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市场调查报告书
商品编码
1314933
2023-2030 年按模式、类型、最终用户和地区分析的全球广告代理市场规模研究与预测Global Advertising Agencies Market Size study & Forecast, by Mode, by Type, by End User and Regional Analysis, 2023-2030 |
2022 年,全球广告公司市场价值约为 3,725.5 亿美元,预计 2023-2030 年的复合年增长率将超过 5.10%。广告公司与其客户合作,开发富有创意和影响力的广告活动,旨在建立品牌知名度、产生销售线索、提高销售额或实现其他特定营销目标。这些广告公司与企业、组织或个人密切合作,制定有效的广告策略,向目标受众传递引人注目的信息。此外,社交媒体的日益普及和互联网渗透率的不断提高预计也将成为市场增长的驱动力。此外,在 2023-2030 年的预测期内,不断增长的数字营销市场和不断提高的工业化水平也将推动市场增长。
社交媒体使用的增长和用户在互联网上花费时间的增加为广告代理市场带来了巨大商机。根据 Statista 的数据,2022 年,社交媒体用户每天花在互联网内容上的平均时间从 2021 年的 145 分钟增加到 2022 年的 147 分钟。美国人平均每天查看移动设备约 159 次,凸显了智能手机在日常生活中的广泛依赖和使用。此外,据估计,今年全年用户将在社交媒体平台上总共花费约 4 万亿小时。用户在社交媒体平台上花费的大量时间表明,这些平台在人们生活中的影响力和受欢迎程度不断提高。这一上升趋势表明,受众参与度越来越高,广告公司通过社交媒体平台接触和联系目标受众的潜力也越来越大。因此,由于全球社交网络的渗透率高达 54%,广告公司有相当大的市场规模可以利用,并向这一庞大的用户群投放有针对性的广告活动。据国际电信联盟(ITU)预计,2022 年将有约 53 亿人使用互联网服务,约占全球人口的 66%。互联网的广泛应用为广告公司提供了一个接触广大受众并向全球大部分人口开展有针对性的广告活动的重要机会。通过利用这些互联网用户广泛的在线存在,广告公司可以在全球范围内有效推广客户的产品、服务和品牌信息。然而,广告屏蔽和广告规避以及数据隐私和安全问题可能会阻碍市场增长。
全球广告代理市场研究考虑的主要地区包括亚太地区、北美洲、欧洲、拉丁美洲以及中东和非洲。亚太地区在市场中占据主导地位,市场份额最大,这主要归功于几个关键因素。该地区人口众多且多样化,消费者消费能力不断提高,数字化转型迅速,这为广告公司开发广大受众群提供了巨大机会。蓬勃发展的电子商务行业以及不断增加的营销和广告投资进一步巩固了该地区的主导地位。由于亚太地区人口众多、消费者消费能力不断增强、数字化转型、电子商务的兴起以及具有文化专长的本地广告公司的出现,该地区预计将成为广告公司增长最快的市场。这些因素创造了对广告服务的强劲需求,推动了该地区广告业的快速发展。
本研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的市场价值。该报告旨在结合研究涉及国家的行业定性和定量方面。
报告还详细介绍了决定市场未来增长的驱动因素和挑战等重要方面。此外,报告还纳入了微观市场的潜在机会,供利益相关者投资,并详细分析了主要企业的竞争格局和产品供应情况。
Global Advertising Agencies Market is valued approximately at USD 372.55 billion in 2022 and is anticipated to grow with a CAGR of more than 5.10% over the forecast period 2023-2030.Advertising agencies collaborate with their clients to develop creative and impactful advertising campaigns that aim to build brand awareness, generate leads, increase sales, or achieve other specific marketing objectives. These agencies work closely with businesses, organizations, or individuals to develop effective advertising strategies and deliver compelling messages to target audiences. Moreover, increasing use social media and growing internet penetration anticipated aer the market growth drivers. Furthermore, growing digital marketing market and rising industrialization drive the market growth during the forecast period of 2023-2030.
The growth of social media usage and increase in the time spent by users on internet usage presents significant opportunities for the advertising agency market. According to Statista, in 2022, the average daily time spent by social media users on internet content rose from 145 minutes in 2021 to 147 minutes in 2022. On average, Americans check their mobile devices approximately 159 times per day, highlighting the widespread reliance and usage of smartphones in daily life. Furthermore, it is estimated that users will collectively spend around 4 trillion hours on social media platforms throughout the current year. This significant amount of time spent on social media platforms indicates the growing influence and popularity of these platforms in people's lives. This upward trend indicates a growing audience engagement and potential for advertising agencies to reach and connect with target audiences through social media platforms. Thus, as the global social networking penetration rate stands at 54 percent, there is a considerable market size for advertising agencies to tap into and deliver targeted advertising campaigns to this expansive user base. According to the International Telecommunication Union (ITU) in 2022, it was expected that around 5.3 billion individuals, accounting for approximately 66% of the global population, would be using internet services. This widespread internet adoption presents a significant opportunity for advertising agencies to reach a vast audience and deliver targeted advertising campaigns to a substantial portion of the world's population. By leveraging the extensive online presence of these internet users, advertising agencies can effectively promote their clients' products, services and brand messages to a global scale. However, Ad blocking & Ad avoidance and data privacy & security concerns may hamper the market growth.
The key regions considered for the Global Advertising Agencies Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia-Pacific is the dominating the market with largest market share due to several key factors. With its large and diverse population, rising consumer spending power and rapid digital transformation, the region offers immense opportunities for agencies to tap into a vast audience base. The booming e-commerce sector, and increasing investments in marketing and advertising further contribute to the region's dominance. Asia-Pacific region is expected to be the fastest growing market for advertising agencies due to its large population, increasing consumer spending power, digital transformation, rise of e-commerce, and the emergence of local agencies with cultural expertise. These factors have created a strong demand for advertising services and fueled the region's rapid growth in the industry.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures are dummy in nature, final lists may vary in the final deliverable
List of tables and figures are dummy in nature, final lists may vary in the final deliverable