1.2.6. Manga Market, by Audience, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Manga Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Manga Market Dynamics
- 3.1. Manga Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing demand for comics
- 3.1.1.2. Growing demand for graphic reading materials
- 3.1.2. Market Challenges
- 3.1.2.1. Lack of awareness for Manga
- 3.1.3. Market Opportunities
- 3.1.3.1. Rising initiatives by the key market players
Chapter 4. Global Manga Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Investment Adoption Model
- 4.5. Analyst Recommendation & Conclusion
- 4.6. Top investment opportunity
- 4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Manga Market, by Content Type
- 6.1. Market Snapshot
- 6.2. Global Manga Market by Content Type, Performance - Potential Analysis
- 6.3. Global Manga Market Estimates & Forecasts by Content Type 2019-2029 (USD Billion)
- 6.4. Manga Market, Sub Segment Analysis
- 6.4.1. Printed
- 6.4.2. Digital
Chapter 7. Global Manga Market, by Distribution Channel
- 7.1. Market Snapshot
- 7.2. Global Manga Market by Distribution Channel, Performance - Potential Analysis
- 7.3. Global Manga Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
- 7.4. Manga Market, Sub Segment Analysis
- 7.4.1. Online
- 7.4.2. Offline
Chapter 8. Global Manga Market, by Genre
- 8.1. Market Snapshot
- 8.2. Global Manga Market by Genre, Performance - Potential Analysis
- 8.3. Global Manga Market Estimates & Forecasts by Genre 2019-2029 (USD Billion)
- 8.4. Manga Market, Sub Segment Analysis
- 8.4.1. Action & Adventure
- 8.4.2. Sci-Fi & Fantasy
- 8.4.3. Sports
- 8.4.4. Romance & Drama
- 8.4.5. Others
Chapter 9. Global Manga Market, by Gender
- 9.1. Market Snapshot
- 9.2. Global Manga Market by Gender, Performance - Potential Analysis
- 9.3. Global Manga Market Estimates & Forecasts by Gender 2019-2029 (USD Billion)
- 9.4. Manga Market, Sub Segment Analysis
- 9.4.1. Male
- 9.4.2. Female
Chapter 10. Global Manga Market, by Audience
- 10.1. Market Snapshot
- 10.2. Global Manga Market by Audience, Performance - Potential Analysis
- 10.3. Global Manga Market Estimates & Forecasts by Audience 2019-2029 (USD Billion)
- 10.4. Manga Market, Sub Segment Analysis
- 10.4.1. Children & Kids (Aged below 10 years)
- 10.4.2. Teenagers (Aged between 10 to 16 years)
- 10.4.3. Adults (Aged above 16 years)
Chapter 11. Global Manga Market, Regional Analysis
- 11.1. Manga Market, Regional Market Snapshot
- 11.2. North America Manga Market
- 11.2.1. U.S. Manga Market
- 11.2.1.1. Content Type breakdown estimates & forecasts, 2019-2029
- 11.2.1.2. Distribution Channel breakdown estimates & forecasts, 2019-2029
- 11.2.1.3. Genre breakdown estimates & forecasts, 2019-2029
- 11.2.1.4. Gender breakdown estimates & forecasts, 2019-2029
- 11.2.1.5. Audience breakdown estimates & forecasts, 2019-2029
- 11.2.2. Canada Manga Market
- 11.3. Europe Manga Market Snapshot
- 11.3.1. U.K. Manga Market
- 11.3.2. Germany Manga Market
- 11.3.3. France Manga Market
- 11.3.4. Spain Manga Market
- 11.3.5. Italy Manga Market
- 11.3.6. Rest of Europe Manga Market
- 11.4. Asia-Pacific Manga Market Snapshot
- 11.4.1. China Manga Market
- 11.4.2. India Manga Market
- 11.4.3. Japan Manga Market
- 11.4.4. Australia Manga Market
- 11.4.5. South Korea Manga Market
- 11.4.6. Rest of Asia Pacific Manga Market
- 11.5. Latin America Manga Market Snapshot
- 11.5.1. Brazil Manga Market
- 11.5.2. Mexico Manga Market
- 11.6. Rest of The World Manga Market
Chapter 12. Competitive Intelligence
- 12.1. Top Market Strategies
- 12.2. Company Profiles
- 12.2.1. Akita Publishing Co., Ltd.
- 12.2.1.1. Key Information
- 12.2.1.2. Overview
- 12.2.1.3. Financial (Subject to Data Availability)
- 12.2.1.4. Product Summary
- 12.2.1.5. Recent Developments
- 12.2.2. Bilibili Comics Pte. Ltd.
- 12.2.3. Bungeishunju Ltd.
- 12.2.4. GOOD SMILE COMPANY, INC.
- 12.2.5. Hitotsubashi Group
- 12.2.6. Houbunsha Co., Ltd.
- 12.2.7. Kadokawa Corporation
- 12.2.8. Kodansha LTD.
- 12.2.9. Nihon Bungeisha Co., Ltd
- 12.2.10. Seven Seas Entertainment, Inc.
Chapter 13. Research Process
- 13.1. Research Process
- 13.1.1. Data Mining
- 13.1.2. Analysis
- 13.1.3. Market Estimation
- 13.1.4. Validation
- 13.1.5. Publishing
- 13.2. Research Attributes
- 13.3. Research Assumption